Antibacterial Products Market – Global Industry Analysis and Forecast (2023-2029)

Antibacterial Products Market Size in 2022 was worth US$ 48.36  Bn. at a CAGR 1.50% and it is expected to reach US$ 53.67 Bn. in 2029.

Antibacterial Products Market Overview:

The Antibacterial Products Market Size in 2022 was worth US $ 48.36 Bn. Market growth is being aided by increased demand for antibacterial goods as customers become more conscious of the importance of cleanliness. Furthermore, the rising prevalence of bacterial and viral infections such cellulitis, impetigo, and leprosy has increased consumer demand for such goods around the world. As consumers' preferences have evolved toward antibacterial skin and personal hygiene products, the COVID-19 pandemic has played a critical role in driving demand for these goods. Antibacterial Products MarketTo know about the Research Methodology:- Request Free Sample Report

COVID-19 impact on the Antibacterial Products Market:

In the COVID-19 pandemic, the United States was the hardest hit, with the highest number of infected people. As of May 2021, the government had spent over USD 600 million on the construction of temporary facilities for the treatment of patients. To ensure the ultimate safety of humans, touch surfaces such as beds, handles, medical devices, instruments, and protective gear were coated with antimicrobial coatings as a preventive step. Silver-based antimicrobial coatings were chosen in the medical and healthcare industries for the same reason. For example, the Axalta Coating System provided 7,000 pounds of silver-based antimicrobial coating to temporary facilities in Chicago to combat COVID 19.

Antibacterial Products Market Dynamics:

The Medical & healthcare sector will lead the market growth during and post-COVID-19 pandemic: Antibacterial coatings have recently gained popularity in the medical and healthcare industries all over the world. This is mostly due to increased public awareness and government actions aimed at preventing the spread of HAIs. HAIs are the major cause of mortality and morbidity in healthcare facilities. Every year, roughly 1.7 million patients in the United States are contaminated with HAIs, according to the Office of Disease Prevention and Health Promotion. Nearly 100,000 persons die as a result of infections, while many more require medical care to recover. Several medical equipments serves as breeding grounds for bacteria, making it practically impossible to clean or disinfect them with traditional antibiotics. Several medical device makers and healthcare facilities have begun putting antibacterial coatings into their equipment as a preventive step. High cost of products and highly skilled labor requirement: Antibacterial products are more expensive than regular coating products. Consumer preferences in developing countries are mostly influenced by the product's price. In addition, the market grew rapidly due to low purchasing power, low per capita income, and limited awareness of antimicrobial coatings in developing nations compared to industrialized countries. Furthermore, the market's growth is being hampered by the need for specialized workers to apply antimicrobial coatings. Growing usage in novel applications: Several sectors, such as protective apparel, consumer goods, and electronic items, have seen considerable growth in demand for antimicrobial coatings as a result of the COVID-19 pandemic. Many established companies and startups are currently working on protective garments to combat COVID-19. • The Indian Institute of Technology (IIT) announced in April 2021 that it had created spray-based antimicrobial coatings for Personal Protective Equipment (PPE), such as face masks that will destroy over 99.9% of germs and viruses. To combat COVID-19, an IIT-Madras business designed clothes containing antibacterial substance in April 2021. Several firms, including textile, consumer goods, and electronics makers, are focusing on the development of antimicrobial products in response to the growing concern and awareness about safety and hygiene around the world. It will make it easier to adapt to shifting consumer preferences and market demand. • National Innovation Foundation scaled up and commercialized a polymer-based antimicrobial surface coating for textiles and other industrial uses developed by CIIRC-Jyothy Institute of Technology in April 2021. (NIF).

Antibacterial Products Market Segment Analysis:

Based on product type, the hand soap segment is helping 35% of the share in 2022. The issuance of hand hygiene recommendations in the wake of the COVID-19 pandemic has resulted in an increase in demand for hand soaps in 2022. This has resulted in large-scale purchases of antibacterial products, such as hand soaps, providing the industry with tremendous potential opportunities. In 2022, the hand sanitizers segment had a high revenue share. The COVID-19 pandemic has fueled a surge in antibacterial product demand, which is expected to continue throughout the projection period. During the forecast period, however, the body wash segment is expected to grow at the quickest rate. Several product makers are introducing new fragrance-enhanced varieties, which is expected to promote the segment's growth. Furthermore, the segment's growth is likely to be aided by rising living standards, increased health expenditures, and increased awareness of personal cleanliness.

