The US Nutritional Supplements Market size was valued at USD 170.12 Billion in 2023 and the total US Nutritional Supplements revenue is expected to grow at a CAGR of 7.92% from 2024 to 2030, reaching nearly USD 290.20 Billion. Nutritional supplements are forms of capsules, tablets, liquids, and powders, that provide concentrated nutrients. They include vitamins, minerals, herbs, enzymes, and substances thought to improve health, complementing a regular diet.To know about the Research Methodology :- Request Free Sample Report The comprehensive report serves as a detailed analysis of the US Nutritional Supplements Market. MMR has precisely examined the industry's evolution, spotlighting significant trends, groundbreaking innovations, and the driving forces that mold its trajectory. Delving deep into the present landscape, the report dissects the US Nutritional Supplements Market. It accurately outlines the market's current dimensions, growth patterns, size, and the nuanced trends that use significant influence. Additionally, it keenly identifies the pivotal factors driving market growth and sheds light on growing opportunities. In 2023, individuals investing in supplements allocate an average of over $700 annually, constituting 10.2% of their out-of-pocket expenses. Gummy supplements lead sales at 19%, surpassing tablets by 6% in the market share for branded vitamins, minerals, and supplements. Consumer confidence in herbal supplements stands at 76%, with a preference for perceived natural products over pharmaceutical counterparts. Vitamin D claims the highest usage rate at 69% among dietary supplements. Rising health and wellness trend to Impact the US Nutritional Supplements Market Increasing demand for consumer base supplements develops US Nutritional Supplements market growth and boosts revenue. Health-conscious consumers prefer natural, clean products, compelling supplement companies to prioritize organic ingredients, eco-friendly practices, and transparent sourcing. Also, personalized nutrition trends create opportunities for tailored supplement regimens targeting specific health goals. Consumers, focused on preventive healthcare, view supplements as cost-effective tools for proactive well-being maintenance, reinforcing their perception as valuable health investments.
The rising health and wellness trend offers opportunities and challenges for the US nutritional supplements market. Balancing growth with safety, scientific integrity, and environmental responsibility is crucial for long-term industry success. Additionally, rampant misinformation and hype attract unscrupulous actors, capitalizing on unproven benefits and inflated claims, risking consumer trust, damaging industry credibility, and posing health risks. The stringent regulations present challenges for small companies and hinder product diversification. Over-supplementation raises safety concerns, emphasizing the importance of consumer education and healthcare professional guidance. Growing demand for natural ingredients leads to unsustainable practices, urging supplement companies to prioritize responsible sourcing and eco-friendly packaging to mitigate environmental impact.
US Nutritional Supplements Market Segment Analysis
Based on Product Type, the Dietary Supplements segment held the largest market share of about 35% in the US Nutritional Supplements Market in 2023. According to the MMR analysis, the segment is expected to grow at a CAGR of 3.9% during the forecast period. It stands out as the dominant segment within the US Nutritional Supplements Market thanks to its rapid technological advancement and growing adoption of smart devices with data connectivity and integration.The Dietary Supplements segment is a significant driver in the US nutritional supplements market, influencing economic performance, health outcomes, and consumer trends. Addressing safety concerns, regulations, and evolving scientific knowledge is essential for sustainable growth and a positive impact on public health. Supplements play a significant role in addressing dietary deficiencies, especially for those with specific needs or restrictive diets. Essential nutrients, including vitamins, minerals, and probiotics, contribute to immune support, bone health, digestion, and overall well-being. This segment allows individuals to personalize nutrition, tailoring intake to align with personal health goals and preferences. This dominant segment attracts investments, fuelling innovation in formulations and delivery methods, and driving continuous growth and evolution within the US nutritional supplements industry. Additionally, ensuring safety and efficacy requires stringent regulatory oversight and quality control measures for supplements. Also, combatting misinformation entails addressing misleading marketing and promoting responsible consumer education. The dynamic scientific landscape necessitates continuous research updates, requiring adaptation and responsible communication to keep consumers informed and help to grow the US nutritional supplements market.
US Nutritional Supplements Market Scope:Inquire Before Buying
US Nutritional Supplements Market Report Coverage Details Base Year: 2023 Forecast Period: 2024-2030 Historical Data: 2018 to 2023 Market Size in 2023: US $ 170.12 Bn. Forecast Period 2024 to 2030 CAGR: 7.92% Market Size in 2030: US $ 290.20 Bn. Segments Covered: by Product Sports Nutrition Sports Food Sports Drinks Sports Supplements Fat Burners Green Tea Fiber Protein Green Coffee Others (Turmeric, Ginseng, Cranberry, Garcinia Cambogia) Dietary Supplements Vitamins Minerals Enzymes Amino Acids Conjugated Linoleic Acids Functional Foods Probiotics Omega-3 by Consumer Group Infant Children Adults Pregnant Geriatric by Formulation Tablets Capsules Powder Softgels Liquid Others by Delivery Channel Chemists/Pharmacists Direct-to-Consumer Sales E-commerce Leading Key Players in the US Nutritional Supplements Market
1. GNC Holdings (USA) 2. Herbalife Nutrition (USA) 3. Amway (USA) 4. Vitamin Shoppe (USA) 5. Nature's Bounty (USA) 6. Pfizer Inc 7. Bayer AG 8. Nestle Health Science 9. Abbott Laboratories 10. Glanbia plc 11. Nature's Bounty Co 12. Perrigo Company plc 13. Pfizer Inc FAQs: 1. What are the growth drivers for the US Nutritional Supplements market? Ans. Rising health and wellness is expected to be the major driver for the US Nutritional Supplements market. 2. What is the major restraint for the US Nutritional Supplements market growth? Ans. High costs and Limited Affordability and Access are expected to be the major restraining factors for the US Nutritional Supplements market growth. 3. What is the projected market size and growth rate of the US Nutritional Supplements Market? Ans. The US Nutritional Supplements Market size was valued at USD 170.12 Billion in 2023 and the total US Nutritional Supplements revenue is expected to grow at a CAGR of 7.92% from 2024 to 2030, reaching nearly USD 290.20 Billion By 2030.
