The report of app analytics market by component (software and services), by type (mobile analytics and web analytics), by application (user analytics, revenue analytics, ad monitoring & marketing analytics, and app performance analytics & operations), by vertical (BFSI, retail, media & entertainment, telecom and IT, and others), by Geography (North America, Europe, Asia Pacific, Middle East & Africa and South America) – is expected to reach US$ XX Bn by 2027, at a CAGR of XX%.
The major factors that are estimated to drive the growth of the app analytics market include the rising demand of mobile and web apps, growing use of smartphones for advertisements, and increasing implementation of digital transformation strategies. Moreover, the growing investment in analytics technology is one of the most significant factors projected to surge the market growth. However, the lack of skilled professionals and non-uniformity of data impedes the market growth.
Ad monitoring and marketing analytics segment are estimated to grow at the highest CAGR during the forecast period
Ad monitoring and marketing analytics segment are estimated to grow at the highest CAGR during the forecast period owing to more return on investment in mobile advertising as compared to other digital advertising formats. Mobile advertising is the most evolving and rapidly developing digital marketing channel, which helps drive efficiency and expand the return on investment. Global ad spending is growing at an exponential rate, resulting in the increase in demand for app analytics solutions.
North America is expected to have the largest market share during the forecast period
North America is expected to have the largest market share during the forecast period owing to its dominance with sustainable and well-established economies, which enable it to invest in research and development activities. Moreover, many North America companies are focusing on partnerships and new product launches to deliver app analytics services for assisting their customers in building intelligent applications.
This report includes a study of marketing and development strategies, along with the product portfolios of prominent companies. It includes the profiles of leading manufacturers such as IBM, TUNE, Appsee, Swrve, Amplitude, Localytics, AppDynamics, AppsFlyer, Heap, Mixpanel, Kochava, MOENGAGE, App Annie, Apptentive, Taplytics, and CleverTap.
Maximize market research, a global market research firm with a dedicated team of specialists and data has carried out extensive research about the app analytics market. Report encompasses the market by different segments and region, providing the in-depth analysis of the overall industry ecosystem, useful for making informed strategic decision by the key stakeholders in the industry. Importantly, the report delivers forecasts and share of the market, further giving an insight into the market dynamics, and future opportunities that might exist in the app analytics market. The driving forces, as well as considerable restraints, have been explained in depth. In addition to this, competitive landscape describing the strategic growth of the competitors have been taken into consideration for enhancing market know-how of our clients and at the same time explain app analytics market positioning of competitors.
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