Antibacterial Products Market Regional Insights:

The Asia Pacific region held the largest share of 46.50% in 2022. The growth of the regional market is aided by area manufacturers' enhanced product offerings in the germ protection category. Antiseptic germ-kill soaps and sanitizers are now available from local companies such as Emami Ltd., Godrej Consumer Products Ltd., and Dabur India. Increased frequency of use and awareness among consumers during the COVID-19 pandemic is driving demand for antibacterial and antiseptic products containing neem, aloe vera, and eucalyptus oil. North America is the second dominant region and it held xx% of the share in 2022. Because of the increased emphasis on personal wellness, which is driving product demand Furthermore, the region's market growth is being fueled by the existence of well-established brands and a large population of millennials, as well as Gen X and Gen Z and their willingness to spend more on antibacterial personal care products. Recent development: In May 2020, in response to the COVID-19 pandemic, AkzoNobel re-launched the Interpon D1000 and 2000 architectural powder coatings, which now include extra antimicrobial qualities. PPG Industries started a quick-ship programmer for their PPG SILVERSAN antibacterial powder coating, which is developed with silver ionic technology, in May 2020. The objective of the report is to present a comprehensive analysis of the global Antibacterial Products market to the stakeholders in the industry. The past and current status of the industry with the forecasted market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all the aspects of the industry with a dedicated study of key players that include market leaders, followers, and new entrants. PORTER, PESTEL analysis with the potential impact of micro-economic factors of the market has been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give a clear futuristic view of the industry to the decision-makers. The report also helps in understanding the global Antibacterial Products market dynamics, structure by analyzing the market segments and projects the global Antibacterial Products market size. Clear representation of competitive analysis of key players by product, price, financial position, product portfolio, growth strategies, and regional presence in the global Antibacterial Products market make the report investor’s guide.

Antibacterial Products Market Scope: Inquire before buying

Global Antibacterial Products Market
Report Coverage Details
Base Year: 2022 Forecast Period: 2023-2029
Historical Data: 2018 to 2022 Market Size in 2022: US$ 48.36 Bn.
Forecast Period 2023 to 2029 CAGR: 1.50% Market Size in 2029: US$ 53.67 Bn.
Segments Covered: by Product Type Body Wash Body Moisturizer Hand Cream & Lotion Hand Soaps Hand Sanitizers Facial Cleansers Facial Mask
by Distribution channel Hypermarkets & Supermarkets Pharmacy & Drug Stores Specialty Stores Online Others

Antibacterial Products Market, by Region

North America (United States, Canada and Mexico) Europe (UK, France, Germany, Italy, Spain, Sweden, Austria, Turkey, Russia and Rest of Europe) Asia Pacific (China, India, Japan, South Korea, Australia, ASEAN and Rest of APAC) Middle East and Africa (South Africa, GCC, Egypt, Nigeria and Rest of ME&A) South America (Brazil, Argentina, Columbia and Rest of South America)

