Global Digital Video Advertising Market: Industry Analysis and Forecast (2021-2027) by Type, Industry and Region.

Global Digital Video Advertising Market size was valued at US$ 23.5 Bn. in 2020 and the total revenue is expected to grow at 41.1 % through 2021 to 2027, reaching nearly US$ 261.7 Bn.

Global Digital Video Advertising Market Overview:

Advertisers are increasingly turning to digital video advertising as a result of technological improvements and changing customer behavior. Individuals are increasingly adopting visual media via venues other than traditional cable and satellite TVs. Non-traditional platforms, such as computers, mobile phones, OTT media platforms, and social media applications, are allowing advertisers to improve their service delivery techniques and open up new revenue streams for marketers and broadcasters. Global Digital Video Advertising Market To know about the Research Methodology :- Request Free Sample Report

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The report has covered the market trends from 2016 to forecast the market through 2027. 2020 is considered a base year. Special attention is given to 2020 and effect of lockdown on the demand and supply, and also the impact of lockdown for next two years on the market. Some companies have done well in lockdown also and specific strategic analysis of those companies is done in the report.

Global Digital Video Advertising Market Dynamics:

Increased usage of digital media Since the widespread availability of internet access, the global population has increasingly turned to social media platforms such as Facebook, Twitter, Instagram, and others for entertainment, online communication, and other purposes. Furthermore, the growing popularity of OTT platforms for entertainment, such as Netflix, Amazon Prime, and others, is propelling the digital video advertising market forward. Organizations have increased their expenditure on digital advertisements as a result of the rising popularity of digital media platforms, particularly among the youth population. YouTube, which is used for a variety of purposes such as entertainment, education, and many more, uses various digital video adverts in between the videos to increase the number of people who visit the platform. Certain YouTube videos are accompanied by various digital advertisements that must be seen in order to complete the video content on the platform. Global Digital Video Advertising Market Growing adoption from E-commerce sector One of the primary driving factors for considerable market growth has been the increasing adoption of digital video advertising by the e-commerce industry. Increasing technical breakthroughs have forced the E-commerce sector to devote a significant amount of money to digital video advertising in order to attract and retain more clients and increase corporate efficiency. As there are certain commercials while visiting eCommerce sites, the use of digital video advertising helps to offer a favorable impact on business marketing and sales. Furthermore, large rising eCommerce companies like Amazon, Flipchart, and others have been generating significant sales through online advertising on social networking platforms, gaming platforms, television, and other platforms, which has assisted them in selling their items more efficiently. By capturing consumers' attention in short time intervals, high-quality digital video content presentation aids in growing investments in eCommerce products displayed on multiple platforms. High Costs High costs have been a major stumbling block to the growth of the digital video advertising sector. Advertisements have grown significantly in recent years as a result of the rise of social media and digital content. The cost of digital video advertisements continues to rise as it is highly dependent on the quality of the material, the amount of traffic required, and other factors, resulting in slower demand from small businesses. Furthermore, digital advertising on some of the most popular and largest platforms, such as YouTube, Facebook, and others, necessitate large investments in order to reach a larger audience.

Global Digital Video Advertising Market Segment Analysis:

On the basis of type, the global digital video advertising market is sub-segmented into mobile and desktop. The desktop segment held the largest share of 62% in 2020. Consumers' changing lives and interests are leading to a shift away from television and toward alternative digital media outlets. Because of the prevalent trend among users to access multimedia material via desktops and laptops for a better viewing experience, advertisers are increasingly choosing the desktop as their preferred channel for advertising. Advertisers can offer adverts on larger screens on desktops, which has a greater impact on audiences and encourages people to do specific actions such as purchasing or signing up for specific services. The mobile segment is expected to grow at a high growth rate of xx% during the forecast period. The rapid increase can be ascribed to the widespread availability of low-cost cellphones and a growing propensity among consumers to view material at their leisure. Several mobile games reward players with game credits or game coins in exchange for watching digital video advertising in between games, providing advertisers with a new route to expand their reach. Furthermore, advertisers can use location access for mobile phones supplied by service providers to study demographic trends in a region, allowing them to engage in ad activities tailored to the viewing behaviors of people in that area. On the basis of industry, the global digital video advertising market is sub-segmented into Retail, Automotive, Telecom, Financial Services, Media & Entertainment, Consumer Goods & Electronics, others. The retail segment held the largest share of 35% in 2020. Brands and marketers can use cookies to identify and evaluate search results in digital video advertising on mobile and desktop devices, giving retailers a better insight into customers' wants and needs. Understanding people's wants and needs allow offline shops to improve their customers' in-store experiences by selling products that meet their needs. In addition, digital video advertising can be employed in stores to create interactive customer experiences, increasing the effectiveness of advertising campaigns and assuring efficient consumer acquisition.

