Digital Marketing Courses Market: Global Industry Analysis And Forecast(2022-2029)

Digital Marketing Courses Market was valued at USD 845.37 Million in 2021, and it is expected to reach USD 2161.33 Million by 2029, exhibiting a CAGR of 12.45% during the forecast period (2022-2029)

Digital Marketing Courses Market Overview:

Digital marketing is a form of marketing that promotes products and services using the Internet and online-based digital technology such as desktop computers, mobile phones, and other digital media and platforms. As digital platforms became more integrated into marketing plans and daily life, and as people increasingly used digital devices instead of visiting physical stores, digital marketing campaigns became more common, employing a combination of search engine marketing (SEM), search engine optimization (SEO), content marketing, influencer marketing, campaign marketing, content automation, data-driven marketing, social media marketing, e-commerce marketing, social media marketing automation, and social media marketing automation. Digital media growth was 4.5 trillion online advertising displayed each year, with digital media expenditure increasing by 48% in 2010. Businesses are increasingly using Online Behavioural Advertising (OBA) to adapt advertising to internet users, yet OBA raises concerns about consumer privacy and data protection. Digital Marketing Courses Market To know about the Research Methodology:-Request Free Sample Report Research Methodology The Global Digital Marketing Courses Market report provides an evaluation of the market for the forecast period. In the report, the market outlook section mainly encompasses fundamental dynamics of the market which include drivers, restraints, opportunities, and challenges faced by the industry. The report comprises various segments as well as an analysis of the trends and factors that are playing a substantial role in the market. The secondary research carried out at primary level is verified by primary research. A secondary research is conducted to identify the segment specifications, qualitative and quantitative data along with the factors responsible for the growth of the market. The secondary source referred for the research are press releases, company annual reports, government websites, and research papers related to market. In the report, PESTLE identifies factors like political, economic, sociocultural, technological, legal, and environmental, that may affect an organization and its competitive standing. Porter examines competition, new entrants in the market, supplier power, buyer power, and the threats of the substitute products and services in the market. The main approach used to calculate accurate market size is bottom-up market sizing approach, where macro and micro view of all the potential customers, revenue and current market is considered as a whole. The research is also conducted by considering micro level segment that can be realistically targeted and calculated, which results in better forecasting and more accurate data on amore granular level. COVID-19 Impact on Digital Marketing Courses Market Businesses continued to operate during COVID-19 as everyone adjusted to the new normal, which was everything migrating online. The pandemic spurred digital adoption, with firms attempting to rewire their operational models for the new normal driving more than 80% of digital spending. The number of individuals using the Internet was growing, and people were becoming more tech-savvy. The greatest number of potential customers were present online, particularly since COVID-19. People had nowhere else to go, so they began consuming more stuff on the Internet than ever before. Even undergraduate and graduate students were eager for digital marketing courses because they saw the scope of digital marketing as very bright and attractive, with several employment options. For example, in India, the monthly search volume for 'digital marketing courses' was approximately 60,500 in May 2019, with a tremendous growth rate of 49.5%, implying 90,500 searches for it in May 2020, at the peak of the pandemic. According to stakeholders and learners, the influence of COVID-19 on digital marketing has been increasing.

Digital Marketing Courses Market Dynamics

Increased Demand of Digital Marketing from Emerging Countries: One of the significant digital marketing courses market trends that is expected to have a beneficial influence on the industry during the forecast period is increased demand from emerging nations. Companies in emerging markets are choosing digital marketing courses for their staff in order to increase the ROI of their marketing initiatives. Furthermore, due to the popularity of eLearning in these nations, eLearning solution providers have a substantial customer base. Furthermore, several industrial and service-based MNCs have expanded their footprint in APAC and MEA by entering India, the UAE, and China. The rise of the business sector in these nations has also increased the requirement for workers and potential candidates to obtain digital marketing skills and qualifications. This will drive the growth of the market during the forecast years. Digital Marketing Courses Market Rising Adoption of Digital Media & Digital Marketing to Drive Market Growth: The rising adoption of digital media and digital marketing is one of the primary reasons driving the global digital marketing courses industry growth. In today's digitally linked society, digital platforms such as Facebook and LinkedIn have become indispensable. Various businesses are choosing for social marketing on digital platforms such as Facebook, YouTube, and Twitter, boosting their digital advertising budget. In terms of digital technology adoption, APAC tops the market with the most internet users. As a result, firms are increasingly focusing on APAC. As a result, more students have begun to enrol in digital marketing courses. Furthermore, business organisations are progressively educating their personnel in digital marketing. These factors will drive the growth of the market during the forecast period. Digital Marketing Courses Market Free Digital Marketing Courses to Restrain Market Growth: The introduction of open-source digital marketing courses is one of the major hurdles to the global digital marketing courses industry's growth. There are several firms and websites that provide free digital marketing training. One such firm is edX. However, accreditation for these courses costs between USD 20 and USD 50. Google Online Marketing Challenge is a free online digital marketing course offered by Google. This is a complete online course for beginners that includes lessons on introduction digital marketing, search engine marketing, search advertising, display advertising, and video commercials. Learners may also get free digital marketing course materials from Wordstream PPC University, Social Media Quickstarter Digital Marketing Course, and Alison Free Diploma in E-business. Such issues will put the market's growth prospects in jeopardy during the forecast period.

