India Edutech Market: Adoption of smart and connected devices to boost market growth

India Edutech Market size was valued at USD 2.36 Billion in 2023 and the India Edutech Market revenue is expected to reach USD 13.03 Billion by 2030, at a CAGR of 27.65 % over the forecast period.
India Edutech Market Overview
Edutech, short for educational technology, refers to the use of technology, particularly digital tools and resources, to enhance teaching and learning processes. It encompasses a wide range of applications and devices aimed at improving educational outcomes, making learning more engaging and accessible, and facilitating personalized learning experiences. The Indian Edutech market has been growing steadily, with significant investments pouring into the sector. India's growing internet penetration, especially in rural areas, has facilitated the adoption of online education platforms.

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The widespread availability of affordable smartphones and data plans has further accelerated the uptake of digital learning solutions across demographic segments, which significantly boosts the India Edutech Market growth. The Indian government has launched several initiatives to promote digital learning and skill development, such as the National Education Policy (NEP) and schemes like Skill India and Digital India. These initiatives aim to bridge the digital divide, improve educational outcomes, and enhance the employability of the workforce. Edutech companies in India often collaborate with educational institutions, corporations, and government agencies to enhance their offerings and reach a wider audience. These partnerships facilitate content development, technology integration, and the provision of certification and accreditation services.
India Edutech Market Dynamics
Trends in India Edutech Market

Substantial increase in the user base: During the lockdowns prompted by the pandemic, EdTech companies such as Vedantu and Byju’s (focused on tutoring), Toppr (dedicated to learning), and Unacademy (specializing in video lessons) have experienced significant growth in their user traffic. According to a collaborative study conducted by BARC India and Nielsen, there has been a notable 30 percent surge in screen time dedicated to educational applications on smartphones since the onset of the lockdown.
Value-added services with regular courses: Several platforms are pioneering the provision of customized offerings for their specific audience demographics. They are augmenting their offerings with value-added features such as group discussions, live projects, career counseling sessions, internships, and more, in addition to their standard course offerings.

High Internet Penetration to boost India Edutech Market growth

The expected count of active internet users in the country is anticipated to surge to 900 million by 2025, compared to the 622 million users in 2020. A primary catalyst for this internet growth in India is the increasing prevalence of smartphones, which are utilized for communication, entertainment, and social media purposes. According to MMR reports, nine out of ten active users engage with the internet daily, spending an average of 2 hours online each day. Predominantly, users access the internet for entertainment and communication, while a portion utilizes it for social media interaction. Significant online activities include video streaming, gaming, and educational pursuits. The persistent rise in India's internet user base significantly contributes to the growth of the Edutech industry, facilitated by improved mobile connectivity and accessibility.

The adoption of smart and connected devices is on the rise in India. According to the laest findings, global IoT connections increased by 8% in 2021 to reach 12.2 billion active endpoints. This growth rate was notably lower compared to 2020. By the end of 2022, the IoT market is boosts by 18% to encompass 14.4 billion active connections. It is expected that by 2025, with supply constraints easing and growth accelerating, approximately 27 billion connected IoT devices is in use.

In India, mobile devices are the primary gateway for online content consumption. The deeper penetration of high-speed internet and smartphones is establishing a robust network of digital users who are exploring applications beyond social media and e-commerce. This trend presents a promising opportunity for Edutech startups to thrive, which is expected to boost the India Edutech Market growth. Emerging technologies like machine learning, artificial intelligence, blockchain, augmented/virtual reality, and natural language processing have already generated numerous job opportunities in India. These fields require individuals with specialized skill sets, which are often lacking among Indian graduates. Consequently, it is crucial for both graduates and professionals to enhance their skills by leveraging online learning platforms. As approximately 280 million individuals are projected to join the workforce by 2050, the necessity for reskilling and acquiring new competencies is expected to become increasingly vital for working professionals.



Digital Infrastructure Challenges to limit the India Edutech Market growth

Despite increasing internet penetration, there are still regions in India with limited access to reliable internet connectivity and technological infrastructure. This hinders the widespread adoption of online learning platforms, particularly in rural and remote areas. While there is a proliferation of online learning platforms, ensuring the quality of educational content and instruction remains a challenge. The lack of standardized quality control measures lead to varying levels of educational outcomes and credibility issues, which significantly restraints the India Edutech Market growth. Access to high-quality education remains a challenge for many due to financial constraints. While online learning platforms offer flexibility, they are still unaffordable for certain segments of the population.

