Health Care Social Media Marketing Market size is expected to reach nearly US $ 14.97 Bn by 2029 with the CAGR of 6.1% during the forecast period.Health Care Social Media Marketing Market Overview:
Technological developments and increased use by people from all age groups have resulted in social media being a big market. Different social media platforms like Facebook and Instagram are used by more than half of the total population of this planet. This global reach at affordable cost has resulted in increased use of social media platforms for doing research, promotion, and getting feedback on performance.To know about the Research Methodology :- Request Free Sample Report Marketers around the world are using social media platforms as an easy and low-cost medium to promote their products. With the presence of a large and active population on social media platforms, the Global Healthcare Social Media Marketing Market is growing. Ease and convenience in using and high conversion rate provided by these platforms have resulted in a growth in the Global Health Care Social Media Marketing Market.
Health Care Social Media Marketing Market Dynamics:
The rise of social media platforms as an effective and affordable means for marketing has resulted in an increased number of players being part of it. Social media platforms have emerged as the right medium to engage a large number of people simultaneously. Its wide reach, easy handling, and low cost have provided a perfect medium for players in the industry to target people and monitor the progress. Key Players in Health Care Industry use this platform for different purposes like promote their products and starting awareness campaigns. Social Media platforms have proven to be excellent media for building trust and connection with customers. This platform has provided a medium to communicate with a large number of people that has resulted in increased revenue for the Health Care Industry. The Social Media platform is used by many industry players to promote corporate social responsibility initiatives that help them in enhancing health awareness and maintain and improve public relations. A study by Gothenburg University states that nearly 84% of people living in developed nations and 61% of people living in developing nations use social media platforms on regular basis. This study states that people are easily getting influenced by social media and industries are using social media platforms to promote their products with ease, resulting in increased sales for them. This platform should be used by the health care industry for image building and making strategic decisions.Health Care Social Media Marketing Market Restraints:
Limitations in Global reach because of poor technological infrastructure in many parts of the world are limiting the global presence of the Health Care Industry on Social Media Platforms.Health Care Social Media Marketing Market Segment Analysis:
By Social Media Platform that is used to promote the services provided. It is observed that the social media platform of Facebook dominates the use by Healthcare Sector to represent social media. Its low cost and reach to more than a billion people have resulted in more than 40% of health sector players using Facebook. Micro-blogging site Twitter and free video platform Youtube are used on large scale. Different Social Media platforms like Tumblr, Snapchat, and Instagram are used to represent healthcare industry players on the social media platform. Along with these social media platforms, different companies have started their mobile applications to remain connected with people. By End Users, Hospitals and Medical Professionals who are looking for new products and therapies launched by pharmaceutical companies are the prime consumers of the Health Care Social Media Marketing Market. It is observed that with the rise in the use of the internet, people use social media platforms on a big scale to resolve their health-related doubts. The use of Social Media Marketing by different research institutes and Biotechnology Companies has increased by 45%. Different people use social media platforms for research or to resolve their queries related to health concerns. The above pie chart shows the use of different social media platforms by social media marketing players. With a reach to more than a billion people and relatively low operating cost, Facebook is dominating this market. It is observed that more than 2.5 Billion people use Facebook on regular basis as a means of entertainment and to get information. With different services like Full-Funnel Targeting and Psychographic Targeting provided by it at very low cost, Facebook has emerged as a global leader in the use of social media platforms for marketing. Twitter comes in the second position. This micro-blogging platform is visited by more than 500 million people worldwide every day. With a variety of ad formats provided by it, Twitter is used by a large number of people. Tumblr comes in the third position. This platform has a strong presence in the region of North America which is the biggest market for the Health Care Social Media Marketing Market. The free video platform provided by Youtube comes in the fourth position. Its connectivity with Google, the biggest search engine on the internet, and simple advertising technique give access to connect with a large number of people. Image and short video sharing platforms like Instagram and Snapchat give connection with people across multiple channels. The presence of a large number of celebrities and convenience in using them for promoting different products has resulted in increased use of these platforms for the Health Care Social Media Marketing Market. Different other platforms like Applications made by different companies are visited by people.Regional Insights
