Digital Advertising Market: Industry Analysis and Forecast (2021-2027) by Format, Platform, and Region.

The Digital Advertising Market size was valued at US$ 400 Bn. in 2020 and the total revenue is expected to grow at 14.3 % through 2021 to 2027, reaching nearly US$ 1,163 Bn.

Digital Advertising Market Overview:

Digital advertising is the communication made by a company to advertise and promote its brand, product, or service using various platforms and digital channels. It consists of actions in web browsers, social media pages, blogs, apps, or any other form of contact through the Internet. Advertising was placed in print media mostly in magazines and newspapers. The reach of these was low and there was no certainty that the message will be received by the right target audience. Digital advertising has emerged as a very effective and strong promotional strategy. It is aimed to desire the targeted consumer to do a specific action, like completing a purchase, and helps to increase website traffic and brand visibility. It's one of the most efficient ways for any company to gain new consumers, expand its reach, and diversify its revenue streams. Digital Advertising MarketTo know about the Research Methodology :- Request Free Sample Report The report has covered the market trends from 2016 to forecast the market through 2027. 2020 is considered a base year. Special attention is given to 2020 and the effect of lockdown on the demand and supply, and also the impact of lockdown for the next two years on the market. Some companies have done well in lockdown also and specific strategic analysis of those companies is done in the report.

Digital Advertising Market Dynamics:

The advertising industry is rapidly becoming automated. Advertising has benefited from automated online advertising because of its scale, cheap cost, and efficiency, which is advantageous for online advertising suppliers. Several advertising platforms, such as Facebook and Google, are seeing an increase in the adoption of technological automation. For travelers and visitors, the Internet has become a very valuable tool. It offers access to destination information, travel planning resources, and feedback from prior visitors. Tourism advertising efforts on a global scale can be extremely successful promotional instruments and are expected to drive market growth exponentially. Any marketing effort is regarded as effective if it boosts higher-quality lead generation while lowering customer acquisition costs. Online advertising contributes significantly to the reduction of these expenditures and the generation of higher-quality leads. As a result, budgets for online advertising are growing in industries ranging from consumer packaged goods to automobiles, from retail to IT-enabled services. Recent technological developments in communication technology have influenced the shift from traditional print media to online advertising. The expanding number of smartphone users globally, the growing number of broadband service providers, and the widespread use of the internet by millions of people are all driving the global market for online advertising to expand. These are key factors driving the market growth of online advertising. When compared to traditional advertising on television and in print, online advertising can be more convenient and cost-effective while also providing a larger platform. Market growth has also been increased by an alarming level of addiction to smart gadgets such as tablets, laptops, and smartphones. Ad blockers, which prevent adverts from appearing on users' web pages, may hinder market growth to some extent. Because commercials can be annoying to web users, ad blockers prevent advertisements from appearing on websites. Adblocker software like Crystal, 1Blocker, AdBlock Plus, and others are being steadily used to prevent adverts from displaying on web pages.

Digital Advertising Market Segment Analysis:

By Format, the Search Advertising segment dominating the market with US$ 182,886 Mn. In 2020. SEO and paid advertising are major factors driving the market growth of the segment. In Google alone, there are about 75,000 searches per second and this is the most used page for a survey, the preference of 92.07% of users. SEO represents a set of techniques and strategies to generate organic traffic. From a work of link building, keywords definition, and high-quality content relevant to readers, the page can stand out and rank among the main results in the search engine. The costs are low, and the return is excellent. These are the factors driving the market growth of the segment. Digital Advertising Market by Format Social Media Advertising is expected to grow at a CAGR of 11.4% through the forecast period. It is one of the most efficient channels to target the audience. To strengthen brand awareness and their digital presence it is becoming essential on these platforms and promotes their products and services. Celebrity endorsements and promotions through social media have strengthened in recent years and are considered key development factors driving the demand for the social media advertising segment. Digital Advertising Market by Format 2020 By Platform, the Mobile segment dominated the market with a 40 % share in 2020. Increasing usage of social media platforms by advertising companies to reach targeted customers and high usage of smartphones rather than desktops for social media platforms driving the mobile advertising market growth. The mobile segment is expected to grow at a CAGR of 13 %. Mobile advertising material that is easily supported by mobile devices is created and developed by important stakeholders in the mobile-based advertising business. Furthermore, as more people use their mobile phones to browse the internet and enjoy internet-based buying services, the rise in e-commerce and m-commerce accelerates growth in internet advertising on mobile platforms. These are factors expected to drive the market growth through the forecast period. Digital Advertising Market by Platform