Global Digital Video Advertising MarketGlobal Digital Video Advertising Market Regional Insights:

North America held the largest share of 43% in 2020. This can be attributable to the region's high smartphone penetration rate. Brands and agencies are increasingly adopting digital video advertising methods in order to capitalize on the growing number of digital viewers and capture a bigger percentage of screen time. Furthermore, rising cord-cutting scenarios and an incremental trend among individuals in this region to switch from traditional cable TVs to OTT media delivery platforms are giving market growth potential. The Asia Pacific is the second dominant segment and it held xx% of the share in 2020. The availability of affordable high-speed internet connections in the region encourages widespread adoption, encouraging advertisers to use digital media as a video advertising medium. The rise in social media usage in the area provides advertisers with a new income generation channel, further promoting market growth potential. The popularity of short video apps like Kuaishou and TikTok in India, as well as their vast user base, is pushing marketers and businesses to utilize these platforms for digital video advertising. Global Digital Video Advertising MarketThe objective of the report is to present a comprehensive analysis of the global Digital Video Advertising market to the stakeholders in the industry. The past and current status of the industry with the forecasted market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all the aspects of the industry with a dedicated study of key players that include market leaders, followers, and new entrants. PORTER, PESTEL analysis with the potential impact of micro-economic factors of the market have been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give a clear futuristic view of the industry to the decision-makers. The report also helps in understanding the global Digital Video Advertising market dynamics, structure by analyzing the market segments and project the global Digital Video Advertising market size. Clear representation of competitive analysis of key players by product, price, financial position, product portfolio, growth strategies, and regional presence in the global Digital Video Advertising market make the report investor’s guide.

Global Digital Video Advertising Market Scope: Inquire before buying

Global Digital Video Advertising Market Scope

Global Digital Video Advertising Market, by Region

• North America • Europe • Asia Pacific • Middle East and Africa • South America

Global Digital Video Advertising Market Key Players

Verizon Communications • Tremor International • RTL Group S.A. • Publicis Groupe • Advertise.com • PubMatic • Viant Technology • ZypMedia, Inc. • JW Player, Inc. • Chocolate, Inc. • Conversant LLC • Longtail Ad Solutions • Verizon Media • Google LLC • Facebook, Inc. • Amazon.com, Inc. • Netflix, Inc. • Snap Inc. • Twitter, Inc. • Apple Inc. • Hulu LLC • Youku Tudou, Inc.

Frequently Asked Questions:

