Oat Milk Market: Global Industry Analysis and Forecast (2024-2030)

Global Oat Milk Market size was valued at USD 2.86 Billion in 2023 and is expected to grow at a CAGR of 12.5% from 2024 to 2030, reaching nearly USD 6.54 Billion.

Global Oat Milk Market is experiencing rapid growth due to a growing interest in plant-based milk alternatives and a desire for healthier and more sustainable food choices. Oat milk, which is made from oats, water, and sometimes added vitamins and minerals, is a non-dairy, lactose-free, and nut-free milk alternative that is gaining in popularity globally. While North America and Europe are currently the largest consumers of oat milk, there is growing demand in emerging markets such as Asia-Pacific.

The food and beverage industry is incorporating oat milk into various products such as cereals, coffee, and baked goods, thereby driving the growth of the market. Factors such as the increasing number of lactose intolerant individuals, the growing vegan population, and the rising popularity of low-cholesterol diets are also driving demand for plant-based alternatives like oat milk. Major players in the oat milk market include Oatly, Califia Farms, Silk, and Pacific Foods.

Report propose that the oat milk market is expected to continue to grow rapidly, with the market continuing to innovate and develop new flavors and formulations to cater to changing consumer tastes and preferences. The oat milk market is forecast significant growth, driven by a desire for healthier and more sustainable food choices and the increasing popularity of plant-based milk alternatives.To know about the Research Methodology :- Request Free Sample Report
Oat Milk Market: Research Methodology
The Oat Milk Market data is gathered from primary and secondary sources, taking into account all potential factors that may impact the market. The research is verified through primary research and evaluated to provide valuable insights. The market size for both top-level markets and sub-segments is adjusted for inflation, economic downturns, regulatory and policy changes, and other variables to ensure accurate market forecasts.

To estimate the market size and forecasts, a bottom-up approach and multiple data triangulation methodologies are utilized. The percentage splits, market shares, and segment breakdowns are derived based on utilization rates and average sale prices. The country-wise analysis of the overall market and its sub-segments is based on the percentage adoption or utilization of the given market size in the respective region or country.

The major players in the market are identified through secondary research based on indicators such as market revenue, price, services offered, advancements, mergers and acquisitions, and joint ventures. Extensive primary research is conducted to acquire information and verify and confirm the crucial numbers arrived at after comprehensive market engineering and calculations for market statistics, market size estimations, market forecasts, and market breakdown.

The report analyzes external and internal factors that could positively or negatively affect the Oat Milk Market, providing decision-makers with a clear view of the industry's future. The report also helps in understanding the dynamic structure of the market by analyzing its segments and projecting the market size. The competitive analysis of key players by price, financial position, growth strategies, and regional presence in the Oat Milk Market is also presented.
Oat Milk Market: Market Dynamics
Oat Milk Market: Drivers

The report on the Oat Milk Market, highlighting several key drivers that are fueling its growth. These factors include the increasing awareness of health and wellness, the rise in lactose intolerance, the growing popularity of veganism, and the environmental concerns of consumers. Oat milk is seen as a healthier and more sustainable alternative to traditional dairy milk, making it a popular choice among health-conscious consumers. Moreover, lactose intolerance is driving demand for non-dairy milk alternatives like oat milk. The rising popularity of veganism and the environmental impact of food choices are also contributing to the growth of the oat milk market. The increasing demand for oat milk in coffee shops and cafes is expected to further boost its growth. All of these drivers are covered in detail in the report on Global Market.

Oat Milk Market: Opportunities

In oat milk market consumers are increasingly choosing oat milk as a lactose-free and vegan option that can be used in various applications, such as coffee, tea, smoothies, cereal, and baking. Flavored oat milk products, such as chocolate, vanilla, and strawberry, are gaining popularity among consumers, and manufacturers are introducing innovative oat milk products to cater to different tastes and preferences.

The oat milk market is also benefiting from substantial investments and partnerships from major players in the food and beverage industry. The report elaborates the potential for further innovation in product formulations, packaging, and marketing strategies. E-commerce platforms and online grocery shopping are also enabling oat milk manufacturers to reach a wider audience and expand their distribution channels.