Digital Advertising Market Regional Insights:

North American region dominated the market with 28 % in 2020. Increasing consultation of online sources by purchasers, high proliferation of online content, and a significant amount of time spent online are factors driving market growth in the region. North American has a strong foothold of online advertising vendors, which contributes to the growth of the market. Some of them include Google Inc., Microsoft Corporation, Twitter, Inc., and Amazon.com. Asia Pacific region is expected to grow at a CAGR of 7.7 % through the forecast period. The expansion of smartphones, social media, and apps is the primary driver of the region's rapidly expanding online advertising sector. Because of their rising hold of technology, vast urbanization and industrialization, and supporting government initiatives, India and China are the region's primary markets. The expansion of the market in this region is being strengthened as several market players enter sectors such as the food and beverage industry. The objective of the report is to present a comprehensive analysis of the Digital Advertising market to the stakeholders in the industry. The past and current status of the industry with the forecasted market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all the aspects of the industry with a dedicated study of key players that include market leaders, followers, and new entrants. PORTER, PESTEL analysis with the potential impact of micro-economic factors of the market have been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give a clear futuristic view of the industry to the decision-makers. The report also helps in understanding the Digital Advertising market dynamics, structure by analyzing the market segments and project the Digital Advertising market size. Clear representation of competitive analysis of key players by product, price, financial position, product portfolio, growth strategies, and regional presence in the Digital Advertising market make the report investor’s guide.

Digital Advertising Market Scope: Inquire before buying

Global Digital Advertising Market
Report Coverage Details
Base Year: 2020 Forecast Period: 2021-2027
Historical Data: 2016 to 2020 Market Size in 2020: US $ 400 Bn.
Forecast Period 2021 to 2027 CAGR: 14.3% Market Size in 2027: US $ 1,163Bn.
Segments Covered: by Format • Search Advertising • Video Advertising • Social Media Advertising • Banner Advertising • Classifieds
by Platform • Mobile • Desktops and laptops • Others

Digital Advertising Market, by Region

• North America • Europe • Asia Pacific • The Middle East and Africa • South America

Digital Advertising Market Key Players

• Google LLC • Facebook, Inc. • Microsoft Corporation • Twitter Inc. • Adobe Systems Inc. • Baidu, Inc. • Yahoo Inc. • IAC/InterActiveCorp • Amazon, Inc. • Conklin Media • Markitors • WebFX • Silverback Strategies • MaxAudience • Perfect Search Media • Thrive Internet Marketing • Disruptive Advertising INC

FAQ:

