Oats Market: Global Industry Analysis and Forecast (2023-2029)

An Oats Market size was valued at US$ 6.05 Bn. in 2022 and the total revenue is expected to grow at 5.48% through 2023 to 2029, reaching nearly US$ 8.79 Bn.
Oats Market Overview:
Global Oats are widely consumed breakfast cereal in all-region as a notorious breakfast option a numerous health benefits like lowering blood sugar levels, antioxidant-enriched, provides healthy bacteria, helps to manage weight, and also provides fiber and beta gluten which helps to reduce cholesterol. Oats are the wholegrain made from cereal plant and Avena Sativa which is harvested for food consumption, animal feed, and skin products. The European region has the highest consumption of oats in the year 2022.

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Oats Market Dynamics:
As the majority urban population have concerning health problems and unhealthy lifestyle many which led to a certain shift towards nutritious and healthy morning breakfast options have seen substantial updraft which caused the increased the demand in oats market. Oats have tremendous nutrients, protein, fiber, vitamins, and carbohydrates which makes them an all-rounder breakfast option for working professionals as well as common consumers.

Oats has a variety of flavor and types which give consumers a large list to choose from as per their preference. Larger variety and options in flavor create larger consumer base is one of the driving factors of the growing oats market

Many working professionals prefer easy and quick breakfast options in breakfast which will give them enough nutrients and also easy to make. This opportunity was seized by many leading brands by introducing instant oats or quick oats segments. These instant oats are rolled extra thin and milled finer which makes the perpetration time considerably less. Quaker Oat Company introduced instant oats first time in the market.

An oatmeal protein bar is a new trend in the oats market for the consumer who has a busy morning. Easy to eat at any time and anywhere at convenience with multiple options such as Chocolate, Honey, Peanut Butter, Crunchy muesli, or plain oatmeal bar.
Restraints
Fluctuating grain prices in the market which is a constant problem for manufacturers and suppliers of raw material on time is a key restraining factor in the oats market.
Oats Market Segment Analysis:
By Type, Wholegrain oats dominated the oats market segment by type as the breakfast cereal market growing at CAGR of 3.38% due to the adoption of non-processed whole-grain cereal options. Whole grain oats are unprocessed with intact whole grain fiber which does not lose any nutrients in any process of production is the reason consumers opt for wholegrain oats.
Other types of oats such as rolled oats which are used usually in livestock feed and skincare products.



By Application, Animal feed is the dominating segment in the global oats market as rolled oats and fragmented oats are being in used as food for livestock and farm animals. This is the most widely used food for livestock globally. Oats partially contribute 50-70% of the grain mix which generally feeds cattle for its high nutritional value and cheap availability. Food consumption for humans as oatmeal, porridge, smoothies, and oatmeal bars is growing demand as the oat market grows and to be expected dominating by human food consumption.
Oats Market Regional Insights:
The European region is dominating the global oats market by total consumption of 7450 metric tonnes domestic consumption. Apart from that European region is one of the major oat-producing countries that exports substantially large volumes globally. The European region has the high number of consumer who depends on heavy morning breakfast to hectic day which pushes the high demand in that particular region.

North America is the second leading region by 4808 metric tonne consumption in the year 2022. In North American region consumer prefers sugar-coated cereal with milk and over oatmeal has to pushdowns the demand of oats.

Following up the Russian Federation with total consumption of 4400 metric tonnes. Russia is one of the highest oatmeal-consuming countries. And expected to be an emerging leader of the market by 2029.

As the growing popularity of oats as a breakfast option in the Asia Pacific holds 1025 metric tonne is expected to be a faster-growing market.

The objective of the report is to present a comprehensive analysis of the Global Oats market to the stakeholders in the industry. The past and current status of the industry with the forecasted market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all the aspects of the industry with a dedicated study of key players that include market leaders, followers, and new entrants.

PORTER, PESTEL analysis with the potential impact of micro-economic factors of the market have been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give a clear futuristic view of the industry to the decision-makers.

The report also helps in understanding the Global Oats market dynamics, structure by analyzing the market segments and project the Global Oats market size. Clear representation of competitive analysis of key players by product, price, financial position, product portfolio, growth strategies, and regional presence in the Global Oats market make the report investor’s guide.
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Global Oats Market


Report Coverage
Details


Base Year:
2022
Forecast Period:
2023-2029


Historical Data:
2018 to 2022
Market Size in 2022:
US $ 6.05 Bn.


Forecast Period 2023 to 2029 CAGR:
5.48%
Market Size in 2029:
US $ 8.79Bn.


 Segments Covered:
by Type
Instant Rolled Oats
Regular Rolled Oats
Whole Oats Groats
Steel Cut Oats


by Form
Regular Flakes
Powder Flour


by Distribution Channel
Hypermarkets/Supermarkets
Convenience Stores
Online Retail


by Nature
Gluten-Free
Conventional



Oats Market, by Region
North America (United States, Canada and Mexico)
Europe (UK, France, Germany, Italy, Spain, Sweden, Austria and Rest of Europe)
Asia Pacific (China, South Korea, Japan, India, Australia, Indonesia, Malaysia, Vietnam, Taiwan, Bangladesh, Pakistan and Rest of APAC)
Middle East and Africa (South Africa, GCC, Egypt, Nigeria and Rest)
Oats Market Key Players
1. The Quaker Oats Company
2. Blue Lake Milling Pty Ltd
3. Grain Millers, Inc.
4. Morning Foods Ltd
5. General Mills, Inc.
6. Avena Foods Limited
7. Richardson International
8. Nestle SA
FAQ:
1] What segments are covered in the Global Market report?
Ans. The segments covered in the Global Market report are based on Product Type, Application

2] Which region is expected to hold the highest share in the Global Market?
Ans. European Region is expected to hold the highest share in the Global Market.

3] What is the market size of Global Market by 2029?
Ans. The market size of the Global Market by 2029 is US $ 8.79 Bn.

4] Who are the top key players in the Global  Market?
Ans. The Quaker Company, Blue Lake Milling Pty Ltd, Grain Millers, Inc., Morning Foods Ltd, General Mills, Inc., Avena Foods Limited, Richardson International, Nestle SA

5] What was the market size of the Global Market in 2022?
Ans. The market size of the Global Oats Market in 2022 was US $ 6.05 Bn.