The above image shows the presence of the Health Care Social Media Marketing Market in the world. With the presence of large techno-savvy people, North America dominates this market. Here, people from all age groups are present on social media platforms with active presence and usage. The high rate of time spent on social media provides a platform for key players to interact with customers with ease. The high rate of adoption of new Social media platforms is the main reason for North America to dominate this market. Europe comes in the second position. Here, the presence of a large number of people actively visiting social media platforms on regular basis has resulted in a strong virtual market. This has attracted key players in this industry to focus on this region. The Asia-Pacific comes in the third position. Here, the presence of the Health Care Social Media Market is in a limited state. Rapidly changing social, economical, and technological scenarios in this region have made predictions to be a future leader for the Global market. The South American market is showing stagnant growth, the reason for which is attributed to the weak presence of the internet provider industry. The Middle East and Africa’s market is showing very little growth, the reason for which is the presence of different economical and technological restraints. The objective of the report is to present a comprehensive analysis of the global Health Care Social Media Marketing market to the stakeholders in the industry. The past and current status of the industry with the forecasted market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all the aspects of the industry with a dedicated study of key players that include market leaders, followers, and new entrants. PORTER, SVOR, PESTEL analysis with the potential impact of micro-economic factors of the market have been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give a clear futuristic view of the industry to the decision-makers. The report also helps in understanding the global Health Care Social Media Marketing market dynamics, structure by analyzing the market segments and Project the global market size. Clear representation of competitive analysis of key players by product, price, financial position, product portfolio, growth strategies, and regional presence in the global market make the report investor’s guide.Health Care Social Media Marketing Market Scope: Inquire before buying
Health Care Social Media Marketing Market Report Coverage Details Base Year: 2022 Forecast Period: 2023-2029 Historical Data: 2018 to 2022 Market Size in 2022: US $ 9.89 Bn. Forecast Period 2023 to 2029 CAGR: 6.1% Market Size in 2029: US $ 14.97 Bn. Segments Covered: by Social Media Platforms Youtube Twitter Instagram Facebook Tumblr Snapchat Others by End User Hospitals Medical Professionals Research Institutes Biotechnology Companies Patients Others Health Care Social Media Marketing Market, by Region
North America (United States, Canada and Mexico) Europe (UK, France, Germany, Italy, Spain, Sweden, Austria and Rest of Europe) Asia Pacific (China, South Korea, Japan, India, Australia, Indonesia, Malaysia, Vietnam, Taiwan, Bangladesh, Pakistan and Rest of APAC) Middle East and Africa (South Africa, GCC, Egypt, Nigeria and Rest of ME&A) South America (Brazil, Argentina Rest of South America)Health Care Social Media Marketing Market, Key Players are:
1.Orthomind 2.Sermo 3.QuantiaMD 4.Digital Healthcare 5.MomMD 6.Doximity 7.Student Doctors Network 8.WeMedUp 9.Doctors Hangout 10.Nurse Zone 11.All Nurses 12.Medical Doctors 13.Ozmosis 14.Practo 15.Docs App 16.Medical Apps 17.Apollo 24/7 18.Novartis 19.Johnson & Johnson 20.Pfizer, Inc. Frequently Asked Questions: 1. Which region has the largest share in Global Health Care Social Media Marketing Market? Ans: Europe region held the highest share in 2022. 2. What is the growth rate of Global Health Care Social Media Marketing Market? Ans: The Global market is growing at a CAGR of 6.1% during forecasting period 2023-2029. 3. What is scope of the Global market report? Ans: Global market report helps with the PESTEL, PORTER, COVID-19 Impact analysis, Recommendations for Investors & Leaders, and market estimation of the forecast period. 4. Who are the key players in Global Health Care Social Media Marketing Market? Ans: The important key players in the Global market are – Orthomind, Sermo, QuantiaMD, Digital Healthcare, MomMD, Doximity, Student Doctors Network, WeMedUp, Doctors Hangout, Nurse Zone, All Nurses, Medical Doctors, Ozmosis, Practo, Docs App, Medical Apps, Apollo 24/7, Novartis, Johnson & Johnson, Pfizer, and Inc. 5. What is the study period of this Market? Ans: The Global Health Care Social Media Marketing Market is studied from 2022 to 2029.