Issues such as digital literacy and language barriers further restrict accessibility to online education. The regulatory environment surrounding edutech in India is still evolving. Uncertainty regarding regulations and compliance requirements create barriers for edutech companies, impacting their ability to innovate and scale. Despite the increasing acceptance of online learning, there remains a prevalent preference for traditional classroom-based education among certain segments of the population, which is expected to restrain the India Edutech Market growth. Overcoming entrenched attitudes and convincing stakeholders of the efficacy of online learning is a challenge.
India Edutech Market Segment Analysis
Based on Component, the market is segmented into Hardware, Software, and Service. Software segment dominated the market in 2023 and is expected to hold the largest India Edutech Market share over the forecast period. The software segment in the India Edutech industry is a category of educational technology solutions that are primarily software-based and designed to facilitate teaching, learning, administration, and management processes within educational institutions or for individual learners. This segment encompasses a wide range of software applications, platforms, and tools specifically developed for educational purposes.

LMS software provides a centralized platform for managing and delivering educational content, tracking student progress, administering assessments, and facilitating communication between instructors and learners. These platforms are widely used in schools, colleges, universities, and corporate training programs to streamline course delivery and enhance the learning experience, which significantly boosts the India Edutech Market grotwh.



Based on Category, the market is segmented into Language and Casual Learning, K-12, Test Preparation, Reskilling and Online Certification, Higher Education, and Others. K-12 segment dominated the market in 2023 and is expected to hold the largest India Edutech Market share over the forecast period. K-12 Edutech platforms offer digital learning resources, including interactive lessons, educational videos, animations, quizzes, and assessments aligned with school curricula. These platforms aim to supplement traditional classroom instruction by providing students with engaging and interactive learning experiences tailored to their grade level, subjects, and learning objectives.



K-12 edutech companies develop and curate digital educational content covering various subjects, topics, and learning standards prescribed by educational boards such as CBSE (Central Board of Secondary Education), ICSE (Indian Certificate of Secondary Education), and state boards. This content includes e-books, study materials, practice exercises, worksheets, and educational games designed to enhance conceptual understanding and academic performance.
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India Edutech Market


Report Coverage
Details


Base Year:
2023
Forecast Period:
2024-2030


Historical Data:
2018 to 2023
Market Size in 2023:
US $ 2.36 Bn.


Forecast Period 2024 to 2030 CAGR:
27.65 %
Market Size in 2030:
US $ 13.03 Bn.


 Segments Covered:
by Component
Hardware
Software
Service


by Category
Language and Casual Learning
K-12
Test Preparation
Reskilling and Online Certification
Higher Education
Others



Top EdTech Companies in India
1. BYJU’S
2. Extramarks
3. Infinity Learn
4. EduGorilla
5. Unacademy
6. iQuanta
7. TrainerCentral
8. upGrad
9. Next Education
10. Leverage Edu
11. Vedantu
12. Toppr
13. Simplilearn
14. Udemy
15. WhiteHat Jr.
16. Aakash Institute
17. edX

Frequently asked questions:

1. What are some key trends in the India edutech market?
Ans: Key trends include the substantial increase in the user base, value-added services offered by platforms, high internet penetration driving growth, and the adoption of smart and connected devices.

2. How does the software segment contribute to the India edutech market?
Ans: The software segment dominates the market, offering educational technology solutions such as Learning Management Systems (LMS), digital learning platforms, assessment tools, content creation software, and more.

3. What are some challenges facing the India edutech market?
Ans: Challenges include digital infrastructure limitations, concerns about the quality of educational content, affordability and accessibility issues, evolving regulatory landscape, and the persistence of traditional education preferences.

4. Which segment holds the largest share in the India edutech market?
Ans: The K-12 segment dominates the market, offering digital learning resources, content, and platforms tailored for students from kindergarten to the 12th grade, aligned with school curricula and educational standards.

5. What are some examples of offerings in the K-12 segment?
Ans: Offerings include interactive lessons, educational videos, assessments, tutoring services, exam preparation resources, and content aligned with educational boards such as CBSE and ICSE.