Zero-Turn Mower Market: Global Industry Analysis and Forecast (2024-2030)

The Global Zero-Turn Mower Market size was valued at USD 2.75 Billion in 2023 and the total Zero-Turn Mower Market revenue is expected to grow at a CAGR of 10.2 % from 2024 to 2030, reaching nearly USD 5.43 Billion.

The zero-turn mower industry has witnessed a significant surge in popularity, revolutionizing the landscape maintenance sector with its innovative design and superior mobility. A zero-turn lawn mower, characterized by its zero-degree turning radius, employs two steering levers instead of a traditional steering wheel, enabling it to execute precise 180-degree turns with remarkable ease. Originally favored by landscape professionals for their ability to quickly navigate around obstacles, these mowers are increasingly finding their way into residential use, replacing inefficient and slower-riding lawn tractors.

The dual hydrostatic transmissions that provide independent control of the rear wheels are important for the success of zero-turn mowers. This feature allows the mower to execute zero-degree turns effortlessly, making it adept at maneuvering around trees, flower beds, and other obstacles. The result is a flawlessly groomed lawn without missed spots. The efficiency of zero-turn mowers lies not only in their maneuverability but also in their ability to significantly reduce mowing time. With wider cutting decks ranging from 42 to 72 inches, these mowers cover larger areas quickly and efficiently, making them ideal for both commercial landscapers and homeowners with expansive yards.

Moreover, the cutting areas of zero-turn mowers are designed to optimize airflow and cutting quality, ensuring a more even and professional-looking lawn. Operator comfort is prioritized, with features such as ergonomic seats, adjustable controls, and vibration-dampening systems, minimizing fatigue during prolonged mowing sessions. Intuitive control panels make these mowers user-friendly, and appealing to both experienced operators and beginners, which increases demand for the Zero-Turn Mower Market globally. The versatility of zero-turn mowers extends beyond grass cutting, as many models come with additional attachments such as baggers, mulching kits, and tow-behind carts. This expands their functionality to tasks like leaf collection and garden waste disposal, enhancing their value for users.

In recent developments, major Zero-Turn Mower Market players have introduced innovative solutions.

1. Honda, a Japanese automobile manufacturer, unveiled its first battery-powered electric zero-turn riding mower, the Autonomous Work Mower (AWM), designed for worksite efficiencies through autonomous solutions.

2. Ferris, on the other hand, responded to the demand for electric zero-turn mowers with the Ferris 300e, featuring smart battery technology and patented suspension for operator comfort. This model is set to be showcased at the 2023 Equip Exposition in Louisville, Kentucky.

3. Additionally, companies like DR Power Equipment and Mean Green Products have contributed to the Zero-Turn Mower Market with professional-grade outdoor power equipment and innovative commercial lines of zero-turn and walk-behind battery-powered turf care products, respectively.

The Zero-Turn Mower Market offers a diverse range of options with varying price points, categorized as "Inexpensive," "Moderate," and "Expensive." Prices generally start around $3,200 for a 42-inch deck mower and increase for larger, more advanced models. Commercial-grade mowers can range from $7,000 to $8,000. Choosing between a smaller and a larger mower involves considerations such as cutting area, machine longevity, storage space, gate size, and maneuverability in tight spots. The zero turn mower industry is poised for further growth as technology advances, providing efficient and innovative solutions for lawn care consumers and professionals equally. Report covered the detailed analysis of Zero-Turn Mower Market players competition benchmarking, investment plans, merger and acquisitions new product lunching strategy and pricing strategies.To know about the Research Methodology :- Request Free Sample Report
Zero-Turn Mower Market Dynamics:
Zero-Turn Mower Market Gears Up for New Product Launch

The zero-turn mower market has seen an explosion of strategic moves and product launches, demonstrating the industry's dynamic nature and ongoing pursuit of innovation. The collaboration between STIHL and Briggs & Stratton, announced on May 24, 2022, is one noteworthy development. This strategic manufacturing partnership will launch a new line of zero-turn mowers aimed at both professionals and homeowners. These mowers, which will be available through authorized STIHL dealers in January 2023, will complement STIHL's existing lineup of outdoor power solutions, expanding the brand's offerings in landscaping, tree care, and construction, cleaning, and gardening.