Digital Marketing Courses Market Segment Analysis

Based on Academic, the market is segmented into UG Degree/Diploma, PG Degree/Diploma, and Certification. Digital Marketing Certification programs are estimated to dominate the academic segment during the forecast period. Digital Marketing Certification programmes are purpose-built to teach Digital Marketing principles. Naturally, they provide the finest terrain for breaking the ice in the field. Companies are realising the benefits of Digital Marketing Certifications in light of the fast expansion of Digital Marketing and the increasing need for Digital Marketing specialists. Indeed, many businesses are collaborating with educational institutions to provide Digital Marketing Certification programmes and courses for hopefuls. Companies are attempting to close the gap between the demand and supply of Digital Marketing expertise in the sector by doing so. As a result, Digital Marketing Certifications have become the industry's gold standard. Digital Marketing Courses Market Based on Platform, the market is segmented into Offline and Online. Online digital marketing courses are expected to dominate the market during the forecast period. Online education has grown in popularity in recent years in a society propelled by digital technology. Because of its convenience, many individuals choose online learning. Students can pursue curriculum electronically from anywhere, eliminating the need to drive to a physical campus. Upskilling or reskilling, receiving a promotion or wage raise, or changing careers are all examples of professional advancement. This format appeals to working professionals since it is a flexible alternative. One of the most significant benefits of online learning is that professionals may learn from colleges all around the world and select the programme that best fulfils their needs without having to relocate. Based on Courses, the market is segmented into SEO, SEM, SMO, SMM, Email Marketing, Google Data Analytics, Google Ads, Web Analytics, Digital Advertising & Marketing, Content Marketing, Affiliated Marketing, Others. Search Engine Optimization courses are the most popular among students and working professionals, and are expected to dominate the market during the forecast period. SEO refers to the method of developing content in such a way that search engines such as Google will rank your website high on the search engine results page (SERP). When compared to PPC, SEO enhances brand visibility while being less expensive. SEM, SMO, SMM, Email Marketing, Content Marketing, and Affiliated Marketing are some prominent digital marketing courses that are expected to generate demand during the forecast period. Based on End-Users, the market is segmented into Students, Entrepreneurs, Working Professionals, Self-Employed, Others. Students are estimated to dominated the end-user segment during the forecast period. Students may explore a wide range of employment opportunities, which promotes student demand for digital marketing courses. Working professionals are expected to play an important role in the expansion of the digital marketing courses industry. Digital marketing courses assist professionals in increasing their market worth, resulting in a surge in demand for digital marketing courses among working professionals. In 2018, 69% of businesses planned to hire additional marketers, with digital advertising (45%), content development and curation (42%), and content strategy (39%) having the most demand.

Digital Marketing Courses Market Regional Insights

Based on region, the market is segmented into North America, Asia Pacific, Europe, Middle East & Africa, and South America. During the forecast period, Europe will account for 34% of the global digital marketing courses market growth. In Europe, the biggest marketplaces for digital marketing courses are the United Kingdom and Germany. The market in this area will increase quicker than the markets in South America and North America. Digital marketing courses have gained popularity by concentrating on increasing an organization's productivity and efficiency. Digital marketing courses are in high demand due to their expanding popularity and usefulness. As a result, numerous colleges have begun to offer graduation and post-graduate degrees in digital marketing. This will raise demand for such courses, facilitating the expansion of the digital marketing courses market in Europe over the forecast period. The outbreak of COVID-19 in 2020 impacted the region's economic progress. The pandemic had a significant impact on Italy, Spain, Germany, France, Switzerland, the United Kingdom, the Netherlands, Austria, Belgium, Norway, Portugal, and Sweden. As a result, several ed-tech companies have made parts of their courses free in order to attract hopefuls who want to learn cutting-edge technologies while being confined in order to assist job seekers and students get new digital marketing abilities. As a result, the market is expected to increase over the forecast period. Scope of Report The objective of the report is to present a comprehensive analysis of the global Digital Marketing Courses Market to the stakeholders in the industry. The past and current status of the industry with the forecasted market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all the aspects of the industry with a dedicated study of key players that include market leaders, followers, and new entrants. PORTER, PESTEL analysis with the potential impact of micro-economic factors of the market have been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give a clear futuristic view of the industry to the decision-makers. The reports also help in understanding the Digital Marketing Courses Market dynamic, structure by analyzing the market segments and projecting the Digital Marketing Courses Market size. Clear representation of competitive analysis of key players by segment type and regional presence in the Digital Marketing Courses Market make the report investor’s guide.