Collaborations with cafes, restaurants, and other food service outlets can further increase the availability and accessibility of oat milk-based products. The growing trend of veganism, lactose intolerance, and other dietary restrictions significantly boost the demand for oat milk as a plant-based alternative to dairy milk. The health benefits and sustainability credentials of oat milk are also attracting health-conscious and environmentally-aware consumers.

Oat Milk Market: Restraints & Challenges

Several restraints to the growth of the Oat Milk Market has been highlighted in the report. High cost of producing oat milk compared to traditional dairy milk presents a significant challenge, resulting in higher prices for consumers and limiting its adoption. Furthermore, competition from other plant-based milk alternatives like almond, soy, and coconut milk, which have already established a loyal customer base, poses another challenge for oat milk. In addition, the availability of raw materials, such as oats, and the perception of oat milk as a niche product, can make it challenging for manufacturers to reach a broader consumer base and drive sales.

The report also focuses on regulatory challenges that the oat milk market faces, particularly concerning labeling and nutritional claims. Cross-contamination with wheat products poses a significant risk for consumers with celiac disease or gluten sensitivities, and manufacturers must comply with labeling regulations to avoid legal issues and damage to brand reputation.

Oat Milk Market Trends:

Report on the oat milk market, highlighting several key trends driving the market's growth. One of the main drivers is the increasing preference for plant-based and non-dairy products, particularly among consumers with vegan and flexitarian lifestyles. Over & above, the growing awareness of the environmental impact of animal agriculture has led to an increasing demand for sustainable and environmentally-friendly products, with oat milk being considered a more sustainable alternative to dairy milk. The availability and variety of oat milk products have also increased, with various flavors and formulations being offered. The popularity of oat milk in coffee shops and cafes is also driving consumer awareness and adoption. Further, there is growing interest in flavored, organic, and non-GMO oat milk products, and manufacturers are introducing innovative packaging solutions such as aseptic and eco-friendly packaging. The growth of e-commerce channels is making oat milk more accessible to consumers.
Oat Milk Market Segment Analysis
The oat milk market can be segmented by type, flavor, packaging, distribution channel, and region. The flavored segment, including vanilla and chocolate, is projected to experience substantial growth due to rising consumer demand for innovative products. Furthermore, the organic segment is anticipated to grow rapidly, reflecting the trend towards natural and organic foods. Cartons are expected to dominate the packaging segment due to their environmental friendliness and recyclability. The report predicts that supermarkets/hypermarkets will be the dominant distribution channel due to their widespread availability and accessibility to consumers. North America is expected to lead the market, driven by the increasing demand for plant-based milk alternatives, with Europe also experiencing significant growth. While the oat milk market presents significant growth opportunities, challenges such as competition from other plant-based milk alternatives and limited availability of raw materials may pose challenges to market expansion.
Oat Milk Market Regional Insights
The global oat milk market is experiencing outstanding growth, the market is dominated by North America and Europe, while the Asia Pacific region is expected to see significant growth in the coming years. With North America and Europe leading the market due to the increasing demand for plant-based and non-dairy products. The United States is the largest market for oat milk in North America, while countries such as Sweden and the United Kingdom lead the market in Europe. The Asia Pacific region, particularly China, Japan, and Australia, is a growing market for oat milk, driven by health concerns and changing consumer preferences. South America and the Middle East and Africa are emerging markets for oat milk, with Brazil, Mexico, and the MEA region seeing increasing demand.

The growth of the oat milk market is attributed to various factors such as changing consumer preferences, increasing health and environmental concerns, and innovation in product formulations and packaging. The increasing trend of veganism and flexitarianism, growing consumer awareness of the benefits of plant-based diets, and the availability of a variety of oat milk products are driving the growth of the market. Furthermore, the availability of a wide range of oat milk products, including flavored and organic options, has contributed to the market's growth in North America and Europe.