Likewise, The Toro Company and Lowe's Companies, Inc. announced a strategic retail partnership on September 7, 2023. Lowe's will now carry Toro zero-turn riding mowers, walk mowers, portable power equipment, and snow blowers, further solidifying Toro's presence in the retail sector. This collaboration not only broadens Toro's Zero-Turn Mower Market reach but also aligns with the growing popularity of battery-powered outdoor equipment.
John Deere, a global leader in turf equipment, entered the zero-turn mower market with the introduction of the Z370R Electric ZTrak Residential Zero Turn Mower on February 7, 2023. This electric mower is designed to cater to property owners seeking ease of maintenance, simplified use, and increased operator comfort with reduced noise and vibration. This move positions John Deere as a key player in the shift towards environmentally friendly lawn care solutions.

Doosan Bobcat, having entered the zero-turn mower market last year through the acquisition of Schiller Ground Care, has expedited its product launch timeline. Originally planning to unveil its zero-turn mowers towards the end of the year, the company has successfully accelerated the schedule by up to three months, showcasing a commitment to rapid innovation and meeting market demands.

Bobcat Company, a global manufacturer of compact equipment, has expanded its lineup with the ZT5000, a high-performing zero-turn mower launched on October 16, 2023. Targeting both lawn care professionals and property owners, the ZT5000 promises precision, ease of use, and a superior cut, contributing to Bobcat's reputation for delivering reliable and efficient equipment.

AriensCo, a manufacturer of outdoor power equipment, introduced the Ikon Onyx in May 2023, showcasing dedication to innovation and top-notch product development. With features like a 52-inch deck, the Ikon Onyx underscores Ariens' commitment to meeting the demands of both homeowners and professionals by delivering high-quality and cutting-edge zero-turn mowers.

Husqvarna, a global leader in outdoor power products, launched the Z350 and Z380 Xcit zero-turn mowers in November 2022, setting a new industry standard with state-of-the-art grass-cutting technology. Husqvarna's commitment to quality is further highlighted by its superior suspension system, industry-first on-stick controls, and long-lasting blades designed to endure up to five years.

These product launches highlight the zero-turn mower market's competitive landscape, with companies striving to meet changing consumer needs, capitalize on technological advancements, and contribute to environmental sustainability. Consumers can expect a diverse range of options catering to various preferences and requirements in the realm of outdoor power equipment as the market continues to witness innovative developments. The market report involved a detailed analysis of market trends by region, as well as an analysis of market demand and supply.
Smart Technology Integration
The zero-turn mower market is experiencing a transformative shift with the widespread integration of smart technologies, marking a crucial advancement that goes beyond traditional landscaping practices. The incorporation of technologies such as GPS tracking, predictive maintenance alerts, and automated mowing patterns represents a dynamic trend that significantly enhances both user experience and product efficiency.

One key driver of this trend is the heightened level of user convenience afforded by smart technologies. GPS tracking functionalities enable users to precisely monitor and manage their mowing operations, ensuring efficient coverage and eliminating the guesswork associated with traditional mowers. This not only saves time for users but also contributes to a more uniform and aesthetically pleasing lawn. The introduction of predictive maintenance alerts adds a layer of proactive care to zero-turn mowers. By leveraging data analytics, manufacturers can provide users with timely notifications about potential issues, enabling preventive maintenance before problems escalate. This not only minimizes downtime but also extends the lifespan of the equipment, offering users a more reliable and cost-effective solution.1. Linxup GPS introduces the Linxup Mower Tracker, a powerful solution tailored for lawn and landscaping companies. Operating with a 12-second ping rate, this cutting-edge device provides real-time, accurate tracking of lawn mowers and motorized equipment. The detailed mower path data not only facilitates the quick presentation of proof of service to customers but also empowers users to optimize mowing patterns for enhanced lawn health. Beyond tracking, the Linxup system ensures location precision, usage data, and theft protection for every piece of landscaping equipment, marking a significant advancement in fleet management.

