India Smartphone Market: Industry Analysis and Forecast (2021-2027) by Product, Distribution Channel, Internet Speed and Region

India Smartphone Market was worth 173 Mn Units in 2020 and total revenue is expected to grow at a rate of 14 % CAGR from 2021 to 2027, reaching almost 432.89 Mn Units in 2027.

India Smartphone Market Overview:

After China, India's smartphone market is the world's second largest. The Indian market will outperform the markets in North America, Latin America, and Africa in 2020. India is one of the most lucrative markets for smartphones, with a population of over 1 billion people and rising disposable income levels (per capita income increased to Rs. 95000 or US$ 1301 in 2020 from Rs. 73000 or US$ 1000 in 2015). From 14.5 million shipments in 2011 to 150 million in 2020, the market has grown by a factor of ten. The Indian market will decline by 4% in 2020, but it will still outperform markets in North America, Latin America, and Africa. India Smartphone MarketTo know about the Research Methodology :- Request Free Sample Report 2020 is considered as a base year to forecast the market from 2021 to 2027. 2020’s market size is estimated on real numbers and outputs of the key players and major players across the globe. Past five years trends are considered while forecasting the market through 2027. 2020 is a year of exception and analyzed specially with the impact of lockdown by region.

India Smartphone Market Dynamics:

Consumption of online entertainment has increased significantly as internet speeds have improved. YouTube, Netflix, Amazon Prime, and a slew of other services provide a wealth of entertainment alternatives that are conveniently accessible via smartphones. Smartphones are now widely used for online education and shopping in the post-COVID-19 age, in addition to leisure. In addition, the Indian government's "Digital India" efforts are paving the way for a variety of mobile apps and services. This will increase smartphone usage and popularity among Indians. The existing administration has set out to develop the country into a worldwide manufacturing hub under the broader programmer of ‘Make in India' and the National Policy on Electronics 2020 (NPE 2020), with electronics manufacturing being one of the top aims. With mobile phones currently becoming one of the most essential electronic gadgets, there is a policy push to expand the country's mobile phone manufacturing and assembly operations. According to the NPE 2020, a manufacturing target of 1 billion mobile phones by 2025 is expected, with 600 million units destined for export. The government launched the Phased Manufacture Program (PMP) in 2017 to minimize reliance on imports and enhance indigenous mobile phone manufacturing. The government imposed a 10–15 % customs levy on parts and components imported under this plan. Despite the PMP, a significant migration in component manufacture to India did not occur in 2020, with India accounting for barely 5% of the global mobile phone industry. It also imposed zero tariffs on the identical products if they were imported from Vietnam, Japan, or South Korea, defeating the aim of the policy. TATA GROUP: To take advantage of the government's PLI scheme, the company plans to invest Rs. 11,000 crores in a new mobile phone and component manufacturing unit in Tamil Nadu. After the COVID-19 pandemic, which is expected to be under control thanks to increased vaccinations, India's smartphone industry is set to rebound. The market's durability during the pandemic, with only a tiny decline in 2020, demonstrates the Leak Detection and Repair industries potential. According to the NPE 2020, the domestic smartphone market would grow from US$ 25.1 billion in 2018-19 to US$ 80 billion in 2025-26. The market presents a big opportunity with 320 million feature phone users. With Reliance Jio about to release a low-cost smartphone, the transfer of feature phones to entry-level smartphones is unavoidable. The India Smartphone Market will enter a hyper growth phase if the low-cost phone succeeds. Another growth driver could be 5G, which is being hailed as the next battleground in India for both phone manufacturers and telecom service providers. The Indian market, which has a big untapped millennial demographic, presents an interesting prospect for industry players, despite static sales for the past couple of years.

Indian Smartphone Market Share by Quarters:

India Smartphone Market by quarters

India Smartphone Market Segment Analysis:

India Smartphone Market is segmented into Product, Distribution channel an Internet Sped. Based on Internet Speed, the market is sub-segmented into 2G, 3G, 4G and 5G. In 2020, 5G smartphones accounted for 3% of the overall market. India has already surpassed the United States as one of the top markets for 5G smartphone despite the lack of a 5G network. Because 5G remains one of the most desired features in a smartphone, total 5G smartphone in India are expected to range between 32 million to 40 million units in 2021. The cheapest 5G smartphone in the Indian market costs between Rs 15,000 and 16,000 (US$ 200 and 220). Based on Distribution Channel, the market is sub-segmented into Online and Offline. Increased sales through online channels: Sales of smartphones through online channels increased in 2020 as a result of COVID-19-induced lockdowns. According to IDC, internet channels rose by 12% year over year in 2020, accounting for 48% of total sales. Increased throughout the festive season and offline channels had a 5% YoY growth in the fourth quarter of 2020. A craze of internet shopping is driving the online India smartphone market. Rapid expansion and aggressive sale of online channels like Paytm, Amazon, and Flipkart are fueling the growth. Strong online exclusive portfolios are driven by brands like Xiaomi, Honor, Realme, Asus and One Plus. India Smartphone Market by Internet Speed Objective of the report is to present a comprehensive analysis of the India Smartphone Market to the stakeholders in the industry. The past and current status of the industry with the forecasted market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all the aspects of the industry with a dedicated study of key players that include market leaders, followers, and new entrants. PORTER, PESTEL analysis with the potential impact of micro-economic factors of the market has been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give a clear futuristic view of the industry to the decision-makers. The report also helps in understanding the Global market dynamics, structure by analyzing the market segments and project the India Smartphone Market size. Clear representation of competitive analysis of key players by product, price, financial position, product portfolio, growth strategies, and regional presence in the India Smartphone Market make the report investor’s guide

