Global TV Analytics Market – Industry Analysis and Forecast (2018-2026) –By TV Transmission Type, Component, Application, Deployment Model, and Region.

Global TV Analytics Market – Industry Analysis and Forecast (2018-2026) –By TV Transmission Type, Component, Application, Deployment Model, and Region.

Market Scenario

Global TV analytics market was valued US$ 1.94 Bn in 2017 and is expected to reach US$ 6.92 Bn by 2026, at a CAGR of 17.23 % during a forecast period. Global TV Analytics Market, by ComponentTV Analytics is a single platform, which provides ties viewer with network behavior, in real-time & over time, through combining data from various sources such as devices, network applications and integrated third-party CDNs. The TV analytics market is rising rapidly with the growing business competition and the growth of social media & social advertising trends. Developments in emerging technologies will support the growth of the market. However, the lack of skilled people and digital infrastructure are limiting the growth of the TV analytics market. Satellite TV & DTH companies are providing direct broadcasting services that deliver television content through radio waves. By using power analytics, DTH providers understand the taste & preference of users, which helps them upsell products & services. OTT is used for the delivery & collected of film and TV content through the internet, without requiring users to subscribe to a traditional cable as well as satellite pay-TV service such as Comcast & time warner cable. Online content providers collect the audience data through the smartphone applications. The collected data helps the OTT providers in analyzing their clients' behavior and improving their return on investment (RoI). With cloud TV analytics, it is easy to gather and segment data based on various demographics, which supports in better decision-making process based on the trends. The demand for Cloud-based TV analytics solutions is increased due to the faster & easier service provided through the OTT. A growing population, deep internet penetration, and enhanced connectivity are boosting the growth of OTT and IPTV platforms. The presence of a majority of TV analytics sellers, as well as extensive awareness of these solutions, are estimated to account for the largest market size during the forecast period. North America is estimated to account for the largest market size during the forecast period. A growing population, deep internet penetration, and enhanced connectivity are boosting the growth of OTT and IPTV platforms. The presence of a majority of TV analytics sellers, as well as extensive awareness of these solutions, are estimated to account for the largest market size during the forecast period. Key player operating in the global TV analytics market are IBM, Google, Nielsen, DC Analytics, Alphonso, Edgeware AB, Sambatv, Amobee, Clarivoy, Realytics, Tvsquared, Sorenson Media, Tvbeat, Fourthwall Media, Parro, Analytics, Ispot.TV, Conviva, IQ Media, Brightline, Zapr Media Labs, Analyticowl, and H Tech. The report covers a comprehensive study of major market drivers, restrains, opportunities, challenges, PESTEL, Porters, SWOT, and technological forecasting in the market.

The Scope of Global TV Analytics Market:

Global TV Analytics Market, by TV Transmission Type:

• Cable TV • Satellite TV & DTH • IPTV • OTT

Global TV Analytics Market, by Component:

• Software • Services

Global TV Analytics Market, by Application:

• Competitive intelligence • Churn prevention & behavior analysis • Customer lifetime management • Campaign management • Content development • Audience forecasting • Other Application

Global TV Analytics Market, by Deployment Model:

• On-premises • Cloud

Global TV Analytics Market, by Region:

• North America • Europe • Asia-Pacific • South America • Middle East & Africa

Key Player Operating In the Global TV Analytics Market:

• IBM • Google • Nielsen • DC Analytics • Alphonso • Edgeware AB • Sambatv • Amobee • Clarivoy • Realytics • Tvsquared • Sorenson Media • Tvbeat • Fourthwall Media • Parrot Analytics • Ispot.TV • Conviva • IQ Media • Brightline • Zapr Media Labs • Analyticowl • H-Tech