The oat milk market is forecasted to continue its growth trajectory globally, and the market is anticipated to evolve further with innovations in product formulations and packaging, contributing to its growth in the future.
Oat Milk Market: Competitive Landscape
Report elaborates competitive market for oat milk, the highly competitive nature of the market, with several major players operating in the space. Oatly AB is a leading player in the market, offering a wide range of oat milk products in various flavors and packaging options. Pacific Foods of Oregon LLC is another significant player, with a focus on sustainability and using locally sourced, non-GMO ingredients in its products. Danone SA is a global food company that offers a range of oat milk products under its Silk and So Delicious brands and focuses on innovation and product development.

Other key players include Pureharvest, Happy Planet Foods Inc., Califia Farms LP, Rude Health, Alpro, Plenish Cleanse, and Elmhurst Milked Direct LLC, each with unique offerings to meet the growing demand for plant-based milk alternatives. Players in the market are primarily focused on product innovation, sustainability, and strategic partnerships to expand their market presence and gain a competitive edge. Despite challenges such as competition from other plant-based milk alternatives and limited raw material availability, the oat milk industry presents significant growth opportunities.
Oat Milk Market Scope: Inquire before buying



Oat Milk Market


Report Coverage
Details


Base Year:
2023
Forecast Period:
2024-2030


Historical Data:
2018 to 2023
Market Size in 2023:
US $ 2.86 Bn.


Forecast Period 2024 to 2030 CAGR:
12.5%
Market Size in 2030:
US $ 6.54 Bn.


 Segments Covered:
by Raw Material
Plant Based
Animal Based


by Distribution
Supermarket &
Hypermarket
Grocery Store
Online Retail
Others


by Packaging
Cartons
Bottle
Others


by Product
Plain
Flavored


by Source
Organic
Conventional


by End-User
Food and Beverage
Household
Food-service Industry



Oat Milk Market, by Region
North America (United States, Canada and Mexico)
Europe (UK, France, Germany, Italy, Spain, Holland, Sweden, Austria and Rest of Europe)
Asia Pacific (China, South Korea, Japan, India, Australia, Indonesia, New Zealand, Malaysia, Vietnam, Taiwan, Bangladesh, Pakistan and Rest of APAC)
Middle East and Africa (South Africa, GCC, Egypt, Nigeria and Rest of ME&A)
South America (Brazil, Argentina Rest of South America)
Key Players
1. Oatly AB (Sweden)
2. Pacific Foods of Oregon LLC (USA)
3. Danone SA (France)
4. Pureharvest (Australia)
5. Happy Planet Foods Inc. (Canada)
6. Califia Farms LP (USA)
7. Rude Health (UK)
8. Alpro (Belgium)
9. Plenish Cleanse (UK)
10.Elmhurst Milked Direct LLC (USA)
11.Minor Figures (UK)
12.Planet Oat (USA)
13.Forager Project (USA)
14.Quaker Oats Company (USA)
15.Vitasoy (Hong Kong)
16.Rise Brewing Co. (USA)
17.Dream Plant Based (USA)
18.Earth's Own Food Company Inc. (Canada)
19.Thrive Market (USA)
20.Fazer Group (Finland)
21.Glebe Farm Foods (UK)
22.HappyCow (USA)
23.Isola Bio (Italy)
24.Lyrical Foods, Inc. (USA)
25.Nutriops S.L. (Spain)

FAQs

1. What is the forecast market size of the Market by 2030?
Ans: The market size of the Market by 2030 is expected to reach USD 6.54 Billion

2. What is the growth rate of Global Market?
Ans: The Global Market is growing at a CAGR of 12.50% during forecasting period 2024-2030

3. Who are the key players in Global Market?
Ans: Oatly AB, Pacific Foods of Oregon , Danone SA, Pureharvest, Happy Planet Foods Inc., Califia Farms LP, Rude Health , Alpro, Plenish Cleanse , Elmhurst Milked Direct LLC

4. What is the study period of Market?
Ans: The Global Market is studied from 2018 to 2030.

5. What was the market size of the Oat Milk Market in 2023??
Ans: The market size of the Market in 2023 was valued at USD 2.86 Billion.