1. Preface 1.1. Market Definition and Key Research Objectives 1.2. Research Highlights 2. Assumptions and Research Methodology 2.1. Report Assumptions 2.2. Abbreviations 2.3. Research Methodology 2.3.1. Secondary Research 2.3.1.1. Secondary data 2.3.1.2. Secondary Sources 2.3.2. Primary Research 2.3.2.1. Data from Primary Sources 2.3.2.2. Breakdown of Primary Sources 3. Executive Summary: Global Health Care Social Media Marketing Market Size, by Market Value (US$ Bn.) 3.1. Global Market Segmentation 3.2. Global Market Segmentation Share Analysis, 2022 3.2.1. Global 3.2.2. By Region (North America, Europe, Asia Pacific, South America, Middle East Africa) 3.3. Geographical Snapshot of the Health Care Social Media Marketing Market 3.4. Geographical Snapshot of the Health Care Social Media Marketing Market, By Manufacturer share 4. Global Health Care Social Media Marketing Market Overview, 2022-2029 4.1. Market Dynamics 4.1.1. Drivers 4.1.1.1. Global 4.1.1.2. By Region (North America, Europe, Asia Pacific, South America, Middle East Africa) 4.1.2. Restraints 4.1.2.1. Global 4.1.2.2. By Region (North America, Europe, Asia Pacific, South America, Middle East Africa) 4.1.3. Opportunities 4.1.3.1. Global 4.1.3.2. By Region (North America, Europe, Asia Pacific, South America, Middle East Africa) 4.1.4. Challenges 4.1.4.1. Global 4.1.4.2. By Region (North America, Europe, Asia Pacific, South America, Middle East Africa) 4.1.5. Industry Trends and Emerging Technologies 4.1.6. Porters Five Forces Analysis 4.1.6.1. Threat of New Entrants 4.1.6.2. Bargaining Power of Buyers/Consumers 4.1.6.3. Bargaining Power of Suppliers 4.1.6.4. Threat of Substitute Products 4.1.6.5. Intensity of Competitive Rivalry 4.1.7. Value Chain Analysis 4.1.8. Technological Roadmap 4.1.9. Regulatory landscape 4.1.10. Impact of the Covid-19 Pandemic on the Global Health Care Social Media Marketing Market 5. Supply Side and Demand Side Indicators 6. Global Health Care Social Media Marketing Market Analysis and Forecast, 2022-2029 6.1. Global Health Care Social Media Marketing Market Size & Y-o-Y Growth Analysis. 7. Global Health Care Social Media Marketing Market Analysis and Forecasts, 2022-2029 7.1. Market Size (Value) Estimates & Forecast By Social Media Platforms, 2022-2029 7.1.1. Youtube 7.1.2. Twitter 7.1.3. Instagram 7.1.4. Facebook 7.1.5. Tumblr 7.1.6. Snapchat 7.1.7. Others 7.2. Market Size (Value) Estimates & Forecast By End User, 2022-2029 7.2.1. Hospitals 7.2.2. Medical Professionals 7.2.3. Research Institutes 7.2.4. Biotechnology Companies 7.2.5. Patients 7.2.6. Others 8. Global Health Care Social Media Marketing Market Analysis and Forecasts, By Region 8.1. Market Size (Value) Estimates & Forecast By Region, 2022-2029 8.1.1. North America 8.1.2. Europe 8.1.3. Asia-Pacific 8.1.4. Middle East & Africa 8.1.5. South America 9. North America Health Care Social Media Marketing Market Analysis and Forecasts, 2022-2029 9.1. Market Size (Value) Estimates & Forecast By Social Media Platforms, 2022-2029 9.1.1. Youtube 9.1.2. Twitter 9.1.3. Instagram 9.1.4. Facebook 9.1.5. Tumblr 9.1.6. Snapchat 9.1.7. Others 9.2. Market Size (Value) Estimates & Forecast By End User, 2022-2029 9.2.1. Hospitals 9.2.2. Medical Professionals 9.2.3. Research Institutes 