Table of Contents

Global TV Analytics Market

1. Preface 1.1. Research Objectives 1.2. Report Scope and Market Segmentation 2. Assumptions and Research Methodology 2.1. Abbreviations 3. Executive Summary 3.1. Global TV Analytics Market Size, by Market Value (US$ Bn) and Market 4. Market Overview 4.1. Introduction 4.2. Market Dynamics 4.3. Drivers and Restraints Snapshot Analysis 4.3.1. Drivers 4.3.2. Restraints 4.3.3. Opportunities 4.3.4. Porter’s Analysis 4.3.5. Value Chain Analysis 4.3.6. SWOT Analysis 5. Global TV Analytics Market Analysis and Forecast 5.1. Global TV Analytics Market Size& Y-o-Y Growth Analysis 5.1.1. North America 5.1.2. Europe 5.1.3. Asia Pacific 5.1.4. Middle East & Africa 5.1.5. South America 6. Global TV Analytics Market Analysis and Forecast, By TV Transmission Type 6.1. Introduction and Definition 6.2. Global TV Analytics Market Value Share Analysis, By TV Transmission Type 6.3. Global TV Analytics Market Size (US$ Bn) Forecast, By TV Transmission Type 6.4. Global TV Analytics Market Analysis, By TV Transmission Type 6.5. Global TV Analytics Market Attractiveness Analysis, By TV Transmission Type 6.6. Key Trends 6.6.1. Key Developments 7. Global TV Analytics Market Analysis and Forecast, By Component 7.1. Introduction and Definition 7.2. Global TV Analytics Market Value Share Analysis, By Component 7.3. Global TV Analytics Market Size (US$ Bn) Forecast, By Component 7.4. Global TV Analytics Market Analysis, By Component 7.5. Global TV Analytics Market Attractiveness Analysis, By Component 7.6. Key Trends 7.6.1. Key Developments 8. Global TV Analytics Market Analysis and Forecast, By Application 8.1. Introduction and Definition 8.2. Global TV Analytics Market Value Share Analysis, By Application 8.3. Global TV Analytics Market Size (US$ Bn) Forecast, By Application 8.4. Global TV Analytics Market Analysis, By Application 8.5. Global TV Analytics Market Attractiveness Analysis, By Application 8.6. Key Trends 8.6.1. Key Developments 9. Global TV Analytics Market Analysis and Forecast, By Deployment Model 9.1. Introduction and Definition 9.2. Global TV Analytics Market Value Share Analysis, By Deployment Model 9.3. Global TV Analytics Market Size (US$ Bn) Forecast, By Deployment Model 9.4. Global TV Analytics Market Analysis, By Deployment Model 9.5. Global TV Analytics Market Attractiveness Analysis, By Deployment Model 9.6. Key Trends 9.6.1. Key Developments 10. Global TV Analytics Market Analysis, by Region 10.1. Global TV Analytics Market Value Share Analysis, by Region 10.2. Global TV Analytics Market Size (US$ Bn) Forecast, by Region 10.3. Global TV Analytics Market Attractiveness Analysis, by Region 10.4. Key Trends 10.4.1. Key Developments 11. North America TV Analytics Market Analysis 11.1. Key Findings 11.2. North America TV Analytics Market Overview 11.3. North America TV Analytics Market Value Share Analysis, By TV Transmission Type 11.4. North America TV Analytics Market Forecast, By TV Transmission Type 11.4.1. Cable TV 11.4.2. Satellite TV & DTH 11.4.3. IPTV 11.4.4. OTT 11.5. North America TV Analytics Market Value Share Analysis, By Component 11.6. North America TV Analytics Market Forecast, By Component 11.6.1. Software 11.6.2. Services 11.7. North America TV Analytics Market Value Share Analysis, By Application 11.8. North America TV Analytics Market Forecast, By Application 