2. Spartan's products incorporate "Smart Ride Technology" to minimize operator jostling. Equipped with steel-belted radial tires, an LCD control panel, warning indicators, and a push-to-start instrument panel, Spartan Mowers exemplify the integration of intelligent features to enhance user comfort and overall mower performance.

3. GARDENA presents an intelligent solution for lawn care with its robotic lawnmower, part of the SILENO product family. Fully integrated into the GARDENA smart system, this smart lawnmower allows users to operate it seamlessly from anywhere through the GARDENA smart App. Beyond remote operation, the robotic lawnmower demonstrates exceptional precision in mowing narrow passages and complex lawns in any weather conditions. Notably, it operates quietly, even in the rain, ensuring a perfectly groomed lawn without causing disruption.

Automated mowing patterns represent another aspect of smart technology integration that is reshaping the zero-turn mower market. With the ability to programmatically define mowing routes, users can achieve precise and consistent results while minimizing manual intervention. This feature is particularly appealing to both homeowners and professionals, as it not only streamlines the mowing process but also enhances overall efficiency. Beyond the immediate benefits for users, the integration of smart technologies provides manufacturers with valuable insights into product usage patterns. By analyzing data generated by GPS tracking, maintenance alerts, and automated mowing patterns, manufacturers can glean critical information about how their products are utilized in real-world scenarios. This data-driven approach empowers Zero-Turn Mower Market manufacturers to refine future designs, optimize performance, and stay ahead of evolving Zero-Turn Mower Market demands.
Zero-Turn Mower Market Regional Insights:
North America is expected to dominate the zero-turn mower market during the forecast period. In North America, the adoption and popularity of zero-turn mowers are driven by several key factors, shaping the market landscape to meet the specific needs of homeowners and professionals. The distinct characteristics of zero-turn mowers play a crucial role in influencing the market dynamics within the region. First and foremost, the vast and diverse landscapes across North America create a unique demand for lawn care solutions that offer unparalleled maneuverability. Zero-turn mowers, with their zero-turn radius capability, prove exceptionally advantageous in navigating through the intricacies of different terrains, from suburban yards to sprawling estates. This is particularly significant in regions where properties often feature diverse landscaping elements, such as trees, flower beds, and other obstacles. The ability to pivot on the spot ensures precise control, allowing homeowners and landscapers in North America to efficiently trim every inch of their lawns without missing any spots.

1. In the year 2022, Ego unveiled plans to release a new product, the ZT5207L 52", a zero-turn mower that will be equipped with six of their latest BA6720T 12-amp hour batteries. This innovative mower is designed to efficiently cover an area of up to 1900 square meters, boasting an expected run time of approximately 340 minutes on a single charge.

2. Also in 2022, Dixie Chopper introduced its new product line, the "SS" model, featuring an upgraded engine configuration. This model is expected to deliver enhanced performance, speed, and power, catering to the needs of both professional landscapers and residential customers.

3. Moving to 2021, Husqvarna Group experienced a notable annual organic sales growth of 5% and achieved an operating margin of 13%. This positive performance has led to an upward adjustment of overall financial targets and growth ambitions, particularly in the realm of battery-powered and robotic lawn mowers.

4. In the same year, John Deere expanded its product portfolio of zero-turn mowers with the introduction of the Z500 series, including the Z365R model. These mowers feature a user-friendly operating system, providing convenient solutions for a wide range of residential lawn care projects.

5. Looking back to 2020, Robert Bosch made a substantial investment of over USD 6.66 billion in research and development activities to enhance its product offerings. This investment amounted to approximately 8.24% of its sales revenue, reflecting a commitment to innovation and improvement in the industry.Time efficiency is a dominant consideration in the US zero-turn mower market, where homeowners and professionals alike value the optimization of their lawn care routines. The large cutting surfaces and powerful engines of zero-turn mowers help to cover large areas quickly, reducing mowing time when compared to traditional alternatives. The elimination of time-consuming three-point turns is especially beneficial in residential and commercial settings, allowing users to change directions seamlessly while maintaining a steady shearing pace. This time-saving feature aligns with the fast-paced lifestyles prevalent in North America, making zero-turn mowers an appealing choice for those seeking efficiency in lawn maintenance.

