Global Account-Based Marketing Market is segmented by Account Type (Strategic Account-Based Marketing, Account-Based Marketing, Lite Programmatic Account-Based Marketing), Component (Tools, Services, Managed Services, Professional Services, Consulting Services, Support and Maintenance Services), Deployment model (Cloud , On-Premises), Organization Size (Small and Medium Enterprises ,Large Enterprises ), Industry (Banking, Financial Services, and Insurance ,High-Tech and Telecom ,Retail and Consumer Goods ,Travel and Hospitality ,Government ,Media and Entertainment ,Healthcare ,Education, Others) and Region (North America, South America, Asia Pacific, Europe and Middle East & Africa) Global Account-Based Marketing Market valued at US$ 623.30 Mn in 2018 and is expected to reach US$ 1470.4 Mn by 2026, at a CAGR of 13.04 % during a forecast period.
Major growth drivers for the market include the focus on identifying the right audience, growth of social media and social advertising, and increased customer lifetime value.
The service segment is leading the Account-Based Marketing Market on the basis of Industry segment, The telecom and IT industry vertical’s market size in the account-based marketing market has grown rapidly, because of the increasing number of subscribers generating large volumes of data and adopting account-based marketing for providing customers with better IT-enabled solutions and services.
The government and public sector vertical, however, is expected to grow at the highest CAGR during the forecast period. Government and civil service agencies adopt account-based marketing tools and services to understand customer behavior from the managed big data. Government and public sector organizations focus on customer-centric strategies to enhance customer satisfaction. They adopt account-based marketing services to leverage new data capabilities for clients in the public sector which shows increased interest in targeting specific job functions.
North America is expected to have the largest market share in 2026. APAC is projected to grow at the highest CAGR, because of the presence of half of the world’s mobile users, the largest number of social media users, the rising trend of online shopping experience, and the increasing internet connection and speed in the region.
The report also covers the complete competitive landscape of the worldwide market with company profiles of key players such as Hubspot, Techtarget, Demandbase, Marketo , 6sense, Insideview, Act-On Software, Engagio ,Radius Intelligence ,Terminus ,Addaptive Intelligence ,Albacross ,Celsius Gkk International ,Drift ,Evergage, Integrate ,Iterable, Jabmo ,Kwanzoo ,Lattice Engines ,MRP ,Madison Logic ,Triblio ,Uberflip ,Vendemore. A detailed description of each has been included, with information in terms of H.Q, future capacities, key mergers & acquisitions, financial overview, partnerships, collaborations, new product launches, new product developments and other latest industrial developments.
Maximize Market Research, a global market research firm with dedicated team of specialists and data has carried out extensive research about the Network as a Service Market. The report encompasses the market by different segments and region, providing an in-depth analysis of the overall industry ecosystem, useful for taking an informed strategic decision by the key stakeholders in the industry. Importantly, the report delivers forecasts and share of the market, further giving an insight into the market dynamics, and future opportunities that might exist in the Account-Based Marketing Market. The driving forces, as well as considerable restraints, have been explained in depth. In addition to this, competitive landscape describing the strategic growth of the competitors have been taken into consideration for enhancing market know-how of our clients and at the same time explain Account-Based Marketing Market . Positioning of competitors.
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