11.8.1. Competitive intelligence 11.8.2. Churn prevention & behavior analysis 11.8.3. Customer lifetime management 11.8.4. Campaign management 11.8.5. Content development 11.8.6. Audience forecasting 11.8.7. Other Application 11.9. North America TV Analytics Market Value Share Analysis, By Deployment Model 11.10. North America TV Analytics Market Forecast, By Deployment Model 11.10.1. On-premises 11.10.2. Cloud 11.11. North America TV Analytics Market Value Share Analysis, by Country 11.12. North America TV Analytics Market Forecast, by Country 11.12.1. U.S. 11.12.2. Canada 11.13. North America TV Analytics Market Analysis, by Country 11.14. U.S. TV Analytics Market Forecast, By TV Transmission Type 11.14.1. Cable TV 11.14.2. Satellite TV & DTH 11.14.3. IPTV 11.14.4. OTT 11.15. U.S. TV Analytics Market Forecast, By Component 11.15.1. Software 11.15.2. Services 11.16. U.S. TV Analytics Market Forecast, By Application 11.16.1. Competitive intelligence 11.16.2. Churn prevention & behavior analysis 11.16.3. Customer lifetime management 11.16.4. Campaign management 11.16.5. Content development 11.16.6. Audience forecasting 11.16.7. Other Application 11.17. U.S. TV Analytics Market Forecast, By Deployment Model 11.17.1. On-premises 11.17.2. Cloud 11.18. Canada TV Analytics Market Forecast, By TV Transmission Type 11.18.1. Cable TV 11.18.2. Satellite TV & DTH 11.18.3. IPTV 11.18.4. OTT 11.19. Canada TV Analytics Market Forecast, By Component 11.19.1. Software 11.19.2. Services 11.20. Canada TV Analytics Market Forecast, By Application 11.20.1. Competitive intelligence 11.20.2. Churn prevention & behavior analysis 11.20.3. Customer lifetime management 11.20.4. Campaign management 11.20.5. Content development 11.20.6. Audience forecasting 11.20.7. Other Application 11.21. Canada TV Analytics Market Forecast, By Deployment Model 11.21.1. On-premises 11.21.2. Cloud 11.22. North America TV Analytics Market Attractiveness Analysis 11.22.1. By TV Transmission Type 11.22.2. By Component 11.22.3. By Application 11.22.4. By Deployment Model 11.23. PEST Analysis 11.24. Key Trends 11.24.1. Key Developments 12. Europe TV Analytics Market Analysis 12.1. Key Findings 12.2. Europe TV Analytics Market Overview 12.3. Europe TV Analytics Market Value Share Analysis, By TV Transmission Type 12.4. Europe TV Analytics Market Forecast, By TV Transmission Type 12.4.1. Cable TV 12.4.2. Satellite TV & DTH 12.4.3. IPTV 12.4.4. OTT 12.5. Europe TV Analytics Market Value Share Analysis, By Component 12.6. Europe TV Analytics Market Forecast, By Component 12.6.1. Software 12.6.2. Services 12.7. Europe TV Analytics Market Value Share Analysis, By Application 12.8. Europe TV Analytics Market Forecast, By Application 12.8.1. Competitive intelligence 12.8.2. Churn prevention & behavior analysis 12.8.3. Customer lifetime management 12.8.4. Campaign management 12.8.5. Content development 12.8.6. Audience forecasting 12.8.7. Other Application 12.9. Europe TV Analytics Market Value Share Analysis, By Deployment Model 12.10. Europe TV Analytics Market Forecast, By Deployment Model 12.10.1. On-premises 12.10.2. Cloud 12.11. Europe TV Analytics Market Value Share Analysis, by Country 12.12. Europe TV Analytics Market Forecast, by Country 12.12.1. Germany 12.12.2. U.K. 12.12.3. France 12.12.4. Italy 12.12.5. Spain 12.12.6. Rest of Europe 12.13. Europe TV Analytics Market Analysis, by