9.2.4. Biotechnology Companies 9.2.5. Patients 9.2.6. Others 10. North America Health Care Social Media Marketing Market Analysis and Forecasts, By Country 10.1. Market Size (Value) Estimates & Forecast By Country, 2022-2029 10.1.1. US 10.1.2. Canada 10.1.3. Mexico 11. U.S. Health Care Social Media Marketing Market Analysis and Forecasts, 2022-2029 11.1. Market Size (Value) Estimates & Forecast By Social Media Platforms, 2022-2029 11.2. Market Size (Value) Estimates & Forecast By End User, 2022-2029 12. Canada Health Care Social Media Marketing Market Analysis and Forecasts, 2022-2029 12.1. Market Size (Value) Estimates & Forecast By Social Media Platforms, 2022-2029 12.2. Market Size (Value) Estimates & Forecast By End User, 2022-2029 13. Mexico Health Care Social Media Marketing Market Analysis and Forecasts, 2022-2029 13.1. Market Size (Value) Estimates & Forecast By Social Media Platforms, 2022-2029 13.2. Market Size (Value) Estimates & Forecast By End User, 2022-2029 14. Europe Health Care Social Media Marketing Market Analysis and Forecasts, 2022-2029 14.1. Market Size (Value) Estimates & Forecast By Social Media Platforms, 2022-2029 14.2. Market Size (Value) Estimates & Forecast By End User, 2022-2029 15. Europe Health Care Social Media Marketing Market Analysis and Forecasts, By Country 15.1. Market Size (Value) Estimates & Forecast By Country, 2022-2029 15.1.1. U.K 15.1.2. France 15.1.3. Germany 15.1.4. Italy 15.1.5. Spain 15.1.6. Sweden 15.1.7. CIS Countries 15.1.8. Rest of Europe 16. U.K. Health Care Social Media Marketing Market Analysis and Forecasts, 2022-2029 16.1. Market Size (Value) Estimates & Forecast By Social Media Platforms, 2022-2029 16.2. Market Size (Value) Estimates & Forecast By End User, 2022-2029 17. France Health Care Social Media Marketing Market Analysis and Forecasts, 2022-2029 17.1. Market Size (Value) Estimates & Forecast By Social Media Platforms, 2022-2029 17.2. Market Size (Value) Estimates & Forecast By End User, 2022-2029 18. Germany Health Care Social Media Marketing Market Analysis and Forecasts, 2022-2029 18.1. Market Size (Value) Estimates & Forecast By Social Media Platforms, 2022-2029 18.2. Market Size (Value) Estimates & Forecast By End User, 2022-2029 19. Italy Health Care Social Media Marketing Market Analysis and Forecasts, 2022-2029 19.1. Market Size (Value) Estimates & Forecast By Social Media Platforms, 2022-2029 19.2. Market Size (Value) Estimates & Forecast By End User, 2022-2029 20. Spain Health Care Social Media Marketing Market Analysis and Forecasts, 2022-2029 20.1. Market Size (Value) Estimates & Forecast By Social Media Platforms, 2022-2029 20.2. Market Size (Value) Estimates & Forecast By End User, 2022-2029 21. Sweden Health Care Social Media Marketing Market Analysis and Forecasts, 2022-2029 21.1. Market Size (Value) Estimates & Forecast By Social Media Platforms, 2022-2029 21.2. Market Size (Value) Estimates & Forecast By End User, 2022-2029 22. CIS Countries Health Care Social Media Marketing Market Analysis and Forecasts, 2022-2029 22.1. Market Size (Value) Estimates & Forecast By Social Media Platforms, 2022-2029 22.2. Market Size (Value) Estimates & Forecast By End User, 2022-2029 23. Rest of Europe Health Care Social Media Marketing Market Analysis