Biscuits Market: Global Industry Analysis and Forecast (2025-2032)

US Tariff impact on demand & supply of Biscuits Market

Request US Tariff impact on Biscuits Market by countries

Global Biscuits Market size was valued at USD 129.11 Billion in 2024 and the total Biscuits Market revenue is expected to grow at a CAGR of 5 % from 2024 to 2032, reaching nearly USD 190.75 Billion.

Biscuits Market Overview:

Biscuits are made from flour, added sugar, butter, leavening agents, and additional components that vary in flavour. Biscuits are baked delicacies that come in a variety of flavors, tastes, sensations, and shapes. Nuts, chocolate flavor, sandwich filling, milk, chocolates, fruit, jam, or Chocó chips can all be used to make biscuits. People throughout the world eat biscuits as snacks instead of a full meal. Biscuits are little biscuits with a sweet or salty flavor. Biscuits are inexpensive, simple to prepare, and easily accessible. It has a lengthy shelf life and can be consumed for months. Biscuits Market snapTo know about the Research Methodology :- Request Free Sample Report

Biscuits Market Dynamics:

Rising health consciousness Health-conscious consumers are driving demand for healthier biscuits such as low-calorie, low-fat, and sugar-free options. This shift is reflected in the growing market for biscuits made from natural ingredients and without artificial colors and preservatives. For example, brands such as Britannia and Parley are expanding their business to include healthier products such as grain-based and sugar-free biscuits aimed at diabetics and those looking into sugar consumption. This trend is changing the market, as innovators are creating new products to meet the nutritional needs of health-conscious consumers, although Biscuits -make them easy and taste familiar. Increased availability and accessibility The proliferation of hypermarkets, malls, and online platforms has made biscuits available to consumers worldwide. The wide variety of biscuits available in these outlets allows consumers to choose from a range of flavors, textures, and quality As, while there is an increased range of premium biscuits in supermarkets, such as Marks & Spencer's premium selection, customers gain access to high quality, gourmet biscuits Furthermore, brands such as Oreo and McVities have increased product visibility significantly through the use of television advertising and online marketing strategies, and it for demand in consumer segments. Fluctuating raw material prices One of the most important constraints in the biscuit market is the fluctuating prices of raw materials such as wheat, sugar, and oil. These changes can increase production costs, which producers can pass on to consumers through higher prices. For example, the cost structure of biscuits has been affected by rising wheat prices due to a global supply disruption. This can reduce consumer demand, especially in high-value markets, and test producer profitability and market growth. Growth of premium and gourmet biscuits Consumers are eager to splurge on high-quality, delicious options, which is why premium and gourmet biscuits are becoming increasingly popular. Brands are increasingly emphasizing biscuits created with exotic ingredients, distinct flavors, and high-quality packaging. For example, Walkers and Godiva have introduced luxury biscuit lines that appeal to consumers seeking a more refined snacking experience. This tendency is especially prominent in cities, where increased disposable income allows customers to discover and spend on premium food goods. Demand for health-conscious biscuit options With increased awareness of health and well-being, there is a growing demand for biscuits that cater to specific dietary needs, such as gluten-free, vegan, and high-fiber varieties. Customers are more likely to buy biscuits made with whole grains, natural sugars, and no artificial ingredients. Companies like Parle and Britannia are responding to this demand by expanding their product lines to include healthier options like multigrain biscuits and nutrient-fortified biscuits. This tendency is consistent with the global drive toward healthy eating practices.

Biscuits Market Segment Analysis:

By Product Type: The biscuits market is categorized into plain biscuits, cookies, sandwich biscuits, and wafer biscuits, each catering to different consumer preferences and occasions. Plain biscuits are simple, unsweetened or mildly sweetened baked products, often consumed as a snack or with tea and coffee. These include popular varieties like Marie biscuits and digestive biscuits, which are widely preferred for their light texture and versatility. Cookies are a denser and more indulgent category, typically made with butter, sugar, and added ingredients such as chocolate chips, nuts, or dried fruits. Cookies cater to the premium and gourmet segment, appealing to consumers looking for a rich taste and texture. Sandwich biscuits feature a creamy or flavored filling between two biscuit layers, making them a popular choice among children and dessert lovers. These biscuits come in flavors like chocolate, vanilla, and fruit-based creams, offering a more indulgent experience. Wafer biscuits have a crisp, layered structure and are often coated with chocolate or flavoured creams. They are widely consumed as a sweet snack and are also used in confectionery applications. By Ingredient: Biscuits are also segmented based on their key ingredients, including wheat-based, oat-based, multigrain, protein-fortified, and organic biscuits, addressing the growing consumer demand for health-conscious and functional foods. Wheat-based biscuits form the largest segment, as wheat is the most commonly used ingredient, offering a balance of taste and nutrition. These include digestive biscuits and tea-time snacks. Oat-based biscuits cater to the health-conscious demographic, as oats are rich in fiber and beneficial for heart health. Multigrain biscuits incorporate a mix of grains such as barley, ragi, and millet, providing enhanced nutrition and catering to consumers seeking whole grain alternatives. Protein-fortified biscuits are designed for fitness enthusiasts and health-conscious individuals, offering added protein from sources like soy, whey, or pea protein to support muscle health. Organic biscuits, made from natural and non-GMO ingredients without artificial preservatives, cater to the growing demand for clean-label and sustainable products, especially among environmentally conscious consumers.