Country/ Sub-region 12.14. Germany TV Analytics Market Forecast, By TV Transmission Type 12.14.1. Cable TV 12.14.2. Satellite TV & DTH 12.14.3. IPTV 12.14.4. OTT 12.15. Germany TV Analytics Market Forecast, By Component 12.15.1. Software 12.15.2. Services 12.16. Germany TV Analytics Market Forecast, By Application 12.16.1. Competitive intelligence 12.16.2. Churn prevention & behavior analysis 12.16.3. Customer lifetime management 12.16.4. Campaign management 12.16.5. Content development 12.16.6. Audience forecasting 12.16.7. Other Application 12.17. Germany TV Analytics Market Forecast, By Deployment Model 12.17.1. On-premises 12.17.2. Cloud 12.18. U.K. TV Analytics Market Forecast, By TV Transmission Type 12.18.1. Cable TV 12.18.2. Satellite TV & DTH 12.18.3. IPTV 12.18.4. OTT 12.19. U.K. TV Analytics Market Forecast, By Component 12.19.1. Software 12.19.2. Services 12.20. U.K. TV Analytics Market Forecast, By Application 12.20.1. Competitive intelligence 12.20.2. Churn prevention & behavior analysis 12.20.3. Customer lifetime management 12.20.4. Campaign management 12.20.5. Content development 12.20.6. Audience forecasting 12.20.7. Other Application 12.21. U.K. TV Analytics Market Forecast, By Deployment Model 12.21.1. On-premises 12.21.2. Cloud 12.22. France TV Analytics Market Forecast, By TV Transmission Type 12.22.1. Cable TV 12.22.2. Satellite TV & DTH 12.22.3. IPTV 12.22.4. OTT 12.23. France TV Analytics Market Forecast, By Component 12.23.1. Software 12.23.2. Services 12.24. France TV Analytics Market Forecast, By Application 12.24.1. Competitive intelligence 12.24.2. Churn prevention & behavior analysis 12.24.3. Customer lifetime management 12.24.4. Campaign management 12.24.5. Content development 12.24.6. Audience forecasting 12.24.7. Other Application 12.25. France TV Analytics Market Forecast, By Deployment Model 12.25.1. On-premises 12.25.2. Cloud 12.26. Italy TV Analytics Market Forecast, By TV Transmission Type 12.26.1. Cable TV 12.26.2. Satellite TV & DTH 12.26.3. IPTV 12.26.4. OTT 12.27. Italy TV Analytics Market Forecast, By Component 12.27.1. Software 12.27.2. Services 12.28. Italy TV Analytics Market Forecast, By Application 12.28.1. Competitive intelligence 12.28.2. Churn prevention & behavior analysis 12.28.3. Customer lifetime management 12.28.4. Campaign management 12.28.5. Content development 12.28.6. Audience forecasting 12.28.7. Other Application 12.29. Italy TV Analytics Market Forecast, By Deployment Model 12.29.1. On-premises 12.29.2. Cloud 12.30. Spain TV Analytics Market Forecast, By TV Transmission Type 12.30.1. Cable TV 12.30.2. Satellite TV & DTH 12.30.3. IPTV 12.30.4. OTT 12.31. Spain TV Analytics Market Forecast, By Component 12.31.1. Software 12.31.2. Services 12.32. Spain TV Analytics Market Forecast, By Application 12.32.1. Competitive intelligence 12.32.2. Churn prevention & behavior analysis 12.32.3. Customer lifetime management 12.32.4. Campaign management 12.32.5. Content development 12.32.6. Audience forecasting 12.32.7. Other Application 12.33. Spain TV Analytics Market Forecast, By Deployment Model 12.33.1. On-premises 12.33.2. Cloud 12.34. Rest of Europe TV Analytics Market Forecast, By TV Transmission Type 12.34.1. Cable TV 12.34.2. Satellite TV & DTH 12.34.3. IPTV 12.34.4. OTT 12.35. Rest of Europe TV Analytics Market Forecast, By Component 12.35.1. Software 12.35.2. Services 