Antibacterial Products Market, Key Players are

1. Reckitt Benckiser Group PLC 1. Unilever 2. GOJO Industries, Inc. 3. The Himalaya Drug Company 4. Rockline Industries 5. Sebapharma GmbH & Co. KG 6. Bielenda 7. Tufco LP 8. Colgate-Palmolive Company 9. Henkel Corporation 10. Johnson & Johnson 11. Farouk Systems, Inc. 12. Guardpack 13. Nice-Pak Products Inc Frequently Asked Questions: 1. Which region has the largest share in Antibacterial Products Market? Ans: APAC region helds the highest share in 2022. 2. What is the growth rate of Antibacterial Products Market? Ans: The Antibacterial Products Market is growing at a CAGR of 1.50% during forecasting period 2023-2029. 3. What segments are covered in Antibacterial Products Market? Ans: Antibacterial Products Market is segmented into product type, distribution channel and region. 4. Who are the key players in Antibacterial Products Market? Ans: The important key players in the Antibacterial Products Market are - Reckitt Benckiser Group PLC, Unilever, GOJO Industries, Inc., The Himalaya Drug Company, Rockline Industries, Sebapharma GmbH & Co. KG, Bielenda, Tufco LP, Colgate-Palmolive Company, Henkel Corporation, Johnson & Johnson, Farouk Systems, Inc. 5. What is the study period of this market? Ans: The Global Antibacterial Products Market is studied from 2022 to 2029.
1. Antibacterial Products Market Introduction 1.1. Study Assumption and Market Definition 1.2. Scope of the Study 1.3. Executive Summary 2. Antibacterial Products Market: Dynamics 2.1. Antibacterial Products Market Trends by Region 2.1.1. North America Antibacterial Products Market Trends 2.1.2. Europe Antibacterial Products Market Trends 2.1.3. Asia Pacific Antibacterial Products Market Trends 2.1.4. Middle East and Africa Antibacterial Products Market Trends 2.1.5. South America Antibacterial Products Market Trends 2.2. Antibacterial Products Market Dynamics by Region 2.2.1. North America 2.2.1.1. North America Antibacterial Products Market Drivers 2.2.1.2. North America Antibacterial Products Market Restraints 2.2.1.3. North America Antibacterial Products Market Opportunities 2.2.1.4. North America Antibacterial Products Market Challenges 2.2.2. Europe 2.2.2.1. Europe Antibacterial Products Market Drivers 2.2.2.2. Europe Antibacterial Products Market Restraints 2.2.2.3. Europe Antibacterial Products Market Opportunities 2.2.2.4. Europe Antibacterial Products Market Challenges 2.2.3. Asia Pacific 2.2.3.1. Asia Pacific Antibacterial Products Market Drivers 2.2.3.2. Asia Pacific Antibacterial Products Market Restraints 2.2.3.3. Asia Pacific Antibacterial Products Market Opportunities 2.2.3.4. Asia Pacific Antibacterial Products Market Challenges 2.2.4. Middle East and Africa 2.2.4.1. Middle East and Africa Antibacterial Products Market Drivers 2.2.4.2. Middle East and Africa Antibacterial Products Market Restraints 2.2.4.3. Middle East and Africa Antibacterial Products Market Opportunities 2.2.4.4. Middle East and Africa Antibacterial Products Market Challenges 2.2.5. South America 2.2.5.1. South America Antibacterial Products Market Drivers 2.2.5.2. South America Antibacterial Products Market Restraints 2.2.5.3. South America Antibacterial Products Market Opportunities 2.2.5.4. South America Antibacterial Products Market Challenges 2.3. PORTER’s Five Forces Analysis 2.4. PESTLE Analysis 2.5. Technology Roadmap 2.6. Regulatory Landscape by Region 2.6.1. North America 2.6.2. Europe 2.6.3. Asia Pacific 2.6.4. Middle East and Africa 2.6.5. South America 2.7. Key Opinion Leader Analysis For Antibacterial Products Industry 2.8. Analysis of Government Schemes and Initiatives For Antibacterial Products Industry 2.9. Antibacterial Products Market Trade Analysis 2.10. The Global Pandemic Impact on Antibacterial Products Market 3. Antibacterial Products Market: Global Market Size and Forecast by Segmentation by Demand and Supply Side (by Value in USD Million) 2022-2029 3.1. Antibacterial Products Market Size and Forecast, by Product Type (2022-2029) 3.1.1. Body Wash 3.1.2. Body Moisturizer 3.1.3. Hand Cream & Lotion 3.1.4. Hand Soaps 3.1.5. Hand Sanitizers 3.1.6. Facial Cleansers 3.1.7. Facial Mask 3.2. Antibacterial Products Market Size and Forecast, by Distribution Channel (2022-2029) 3.2.1. Hypermarkets & Supermarkets 3.2.2. Pharmacy & Drug Stores 3.2.3. Specialty Stores 3.2.4. Online 3.2.5. Others 3.3. Antibacterial Products Market Size and Forecast, by Region (2022-2029) 3.3.1. North America 3.3.2. Europe 3.3.3. Asia Pacific 3.3.4. Middle East and Africa 3.3.5. South America 4. North America Antibacterial Products Market Size and Forecast by Segmentation (by Value in USD Million) 2022-2029 4.1. North America Antibacterial Products Market Size and Forecast, by Product Type (2022-2029) 4.1.1. Body Wash 4.1.2. Body Moisturizer 4.1.3. Hand Cream & Lotion 4.1.4. Hand Soaps 4.1.5. Hand Sanitizers 4.1.6. Facial Cleansers 4.1.7. Facial Mask 4.2. North America Antibacterial Products Market Size and Forecast, by Distribution Channel (2022-2029) 4.2.1. Hypermarkets & Supermarkets 4.2.2. Pharmacy & Drug Stores 4.2.3. Specialty Stores 4.2.4. Online 4.2.5. Others 4.3. North America Antibacterial Products Market Size and Forecast, by Country (2022-2029) 4.3.1. United States 4.3.1.1. United States Antibacterial Products Market Size and Forecast, by Product Type (2022-2029) 4.3.1.1.1. Body Wash 4.3.1.1.2. Body Moisturizer 4.3.1.1.3. Hand Cream & Lotion 4.3.1.1.4. Hand Soaps 4.3.1.1.5. Hand Sanitizers 4.3.1.1.6. Facial Cleansers 4.3.1.1.7. Facial Mask 4.3.1.2. United States Antibacterial Products Market Size and Forecast, by Distribution Channel (2022-2029) 4.3.1.2.1. Hypermarkets & Supermarkets 4.3.1.2.2. Pharmacy & Drug Stores 4.3.1.2.3. Specialty Stores 4.3.1.2.4. Online 4.3.1.2.5. Others 4.3.2. Canada 4.3.2.1. Canada Antibacterial Products Market Size and Forecast, by Product Type (2022-2029) 4.3.2.1.1. Body Wash 4.3.2.1.2. Body Moisturizer 4.3.2.1.3. Hand Cream & Lotion 4.3.2.1.4. Hand Soaps 4.3.2.1.5. Hand Sanitizers 4.3.2.1.6. Facial Cleansers 4.3.2.1.7. Facial Mask 4.3.2.2. Canada Antibacterial Products Market Size and Forecast, by Distribution Channel (2022-2029) 4.3.2.2.1. Hypermarkets & Supermarkets 4.3.2.2.2. Pharmacy & Drug Stores 4.3.2.2.3. Specialty Stores 4.3.2.2.4. Online 4.3.2.2.5. Others 4.3.3. Mexico 4.3.3.1. Mexico Antibacterial Products Market Size and Forecast, by Product Type (2022-2029) 4.3.3.1.1. Body Wash 4.3.3.1.2. Body Moisturizer 4.3.3.1.3. Hand Cream & Lotion 4.3.3.1.4. Hand Soaps 4.3.3.1.5. Hand Sanitizers 4.3.3.1.6. Facial Cleansers 4.3.3.1.7. Facial Mask 4.3.3.2. Mexico Antibacterial Products Market Size and Forecast, by Distribution Channel (2022-2029) 4.3.3.2.1. Hypermarkets & Supermarkets 4.3.3.2.2. Pharmacy & Drug Stores 4.3.3.2.3. Specialty Stores 4.3.3.2.4. Online 4.3.3.2.5. Others 5. Europe Antibacterial Products Market Size and Forecast by Segmentation (by Value in USD Million) 2022-2029 5.1. Europe Antibacterial Products Market Size and Forecast, by Product Type (2022-2029) 5.2. Europe Antibacterial Products Market Size and Forecast, by Distribution Channel (2022-2029) 5.3. Europe Antibacterial Products Market Size and Forecast, by Country (2022-2029) 5.3.1. United Kingdom 5.3.1.1. United Kingdom Antibacterial Products Market Size and Forecast, by Product Type (2022-2029) 5.3.1.2. United Kingdom Antibacterial Products Market Size and Forecast, by Distribution Channel (2022-2029) 5.3.2. France 5.3.2.1. France Antibacterial Products Market Size and Forecast, by Product Type (2022-2029) 5.3.2.2. France Antibacterial Products Market Size and Forecast, by Distribution Channel (2022-2029) 