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Global Digital Marketing Courses Market
Report Coverage Details
Base Year: 2021 Forecast Period: 2022-2029
Historical Data: 2017 to 2021 Market Size in 2021: US 845.37 Mn.
Forecast Period 2022 to 2029 CAGR: 12.45 % Market Size in 2029: US 2161.33 Mn.
Segments Covered: by Academic • UG Degree/Diploma • PG Degree/Diploma • Certification
by Platform • Offline • Online
by Courses • Search Engine Optimization • Search Engine Marketing/Pay-Per-Click • Social Media Optimization • Social Media Marketing • Email Marketing • Affiliated Marketing • Content Marketing • Digital Advertising & Marketing • Web Analytics • Google Data Analytics • Google Ads • Others
by End-User • Students • Entrepreneurs • Working Professionals • Self-Employed • Others

Digital Marketing Courses Market, by Region:

• North America • Europe • Asia Pacific • The Middle East and Africa • South America

Digital Marketing Courses Market Key Players

• Coursera Inc. • SEMRush Academy • Alibaba Group Holding Ltd. • Google Digital Garage • Thinkful • Alphabet Inc. • Simplilearn • Amazon.com Inc. • Udemy Inc. • Georgetown University • ClickMinded LLC • Singapore Management University • Digital Marketing Institute Ltd. • Curtin University of Dubai • Engaging Ideas Pvt. Ltd. • HubSpot Inc. • Brainstation • Reliablesoft.Net • Manipal Academy of Higher Education • Retyp LLC • Massachusetts Institute of Technology • The Digital Sandbox • Meta Platforms Inc. • JobPrepped • NIIT Ltd. • Rainmaker Digital LLC • Simplilearn Solutions Pvt. Ltd. • Udacity Inc. • Emlyon Business School Frequently Asked Questions: 1] What segments are covered in the Global Digital Marketing Courses Market report? Ans. The segments covered in the Digital Marketing Courses Market report are based on Academic, Platform, End-Users and Courses. 2] Which region is expected to hold the highest share in the Global Digital Marketing Courses Market? Ans. The Europe region is expected to hold the highest share in the Digital Marketing Courses Market. 3] What is the market size of the Global Digital Marketing Courses Market by 2029? Ans. The market size of the Digital Marketing Courses Market by 2029 is expected to reach USD 2161.33 Mn. 4] What is the forecast period for the Global Digital Marketing Courses Market? Ans. The forecast period for the Digital Marketing Courses Market is 2021-2029. 5] What was the market size of the Global Digital Marketing Courses Market in 2021? Ans. The market size of the Digital Marketing Courses Market in 2021 was valued at USD 845.37 Mn.
1. Global Digital Marketing Courses Market Size: Research Methodology 2. Global Digital Marketing Courses Market Size: Executive Summary 2.1. Market Overview and Definitions 2.1.1. Introduction to Global Digital Marketing Courses Market Size 2.2. Summary 2.2.1. Key Findings 2.2.2. Recommendations for Investors 2.2.3. Recommendations for Market Leaders 2.2.4. Recommendations for New Market Entry 3. Global Digital Marketing Courses Market Size: Competitive Analysis 3.1. MMR Competition Matrix 3.1.1. Market Structure by region 3.1.2. Competitive Benchmarking of Key Players 3.2. Consolidation in the Market 3.2.1 M&A by region 3.3. Key Developments by Companies 3.4. Market Drivers 3.5. Market Restraints 3.6. Market Opportunities 3.7. Market Challenges 3.8. Market Dynamics 3.9. PORTERS Five Forces Analysis 3.10. PESTLE 3.11. Regulatory Landscape by region • North America • Europe • Asia Pacific • The Middle East and Africa • South America 3.12. COVID-19 Impact 4. Global Digital Marketing Courses Market Size Segmentation 4.1. Global Digital Marketing Courses Market Size, by Academic (2021-2029) • UG Degree/Diploma • PG Degree/Diploma • Certification 4.2. Global Digital Marketing Courses Market Size, by Platform (2021-2029) • Offline • Online 4.3. Global Digital Marketing Courses Market Size, by Courses (2021-2029) • Search Engine Optimization • Search Engine Marketing/Pay-Per-Click • Social Media Optimization • Social Media Marketing • Email Marketing • Affiliated Marketing • Content Marketing • Digital Advertising & Marketing • Web Analytics • Google Data Analytics • Google Ads • Others 4.4. Global Digital