1. Which region has the largest share in Global Digital Video Advertising Market? Ans: North America region holds the highest share in 2020. 2. What is the growth rate of Global Digital Video Advertising Market? Ans: The Global Digital Video Advertising Market is growing at a CAGR of 41.1 % during forecasting period 2021-2027. 3. What segments are covered in Global Digital Video Advertising market? Ans: Global Digital Video Advertising Market is segmented into type, industry and region. 4. Who are the key players in Global Digital Video Advertising market? Ans: The important key players in the Global Digital Video Advertising Market are – Verizon Communications, Tremor International, RTL Group S.A., Publicis Groupe, Advertise.com, PubMatic, Viant Technology, ZypMedia, Inc., JW Player, Inc., Chocolate, Inc., Conversant LLC, Longtail Ad Solutions, Verizon Media, Google LLC, Facebook, Inc., Amazon.com, Inc., Netflix, Inc., Snap Inc., Twitter, Inc., Apple Inc., and Hulu LLC, Youku Tudou, Inc. 5. What is the study period of this market? Ans: The Global Digital Video Advertising Market is studied from 2020 to 2027.
1. Preface 1.1. Market Definition and Key Research Objectives 1.2. Research Highlights 2. Assumptions and Research Methodology 2.1. Report Assumptions 2.2. Abbreviations 2.3. Research Methodology 2.3.1. Secondary Research 2.3.1.1. Secondary data 2.3.1.2. Secondary Sources 2.3.2. Primary Research 2.3.2.1. Data from Primary Sources 2.3.2.2. Breakdown of Primary Sources 3. Executive Summary: Global Digital Video Advertising Market Size, by Market Value (US$ Mn) 3.1. Global Market Segmentation 3.2. Global Market Segmentation Share Analysis, 2020 3.2.1. Global 3.2.2. By Region (North America, Europe, Asia Pacific, South America, Middle East Africa) 3.3. Geographical Snapshot of the Digital Video Advertising Market 3.4. Geographical Snapshot of the Digital Video Advertising Market, By Manufacturer share 4. Global Digital Video Advertising Market Overview, 2020-2027 4.1. Market Dynamics 4.1.1. Drivers 4.1.1.1. Global 4.1.1.2. By Region (North America, Europe, Asia Pacific, South America, Middle East Africa) 4.1.2. Restraints 4.1.2.1. Global 4.1.2.2. By Region (North America, Europe, Asia Pacific, South America, Middle East Africa) 4.1.3. Opportunities 4.1.3.1. Global 4.1.3.2. By Region (North America, Europe, Asia Pacific, South America, Middle East Africa) 4.1.4. Challenges 4.1.4.1. Global 4.1.4.2. By Region (North America, Europe, Asia Pacific, South America, Middle East Africa) 4.1.5. Industry Trends and Emerging Technologies 4.1.6. Porters Five Forces Analysis 4.1.6.1. Threat of New Entrants 4.1.6.2. Bargaining Power of Buyers/Consumers 4.1.6.3. Bargaining Power of Suppliers 4.1.6.4. Threat of Substitute Products 4.1.6.5. Intensity of Competitive Rivalry 4.1.7. Value Chain Analysis 4.1.8. Technological Roadmap 4.1.9. Regulatory landscape 4.1.10. Impact of the Covid-19 Pandemic on the Global Digital Video Advertising Market 5. Supply Side and Demand Side Indicators 6. Global Digital Video Advertising Market Analysis and Forecast, 2020-2027 6.1. Global Digital Video Advertising Market Size & Y-o-Y Growth Analysis. 7. Global Digital Video Advertising Market Analysis and Forecasts, 2020-2027 7.1. Market Size (Value) Estimates & Forecast By Type, 2020-2027 7.1.1. Desktop 7.1.2. Mobile 7.2. Market Size (Value) Estimates & Forecast By Industry, 2020-2027 7.2.1. Retail 7.2.2. Automotive 7.2.3. Financial Services 7.2.4. Telecom 7.2.5. Consumer Goods & Electronics 7.2.6. Media & Entertainment 7.2.7. Others 8. Global Digital Video Advertising Market Analysis and Forecasts, By Region 8.1. Market Size (Value) Estimates & Forecast By Region, 2020-2027 8.1.1. North America 8.1.2. Europe 8.1.3. Asia-Pacific 8.1.4. Middle East & Africa 8.1.5. South America 9. North America Digital Video Advertising Market Analysis and Forecasts, 2020-2027 9.1. Market Size (Value) Estimates & Forecast By Type, 2020-2027 9.1.1. Desktop 9.1.2. Mobile 9.2. Market Size (Value) Estimates & Forecast By Industry, 2020-2027 9.2.1. Retail 9.2.2. Automotive 9.2.3. Financial Services 9.2.4. Telecom 9.2.5. Consumer Goods & Electronics 9.2.6. Media & Entertainment 9.2.7. Others 10. North America Digital Video Advertising Market Analysis and Forecasts, By Country 10.1. Market Size (Value) Estimates & Forecast By Country, 2020-2027 10.1.1. US 10.1.2. Canada 10.1.3. Mexico 11. U.S. Digital Video Advertising Market Analysis and Forecasts, 