The professional landscaping sector in Canada's zero-turn mower market further drives the demand for zero-turn mowers. The precise control and efficiency of these mowers enable professionals to achieve flawless, uniform cuts on large properties and commercial landscapes. This, in turn, helps reduce labor costs and increase overall productivity, positioning zero-turn mowers as indispensable assets for lawn care businesses in the North American region.

Another important factor influencing zero-turn mower adoption in North America is their ergonomic design. These mowers prioritize operator comfort during extended periods of use, with features such as comfortable seating positions, adjustable controls, and ergonomic handles. This is especially true in North America's zero-turn mower market, where large lawns and expansive properties require lengthy mowing sessions. Suspension systems, padded seats, and vibration-reduction technology improve the overall mowing experience, allowing users to tackle large tasks without becoming exhausted. The North American market for zero-turn mowers is driven by a combination of factors, including the need for maneuverability, time efficiency, professional landscaping applications, ergonomic design, and versatility across diverse terrains. The unique characteristics of zero-turn mowers align with the specific requirements of the region, making them a preferred choice for individuals and businesses involved in lawn care activities in North America.
Zero-Turn Mower Market Scope: Inquiry Before Buying



Zero-Turn Mower Market


Report Coverage
Details


Base Year:
2023
Forecast Period:
2024-2030


Historical Data:
2018 to 2023
Market Size in 2023:
US $ 2.75 Bn.


Forecast Period 2024 to 2030 CAGR:
10.2%
Market Size in 2030:
US $ 5.43  Bn.


 Segments Covered:
by Cutting Width
Less Than 50 inches
50 to 60 inches
More than 60 inches


by Horsepower
Less Than 25 Hp
More Than 25 Hp


by Application
Residential
Commercial



Zero-Turn Mower Market, by Region:
North America (United States, Canada, and Mexico)
Europe (UK, France, Germany, Italy, Spain, Sweden, Austria, and the Rest of Europe)
Asia Pacific (China, South Korea, Japan, India, Australia, Indonesia, Malaysia, Vietnam, Taiwan, Bangladesh, Pakistan, and the Rest of APAC)
Middle East and Africa (South Africa, GCC, Egypt, Nigeria, and the Rest of ME&A)
South America (Brazil, Argentina Rest of South America)
Zero-Turn Mower Market Key Players:
1. Deere & Company (John Deere) USA
2. Husqvarna Group Sweden
3. The Toro Company USA
4. Briggs & Stratton Corporation USA
5. Cub Cadet (MTD Products) USA
6. Ariens Company USA
7. Kubota Corporation Japan
8. Exmark Manufacturing Company (a division of The Toro Company) USA
9. Gravely USA
10. Bad Boy Mowers USA
11. Simplicity Manufacturing USA
12. Ferris Industries (a division of Briggs & Stratton) USA
13. Walker Mowers USA
14. Country Clipper USA
15. Scag Power Equipment USA
FAQs:
1. What are the growth drivers for the Zero-Turn Mower Market?
Ans. Growing popularity for eco-friendly parts is to be the major driver for the Zero-Turn Mower Market.

2. What is the major restraint for the Zero-Turn Mower Market growth?
Ans. Stringent government regulations are expected to be the major restraining factor for the Zero-Turn Mower Market growth.

3. Which Region is expected to lead the global Zero-Turn Mower Market during the forecast period?
Ans. North America is expected to lead the global Zero-Turn Mower Market during the forecast period.

4. What is the projected Europe Zero-Turn Mower Market size & growth rate of the Zero-Turn Mower Market?
Ans. The Zero-Turn Mower Market size was valued at USD 2.75 Billion in 2023 and the total Anime revenue is expected to grow at a CAGR of 10.2% from 2024 to 2030, reaching nearly USD 5.43 Billion.

5. What segments are covered in the Zero-Turn Mower Market report?
Ans. The segments covered in the Zero-Turn Mower Market report are Cutting Width horsepower, Application and region.