Biscuits Market Regional Insights:

North America is expected to dominate the global Biscuits Market during the forecast period 2025-2032. Asia Pacific dominates the global Biscuits market during the forecast period 2025-2032. Asia Pacific held the largest market share 33% in 2024. Due to the rising middle-class population coupled with increasing disposable income in developing countries of this region such as India and China. In addition, rising demand for biscuits as an alternative for bread, and confectioneries in this region, which will surge the biscuits market positively. Europe is expected to grow at a higher CAGR of 5.25% in the Biscuits market during the forecast period. The industry is being driven by a growing desire among European consumers for easy snacking with healthy components. Additionally, regardless of the type of biscuit and package size, purchasers in the United States and the United Kingdom are led by pleasure. Nutritional biscuits, 'thins,' free-from alternatives, and breakfast biscuits are just a few of the new goods that are always being offered. As a result, the region's demand for healthy biscuits has increased.  

Biscuits Market Recent Developments:

1. In 2024, Mondelez International will extend its Oreo Thins product range with new flavors and packaging possibilities. The business introduced Oreo Thins Extra Stuf, a thinner cookie with a double layer of cream that appeals to customers who prefer a combination of crispness and creaminess. This move is consistent with Mondelez's objective to innovate within its popular brands and cater to changing consumer preferences. 2. In 2023, Nestlé entered the plant-based snacks market with the launch of a range of plant-based biscuits under its Garden Gourmet brand. These biscuits are made with plant-based ingredients and meet the growing demand for vegetarian and vegan products. The launch is part of Nestlé’s broader strategy to expand its plant-based operations and meet growing consumer demand for sustainable and ethical food products. 3. Britannia Industries, a market leader in Indian biscuits, have introduced NutriChoice Seeds Biscuits, a new product under its health-focused NutriChoice brand, in 2023. These cookies are enhanced with a blend of five seeds, including chia and pumpkin seeds, and are aimed at health-conscious consumers seeking nutritious snack options. This announcement underscores Britannia's commitment to broadening its product portfolio to include additional health-related products.

Biscuits Market Scope: Inquire before buying

Global Biscuits Market
Report Coverage Details
Base Year: 2024 Forecast Period: 2025-2032
Historical Data: 2019 to 2024 Market Size in 2024: US $ 129.11 Bn.
Forecast Period 2025 to 2032 CAGR: 5% Market Size in 2032: US $ 190.75 Bn.
Segments Covered: by Product Type Plain biscuits Cookies Sandwich biscuits Wafer biscuits others
by Ingredients Wheat-based biscuits Oat-based biscuits Multigrain biscuits Protein-fortified biscuits Organic biscuits
by Distribution Channel Wheat Oats Millets

Biscuits Market, by Region

North America (United States, Canada, and Mexico) Europe (UK, France, Germany, Italy, Spain, Sweden, Austria, and the Rest of Europe) Asia Pacific (China, South Korea, Japan, India, Australia, Indonesia, Malaysia, Vietnam, Taiwan, Bangladesh, Pakistan, and the Rest of APAC) Middle East and Africa (South Africa, GCC, Egypt, Nigeria, and the Rest of ME&A) South America (Brazil, Argentina Rest of South America)

Leading Biscuits Market, Key Players:

1. Nestlé 2. Parle Products. 3. Britannia Industries 4. ITC Sunfeast 5. Mondelez International 6. Ferrero Group 7. Kellogg’s 8. General Mills 9. PepsiCo 10. Lotus Bakeries 11. United Biscuits 12. Burton’s Biscuit Company 13. Pladis Global 14. Danone 15. Bahlsen GmbH 16. Walkers Shortbread Ltd 17. Annas Pepparkakor 18. Arcor 19. Gullón 20. Dr Gerard 21. Chipita 22. Yildiz Holding 23. Orion Confectionery 24. Lotte Confectionery 25. Tunnock’s 26. Haitai Confectionery 27. Mayora Indah 28. Bourbon Corporation 29. Sanritsu Confectionery 30. Campa. FAQs: 1. What are the growth drivers for the Biscuits market? Ans. Companies continually innovate, introducing new flavors, healthier options, and premium products. This variety caters to a broader range of consumer preferences, including those looking for gluten-free, organic, or high-fiber options.. 2. What are the factors restraining the global Biscuits market growth during the forecast period? Ans. As consumers become more health-conscious, there is growing concern about the high sugar and calorie content in many traditional biscuit products. This has led to a shift towards healthier snacks, which can limit the growth of conventional biscuits. 3. Which region is expected to lead the global Biscuits market during the forecast period? Ans. Asia-Pacific is expected to lead the global Biscuits market during the forecast period. 4. What is the projected market size and growth rate of the Biscuits Market? Ans. The Biscuits Market size was valued at USD 129.11 billion in 2024 and the total Biscuits revenue is expected to grow at a CAGR of 5% from 2025 to 2032, reaching nearly USD 190.75 Billion by 2032. 5. What segments are covered in the Biscuits Market report? Ans. The segments covered in the Biscuits market report are Product Type, Ingredients, Distribution Channel and Region.
1. Biscuits Market: Executive Summary 1.1. Executive Summary 1.1.1. Market Size (2024) & Forecast (2025-2032) 1.1.2. Market Size (USD) (Value) and Market Share (%) 1.1.2.1. By Segments 1.1.2.2. By Regions 1.1.2.3. By Country 2. Biscuits Market: Competitive Landscape 2.1. MMR Competition Matrix Biscuits Market 2.2. Competitive Positioning 2.2.1. Key Players Benchmarking 2.2.1.1. Company Name 2.2.1.2. Headquarter 2.2.1.3. Product Portfolio 2.2.1.4. End-User 2.2.1.5. Average Selling Price 2.2.1.6. Revenue 2024 2.2.1.7. Global Presence 2.3. Market Structure 2.3.1. Market Leaders 2.3.2. Market Followers 2.3.3. Emerging Players 2.4. Mergers and Acquisitions Details 3. Biscuits Market: Dynamics 3.1. Market Trends 3.2. Market Dynamics 3.2.1. Drivers 3.2.2. Restraints 3.2.3. Opportunities 3.2.4. Challenges 3.3. PORTER’s Five Forces Analysis 3.4. PESTLE Analysis 3.5. Regulatory Landscape by Region 3.6. Key Opinion Leader Analysis for the Global Biscuits Market 4. Pricing Analysis 4.1. Historical Price Analysis of Biscuits Market (2019-2024) 4.2. Average Selling Price (ASP) Trends in the Biscuits Industry (2019-2024) 4.3. Price Variations by Product Type in the Biscuits Market 4.4. Cost Structure Analysis of Biscuit Production and Pricing 4.4.1. Raw Material Costs 4.4.2. Manufacturing Costs 4.4.3. Distribution & Logistics 5. Consumer Preferences and Buying Behavior in the Biscuits Market 5.1. Emerging Trends in the Global Biscuits Market 5.1.1. Premiumization & Gourmet Biscuits 5.1.2. Functional & Nutritional Biscuits 5.1.3. Vegan & Plant-Based Biscuits 5.1.4. Sustainability & Ethical Consumption 6. Global Biscuits Market Size and Forecast by Segmentation (by Value in USD Million) (2024-2032) 6.1. Global Biscuits Market Size and Forecast, By Product Type (2024-2032) 6.1.1. Plain biscuits 6.1.2. Cookies 6.1.3. Sandwich biscuits 6.1.4. Wafer biscuits 6.1.5. Others 6.2. Global Biscuits Market Size and Forecast, By Ingredients (2024-2032) 6.2.1. Wheat-based biscuits 6.2.2. Oat-based biscuits 6.2.3. Multigrain biscuits 6.2.4. Protein-fortified biscuits 