5.3.3. Germany 5.3.3.1. Germany Antibacterial Products Market Size and Forecast, by Product Type (2022-2029) 5.3.3.2. Germany Antibacterial Products Market Size and Forecast, by Distribution Channel (2022-2029) 5.3.4. Italy 5.3.4.1. Italy Antibacterial Products Market Size and Forecast, by Product Type (2022-2029) 5.3.4.2. Italy Antibacterial Products Market Size and Forecast, by Distribution Channel (2022-2029) 5.3.5. Spain 5.3.5.1. Spain Antibacterial Products Market Size and Forecast, by Product Type (2022-2029) 5.3.5.2. Spain Antibacterial Products Market Size and Forecast, by Distribution Channel (2022-2029) 5.3.6. Sweden 5.3.6.1. Sweden Antibacterial Products Market Size and Forecast, by Product Type (2022-2029) 5.3.6.2. Sweden Antibacterial Products Market Size and Forecast, by Distribution Channel (2022-2029) 5.3.7. Austria 5.3.7.1. Austria Antibacterial Products Market Size and Forecast, by Product Type (2022-2029) 5.3.7.2. Austria Antibacterial Products Market Size and Forecast, by Distribution Channel (2022-2029) 5.3.8. Rest of Europe 5.3.8.1. Rest of Europe Antibacterial Products Market Size and Forecast, by Product Type (2022-2029) 5.3.8.2. Rest of Europe Antibacterial Products Market Size and Forecast, by Distribution Channel (2022-2029) 6. Asia Pacific Antibacterial Products Market Size and Forecast by Segmentation (by Value in USD Million) 2022-2029 6.1. Asia Pacific Antibacterial Products Market Size and Forecast, by Product Type (2022-2029) 6.2. Asia Pacific Antibacterial Products Market Size and Forecast, by Distribution Channel (2022-2029) 6.3. Asia Pacific Antibacterial Products Market Size and Forecast, by Country (2022-2029) 6.3.1. China 6.3.1.1. China Antibacterial Products Market Size and Forecast, by Product Type (2022-2029) 6.3.1.2. China Antibacterial Products Market Size and Forecast, by Distribution Channel (2022-2029) 6.3.2. S Korea 6.3.2.1. S Korea Antibacterial Products Market Size and Forecast, by Product Type (2022-2029) 6.3.2.2. S Korea Antibacterial Products Market Size and Forecast, by Distribution Channel (2022-2029) 6.3.3. Japan 6.3.3.1. Japan Antibacterial Products Market Size and Forecast, by Product Type (2022-2029) 6.3.3.2. Japan Antibacterial Products Market Size and Forecast, by Distribution Channel (2022-2029) 6.3.4. India 6.3.4.1. India Antibacterial Products Market Size and Forecast, by Product Type (2022-2029) 6.3.4.2. India Antibacterial Products Market Size and Forecast, by Distribution Channel (2022-2029) 6.3.5. Australia 6.3.5.1. Australia Antibacterial Products Market Size and Forecast, by Product Type (2022-2029) 6.3.5.2. Australia Antibacterial Products Market Size and Forecast, by Distribution Channel (2022-2029) 6.3.6. Indonesia 6.3.6.1. Indonesia Antibacterial Products Market Size and Forecast, by Product Type (2022-2029) 6.3.6.2. Indonesia Antibacterial Products Market Size and Forecast, by Distribution Channel (2022-2029) 6.3.7. Malaysia 6.3.7.1. Malaysia Antibacterial Products Market Size and Forecast, by Product Type (2022-2029) 6.3.7.2. Malaysia Antibacterial Products Market Size and Forecast, by Distribution Channel (2022-2029) 6.3.8. Vietnam 6.3.8.1. Vietnam Antibacterial Products Market Size and Forecast, by Product Type (2022-2029) 6.3.8.2. Vietnam Antibacterial Products Market Size and Forecast, by Distribution Channel (2022-2029) 6.3.9. Taiwan 6.3.9.1. Taiwan Antibacterial Products Market Size and Forecast, by Product Type (2022-2029) 6.3.9.2. Taiwan Antibacterial Products Market Size and Forecast, by Distribution Channel (2022-2029) 6.3.10. Rest of Asia Pacific 6.3.10.1. Rest of Asia Pacific Antibacterial Products Market Size and Forecast, by Product Type (2022-2029) 6.3.10.2. Rest of Asia Pacific Antibacterial Products Market Size and Forecast, by Distribution Channel (2022-2029) 7. Middle