and Forecasts, 2022-2029 23.1. Market Size (Value) Estimates & Forecast By Social Media Platforms, 2022-2029 23.2. Market Size (Value) Estimates & Forecast By End User, 2022-2029 24. Asia Pacific Health Care Social Media Marketing Market Analysis and Forecasts, 2022-2029 24.1. Market Size (Value) Estimates & Forecast By Social Media Platforms, 2022-2029 24.2. Market Size (Value) Estimates & Forecast By End User, 2022-2029 25. Asia Pacific Health Care Social Media Marketing Market Analysis and Forecasts, by Country 25.1. Market Size (Value) Estimates & Forecast By Country, 2022-2029 25.1.1. China 25.1.2. India 25.1.3. Japan 25.1.4. South Korea 25.1.5. Australia 25.1.6. ASEAN 25.1.7. Rest of Asia Pacific 26. China Health Care Social Media Marketing Market Analysis and Forecasts, 2022-2029 26.1. Market Size (Value) Estimates & Forecast By Social Media Platforms, 2022-2029 26.2. Market Size (Value) Estimates & Forecast By End User, 2022-2029 27. India Health Care Social Media Marketing Market Analysis and Forecasts, 2022-2029 27.1. Market Size (Value) Estimates & Forecast By Social Media Platforms, 2022-2029 27.2. Market Size (Value) Estimates & Forecast By End User, 2022-2029 28. Japan Health Care Social Media Marketing Market Analysis and Forecasts, 2022-2029 28.1. Market Size (Value) Estimates & Forecast By Social Media Platforms, 2022-2029 28.2. Market Size (Value) Estimates & Forecast By End User, 2022-2029 29. South Korea Health Care Social Media Marketing Market Analysis and Forecasts, 2022-2029 29.1. Market Size (Value) Estimates & Forecast By Social Media Platforms, 2022-2029 29.2. Market Size (Value) Estimates & Forecast By End User, 2022-2029 30. Australia Health Care Social Media Marketing Market Analysis and Forecasts, 2022-2029 30.1. Market Size (Value) Estimates & Forecast By Social Media Platforms, 2022-2029 30.2. Market Size (Value) Estimates & Forecast By End User, 2022-2029 31. ASEAN Health Care Social Media Marketing Market Analysis and Forecasts, 2022-2029 31.1. Market Size (Value) Estimates & Forecast By Social Media Platforms, 2022-2029 31.2. Market Size (Value) Estimates & Forecast By End User, 2022-2029 32. Rest of Asia Pacific Health Care Social Media Marketing Market Analysis and Forecasts, 2022-2029 32.1. Market Size (Value) Estimates & Forecast By Social Media Platforms, 2022-2029 32.2. Market Size (Value) Estimates & Forecast By End User, 2022-2029 33. Middle East Africa Health Care Social Media Marketing Market Analysis and Forecasts, 2022-2029 33.1. Market Size (Value) Estimates & Forecast By Social Media Platforms, 2022-2029 33.2. Market Size (Value) Estimates & Forecast By End User, 2022-2029 34. Middle East Africa Health Care Social Media Marketing Market Analysis and Forecasts, by Country 34.1. Market Size (Value) Estimates & Forecast by Country, 2022-2029 34.1.1. South Africa 34.1.2. GCC Countries 34.1.3. Egypt 34.1.4. Nigeria 34.1.5. Rest of ME&A 35. South Africa Health Care Social Media Marketing Market Analysis and Forecasts, 2022-2029 35.1. Market Size (Value) Estimates & Forecast By Social Media Platforms, 2022-2029 35.2. Market Size (Value) Estimates & Forecast By End User, 2022-2029 36. GCC Countries Health Care Social Media Marketing Market Analysis and Forecasts, 2022-2029 