1] What segments are covered in the Digital Advertising Market report? Ans. The segments covered in the Digital Advertising Market report are based on Format and Platform. 2] Which region is expected to hold the highest share in the Digital Advertising Market? Ans. Asia Pacific Region is expected to hold the highest share in the Digital Advertising Market. 3] What is the market size of the Digital Advertising Market by 2027? Ans. The market size of the Digital Advertising Market by 2027 is US $ 1,163 Bn. 4] Who are the top key players in the Digital Advertising Market? Ans. Google LLC, Facebook, Inc., Microsoft Corporation, Twitter Inc., Adobe Systems Inc., Baidu, Inc., Yahoo Inc., IAC/InterActiveCorp, Amazon Inc., Conklin Media, Markitors, WebFX, Silverback Strategies, MaxAudience, Perfect Search Media, Thrive Internet Marketing, Disruptive Advertising Inc. 5] What was the market size of the Digital Advertising Market in 2020? Ans. The market size of the Digital Advertising Market in 2020 was US $ 400 Bn.
1. Preface 1.1. Market Definition and Key Research Objectives 1.2. Research Highlights 2. Assumptions and Research Methodology 2.1. Report Assumptions 2.2. Abbreviations 2.3. Research Methodology 2.3.1. Secondary Research 2.3.1.1. Secondary data 2.3.1.2. Secondary Sources 2.3.2. Primary Research 2.3.2.1. Data from Primary Sources 2.3.2.2. Breakdown of Primary Sources 3. Executive Summary: Digital Advertising Market Size, by Market Value (Bn. US$) 3.1. Market Segmentation 3.2. Market Segmentation Share Analysis, 2020 3.2.1. 3.2.2. By Region (North America, Europe, Asia Pacific, South America, Middle East Africa) 3.3. Geographical Snapshot of the Digital Advertising Market 3.4. Geographical Snapshot of the Digital Advertising Market, By Manufacturer share 4. Digital Advertising Market Overview, 2020-2027 4.1. Market Dynamics 4.1.1. Drivers 4.1.1.1. 4.1.1.2. By Region (North America, Europe, Asia Pacific, South America, Middle East Africa) 4.1.2. Restraints 4.1.2.1. 4.1.2.2. By Region (North America, Europe, Asia Pacific, South America, Middle East Africa) 4.1.3. Opportunities 4.1.3.1. 4.1.3.2. By Region (North America, Europe, Asia Pacific, South America, Middle East Africa) 4.1.4. Challenges 4.1.4.1. 4.1.4.2. By Region (North America, Europe, Asia Pacific, South America, Middle East Africa) 4.1.5. Industry Trends and Emerging Technologies 4.1.6. Porter Five Forces Analysis 4.1.6.1. The threat of New Entrants 4.1.6.2. Bargaining Power of Buyers/Consumers 4.1.6.3. Bargaining Power of Suppliers 4.1.6.4. The threat of Substitute Formats 4.1.6.5. The intensity of Competitive Rivalry 4.1.7. Value Chain Analysis 4.1.8. Technological Roadmap 4.1.9. Regulatory landscape 4.1.10. Impact of the Covid-19 Pandemic on the Digital Advertising Market 5. Supply Side and Demand Side Indicators 6. Digital Advertising Market Analysis and Forecast, 2020-2027 6.1. Digital Advertising Market Size & Y-o-Y Growth Analysis. 7. Digital Advertising Market Analysis and Forecasts, 2020-2027 7.1. Market Size (Value) Estimates & Forecast By Format, 2020-2027 7.1.1. Search Advertising 7.1.2. Video Advertising 7.1.3. Social Media Advertising 7.1.4. Banner Advertising 7.1.5. Classifieds 7.2. Market Size (Value) Estimates & Forecast By Platform, 2020-2027 7.2.1. Mobile 7.2.2. Desktops and laptops 7.2.3. Others 8. Digital Advertising Market Analysis and Forecasts, By Region 8.1. Market Size (Value) Estimates & Forecast By Region, 2020-2027 8.1.1. North America 8.1.2. Europe 8.1.3. Asia-Pacific 8.1.4. Middle East & Africa 8.1.5. South America 9. North America Digital Advertising Market Analysis and Forecasts, 2020-2027 9.1. Market Size (Value) Estimates & Forecast By Format, 2020-2027 9.1.1. Search Advertising 9.1.2. Video Advertising 9.1.3. Social Media Advertising 9.1.4. Banner Advertising 9.1.5. Classifieds 9.2. Market Size (Value) Estimates & Forecast By Platform, 2020-2027 9.2.1. Mobile 9.2.2. Desktops and laptops 9.2.3. Others 10. North America Digital Advertising Market Analysis and Forecasts, By Country 10.1. Market Size (Value) Estimates & Forecast By Country, 2020-2027 10.1.1. US 10.1.2. Canada 10.1.3. Mexico 11. U.S. Digital Advertising Market Analysis and Forecasts, 2020-2027 11.1. Market Size (Value) Estimates & Forecast By Format, 2020-2027 11.2. Market