East and Africa Antibacterial Products Market Size and Forecast by Segmentation (by Value in USD Million) 2022-2029 7.1. Middle East and Africa Antibacterial Products Market Size and Forecast, by Product Type (2022-2029) 7.2. Middle East and Africa Antibacterial Products Market Size and Forecast, by Distribution Channel (2022-2029) 7.3. Middle East and Africa Antibacterial Products Market Size and Forecast, by Country (2022-2029) 7.3.1. South Africa 7.3.1.1. South Africa Antibacterial Products Market Size and Forecast, by Product Type (2022-2029) 7.3.1.2. South Africa Antibacterial Products Market Size and Forecast, by Distribution Channel (2022-2029) 7.3.2. GCC 7.3.2.1. GCC Antibacterial Products Market Size and Forecast, by Product Type (2022-2029) 7.3.2.2. GCC Antibacterial Products Market Size and Forecast, by Distribution Channel (2022-2029) 7.3.3. Nigeria 7.3.3.1. Nigeria Antibacterial Products Market Size and Forecast, by Product Type (2022-2029) 7.3.3.2. Nigeria Antibacterial Products Market Size and Forecast, by Distribution Channel (2022-2029) 7.3.4. Rest of ME&A 7.3.4.1. Rest of ME&A Antibacterial Products Market Size and Forecast, by Product Type (2022-2029) 7.3.4.2. Rest of ME&A Antibacterial Products Market Size and Forecast, by Distribution Channel (2022-2029) 8. South America Antibacterial Products Market Size and Forecast by Segmentation (by Value in USD Million) 2022-2029 8.1. South America Antibacterial Products Market Size and Forecast, by Product Type (2022-2029) 8.2. South America Antibacterial Products Market Size and Forecast, by Distribution Channel (2022-2029) 8.3. South America Antibacterial Products Market Size and Forecast, by Country (2022-2029) 8.3.1. Brazil 8.3.1.1. Brazil Antibacterial Products Market Size and Forecast, by Product Type (2022-2029) 8.3.1.2. Brazil Antibacterial Products Market Size and Forecast, by Distribution Channel (2022-2029) 8.3.2. Argentina 8.3.2.1. Argentina Antibacterial Products Market Size and Forecast, by Product Type (2022-2029) 8.3.2.2. Argentina Antibacterial Products Market Size and Forecast, by Distribution Channel (2022-2029) 8.3.3. Rest Of South America 8.3.3.1. Rest Of South America Antibacterial Products Market Size and Forecast, by Product Type (2022-2029) 8.3.3.2. Rest Of South America Antibacterial Products Market Size and Forecast, by Distribution Channel (2022-2029) 9. Global Antibacterial Products Market: Competitive Landscape 9.1. MMR Competition Matrix 9.2. Competitive Landscape 9.3. Key Players Benchmarking 9.3.1. Company Name 9.3.2. Business Segment 9.3.3. End-user Segment 9.3.4. Revenue (2022) 9.3.5. Company Locations 9.4. Leading Antibacterial Products Market Companies, by market capitalization 9.5. Market Structure 9.5.1. Market Leaders 9.5.2. Market Followers 9.5.3. Emerging Players 9.6. Mergers and Acquisitions Details 10. Company Profile: Key Players 10.1. Reckitt Benckiser Group PLC 10.1.1. Company Overview 10.1.2. Business Portfolio 10.1.3. Financial Overview 10.1.4. SWOT Analysis 10.1.5. Strategic Analysis 10.1.6. Scale of Operation (small, medium, and large) 10.1.7. Details on Partnership 10.1.8. Regulatory Accreditations and Certifications Received by Them 10.1.9. Awards Received by the Firm 10.1.10. Recent Developments 10.2. Unilever 10.3. GOJO Industries, Inc. 10.4. The Himalaya Drug Company 10.5. Rockline Industries 10.6. Sebapharma GmbH & Co. KG 10.7. Bielenda 10.8. Tufco LP 10.9. Colgate-Palmolive Company 10.10. Henkel Corporation 10.11. Johnson & Johnson 10.12. Farouk Systems, Inc. 10.13. Guardpack 10.14. Nice-Pak Products Inc 11. Key Findings 12. Industry Recommendations 13. Antibacterial Products Market: Research Methodology 14. Terms and Glossary

About This Report

Report ID 23877
Category Healthcare
Published Date Nov 2023
Updated Date
  • INQUIRE BEFORE BUYING