36.1. Market Size (Value) Estimates & Forecast By Social Media Platforms, 2022-2029 36.2. Market Size (Value) Estimates & Forecast By End User, 2022-2029 37. Egypt Health Care Social Media Marketing Market Analysis and Forecasts, 2022-2029 37.1. Market Size (Value) Estimates & Forecast By Social Media Platforms, 2022-2029 37.2. Market Size (Value) Estimates & Forecast By End User, 2022-2029 38. Nigeria Health Care Social Media Marketing Market Analysis and Forecasts, 2022-2029 38.1. Market Size (Value) Estimates & Forecast By Social Media Platforms, 2022-2029 38.2. Market Size (Value) Estimates & Forecast By End User, 2022-2029 39. Rest of ME&A Health Care Social Media Marketing Market Analysis and Forecasts, 2022-2029 39.1. Market Size (Value) Estimates & Forecast By Social Media Platforms, 2022-2029 39.2. Market Size (Value) Estimates & Forecast By End User, 2022-2029 40. South America Health Care Social Media Marketing Market Analysis and Forecasts, 2022-2029 40.1. Market Size (Value) Estimates & Forecast By Social Media Platforms, 2022-2029 40.2. Market Size (Value) Estimates & Forecast By End User, 2022-2029 41. South America Health Care Social Media Marketing Market Analysis and Forecasts, by Country 41.1. Market Size (Value) Estimates & Forecast by Country, 2022-2029 41.1.1. Brazil 41.1.2. Argentina 41.1.3. Rest of South America 42. Brazil Health Care Social Media Marketing Market Analysis and Forecasts, 2022-2029 42.1. Market Size (Value) Estimates & Forecast By Social Media Platforms, 2022-2029 42.2. Market Size (Value) Estimates & Forecast By End User, 2022-2029 43. Argentina Health Care Social Media Marketing Market Analysis and Forecasts, 2022-2029 43.1. Market Size (Value) Estimates & Forecast By Social Media Platforms, 2022-2029 43.2. Market Size (Value) Estimates & Forecast By End User, 2022-2029 44. Rest of South America Health Care Social Media Marketing Market Analysis and Forecasts, 2022-2029 44.1. Market Size (Value) Estimates & Forecast By Social Media Platforms, 2022-2029 44.2. Market Size (Value) Estimates & Forecast By End User, 2022-2029 45. Competitive Landscape 45.1. Geographic Footprint of Major Players in the Global Health Care Social Media Marketing Market 45.2. Competition Matrix 45.2.1. Competitive Benchmarking of Key Players By Price, Presence, Market Share, Applications and R&D Investment 45.2.2. New Product Launches and Product Enhancements 45.2.3. Market Consolidation 45.2.3.1. M&A by Regions, Investment and Verticals 45.2.3.2. M&A, Forward Integration and Backward Integration 45.2.3.3. Partnership, Joint Ventures and Strategic Alliances/ Sales Agreements 45.3. Company Profile : Key Players 45.3.1. Orthomind 45.3.1.1. Company Overview 45.3.1.2. Financial Overview 45.3.1.3. Geographic Footprint 45.3.1.4. Product Portfolio 45.3.1.5. Business Strategy 45.3.1.6. Recent Developments 45.3.2. Sermo 45.3.3. QuantiaMD 45.3.4. Digital Healthcare 45.3.5. MomMD 45.3.6. Doximity 45.3.7. Student Doctors Network 45.3.8. WeMedUp 45.3.9. Doctors Hangout 45.3.10. Nurse Zone 45.3.11. All Nurses 45.3.12. Medical Doctors 45.3.13. Ozmosis 45.3.14. Practo 45.3.15. Docs App 45.3.16. Medical Apps 45.3.17. Apollo 24/7 45.3.18. Novartis 45.3.19. Johnson & Johnson 45.3.20. Pfizer, Inc. 46. Primary Key Insights