Size (Value) Estimates & Forecast By Platform, 2020-2027 12. Canada Digital Advertising Market Analysis and Forecasts, 2020-2027 12.1. Market Size (Value) Estimates & Forecast By Format, 2020-2027 12.2. Market Size (Value) Estimates & Forecast By Platform, 2020-2027 13. Mexico Digital Advertising Market Analysis and Forecasts, 2020-2027 13.1. Market Size (Value) Estimates & Forecast By Format, 2020-2027 13.2. Market Size (Value) Estimates & Forecast By Platform, 2020-2027 14. Europe Digital Advertising Market Analysis and Forecasts, 2020-2027 14.1. Market Size (Value) Estimates & Forecast By Format, 2020-2027 14.2. Market Size (Value) Estimates & Forecast By Platform, 2020-2027 15. Europe Digital Advertising Market Analysis and Forecasts, By Country 15.1. Market Size (Value) Estimates & Forecast By Country, 2020-2027 15.1.1. U.K 15.1.2. France 15.1.3. Germany 15.1.4. Italy 15.1.5. Spain 15.1.6. Sweden 15.1.7. CIS Countries 15.1.8. Rest of Europe 16. The U.K. Digital Advertising Market Analysis and Forecasts, 2020-2027 16.1. Market Size (Value) Estimates & Forecast By Format, 2020-2027 16.2. Market Size (Value) Estimates & Forecast By Platform, 2020-2027 17. France Digital Advertising Market Analysis and Forecasts, 2020-2027 17.1. Market Size (Value) Estimates & Forecast By Format, 2020-2027 17.2. Market Size (Value) Estimates & Forecast By Platform, 2020-2027 18. Germany Digital Advertising Market Analysis and Forecasts, 2020-2027 18.1. Market Size (Value) Estimates & Forecast By Format, 2020-2027 18.2. Market Size (Value) Estimates & Forecast By Platform, 2020-2027 19. Italy Digital Advertising Market Analysis and Forecasts, 2020-2027 19.1. Market Size (Value) Estimates & Forecast By Format, 2020-2027 19.2. Market Size (Value) Estimates & Forecast By Platform, 2020-2027 20. Spain Digital Advertising Market Analysis and Forecasts, 2020-2027 20.1. Market Size (Value) Estimates & Forecast By Format, 2020-2027 20.2. Market Size (Value) Estimates & Forecast By Platform, 2020-2027 21. Sweden Digital Advertising Market Analysis and Forecasts, 2020-2027 21.1. Market Size (Value) Estimates & Forecast By Format, 2020-2027 21.2. Market Size (Value) Estimates & Forecast By Platform, 2020-2027 22. CIS Countries Digital Advertising Market Analysis and Forecasts, 2020-2027 22.1. Market Size (Value) Estimates & Forecast By Format, 2020-2027 22.2. Market Size (Value) Estimates & Forecast By Platform, 2020-2027 23. Rest of Europe Digital Advertising Market Analysis and Forecasts, 2020-2027 23.1. Market Size (Value) Estimates & Forecast By Format, 2020-2027 23.2. Market Size (Value) Estimates & Forecast By Platform, 2020-2027 24. Asia Pacific Digital Advertising Market Analysis and Forecasts, 2020-2027 24.1. Market Size (Value) Estimates & Forecast By Format, 2020-2027 24.2. Market Size (Value) Estimates & Forecast By Platform, 2020-2027 25. Asia Pacific Digital Advertising Market Analysis and Forecasts, by Country 25.1. Market Size (Value) Estimates & Forecast By Country, 2020-2027 25.1.1. China 25.1.2. India 25.1.3. Japan 25.1.4. South Korea 25.1.5. Australia 25.1.6. ASEAN 25.1.7. Rest of Asia Pacific 26. China Digital Advertising Market Analysis and Forecasts, 2020-2027 26.1. Market Size (Value) Estimates & Forecast By Format, 2020-2027 26.2. Market Size (Value) Estimates & Forecast By Platform, 2020-2027 27. India Digital Advertising Market Analysis and Forecasts, 2020-2027 27.1. Market Size (Value) Estimates & Forecast By Format, 2020-2027 27.2. Market Size (Value) Estimates & Forecast By Platform, 2020-2027 28. Japan Digital Advertising Market Analysis and Forecasts, 2020-2027 28.1. Market Size (Value) Estimates & Forecast By Format, 2020-2027 28.2. Market Size (Value) Estimates & Forecast By Platform, 2020-2027 29. South Korea Digital Advertising Market Analysis and Forecasts, 2020-2027 29.1. Market Size (Value) Estimates & Forecast By Format, 2020-2027 29.2. Market Size (Value) Estimates & Forecast By Platform, 2020-2027 30. Australia Digital Advertising Market Analysis and Forecasts, 2020-2027 30.1. Market Size (Value) Estimates & Forecast By Format, 2020-2027 30.2. Market Size (Value) Estimates & Forecast By Platform, 2020-2027 31. ASEAN Digital Advertising Market Analysis and Forecasts, 2020-2027 31.1. Market Size (Value) Estimates & Forecast