Global Smart TV Sticks Market: Industry Analysis and Forecast (2020-2026) – By Distribution Channel, and Region.

Global Smart TV Sticks Market size was valued at US$ XX Bn in 2019 and the total revenue is expected to grow at 7.3 % through 2020 to 2026, reaching nearly US$ XX Bn. The global Smart TV Sticks market report is a comprehensive analysis of the industry, market, and key players. The report has covered the market by demand and supply-side by segments. The global Smart TV Sticks report also provides trends by market segments, technology, and investment with a competitive landscape.

Overview of Smart TV Sticks:

Smart TV sticks are gadgets that convert a standard television into a smart television. A user can effortlessly watch online information available on the internet with the help of this equipment. There are several apps available that allow viewers to browse web information. Smart TV sticks provide consumers with on-the-go entertainment content of their choice and access to a wide range of media material such as music, movies, shows, and series online, as well as live sporting events. Furthermore, technological developments in television sets, such as strong speakers and large displays, allow customers to view more content on television.

Global Smart TV Sticks Market Dynamics:

There are a variety of factors that are influencing the global smart TV stick market's growth. The increasing popularity of online streaming channels such as Netflix, Amazon Prime, and HULU, among others, is one of the primary reasons driving the market growth. In addition, some well-known firms are starting their internet streaming services. As a result, smart TV sticks are in high demand all around the world. Furthermore, the number of commercial breaks and commercials during viewing is low, which is proving to be the most important element fueling the growth of the global smart TV sticks market. Smart TV sticks provide clients on-the-go entertainment and content experience. Furthermore, they provide unlimited access to a wide range of materials. Instead of paying for a full package, customers now pay only for the content they watch. Regular TV viewing has been transformed as a result of this, and the market has grown as a result.

Global Smart TV Sticks Market Segmentation:

Global Smart TV Sticks Market To know about the Research Methodology :- Request Free Sample Report Depending upon the distribution channel, the smart TV sticks market is segmented into online, hypermarket & supermarket, convenience stores, and specialty stores. In 2019, the total market share of hypermarkets and supermarkets was 47.13%. This distribution channel is likely to maintain its market leadership due to the benefits it provides to customers, such as real-time purchasing decisions, a variety of brands to pick from, and sales executive help in selecting the best product. From 2019 to 2026, the online distribution channel is expected to grow at the fastest rate of 7.2%. An increase in the number of internet users, a fast-paced lifestyle, convenience of internet access, and e-commerce penetration are just a few of the primary drivers driving this segment's rise. Discounts and user reviews on online platforms are also expected to boost online sales in the future. Amazon, eBay, Alibaba Group, AliExpress, and Wish are some of the top online distribution channels.

Demand in Market:

Smart TV sticks and streaming devices reach around 36 million people, compared to 27 million homes with smart TVs. In the streaming devices market in the United States, Roku, Amazon, Chromecast, and Apple are the main competitors; however, Apple must be excluded when just considering players that offer smart TV sticks.

The Best Streaming Devices:

Amazon Fire TV Cube Runner-up: Apple TV 4K Xiaomi Mi Box 4K Mi TV Stick

Global Smart TV Sticks Market Regional Insights:

Global Smart TV Sticks Market Regional Insights North America is a technology early adopter, with a market share of 41.60 % for smart TV sticks in 2019. The rising adoption of smart connecting gadgets, broadband penetration, and OTT content are all contributing to the region's growth. The United States is the largest consumer of OTT content, making it the market leader. Amazon and Roku are leading streaming Devices in the U.S. Amazon.com said in January 2020 that their streaming gadget, Fire TV, has topped 40 million active users worldwide, retaining its lead over Roku. Whereas, in November 2020, Roku had announced that it had 32.3 million active accounts. Because it was the first CTV-focused device on the market, Roku has become the brand most associated with CTV. Currently, in the United States, Roku has more individual users than Amazon Fire TV. The Fire TV is now available in a variety of countries, and it can be used to stream Prime Video content in any of them. On the other hand, Roku ships to a few dozen countries, including the United States, Canada, the United Kingdom, France, and parts of Latin America. In 2021, Roku or Amazon Smart TVs or devices are used by 58 % of TV households in the United States. It is estimated Roku to grab more than half of the market by 2022, thanks to its sustained success in selling standalone players and TVs during major holiday events. Streaming devices such as Apple TV, Chromecast, and Fire TV have gained popularity as more people shift away from cable TV. Because of the high sales momentum, Amazon boasts that Fire TV has grown to become the No. 1 streaming media player platform in the United States, the United Kingdom, Germany, India, and Japan. The objective of the report is to present a comprehensive analysis of the Global Smart TV Sticks Market to the stakeholders in the industry. The past and current status of the industry with the forecasted market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all the aspects of the industry with a dedicated study of key players that include market leaders, followers, and new entrants. PORTER, SVOR, PESTEL analysis with the potential impact of micro-economic factors of the market have been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analysed, which will give a clear futuristic view of the industry to the decision-makers. The report also helps in understanding the Global Smart TV Sticks Market dynamics, structure by analyzing the market segments and project the global Smart TV Sticks market size. Clear representation of competitive analysis of key players By Distribution Channel, price, financial position, product portfolio, growth strategies, and regional presence in the Global Smart TV Sticks Market make the report investor’s guide.