Marketing Courses Market Size, by End-Users (2021-2029) • Students • Entrepreneurs • Working Professionals • Self-Employed • Others 5. North America Digital Marketing Courses Market (2021-2029) 5.1. North America Digital Marketing Courses Market Size, by Academic (2021-2029) • UG Degree/Diploma • PG Degree/Diploma • Certification 5.2. North America Digital Marketing Courses Market Size, by Platform (2021-2029) • Offline • Online 5.3. North America Digital Marketing Courses Market Size, by Courses (2021-2029) • Search Engine Optimization • Search Engine Marketing/Pay-Per-Click • Social Media Optimization • Social Media Marketing • Email Marketing • Affiliated Marketing • Content Marketing • Digital Advertising & Marketing • Web Analytics • Google Data Analytics • Google Ads • Others 5.4. North America Digital Marketing Courses Market Size, by End-Users (2021-2029) • Students • Entrepreneurs • Working Professionals • Self-Employed • Others 5.5. North America Digital Marketing Courses Market, by Country (2021-2029) • United States • Canada 6. European Digital Marketing Courses Market (2021-2029) 6.1. European Digital Marketing Courses Market, by Academic (2021-2029) 6.2. European Digital Marketing Courses Market, by Platform (2021-2029) 6.3. European Digital Marketing Courses Market, by Courses (2021-2029) 6.4. European Digital Marketing Courses Market, by End-Users (2021-2029) 6.5. European Digital Marketing Courses Market, by Country (2021-2029) • UK • France • Germany • Italy • Spain • Sweden • Austria • Rest Of Europe 7. Asia Pacific Digital Marketing Courses Market (2021-2029) 7.1. Asia Pacific Digital Marketing Courses Market, by Academic (2021-2029) 7.2. Asia Pacific Digital Marketing Courses Market, by Platform (2021-2029) 7.3. Asia Pacific Digital Marketing Courses Market, by Courses (2021-2029) 7.4. Asia Pacific Digital Marketing Courses Market, by End-Users (2021-2029) 7.5. Asia Pacific Digital Marketing Courses Market, by Country (2021-2029) • China • India • Japan • South Korea • Australia • ASEAN • Rest Of APAC 8. Middle East and Africa Digital Marketing Courses Market (2021-2029) 8.1. Middle East and Africa Digital Marketing Courses Market, by Academic (2021-2029) 8.2. Middle East and Africa Digital Marketing Courses Market, by Platform (2021-2029) 8.3. Middle East and Africa Digital Marketing Courses Market, by Courses (2021-2029) 8.4. Middle East and Africa Digital Marketing Courses Market, by End-Users (2021-2029) 8.5. Middle East and Africa Digital Marketing Courses Market, by Country (2021-2029) • South Africa • GCC • Egypt • Nigeria • Rest Of ME&A 9. South America Digital Marketing Courses Market (2021-2029) 9.1. South America Digital Marketing Courses Market, by Academic (2021-2029) 9.2. South America Digital Marketing Courses Market, by Platform (2021-2029) 9.3. South America Digital Marketing Courses Market, by Courses (2021-2029) 9.4. South America Digital Marketing Courses Market, by End-Users (2021-2029) 9.5. South America Digital Marketing Courses Market, by Country (2021-2029) • Brazil • Mexico • Argentina • Rest Of South America 10. Company Profile: Key players 10.1. Coursera Inc. 10.1.1. Company Overview 10.1.2. Financial Overview 10.1.3. Global Presence 10.1.4. Capacity Portfolio 10.1.5. Business Strategy 10.1.6. Recent Developments 10.2. SEMRush Academy 10.3. Alibaba Group Holding Ltd. 10.4. Google Digital Garage 10.5. Thinkful 10.6. Alphabet Inc. 10.7. Simplilearn 10.8. Amazon.com Inc. 10.9. Udemy Inc. 10.10. Georgetown University 10.11. ClickMinded LLC 10.12. Singapore Management University 10.13. Digital Marketing Institute Ltd. 10.14. Curtin University of Dubai 10.15. Engaging Ideas Pvt. Ltd. 10.16. HubSpot Inc. 10.17. Brainstation 10.18. Reliablesoft.Net 10.19. Manipal Academy of Higher Education 10.20. Retyp LLC 10.21. Massachusetts Institute of Technology 10.22. The Digital Sandbox 10.23. Meta Platforms Inc. 10.24. JobPrepped 10.25. NIIT Ltd. 10.26. Rainmaker Digital LLC 10.27. Simplilearn Solutions Pvt. Ltd. 10.28. Udacity Inc. 10.29. Emlyon Business School

About This Report

Report ID 2452
Category Electronics
Published Date Aug 2022
Updated Date
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