Biscuits Market: Global Industry Analysis and Forecast (2025-2032)

Global Biscuits Market size was valued at USD 129.11 Billion in 2024 and the total Biscuits Market revenue is expected to grow at a CAGR of 5 % from 2024 to 2032, reaching nearly USD 190.75 Billion.
Biscuits Market Overview:
Biscuits are made from flour, added sugar, butter, leavening agents, and additional components that vary in flavour. Biscuits are baked delicacies that come in a variety of flavors, tastes, sensations, and shapes. Nuts, chocolate flavor, sandwich filling, milk, chocolates, fruit, jam, or Chocó chips can all be used to make biscuits. People throughout the world eat biscuits as snacks instead of a full meal. Biscuits are little biscuits with a sweet or salty flavor. Biscuits are inexpensive, simple to prepare, and easily accessible. It has a lengthy shelf life and can be consumed for months.

To know about the Research Methodology :- Request Free Sample Report
Biscuits Market Dynamics:
Rising health consciousness

Health-conscious consumers are driving demand for healthier biscuits such as low-calorie, low-fat, and sugar-free options. This shift is reflected in the growing market for biscuits made from natural ingredients and without artificial colors and preservatives. For example, brands such as Britannia and Parley are expanding their business to include healthier products such as grain-based and sugar-free biscuits aimed at diabetics and those looking into sugar consumption. This trend is changing the market, as innovators are creating new products to meet the nutritional needs of health-conscious consumers, although Biscuits -make them easy and taste familiar.

Increased availability and accessibility

The proliferation of hypermarkets, malls, and online platforms has made biscuits available to consumers worldwide. The wide variety of biscuits available in these outlets allows consumers to choose from a range of flavors, textures, and quality As, while there is an increased range of premium biscuits in supermarkets, such as Marks & Spencer's premium selection, customers gain access to high quality, gourmet biscuits Furthermore, brands such as Oreo and McVities have increased product visibility significantly through the use of television advertising and online marketing strategies, and it for demand in consumer segments.

Fluctuating raw material prices

One of the most important constraints in the biscuit market is the fluctuating prices of raw materials such as wheat, sugar, and oil. These changes can increase production costs, which producers can pass on to consumers through higher prices. For example, the cost structure of biscuits has been affected by rising wheat prices due to a global supply disruption. This can reduce consumer demand, especially in high-value markets, and test producer profitability and market growth.

Growth of premium and gourmet biscuits

Consumers are eager to splurge on high-quality, delicious options, which is why premium and gourmet biscuits are becoming increasingly popular. Brands are increasingly emphasizing biscuits created with exotic ingredients, distinct flavors, and high-quality packaging. For example, Walkers and Godiva have introduced luxury biscuit lines that appeal to consumers seeking a more refined snacking experience. This tendency is especially prominent in cities, where increased disposable income allows customers to discover and spend on premium food goods.

Demand for health-conscious biscuit options

With increased awareness of health and well-being, there is a growing demand for biscuits that cater to specific dietary needs, such as gluten-free, vegan, and high-fiber varieties. Customers are more likely to buy biscuits made with whole grains, natural sugars, and no artificial ingredients. Companies like Parle and Britannia are responding to this demand by expanding their product lines to include healthier options like multigrain biscuits and nutrient-fortified biscuits. This tendency is consistent with the global drive toward healthy eating practices.
Biscuits Market Segment Analysis:
By Product Type: The biscuits market is categorized into plain biscuits, cookies, sandwich biscuits, and wafer biscuits, each catering to different consumer preferences and occasions. Plain biscuits are simple, unsweetened or mildly sweetened baked products, often consumed as a snack or with tea and coffee. These include popular varieties like Marie biscuits and digestive biscuits, which are widely preferred for their light texture and versatility. Cookies are a denser and more indulgent category, typically made with butter, sugar, and added ingredients such as chocolate chips, nuts, or dried fruits. Cookies cater to the premium and gourmet segment, appealing to consumers looking for a rich taste and texture. Sandwich biscuits feature a creamy or flavored filling between two biscuit layers, making them a popular choice among children and dessert lovers. These biscuits come in flavors like chocolate, vanilla, and fruit-based creams, offering a more indulgent experience. Wafer biscuits have a crisp, layered structure and are often coated with chocolate or flavoured creams. They are widely consumed as a sweet snack and are also used in confectionery applications.

By Ingredient: Biscuits are also segmented based on their key ingredients, including wheat-based, oat-based, multigrain, protein-fortified, and organic biscuits, addressing the growing consumer demand for health-conscious and functional foods. Wheat-based biscuits form the largest segment, as wheat is the most commonly used ingredient, offering a balance of taste and nutrition. These include digestive biscuits and tea-time snacks. Oat-based biscuits cater to the health-conscious demographic, as oats are rich in fiber and beneficial for heart health. Multigrain biscuits incorporate a mix of grains such as barley, ragi, and millet, providing enhanced nutrition and catering to consumers seeking whole grain alternatives. Protein-fortified biscuits are designed for fitness enthusiasts and health-conscious individuals, offering added protein from sources like soy, whey, or pea protein to support muscle health. Organic biscuits, made from natural and non-GMO ingredients without artificial preservatives, cater to the growing demand for clean-label and sustainable products, especially among environmentally conscious consumers.
Biscuits Market Regional Insights:
North America is expected to dominate the global Biscuits Market during the forecast period 2025-2032. Asia Pacific dominates the global Biscuits market during the forecast period 2025-2032. Asia Pacific held the largest market share 33% in 2024. Due to the rising middle-class population coupled with increasing disposable income in developing countries of this region such as India and China. In addition, rising demand for biscuits as an alternative for bread, and confectioneries in this region, which will surge the biscuits market positively.