1. US Nutritional Supplements Market Introduction 1.1 Study Assumption and Market Definition 1.2 Scope of the Study 1.3 Executive Summary 2. US Nutritional Supplements Market Overview 2.1 Emerging Technologies 2.2 Market Projections 2.3 Strategic Recommendations 3. US Nutritional Supplements Market Import Trends 3.1 Major Source of the Countries 3.2 Import Regulations and Compliance 4. US Nutritional Supplements Market Export Trends 4.1 Major Export Destinations 4.2 Export Regulations and Compliance 5. US Nutritional Supplements Market: Dynamics 5.1.1 Market Drivers 5.1.2 Market Restraints 5.1.3 Market Opportunities 5.1.4 Market Challenges 5.2 PORTER’s Five Forces Analysis 5.3 PESTLE Analysis 5.4 Value Chain Analysis 5.5 Regulatory Landscape 5.6 Analysis of Government Schemes and Initiatives for the US Nutritional Supplements Industry 5.7 The Pandemic and Redefining of The US Nutritional Supplements Industry Landscape 6. US Nutritional Supplements Market: Market Size and Forecast by Segmentation (Value) (2023-2030) 6.1 US Nutritional Supplements Market Size and Forecast, by Product Type (2023-2030) 6.1.1 Sports Nutrition 6.1.1.1 Sports Food 6.1.1.2 Sports Drinks 6.1.1.3 Sports Supplements 6.1.2 Fat Burners 6.1.2.1 Green Tea 6.1.2.2 Fiber 6.1.2.3 Protein 6.1.2.4 Green Coffee 6.1.2.5 Others (Turmeric, Ginseng, Cranberry, Garcinia Cambogia) 6.1.3 Dietary Supplements 6.1.3.1 Vitamins 6.1.3.2 Minerals 6.1.3.3 Enzymes 6.1.3.4 Amino Acids 6.1.3.5 Conjugated Linoleic Acids 6.1.4 Functional Foods 6.1.4.1 Probiotics 6.1.4.2 Omega-3 6.2 US Nutritional Supplements Market Size and Forecast, by Consumer Group (2023-2030) 6.2.1 Infant 6.2.2 Children 6.2.3 Adults 6.2.4 Pregnant 6.2.5 Geriatric 6.3 US Nutritional Supplements Market Size and Forecast, by Formulation (2023-2030) 6.3.1 Tablets 6.3.2 Capsules 6.3.3 Powder 6.3.4 Softgels 6.3.5 Liquid 6.3.6 Others 6.4 US Nutritional Supplements Market Size and Forecast, by Delivery Channel (2023-2030) 6.4.1 Chemists/Pharmacists 6.4.2 Direct-to-Consumer Sales 6.4.3 E-commerce 7. US Nutritional Supplements Market: Competitive Landscape 7.1 MMR Competition Matrix 7.2 Competitive Landscape 7.3 Key Players Benchmarking 7.3.1 Company Name 7.3.2 Service Segment 7.3.3 End-user Segment 7.3.4 Revenue (2023) 7.3.5 Company Locations 7.4 Leading US Nutritional Supplements Companies, by market capitalization 7.5 Market Structure 7.5.1 Market Leaders 7.5.2 Market Followers 7.5.3 Emerging Players 7.6 Mergers and Acquisitions Details 8. Company Profile: Key Players 8.1 GNC Holdings (USA) 8.1.1 Company Overview 8.1.2 Business Portfolio 8.1.3 Financial Overview 8.1.4 SWOT Analysis 8.1.5 Strategic Analysis 8.1.6 Scale of Operation (small, medium, and large) 8.1.7 Details on Partnership 8.1.8 Regulatory Accreditations and Certifications Received by Them 8.1.9 Awards Received by the Firm 8.1.10 Recent Developments 8.2 Herbalife Nutrition (USA) 8.3 Amway (USA) 8.4 Vitamin Shoppe (USA) 8.5 Nature's Bounty (USA) 8.6 Pfizer Inc 8.7 Bayer AG 8.8 Nestle Health Science 8.9 Abbott Laboratories 8.10 Glanbia plc 8.11 Nature's Bounty Co 8.12 Perrigo Company plc 8.13 Pfizer Inc 9. Key Findings 10. Industry Recommendations 11. Terms and Glossary 12. US Nutritional Supplements Market: Research Methodology