Recent Launches:

• In March 2021, The Motorola 4K Android TV Stick had been launched in India by Flipkart, India's domestic e-commerce marketplace. This is a result of Flipkart's strategic agreement with Motorola, and signals the company's entry into a rapidly growing category among Indian consumers. • The Motorola 4K Android TV Stick is featured with a great Cortex A53 quad-core 2 GHz 64-bit processor and a Mali G31 MP2 - 850 MHz graphics engine. It runs on Android 9.0 OS, giving consumers the familiarity, convenience of use, and functionality of Google's widely used operating system. The stick works with all Android TVs and includes a built-in “Chromecast” lets user’s project their smartphone screens onto the TV. • In August 2020, Xiaomi's Mi TV Stick was released in India, and following its release in Europe in July. It is expected to compete with Amazon's Fire TV Stick by allowing consumers to stream video from Amazon Prime Video, Disney+ Hotstar, Netflix, and other services directly to their televisions. • Amazon had released the Amazon Firestick 4K in India. With the addition of 4K streaming, the firm is poised to take a significant portion of the Indian market.

Global Smart TV Sticks Market Scope: Inquire before buying

Global Smart TV Sticks Market

Global Smart TV Sticks Market, By Region

• North America • Europe • Asia Pacific • Middle East & Africa • South America

Global Smart TV Sticks Market Key Players

• Amazon.com, Inc. • Roku, Inc. • Google. • Apple Inc. • Sky PLC • ASUSTeK Computer • Shenzhen Rikomagic Tech • Dongguan Sonicway Electrical Appliance • Shenzhen Tomato Technology • CloudWalker Streaming Technologies • Siver Alex • Xiomi • DishSMRT • Torres Alexa • Other Key Players
1. Preface 1.1. Market Definition and Key Research Objectives 1.2. Research Highlights 2. Assumptions and Research Methodology 2.1. Report Assumptions 2.2. Abbreviations 2.3. Research Methodology 2.3.1. Secondary Research 2.3.1.1. Secondary data 2.3.1.2. Secondary Sources 2.3.2. Primary Research 2.3.2.1. Data from Primary Sources 2.3.2.2. Breakdown of Primary Sources 3. Executive Summary: Global Smart TV Sticks Market Size, by Market Value (US$ Bn) 3.1. Global Market Segmentation 3.2. Global Market Segmentation Share Analysis, 2019 3.2.1. Global 3.2.2. By Region (North America, Europe, Asia Pacific, South America, Middle East Africa) 3.3. Geographical Snapshot of the Smart TV Sticks Market 3.4. Geographical Snapshot of the Smart TV Sticks Market, By Manufacturer share 4. Global Smart TV Sticks Market Overview, 2019-2026 4.1. Market Dynamics 4.1.1. Drivers 4.1.1.1. Global 4.1.1.2. By Region (North America, Europe, Asia Pacific, South America, Middle East Africa) 4.1.2. Restraints 4.1.2.1. Global 4.1.2.2. By Region (North America, Europe, Asia Pacific, South America, Middle East Africa) 4.1.3. Opportunities 4.1.3.1. Global 4.1.3.2. By Region (North America, Europe, Asia Pacific, South America, Middle East Africa) 4.1.4. Challenges 4.1.4.1. Global 4.1.4.2. By Region (North America, Europe, Asia Pacific, South America, Middle East Africa) 4.1.5. Industry Trends and Emerging Technologies 4.1.6. Porters Five Forces Analysis 4.1.6.1. Threat of New Entrants 4.1.6.2. Bargaining Power of Buyers/Consumers 4.1.6.3. Bargaining Power of Suppliers 4.1.6.4. Threat of Substitute Products 4.1.6.5. Intensity of Competitive Rivalry 4.1.7. Value Chain Analysis 4.1.8. Technological Roadmap 4.1.9. Regulatory landscape 4.1.10. Impact of the Covid-19 Pandemic on the Global Smart TV Sticks Market 5. Supply Side and Demand Side Indicators 6. Global Smart TV Sticks Market Analysis and Forecast, 2019-2026 6.1. Global Smart TV Sticks Market Size & Y-o-Y Growth Analysis. 