6.2.5. Organic biscuits 6.3. Global Biscuits Market Size and Forecast, By Distribution Channel (2024-2032) 6.3.1. Supermarkets & Hypermarkets 6.3.2. Convenience Stores 6.3.3. Online Retail 6.3.4. Specialty & Health Stores 6.3.5. Foodservice 6.4. Biscuits Market Size and Forecast, by Region (2024-2032) 6.4.1. North America 6.4.2. Europe 6.4.3. Asia Pacific 6.4.4. Middle East and Africa 6.4.5. South America 7. North America Biscuits Market Size and Forecast by Segmentation (by Value in USD Million) (2024-2032) 7.1. North America Market Size and Forecast, By Product Type 7.2. North America Market Size and Forecast, By Ingredients 7.3. North America Market Size and Forecast, By Distribution Channel 7.4. North America Market Size and Forecast, by Country 7.4.1. United States 7.4.1.1. United States Market Size and Forecast, By Product Type 7.4.1.2. United States Market Size and Forecast, By Ingredients 7.4.1.3. United States Market Size and Forecast, By Distribution Channel 7.4.2. Canada 7.4.3. Mexico 8. Europe Biscuits Market Size and Forecast by Segmentation (by Value in USD Million) (2024-2032) 8.1. Europe Market Size and Forecast, By Product Type 8.2. Europe Market Size and Forecast, By Ingredients 8.3. Europe Market Size and Forecast, By Distribution Channel 8.4. Europe Market Size and Forecast, by Country 8.4.1. United Kingdom 8.4.2. France 8.4.3. Germany 8.4.4. Italy 8.4.5. Spain 8.4.6. Sweden 8.4.7. Russia 8.4.8. Rest of Europe 9. Asia Pacific Biscuits Market Size and Forecast by Segmentation (by Value in USD Million) (2024-2032) 9.1. Asia Pacific Market Size and Forecast, By Product Type 9.2. Asia Pacific Market Size and Forecast, By Ingredients 9.3. Asia Pacific Market Size and Forecast, By Distribution Channel 9.4. Asia Pacific Market Size and Forecast, by Country 9.4.1. China 9.4.2. South Korea 9.4.3. India 9.4.4. Japan 9.4.5. Australia 9.4.6. Indonesia 9.4.7. Malaysia 9.4.8. Philippines 9.4.9. Thailand 9.4.10. Vietnam 9.4.11. Rest of Asia Pacific 10. Middle East and Africa Biscuits Market Size and Forecast by Segmentation (by Value in USD Million) (2024-2032) 10.1. Middle East and Africa Market Size and Forecast, By Product Type 10.2. Middle East and Africa Market Size and Forecast, By Ingredients 10.3. Middle East and Africa Market Size and Forecast, By Distribution Channel 10.4. Middle East and Africa Market Size and Forecast, by Country 10.4.1. South Africa 10.4.2. GCC 10.4.3. Egypt 10.4.4. Nigeria 10.4.5. Rest of MEA 11. South America Biscuits Market Size and Forecast by Segmentation (By Value in USD Million) (2024-2032) 11.1. South America Market Size and Forecast, By Product Type 11.2. South America Market Size and Forecast, By Ingredients 11.3. South America Market Size and Forecast, By Distribution Channel 11.4. South America Market Size and Forecast, by Country 11.4.1. Brazil 11.4.2. Argentina 11.4.3. Colombia 11.4.4. Chile 11.4.5. Rest of South America 12. Company Profile: Key Players 12.1. Nestlé 12.1.1. Company Overview 12.1.2. Business Portfolio 12.1.3. Financial Overview 12.1.4. SWOT Analysis 12.1.5. Strategic Analysis 12.1.6. Recent Developments 12.2. Parle Products 12.3. Britannia Industries 12.4. ITC Sunfeast 12.5. Mondelez International 12.6. Ferrero Group 12.7. Kellogg’s 12.8. General Mills 12.9. PepsiCo 12.10. Lotus Bakeries 12.11. United Biscuits 12.12. Burton’s Biscuit Company 12.13. Pladis Global 12.14. Danone 12.15. Bahlsen GmbH 12.16. Walkers Shortbread Ltd 12.17. Annas Pepparkakor 12.18. Arcor 12.19. Gullón 12.20. Dr Gerard 12.21. Chipita 12.22. Yildiz Holding 12.23. Orion Confectionery 12.24. Lotte Confectionery 12.25. Tunnock’s 12.26. Haitai Confectionery 12.27. Mayora Indah 12.28. Bourbon Corporation 12.29. Sanritsu Confectionery 12.30. Campa. 13. Key Findings 14. Analyst Recommendations 15. Biscuits Market – Research Methodology
  • INQUIRE BEFORE BUYING
MMRLogo
America's Fastest Growing Market Research Firm