Europe is expected to grow at a higher CAGR of 5.25% in the Biscuits market during the forecast period. The industry is being driven by a growing desire among European consumers for easy snacking with healthy components. Additionally, regardless of the type of biscuit and package size, purchasers in the United States and the United Kingdom are led by pleasure. Nutritional biscuits, 'thins,' free-from alternatives, and breakfast biscuits are just a few of the new goods that are always being offered. As a result, the region's demand for healthy biscuits has increased.

 
Biscuits Market Recent Developments:
1. In 2024, Mondelez International will extend its Oreo Thins product range with new flavors and packaging possibilities. The business introduced Oreo Thins Extra Stuf, a thinner cookie with a double layer of cream that appeals to customers who prefer a combination of crispness and creaminess. This move is consistent with Mondelez's objective to innovate within its popular brands and cater to changing consumer preferences.

2. In 2023, Nestlé entered the plant-based snacks market with the launch of a range of plant-based biscuits under its Garden Gourmet brand. These biscuits are made with plant-based ingredients and meet the growing demand for vegetarian and vegan products. The launch is part of Nestlé’s broader strategy to expand its plant-based operations and meet growing consumer demand for sustainable and ethical food products.

3. Britannia Industries, a market leader in Indian biscuits, have introduced NutriChoice Seeds Biscuits, a new product under its health-focused NutriChoice brand, in 2023. These cookies are enhanced with a blend of five seeds, including chia and pumpkin seeds, and are aimed at health-conscious consumers seeking nutritious snack options. This announcement underscores Britannia's commitment to broadening its product portfolio to include additional health-related products.
Biscuits Market Scope: Inquire before buying



Global Biscuits Market


Report Coverage
Details


Base Year:
2024
Forecast Period:
2025-2032


Historical Data:
2019 to 2024
Market Size in 2024:
US $ 129.11 Bn.


Forecast Period 2025 to 2032 CAGR:
5%
Market Size in 2032:
US $ 190.75 Bn.


 Segments Covered:
by Product Type
Plain biscuits
Cookies
Sandwich biscuits
Wafer biscuits
others


by Ingredients
Wheat-based biscuits
Oat-based biscuits
Multigrain biscuits
Protein-fortified biscuits
Organic biscuits


by Distribution Channel
Wheat
Oats
Millets



Biscuits Market, by Region
North America (United States, Canada, and Mexico)
Europe (UK, France, Germany, Italy, Spain, Sweden, Austria, and the Rest of Europe)
Asia Pacific (China, South Korea, Japan, India, Australia, Indonesia, Malaysia, Vietnam, Taiwan, Bangladesh, Pakistan, and the Rest of APAC)
Middle East and Africa (South Africa, GCC, Egypt, Nigeria, and the Rest of ME&A)
South America (Brazil, Argentina Rest of South America)
Leading Biscuits Market, Key Players:
1. Nestlé
2. Parle Products.
3. Britannia Industries
4. ITC Sunfeast
5. Mondelez International
6. Ferrero Group
7. Kellogg’s
8. General Mills
9. PepsiCo
10. Lotus Bakeries
11. United Biscuits
12. Burton’s Biscuit Company
13. Pladis Global
14. Danone
15. Bahlsen GmbH
16. Walkers Shortbread Ltd
17. Annas Pepparkakor
18. Arcor
19. Gullón
20. Dr Gerard
21. Chipita
22. Yildiz Holding
23. Orion Confectionery
24. Lotte Confectionery
25. Tunnock’s
26. Haitai Confectionery
27. Mayora Indah
28. Bourbon Corporation
29. Sanritsu Confectionery
30. Campa.

FAQs:
1. What are the growth drivers for the Biscuits market?
Ans. Companies continually innovate, introducing new flavors, healthier options, and premium products. This variety caters to a broader range of consumer preferences, including those looking for gluten-free, organic, or high-fiber options..

2. What are the factors restraining the global Biscuits market growth during the forecast period?
Ans. As consumers become more health-conscious, there is growing concern about the high sugar and calorie content in many traditional biscuit products. This has led to a shift towards healthier snacks, which can limit the growth of conventional biscuits.

3. Which region is expected to lead the global Biscuits market during the forecast period?
Ans. Asia-Pacific is expected to lead the global Biscuits market during the forecast period.

4. What is the projected market size and growth rate of the Biscuits Market?
Ans. The Biscuits Market size was valued at USD 129.11 billion in 2024 and the total Biscuits revenue is expected to grow at a CAGR of 5% from 2025 to 2032, reaching nearly USD 190.75 Billion by 2032.

5. What segments are covered in the Biscuits Market report?
Ans. The segments covered in the Biscuits market report are Product Type, Ingredients, Distribution Channel and Region.