7. Global Smart TV Sticks Market Analysis and Forecasts, 2019-2026 7.1. Market Size (Value) Estimates & Forecast By Distribution Channel, 2019-2026 7.1.1. Online 7.1.2. Hypermarket & Supermarket 7.1.3. Convenience Stores 7.1.4. Specialty Store 8. Global Smart TV Sticks Market Analysis and Forecasts, By Region 8.1. Market Size (Value) Estimates & Forecast By Region, 2019-2026 8.1.1. North America 8.1.2. Europe 8.1.3. Asia-Pacific 8.1.4. Middle East & Africa 8.1.5. South America 9. North America Smart TV Sticks Market Analysis and Forecasts, 2019-2026 9.1. Market Size (Value) Estimates & Forecast By Distribution Channel, 2019-2026 9.1.1. Online 9.1.2. Hypermarket & Supermarket 9.1.3. Convenience Stores 9.1.4. Specialty Store 10. North America Smart TV Sticks Market Analysis and Forecasts, By Country 10.1. Market Size (Value) Estimates & Forecast By Country, 2019-2026 10.1.1. US 10.1.2. Canada 10.1.3. Mexico 11. U.S. Smart TV Sticks Market Analysis and Forecasts, 2019-2026 11.1. Market Size (Value) Estimates & Forecast By Distribution Channel, 2019-2026 12. Canada Smart TV Sticks Market Analysis and Forecasts, 2019-2026 12.1. Market Size (Value) Estimates & Forecast By Distribution Channel, 2019-2026 13. Mexico Smart TV Sticks Market Analysis and Forecasts, 2019-2026 13.1. Market Size (Value) Estimates & Forecast By Distribution Channel, 2019-2026 14. Europe Smart TV Sticks Market Analysis and Forecasts, 2019-2026 14.1. Market Size (Value) Estimates & Forecast By Distribution Channel, 2019-2026 15. Europe Smart TV Sticks Market Analysis and Forecasts, By Country 15.1. Market Size (Value) Estimates & Forecast By Country, 2019-2026 15.1.1. U.K 15.1.2. France 15.1.3. Germany 15.1.4. Italy 15.1.5. Spain 15.1.6. Sweden 15.1.7. CIS Countries 15.1.8. Rest of Europe 16. U.K. Smart TV Sticks Market Analysis and Forecasts, 2019-2026 16.1. Market Size (Value) Estimates & Forecast By Distribution Channel, 2019-2026 17. France Smart TV Sticks Market Analysis and Forecasts, 2019-2026 17.1. Market Size (Value) Estimates & Forecast By Distribution Channel, 2019-2026 18. Germany Smart TV Sticks Market Analysis and Forecasts, 2019-2026 18.1. Market Size (Value) Estimates & Forecast By Distribution Channel, 2019-2026 19. Italy Smart TV Sticks Market Analysis and Forecasts, 2019-2026 19.1. Market Size (Value) Estimates & Forecast By Distribution Channel, 2019-2026 20. Spain Smart TV Sticks Market Analysis and Forecasts, 2019-2026 20.1. Market Size (Value) Estimates & Forecast By Distribution Channel, 2019-2026 21. Sweden Smart TV Sticks Market Analysis and Forecasts, 2019-2026 21.1. Market Size (Value) Estimates & Forecast By Distribution Channel, 2019-2026 22. CIS Countries Smart TV Sticks Market Analysis and Forecasts, 2019-2026 22.1. Market Size (Value) Estimates & Forecast By Distribution Channel, 2019-2026 23. Rest of Europe Smart TV Sticks Market Analysis and Forecasts, 2019-2026 23.1. Market Size (Value) Estimates & Forecast By Distribution Channel, 2019-2026 24. Asia Pacific Smart TV Sticks Market Analysis and Forecasts, 2019-2026 24.1. Market Size (Value) Estimates & Forecast By Distribution Channel, 2019-2026 25. Asia Pacific Smart TV Sticks Market Analysis and Forecasts, by Country 25.1. Market Size (Value) Estimates & Forecast By Country, 2019-2026 25.1.1. China 25.1.2. India 25.1.3. Japan 25.1.4. South Korea 25.1.5. Australia 25.1.6. ASEAN 25.1.7. Rest of Asia Pacific 26. China Smart TV Sticks Market Analysis and Forecasts, 2019-2026 26.1. Market Size (Value) Estimates & Forecast By Distribution Channel, 2019-2026 27. India Smart TV Sticks Market Analysis and Forecasts, 2019-2026 27.1. Market Size (Value) Estimates & Forecast By Distribution Channel, 2019-2026 28. Japan Smart TV Sticks Market Analysis and Forecasts, 2019-2026 28.1. Market Size (Value) Estimates & Forecast By Distribution Channel, 2019-2026 29. South Korea Smart TV Sticks Market Analysis and Forecasts, 2019-2026 29.1. Market Size (Value) Estimates & Forecast By Distribution Channel, 2019-2026 30. Australia Smart TV Sticks Market Analysis and Forecasts, 2019-2026 30.1. Market Size (Value) Estimates & Forecast By Distribution Channel, 2019-2026 31. ASEAN Smart TV Sticks Market Analysis and Forecasts, 2019-2026 31.1. Market Size (Value) Estimates & Forecast By Distribution Channel, 2019-2026 32. Rest of Asia Pacific Smart TV Sticks Market Analysis and Forecasts, 2019-2026 32.1. Market Size (Value) Estimates & Forecast By Distribution Channel, 2019-2026 33. Middle East Africa Smart TV Sticks Market Analysis and Forecasts, 2019-2026 33.1. Market Size (Value) Estimates & Forecast By Distribution Channel, 2019-2026 34. Middle East Africa Smart TV Sticks Market Analysis and Forecasts, by Country 34.1. Market Size (Value) Estimates & Forecast by Country, 2019-2026 34.1.1. South Africa 34.1.2. GCC Countries 34.1.3. Egypt 34.1.4. Nigeria 34.1.5. Rest of ME&A 35. South Africa Smart TV Sticks Market Analysis and Forecasts, 2019-2026 35.1. Market Size (Value) Estimates & Forecast By Distribution Channel, 2019-2026 36. GCC Countries Smart TV Sticks Market Analysis and Forecasts, 2019-2026 36.1. Market Size (Value) Estimates & Forecast By Distribution Channel, 2019-2026 37. Egypt Smart TV Sticks Market Analysis and Forecasts, 2019-2026 37.1. Market Size (Value) Estimates & Forecast By Distribution Channel, 2019-2026 38. Nigeria Smart TV Sticks Market Analysis and Forecasts, 2019-2026 38.1. Market Size (Value) Estimates & Forecast By Distribution Channel, 2019-2026 39. Rest of ME&A Smart TV Sticks Market Analysis and Forecasts, 2019-2026 39.1. Market Size (Value) Estimates & Forecast By Distribution Channel, 2019-2026 40. South America Smart TV Sticks Market Analysis and Forecasts, 2019-2026 40.1. Market Size (Value) Estimates & Forecast By Distribution Channel, 2019-2026 41. South America Smart TV Sticks Market Analysis and Forecasts, by Country 41.1. Market Size (Value) Estimates & Forecast by Country, 2019-2026 41.1.1. Brazil 41.1.2. Argentina 41.1.3. Rest of South America 42. Brazil Smart TV Sticks Market Analysis and Forecasts, 2019-2026 42.1. Market Size (Value) Estimates & Forecast By Distribution Channel, 2019-2026 43. Argentina Smart TV Sticks Market Analysis and Forecasts, 2019-2026 43.1. Market Size (Value) Estimates & Forecast By Distribution Channel, 2019-2026 44. Rest of South America Smart TV Sticks Market Analysis and Forecasts, 2019-2026 44.1. Market Size (Value) Estimates & Forecast By Distribution Channel, 2019-2026 45. Competitive Landscape 45.1. Geographic Footprint of Major Players in the Global Smart TV Sticks Market 45.2. Competition Matrix 45.2.1. Competitive Benchmarking of Key Players By Price, Presence, Market Share, Applications and R&D Investment 45.2.2. New Product Launches and Product Enhancements 45.2.3. Market Consolidation 45.2.3.1. M&A by Regions, Investment and Verticals 45.2.3.2. M&A, Forward Integration and Backward Integration 45.2.3.3. Partnership, Joint Ventures and Strategic Alliances/ Sales Agreements 45.3. Company Profile : Key Players 45.3.1. ABB 45.3.1.1. Company Overview 45.3.1.2. Financial Overview 45.3.1.3. Geographic Footprint 45.3.1.4. Product Portfolio 45.3.1.5. Business Strategy 45.3.1.6. Recent Developments 45.3.2. Amazon.com, Inc. 45.3.3. Roku, Inc. 45.3.4. Google. 45.3.5. Apple Inc. 45.3.6. Sky PLC 45.3.7. ASUSTeK Computer 45.3.8. Shenzhen Rikomagic Tech 45.3.9. Dongguan Sonicway Electrical Appliance 45.3.10. Shenzhen Tomato Technology 45.3.11. CloudWalker Streaming Technologies 45.3.12. Siver Alex 45.3.13. Xiomi 45.3.14. DishSMRT 45.3.15. Torres Alexa 45.3.16. Other Key Players 46. Primary Key Insights

About This Report

Report ID105930
Category Electronics
Published DateJun 2021
Updated Date
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