12.36. Rest of Europe TV Analytics Market Forecast, By Application 12.36.1. Competitive intelligence 12.36.2. Churn prevention & behavior analysis 12.36.3. Customer lifetime management 12.36.4. Campaign management 12.36.5. Content development 12.36.6. Audience forecasting 12.36.7. Other Application 12.37. Rest Of Europe TV Analytics Market Forecast, By Deployment Model 12.37.1. On-premises 12.37.2. Cloud 12.38. Europe TV Analytics Market Attractiveness Analysis 12.38.1. By TV Transmission Type 12.38.2. By Component 12.38.3. By Application 12.38.4. By Deployment Model 12.39. PEST Analysis 12.40. Key Trends 12.40.1. Key Developments 13. Asia Pacific TV Analytics Market Analysis 13.1. Key Findings 13.2. Asia Pacific TV Analytics Market Overview 13.3. Asia Pacific TV Analytics Market Value Share Analysis, By TV Transmission Type 13.4. Asia Pacific TV Analytics Market Forecast, By TV Transmission Type 13.4.1. Cable TV 13.4.2. Satellite TV & DTH 13.4.3. IPTV 13.4.4. OTT 13.5. Asia Pacific TV Analytics Market Value Share Analysis, By Component 13.6. Asia Pacific TV Analytics Market Forecast, By Component 13.6.1. Software 13.6.2. Services 13.7. Asia Pacific TV Analytics Market Value Share Analysis, By Application 13.8. Asia Pacific TV Analytics Market Forecast, By Application 13.8.1. Competitive intelligence 13.8.2. Churn prevention & behavior analysis 13.8.3. Customer lifetime management 13.8.4. Campaign management 13.8.5. Content development 13.8.6. Audience forecasting 13.8.7. Other Application 13.9. Asia Pacific TV Analytics Market Value Share Analysis, By Deployment Model 13.10. Asia Pacific TV Analytics Market Forecast, By Deployment Model 13.10.1. On-premises 13.10.2. Cloud 13.11. Asia Pacific TV Analytics Market Value Share Analysis, by Country 13.12. Asia Pacific TV Analytics Market Forecast, by Country 13.12.1. China 13.12.2. India 13.12.3. Japan 13.12.4. ASEAN 13.12.5. Rest of Asia Pacific 13.13. Asia Pacific TV Analytics Market Analysis, by Country/ Sub-region 13.14. China TV Analytics Market Forecast, By TV Transmission Type 13.14.1. Cable TV 13.14.2. Satellite TV & DTH 13.14.3. IPTV 13.14.4. OTT 13.15. China TV Analytics Market Forecast, By Component 13.15.1. Software 13.15.2. Services 13.16. China TV Analytics Market Forecast, By Application 13.16.1. Competitive intelligence 13.16.2. Churn prevention & behavior analysis 13.16.3. Customer lifetime management 13.16.4. Campaign management 13.16.5. Content development 13.16.6. Audience forecasting 13.16.7. Other Application 13.17. China TV Analytics Market Forecast, By Deployment Model 13.17.1. On-premises 13.17.2. Cloud 13.18. India TV Analytics Market Forecast, By TV Transmission Type 13.18.1. Cable TV 13.18.2. Satellite TV & DTH 13.18.3. IPTV 13.18.4. OTT 13.19. India TV Analytics Market Forecast, By Component 13.19.1. Software 13.19.2. Services 13.20. India TV Analytics Market Forecast, By Application 13.20.1. Competitive intelligence 13.20.2. Churn prevention & behavior analysis 13.20.3. Customer lifetime management 13.20.4. Campaign management 13.20.5. Content development 13.20.6. Audience forecasting 13.20.7. Other Application 13.21. India TV Analytics Market Forecast, By Deployment Model 13.21.1. On-premises 13.21.2. Cloud 13.22. Japan TV Analytics Market Forecast, By TV Transmission Type 13.22.1. Cable TV 13.22.2. Satellite TV & DTH 13.22.3. IPTV 13.22.4. OTT 