India Smartphone Market Scope: Inquire before buying

India Smartphone Market
Report Coverage Details
Base Year: 2020 Forecast Period: 2021-2027
Historical Data: 2016 to 2020 Market Size in 2020: US $ 173 Mn.
Forecast Period 2021 to 2027 CAGR: 14% Market Size in 2027: US $ 432.89 Mn.
Segments Covered: by Product • IPhone • Windows • Android • iOS • Other
by Distribution Channels • Online • Offline
by Internet Speed • 2G • 3G • 4G • 5G

India Smartphone Market key player

• Vivo • Samsung • OPPO • Transsion • Huawei • Apple • Motorola • Nokia • OnePlus • Tecno • Infinix • Lenovo • LG • Micromax • Realme • OnePlus Technology Co. Ltd. • Xiami • JIO • SWIPE MOBILES • CELKON • SMARTRON • YU TELEVENTURES

Frequently Asked Questions:

1) What was the market size of India Smartphone Market in 2020? Ans - India Smartphone Market was worth 173 Mn Units in 2020. 2) What is the market segment of India Smartphone Market? Ans -The market segments are based on Product, Distribution channel an Internet Sped. 3) What is forecast period consider for India Smartphone Market? Ans -The forecast period for India Smartphone Market is 2021 to 2027. 4) What is the market size of India Smartphone Market in 2027? Ans – India Smartphone Market size is estimated at 432.89 Mn Units in 2027. 5) Which region is dominated in India Smartphone Market? Ans -In 2020, West India region dominated the India Smartphone Market.

India Smartphone Market

1. Preface 1.1. Report Scope and Market Segmentation 1.2. Research Highlights 1.3. Research Objectives 2. Assumptions and Research Methodology 2.1. Report Assumptions 2.2. Abbreviations 2.3. Research Methodology 2.3.1. Secondary Research Secondary data Secondary Sources 2.3.2. Primary Research Data from Primary Sources Breakdown of Primary Sources 3. Executive Summary: Indian Smartphone market Size, by Market Value (US$ Mn) and by Volume (Units) 4. Market Overview 4.1. Introduction 4.2. Market Indicator 4.2.1. Drivers 4.2.2. Restraints 4.2.3. Opportunities 4.2.4. Challenges 4.3. Porter’s Analysis 4.4. Value Chain Analysis 4.5. Market Risk Analysis 4.6. SWOT Analysis 4.7. India Smartphone Market Industry Trends 4.8. Patent Registration 5. Supply Side and Demand Side Indicators 6. Indian Smartphone Analysis and Forecast, by Product 6.1. Introduction and Definition 6.2. Key Findings 6.3. Indian Smartphone Value Share Analysis, By Product 6.4. Indian Smartphone Size (US$ Mn) Forecast, By Product 6.5. Indian Smartphone Analysis, By Product 6.6. Indian Smartphone Attractiveness Analysis, By Product 7. Indian Smartphone Analysis and Forecast, by Distribution Channels 7.1. Introduction and Definition 7.2. Key Findings 7.3. Indian Smartphone Value Share Analysis, by Distribution Channel 7.4. Indian Smartphone Size (US$ Mn) Forecast, by Distribution Channel 7.5. Indian Smartphone Analysis, by Distribution Channel 7.6. Indian Smartphone Attractiveness Analysis, by Distribution Channel 8. Indian Smartphone Analysis and Forecast, by Internet Speed 8.1. Introduction and Definition 8.2. Key Findings 8.3. Indian Smartphone Value Share Analysis, by Internet Speed 8.4. Indian Smartphone Size (US$ Mn) Forecast, by Internet Speed 8.5. Indian Smartphone Analysis, by Internet Speed 8.6. Indian Smartphone Attractiveness Analysis, by Internet Speed 9. Indian Smartphone Analysis 9.1. Key Findings 9.2. Indian Smartphone Overview 9.3. Indian Smartphone Value Share Analysis, by Product 9.4. Indian Smartphone Forecast, by Product 9.4.1. IPhone 9.4.2. Windows 9.4.3. Android 9.4.4. iOS 9.4.5. Other 9.5. Indian Smartphone Value Share Analysis, by Distribution Channels 9.6. Indian Smartphone Forecast, by Distribution Channels 9.6.1. Online 9.6.2. Offline 9.7. Indian Smartphone Value Share Analysis, by Internet Speed 9.8. Indian Smartphone Forecast, by Internet Speed 9.8.1. 2G 9.8.2. 3G 9.8.3. 4G 9.8.4. 5G 9.9. PEST Analysis 9.10. Key Trends 9.11. Key Developments 10. Company Profiles 10.1. Market Share Analysis, by Company 10.2. Competition Matrix 10.2.1. Competitive Benchmarking of key players by price, presence, market share, Applications and R&D investment 10.2.2. New Product Launches and Product Enhancements 10.2.3. Market Consolidation M&A by Regions, Investment and Applications M&A Key Players, Forward Integration and Backward Integration 10.3. Company Profiles: Key Players 10.3.1. Xiaomi Company Overview Financial Overview Product Portfolio Business Strategy Recent Developments Manufacturing Footprint 10.3.2. Vivo 10.3.3. Samsung 10.3.4. OPPO 10.3.5. Transsion 10.3.6. Huawei 10.3.7. Apple 10.3.8. Motorola 10.3.9. Nokia 10.3.10. OnePlus 10.3.11. Tecno 10.3.12. Infinix 10.3.13. Lenovo 10.3.14. LG 10.3.15. Micromax 10.3.16. Realme 10.3.17. OnePlus Technology Co. Ltd. 11. Primary Key Insights.

About This Report

Report ID 20060
Category Electronics
Published Date Aug 2019
Updated Date Oct 2021
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