2020-2027 11.1. Market Size (Value) Estimates & Forecast By Type, 2020-2027 11.2. Market Size (Value) Estimates & Forecast By Industry, 2020-2027 12. Canada Digital Video Advertising Market Analysis and Forecasts, 2020-2027 12.1. Market Size (Value) Estimates & Forecast By Type, 2020-2027 12.2. Market Size (Value) Estimates & Forecast By Industry, 2020-2027 13. Mexico Digital Video Advertising Market Analysis and Forecasts, 2020-2027 13.1. Market Size (Value) Estimates & Forecast By Type, 2020-2027 13.2. Market Size (Value) Estimates & Forecast By Industry, 2020-2027 14. Europe Digital Video Advertising Market Analysis and Forecasts, 2020-2027 14.1. Market Size (Value) Estimates & Forecast By Type, 2020-2027 14.2. Market Size (Value) Estimates & Forecast By Industry, 2020-2027 15. Europe Digital Video Advertising Market Analysis and Forecasts, By Country 15.1. Market Size (Value) Estimates & Forecast By Country, 2020-2027 15.1.1. U.K 15.1.2. France 15.1.3. Germany 15.1.4. Italy 15.1.5. Spain 15.1.6. Sweden 15.1.7. CIS Countries 15.1.8. Rest of Europe 16. U.K. Digital Video Advertising Market Analysis and Forecasts, 2020-2027 16.1. Market Size (Value) Estimates & Forecast By Type, 2020-2027 16.2. Market Size (Value) Estimates & Forecast By Industry, 2020-2027 17. France Digital Video Advertising Market Analysis and Forecasts, 2020-2027 17.1. Market Size (Value) Estimates & Forecast By Type, 2020-2027 17.2. Market Size (Value) Estimates & Forecast By Industry, 2020-2027 18. Germany Digital Video Advertising Market Analysis and Forecasts, 2020-2027 18.1. Market Size (Value) Estimates & Forecast By Type, 2020-2027 18.2. Market Size (Value) Estimates & Forecast By Industry, 2020-2027 19. Italy Digital Video Advertising Market Analysis and Forecasts, 2020-2027 19.1. Market Size (Value) Estimates & Forecast By Type, 2020-2027 19.2. Market Size (Value) Estimates & Forecast By Industry, 2020-2027 20. Spain Digital Video Advertising Market Analysis and Forecasts, 2020-2027 20.1. Market Size (Value) Estimates & Forecast By Type, 2020-2027 20.2. Market Size (Value) Estimates & Forecast By Industry, 2020-2027 21. Sweden Digital Video Advertising Market Analysis and Forecasts, 2020-2027 21.1. Market Size (Value) Estimates & Forecast By Type, 2020-2027 21.2. Market Size (Value) Estimates & Forecast By Industry, 2020-2027 22. CIS Countries Digital Video Advertising Market Analysis and Forecasts, 2020-2027 22.1. Market Size (Value) Estimates & Forecast By Type, 2020-2027 22.2. Market Size (Value) Estimates & Forecast By Industry, 2020-2027 23. Rest of Europe Digital Video Advertising Market Analysis and Forecasts, 2020-2027 23.1. Market Size (Value) Estimates & Forecast By Type, 2020-2027 23.2. Market Size (Value) Estimates & Forecast By Industry, 2020-2027 24. Asia Pacific Digital Video Advertising Market Analysis and Forecasts, 2020-2027 24.1. Market Size (Value) Estimates & Forecast By Type, 2020-2027 24.2. Market Size (Value) Estimates & Forecast By Industry, 2020-2027 25. Asia Pacific Digital Video Advertising Market Analysis and Forecasts, by Country 25.1. Market Size (Value) Estimates & Forecast By Country, 2020-2027 25.1.1. China 25.1.2. India 25.1.3. Japan 25.1.4. South Korea 25.1.5. Australia 25.1.6. ASEAN 25.1.7. Rest of Asia Pacific 26. China Digital Video Advertising Market Analysis and Forecasts, 2020-2027 26.1. Market Size (Value) Estimates & Forecast By Type, 2020-2027 26.2. Market Size (Value) Estimates & Forecast By Industry, 2020-2027 27. India Digital Video Advertising Market Analysis and Forecasts, 2020-2027 27.1. Market Size (Value) Estimates & Forecast By Type, 2020-2027 27.2. Market Size (Value) Estimates & Forecast By Industry, 2020-2027 28. Japan Digital Video Advertising Market Analysis and Forecasts, 2020-2027 28.1. Market Size (Value) Estimates & Forecast By Type, 2020-2027 28.2. Market Size (Value) Estimates & Forecast By Industry, 2020-2027 29. South Korea Digital Video Advertising Market Analysis and Forecasts, 2020-2027 29.1. Market Size (Value) Estimates & Forecast By Type, 2020-2027 29.2. Market Size (Value) Estimates & Forecast By Industry, 2020-2027 30. Australia Digital Video Advertising Market Analysis and Forecasts, 2020-2027 30.1. Market Size (Value) Estimates & Forecast By Type, 2020-2027 30.2. Market Size (Value) Estimates & Forecast By Industry, 2020-2027 31. ASEAN Digital Video Advertising Market Analysis and Forecasts, 2020-2027 31.1. Market Size (Value) Estimates & Forecast By Type, 2020-2027 31.2. Market Size (Value) Estimates & Forecast By Industry, 2020-2027 32. Rest of Asia Pacific Digital Video Advertising Market Analysis and Forecasts, 2020-2027 32.1. Market Size (Value) Estimates & Forecast By Type, 2020-2027 32.2. Market Size (Value) Estimates & Forecast By Industry, 2020-2027 33. Middle East Africa Digital Video Advertising Market Analysis and Forecasts, 2020-2027 33.1. Market Size (Value) Estimates & Forecast By Type, 2020-2027 33.2. Market Size (Value) Estimates & Forecast By Industry, 2020-2027 34. Middle East Africa Digital Video Advertising Market Analysis and Forecasts, by Country 34.1. Market Size (Value) Estimates & Forecast by Country, 2020-2027 34.1.1. South Africa 34.1.2. GCC Countries 34.1.3. Egypt 34.1.4. Nigeria 34.1.5. Rest of ME&A 35. South Africa Digital Video Advertising Market Analysis and Forecasts, 2020-2027 35.1. Market Size (Value) Estimates & Forecast By Type, 2020-2027 35.2. Market Size (Value) Estimates & Forecast By Industry, 2020-2027 36. GCC Countries Digital Video Advertising Market Analysis and Forecasts, 2020-2027 36.1. Market Size (Value) Estimates & Forecast By Type, 2020-2027 36.2. Market Size (Value) Estimates & Forecast By Industry, 2020-2027 37. Egypt Digital Video Advertising Market Analysis and Forecasts, 2020-2027 37.1. Market Size (Value) Estimates & Forecast By Type, 2020-2027 37.2. Market Size (Value) Estimates & Forecast By Industry, 2020-2027 38. Nigeria Digital Video Advertising Market Analysis and Forecasts, 2020-2027 38.1. Market Size (Value) Estimates & Forecast By Type, 2020-2027 38.2. Market Size (Value) Estimates & Forecast By Industry, 2020-2027 39. Rest of ME&A Digital Video Advertising Market Analysis and Forecasts, 2020-2027 39.1. Market Size (Value) Estimates & Forecast By Type, 2020-2027 39.2. Market Size (Value) Estimates & Forecast By Industry, 2020-2027 40. South America Digital Video Advertising Market Analysis and Forecasts, 2020-2027 40.1. Market Size (Value) Estimates & Forecast By Type, 2020-2027 40.2. Market Size (Value) Estimates & Forecast By Industry, 2020-2027 41. South America Digital Video Advertising Market Analysis and Forecasts, by Country 41.1. Market Size (Value) Estimates & Forecast by Country, 2020-2027 41.1.1. Brazil 41.1.2. Argentina 41.1.3. Rest of South America 42. Brazil Digital Video Advertising Market Analysis and Forecasts, 2020-2027 42.1. Market Size (Value) Estimates & Forecast By Type, 2020-2027 42.2. Market Size (Value) Estimates & Forecast By Industry, 2020-2027 43. Argentina Digital Video Advertising Market Analysis and Forecasts, 2020-2027 43.1. Market Size (Value) Estimates & Forecast By Type, 2020-2027 43.2. Market Size (Value) Estimates & Forecast By Industry, 2020-2027 44. Rest of South America Digital Video Advertising Market Analysis and Forecasts, 2020-2027 44.1. Market Size (Value) Estimates & Forecast By Type, 2020-2027 44.2. Market Size (Value) Estimates & Forecast By Industry, 2020-2027 45. Competitive Landscape 45.1. Geographic Footprint of Major Players in the Global Digital Video Advertising Market 45.2. Competition Matrix 45.2.1. Competitive Benchmarking of Key Players By Price, Presence, Market Share, Applications and R&D Investment 45.2.2. New Product Launches and Product Enhancements 45.2.3. Market Consolidation 45.2.3.1. M&A by Regions, Investment and Verticals 45.2.3.2. M&A, Forward Integration and Backward Integration 45.2.3.3. Partnership, Joint Ventures and Strategic Alliances/ Sales Agreements 45.3. Company Profile : Key Players 45.3.1. Verizon Communications 45.3.1.1. Company Overview 45.3.1.2. Financial Overview 45.3.1.3. Geographic Footprint 45.3.1.4. Product Portfolio 45.3.1.5. Business Strategy 45.3.1.6. Recent Developments 45.3.2. Tremor International 45.3.3. RTL Group S.A. 45.3.4. Publicis Groupe 45.3.5. Advertise.com 45.3.6. PubMatic 45.3.7. Viant Technology 45.3.8. ZypMedia, Inc. 45.3.9. JW Player, Inc. 45.3.10. Chocolate, Inc. 45.3.11. Conversant LLC 45.3.12. Longtail Ad Solutions 45.3.13. Verizon Media 45.3.14. Google LLC 45.3.15. Facebook, Inc. 45.3.16. Amazon.com, Inc. 45.3.17. Netflix, Inc. 45.3.18. Snap Inc. 45.3.19. Twitter, Inc. 45.3.20. Apple Inc. 45.3.21. Hulu LLC 45.3.22. Youku Tudou, Inc. 46. Primary Key Insights

About This Report

Report ID 119003
Category Information Technology & Telecommunication
Published Date Sep 2021
Updated Date
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