13.23. Japan TV Analytics Market Forecast, By Component 13.23.1. Software 13.23.2. Services 13.24. Japan TV Analytics Market Forecast, By Application 13.24.1. Competitive intelligence 13.24.2. Churn prevention & behavior analysis 13.24.3. Customer lifetime management 13.24.4. Campaign management 13.24.5. Content development 13.24.6. Audience forecasting 13.24.7. Other Application 13.25. Japan TV Analytics Market Forecast, By Deployment Model 13.25.1. On-premises 13.25.2. Cloud 13.26. ASEAN TV Analytics Market Forecast, By TV Transmission Type 13.26.1. Cable TV 13.26.2. Satellite TV & DTH 13.26.3. IPTV 13.26.4. OTT 13.27. ASEAN TV Analytics Market Forecast, By Component 13.27.1. Software 13.27.2. Services 13.28. ASEAN TV Analytics Market Forecast, By Application 13.28.1. Competitive intelligence 13.28.2. Churn prevention & behavior analysis 13.28.3. Customer lifetime management 13.28.4. Campaign management 13.28.5. Content development 13.28.6. Audience forecasting 13.28.7. Other Application 13.29. ASEAN TV Analytics Market Forecast, By Deployment Model 13.29.1. On-premises 13.29.2. Cloud 13.30. Rest of Asia Pacific TV Analytics Market Forecast, By TV Transmission Type 13.30.1. Cable TV 13.30.2. Satellite TV & DTH 13.30.3. IPTV 13.30.4. OTT 13.31. Rest of Asia Pacific TV Analytics Market Forecast, By Component 13.31.1. Software 13.31.2. Services 13.32. Rest of Asia Pacific TV Analytics Market Forecast, By Application 13.32.1. Competitive intelligence 13.32.2. Churn prevention & behavior analysis 13.32.3. Customer lifetime management 13.32.4. Campaign management 13.32.5. Content development 13.32.6. Audience forecasting 13.32.7. Other Application 13.33. Rest of Asia Pacific TV Analytics Market Forecast, By Deployment Model 13.33.1. On-premises 13.33.2. Cloud 13.34. Asia Pacific TV Analytics Market Attractiveness Analysis 13.34.1. By TV Transmission Type 13.34.2. By Component 13.34.3. By Application 13.34.4. By Deployment Model 13.35. PEST Analysis 13.36. Key Trends 13.36.1. Key Developments 14. Middle East & Africa TV Analytics Market Analysis 14.1. Key Findings 14.2. Middle East & Africa TV Analytics Market Overview 14.3. Middle East & Africa TV Analytics Market Value Share Analysis, By TV Transmission Type 14.4. Middle East & Africa TV Analytics Market Forecast, By TV Transmission Type 14.4.1. Cable TV 14.4.2. Satellite TV & DTH 14.4.3. IPTV 14.4.4. OTT 14.5. Middle East & Africa TV Analytics Market Value Share Analysis, By Component 14.6. Middle East & Africa TV Analytics Market Forecast, By Component 14.6.1. Software 14.6.2. Services 14.7. Middle East & Africa TV Analytics Market Value Share Analysis, By Application 14.8. Middle East & Africa TV Analytics Market Forecast, By Application 14.8.1. Competitive intelligence 14.8.2. Churn prevention & behavior analysis 14.8.3. Customer lifetime management 14.8.4. Campaign management 14.8.5. Content development 14.8.6. Audience forecasting 14.8.7. Other Application 14.9. Middle East & Africa TV Analytics Market Value Share Analysis, By Deployment Model 14.10. Middle East & Africa TV Analytics Market Forecast, By Deployment Model 14.10.1. On-premises 14.10.2. Cloud 14.11. Middle East & Africa TV Analytics Market Value Share Analysis, by Country 14.12. Middle East & Africa TV Analytics Market Forecast, by Country 14.12.1. GCC 14.12.2. South Africa 14.12.3. Rest of Middle East & Africa 14.13. Middle East & Africa TV Analytics Market Analysis, by Country/ Sub-region 14.14. GCC TV Analytics Market Forecast, By TV Transmission Type 14.14.1. Cable TV 14.14.2. Satellite TV & DTH 14.14.3. IPTV 14.14.4. OTT 14.15. GCC TV Analytics Market Forecast, By Component 14.15.1. Software 14.15.2. Services 14.16. GCC TV Analytics Market Forecast, By Application 14.16.1. Competitive intelligence 14.16.2. Churn prevention & behavior analysis 14.16.3. Customer lifetime management 14.16.4. Campaign management 14.16.5. Content development 14.16.6. Audience forecasting 14.16.7. Other Application 14.17. GCC TV Analytics Market Forecast, By Deployment Model 14.17.1. On-premises 14.17.2. Cloud 14.18. Others South Africa TV Analytics Market Forecast, By TV Transmission Type 14.18.1. Cable TV 14.18.2. Satellite TV & DTH 14.18.3. IPTV 14.18.4. OTT 14.19. South Africa TV Analytics Market Forecast, By Component 14.19.1. Software 14.19.2. Services 14.20. South Africa TV Analytics Market Forecast, By Application 14.20.1. Competitive intelligence 14.20.2. Churn prevention & behavior analysis 14.20.3. Customer lifetime management 14.20.4. Campaign management 14.20.5. Content development 14.20.6. Audience forecasting 14.20.7. Other Application 14.21. South Africa TV Analytics Market Forecast, By Deployment Model 14.21.1. On-premises 14.21.2. Cloud 14.22. Rest of Middle East & Africa TV Analytics Market Forecast, By TV Transmission Type 14.22.1. Cable TV 14.22.2. Satellite TV & DTH 14.22.3. IPTV 14.22.4. OTT 14.23. Rest of Middle East & Africa TV Analytics Market Forecast, By Component 14.23.1. Software 14.23.2. Services 14.24. Rest of Middle East & Africa TV Analytics Market Forecast, By Application 14.24.1. Competitive intelligence 14.24.2. Churn prevention & behavior analysis 14.24.3. Customer lifetime management 14.24.4. Campaign management 14.24.5. Content development 14.24.6. Audience forecasting 14.24.7. Other Application 14.25. Rest of Middle East & Africa TV Analytics Market Forecast, By Deployment Model 14.25.1. On-premises 14.25.2. Cloud 14.26. Middle East & Africa TV Analytics Market Attractiveness Analysis 14.26.1. By TV Transmission Type 14.26.2. By Component 14.26.3. By Application 14.26.4. By Deployment Model 14.27. PEST Analysis 14.28. Key Trends 14.28.1. Key Developments 15. South America TV Analytics Market Analysis 15.1. Key Findings 15.2. South America TV Analytics Market Overview 15.3. South America TV Analytics Market Value Share Analysis, By TV Transmission Type 15.4. South America TV Analytics Market Forecast, By TV Transmission Type 15.4.1. Cable TV 15.4.2. Satellite TV & DTH 15.4.3. IPTV 15.4.4. OTT 15.5. South America TV Analytics Market Value Share Analysis, By Component 15.6. South America TV Analytics Market Forecast, By Component 15.6.1. Software 15.6.2. Services 15.7. South America TV Analytics Market Value Share Analysis, By Application 15.8. South America TV Analytics Market Forecast, By Application 15.8.1. Competitive intelligence 15.8.2. Churn prevention & behavior analysis 15.8.3. Customer lifetime management 15.8.4. Campaign management 15.8.5. Content development 15.8.6. Audience forecasting 15.8.7. Other Application 15.9. South America TV Analytics Market Value Share Analysis, By Deployment Model 15.10. South America TV Analytics Market Forecast, By Deployment Model 15.10.1. On-premises 15.10.2. Cloud 