By Format, 2020-2027 31.2. Market Size (Value) Estimates & Forecast By Platform, 2020-2027 32. Rest of Asia Pacific Digital Advertising Market Analysis and Forecasts, 2020-2027 32.1. Market Size (Value) Estimates & Forecast By Format, 2020-2027 32.2. Market Size (Value) Estimates & Forecast By Platform, 2020-2027 33. Middle East Africa Digital Advertising Market Analysis and Forecasts, 2020-2027 33.1. Market Size (Value) Estimates & Forecast By Format, 2020-2027 33.2. Market Size (Value) Estimates & Forecast By Platform, 2020-2027 34. Middle East Africa Digital Advertising Market Analysis and Forecasts, by Country 34.1. Market Size (Value) Estimates & Forecast by Country, 2020-2027 34.1.1. South Africa 34.1.2. GCC Countries 34.1.3. Egypt 34.1.4. Nigeria 34.1.5. Rest of ME&A 35. South Africa Digital Advertising Market Analysis and Forecasts, 2020-2027 35.1. Market Size (Value) Estimates & Forecast By Format, 2020-2027 35.2. Market Size (Value) Estimates & Forecast By Platform, 2020-2027 36. GCC Countries Digital Advertising Market Analysis and Forecasts, 2020-2027 36.1. Market Size (Value) Estimates & Forecast By Format, 2020-2027 36.2. Market Size (Value) Estimates & Forecast By Platform, 2020-2027 37. Egypt Digital Advertising Market Analysis and Forecasts, 2020-2027 37.1. Market Size (Value) Estimates & Forecast By Format, 2020-2027 37.2. Market Size (Value) Estimates & Forecast By Platform, 2020-2027 38. Nigeria Digital Advertising Market Analysis and Forecasts, 2020-2027 38.1. Market Size (Value) Estimates & Forecast By Format, 2020-2027 38.2. Market Size (Value) Estimates & Forecast By Platform, 2020-2027 39. Rest of ME&A Digital Advertising Market Analysis and Forecasts, 2020-2027 39.1. Market Size (Value) Estimates & Forecast By Format, 2020-2027 39.2. Market Size (Value) Estimates & Forecast By Platform, 2020-2027 40. South America Digital Advertising Market Analysis and Forecasts, 2020-2027 40.1. Market Size (Value) Estimates & Forecast By Format, 2020-2027 40.2. Market Size (Value) Estimates & Forecast By Platform, 2020-2027 41. South America Digital Advertising Market Analysis and Forecasts, by Country 41.1. Market Size (Value) Estimates & Forecast by Country, 2020-2027 41.1.1. Brazil 41.1.2. Argentina 41.1.3. Rest of South America 42. Brazil Digital Advertising Market Analysis and Forecasts, 2020-2027 42.1. Market Size (Value) Estimates & Forecast By Format, 2020-2027 42.2. Market Size (Value) Estimates & Forecast By Platform, 2020-2027 43. Argentina Digital Advertising Market Analysis and Forecasts, 2020-2027 43.1. Market Size (Value) Estimates & Forecast By Format, 2020-2027 43.2. Market Size (Value) Estimates & Forecast By Platform, 2020-2027 44. Rest of South America Digital Advertising Market Analysis and Forecasts, 2020-2027 44.1. Market Size (Value) Estimates & Forecast By Format, 2020-2027 44.2. Market Size (Value) Estimates & Forecast By Platform, 2020-2027 45. Competitive Landscape 45.1. Geographic Footprint of Major Players in the Digital Advertising Market 45.2. Competition Matrix 45.2.1. Competitive Benchmarking of Key Players By Price, Presence, Market Share, Prices, and R&D Investment 45.2.2. New Format Launches and Format Enhancements 45.2.3. Market Consolidation 45.2.3.1. M&A by Regions, Investment, and Verticals 45.2.3.2. M&A, Forward Integration and Backward Integration 45.2.3.3. Partnership, Joint Ventures, and Strategic Alliances/ Sales Agreements 45.3. Company Profile: Key Players 45.3.1. Google LLC 45.3.1.1. Company Overview 45.3.1.2. Financial Overview 45.3.1.3. Geographic Footprint 45.3.1.4. Format Portfolio 45.3.1.5. Business Strategy 45.3.1.6. Recent Developments 45.3.2. Facebook, Inc. 45.3.3. Microsoft Corporation 45.3.4. Twitter Inc. 45.3.5. Adobe Systems Inc. 45.3.6. Baidu, Inc. 45.3.7. Yahoo Inc. 45.3.8. IAC/InterActiveCorp 45.3.9. Amazon.com, Inc. 45.3.10. Conklin Media 45.3.11. Markitors 45.3.12. WebFX 45.3.13. Silverback Strategies 45.3.14. MaxAudience 45.3.15. Perfect Search Media 45.3.16. Thrive Internet Marketing 45.3.17. Disruptive Advertising INC 45.3.18. Other players 46. Primary Key Insights

About This Report

Report ID 23678
Category Information Technology & Telecommunication
Published Date Jan 2019
Updated Date Oct 2021
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