15.11. South America TV Analytics Market Value Share Analysis, by Country 15.12. South America TV Analytics Market Forecast, by Country 15.12.1. Brazil 15.12.2. Mexico 15.12.3. Rest of South America 15.13. South America TV Analytics Market Analysis, by Country/ Sub-region 15.14. Brazil TV Analytics Market Forecast, By TV Transmission Type 15.14.1. Cable TV 15.14.2. Satellite TV & DTH 15.14.3. IPTV 15.14.4. OTT 15.15. Brazil TV Analytics Market Forecast, By Component 15.15.1. Software 15.15.2. Services 15.16. Brazil TV Analytics Market Forecast, By Application 15.16.1. Competitive intelligence 15.16.2. Churn prevention & behavior analysis 15.16.3. Customer lifetime management 15.16.4. Campaign management 15.16.5. Content development 15.16.6. Audience forecasting 15.16.7. Other Application 15.17. Brazil TV Analytics Market Forecast, By Deployment Model 15.17.1. On-premises 15.17.2. Cloud 15.18. Mexico TV Analytics Market Forecast, By TV Transmission Type 15.18.1. Cable TV 15.18.2. Satellite TV & DTH 15.18.3. IPTV 15.18.4. OTT 15.19. Mexico TV Analytics Market Forecast, By Component 15.19.1. Software 15.19.2. Services 15.20. Mexico TV Analytics Market Forecast, By Application 15.20.1. Competitive intelligence 15.20.2. Churn prevention & behavior analysis 15.20.3. Customer lifetime management 15.20.4. Campaign management 15.20.5. Content development 15.20.6. Audience forecasting 15.20.7. Other Application 15.21. Mexico TV Analytics Market Forecast, By Deployment Model 15.21.1. On-premises 15.21.2. Cloud 15.22. Rest of South America TV Analytics Market Forecast, By TV Transmission Type 15.22.1. Cable TV 15.22.2. Satellite TV & DTH 15.22.3. IPTV 15.22.4. OTT 15.23. Rest of South America TV Analytics Market Forecast, By Component 15.23.1. Software 15.23.2. Services 15.24. Rest of South America TV Analytics Market Forecast, By Application 15.24.1. Competitive intelligence 15.24.2. Churn prevention & behavior analysis 15.24.3. Customer lifetime management 15.24.4. Campaign management 15.24.5. Content development 15.24.6. Audience forecasting 15.24.7. Other Application 15.25. Rest of South America TV Analytics Market Forecast, By Deployment Model 15.25.1. On-premises 15.25.2. Cloud 15.26. South America TV Analytics Market Attractiveness Analysis 15.26.1. By TV Transmission Type 15.26.2. By Component 15.26.3. By Application 15.26.4. By Deployment Model 15.27. PEST Analysis 15.28. Key Trends 15.28.1. Key Developments 16. Company Landscape 16.1. Market Share Analysis, by Company 16.2. Competition Matrix 16.3. Competitive Benchmarking of Company and Services 16.4. Company Profiles: Key Players 16.4.1. H-Tech 16.4.1.1. Company Overview 16.4.1.2. Financial Overview 16.4.1.3. Business Strategy 16.4.1.4. Recent Developments 16.4.1.5. Development Footprint 16.4.2. IBM 16.4.3. Google 16.4.4. Nielsen 16.4.5. DC Analytics 16.4.6. Alphonso 16.4.7. Edgeware AB 16.4.8. Sambatv 16.4.9. Amobee 16.4.10. Clarivoy 16.4.11. Realytics 16.4.12. Tvsquared 16.4.13. Sorenson Media 16.4.14. Tvbeat 16.4.15. Fourthwall Media 16.4.16. Parrot Analytics 16.4.17. Ispot.TV 16.4.18. Conviva 16.4.19. IQ Media 16.4.20. Brightline 16.4.21. Zapr Media Labs 16.4.22. Analyticowl 17. Primary Key Insights

About This Report

Report ID23037
Category Information Technology & Telecommunication
Published Date
No of Pages235
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