App Analytics Market was worth US$ 2.84 Bn in 2023 and total revenue is expected to grow at a rate of 22.1 % CAGR from 2024 to 2030, reaching almost US$ 11.51 Bn in 2030.App Analytics Market Overview:
The process of recording, analyzing, and presenting useful insights from application usage and metrics is referred to as app analytics. It helps to improve the consumer experience as well as the bottom line. App analytics gives useful information regarding response times, counts, exceptions, dependence rates, and custom metrics, among other things. It also provides real-time analysis via data visualization, allowing businesses to troubleshoot performance and root cause issues in real time. App analytics can evaluate data in a variety of situations, gather application data without having to write new code, swiftly analyses streaming data and log files, and handle large data center needs, among other things.To know about the Research Methodology :- Request Free Sample Report
App Analytics Market Dynamics:
Several organizations from various industries are rapidly adopting digitalization, which is acting as a major spur for client adoption of mobile/web apps. The overall number of mobile apps downloaded worldwide climbed from 140.68 billion in 2017 to 204 billion in 2022, according to a survey by App Annie. Another major factor driving the adoption of app analytics solutions is the growing use of smartphones and mobile devices, which has resulted in a huge increase in the number of people using and spending time on mobile apps. Also, as people become more reliant on mobile devices, BYOD tendencies in the workplace are growing, this is fueling the development of mobile device use. According to a research conducted by Ofcom, the majority of individuals in the United Kingdom is reliant on their digital gadgets and requires constant internet access. In the United Kingdom, 17 % had a smartphone in 2008, compared to 78 % in 2018, with 95 percent among 16-24 year-olds. According to a 2018 research by Ofcom, people in the United Kingdom now check their smartphones every 12 minutes of awake time. As a result of these trends, the use of a variety of mobile apps has spread around the globe, raising the demand for app analytics among businesses of all sizes. The number of mobile analytics solutions is growing at the fastest rate in the e-commerce market. To customize their content, e-Commerce companies and merchants use analytics tools and predictive technology. Trackers for websites and e-commerce can collect information on which products customers look at and buy.Segment Analysis:
Global App Analytics Market is segmented into Component, Type, Application and Vertical. Based on Type, the market is sub-segmented into Mobile Analytics and Web Analytics. Mobile app analytics segment is projected to hold the larger market share during the forecast period. Mobile app analytics solutions are evolving as numerous companies are keen to spend on their mobile apps for promoting themselves. Over half a billion mobile ads are delivered worldwide every month. So, organizations are adopting the medium of mobile advertising to make their mobile marketing campaigns more effective and rising the return on investment. Based on Vertical, the market is sub segmented into BFSI, Retail, Media & Entertainment, Telecom and IT and Others. The Media and Entertainment Industry includes, among other things, mobile or web apps for gaming, social media, music apps, and OTT media. Customers' increased use of social media and messaging apps is projected to drive the adoption of app analytics solutions across companies. By 2023, there are expected to be roughly 3.75 billion active mobile social media users, out of a total of 3.8 billion active social media users. Moreover, over-the-top (OTT) content is increasingly changing the entertainment environment. The way consumers seek, share, and watch their favourite material is changing as the internet and television merge. This has resulted in a significant increase in the number of OTT participants in the sector, including Netflix and Amazon Prime, as well as Disney and Comcast in recent years. The E-sports platform Mobile Premier League gave Performics India the digital media and analytics mandate for executing the platform's digital media campaigns and setting up its Google Marketing Platform stack in May 2022. Performics' media, technology, and analytics solutions are intended to assist MPL in achieving all of its business objectives.Regional Insights:
In terms of revenue, North America led the industry with a market share of over 38%. The key factor driving regional growth is a favourable regulatory environment. According to the National Conference of State Legislatures, 42 states in the United States introduced roughly 240 measures relating to cyber security in 2017 to address cyber security challenges. States across the country will address cyber security problems through various efforts as a result of this regulatory measure. These approaches include addressing threats to vital infrastructure, increasing financing for improved security measures, and implementing legislation that require government organisations and private businesses to apply specified types of security procedures. Several federal agencies in the United States have implemented strict authentication procedures for their personnel to access government IT infrastructure and networks, such as hardware-based personal identification verification cards. Objective of the report is to present a comprehensive analysis of the Global App Analytics market to the stakeholders in the industry. The past and current status of the industry with the forecasted market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all the aspects of the industry with a dedicated study of key players that include market leaders, followers, and new entrants.PORTER, PESTEL analysis with the potential impact of micro-economic factors of the market has been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give a clear futuristic view of the industry to the decision-makers. The report also helps in understanding the Global market dynamics, structure by analyzing the market segments and project the Global App Analytics market size. Clear representation of competitive analysis of key players by product, price, financial position, product portfolio, growth strategies, and regional presence in the global market make the report investor’s guideApp Analytics Market Scope: Inquire before buying
Global App Analytics Market Report Coverage Details Base Year: 2023 Forecast Period: 2024-2030 Historical Data: 2018 to 2023 Market Size in 2023: US $ 2.84 Bn. Forecast Period 2024 to 2030 CAGR: 22.1 Market Size in 2030: US $ 11.51 Bn. Segments Covered: by Component Software Services by Type Mobile Analytics Web Analytics by Vertical BFSI Retail Media & Entertainment Telecom and IT Others by Application User Analytics Revenue Analytics Ad Monitoring & Marketing Analytics App Performance Analytics & Operations Others App Analytics Market, by Region
North America (United States, Canada and Mexico) Europe (UK, France, Germany, Italy, Spain, Sweden, Austria and Rest of Europe) Asia Pacific (China, South Korea, Japan, India, Australia, Indonesia, Malaysia, Vietnam, Taiwan, Bangladesh, Pakistan and Rest of APAC) Middle East and Africa (South Africa, GCC, Egypt, Nigeria and Rest)key player are:
1.Adjust 2.Adobe 3.Amazon 4.Amplitude 5.App Annie 6.Appdynamics 7.Appscatter 8.Appsee 9.Appsflyer 10.Apptentive 11.Clevertap 12.Contentsquare 13.Countly 14.Google 15.Heap 16.IBM 17.Kochava 18.Localytics 19.Mixpanel 20.Moengage 21.Segment 22.Swrve 23.Taplytics 24.Tune 25. Yahoo Frequently Asked Questions: 1) What was the market size of Global App Analytics Market markets in 2023? Ans - global market was worth US$ 2.84 Bn in 2023. 2) What is the market segment of Global App Analytics Market markets? Ans -The market segments are based on Component, Type, Application and Verticals. 3) What is forecast period consider for Global App Analytics Market? Ans -The forecast period for Global App Analytics Market is 2024 to 2030. 4) Which are the worldwide major key players covered for Global App Analytics Market report? Ans – Adjust, Adobe, Amazon, Amplitude, App Annie, Appdynamics, Appscatter, Appsee, Apptentive, Clevertap, Contentsquare, Countly, Google, Heap, IBM, Kochava, ocalytics, Mixpanel, Moengage, Segment, Swrve, Taplytics, Tune and Yahoo 5) Which region is dominated in Global App Analytics Market? Ans -In 2023, North America region dominated the Global App Analytics Market.
Global App Analytics Market
1. Preface 1.1. Report Scope and Market Segmentation 1.2. Research Highlights 1.3. Research Objectives 2. Assumptions and Research Methodology 2.1. Report Assumptions 2.2. Abbreviations 2.3. Research Methodology 2.3.1. Secondary Research 2.3.1.1. Secondary data 2.3.1.2. Secondary Sources 2.3.2. Primary Research 2.3.2.1. Data from Primary Sources 2.3.2.2. Breakdown of Primary Sources 3. Executive Summary: Global App Analytics Market Size, by Market Value (US$ Bn) 4. Market Overview 4.1. Introduction 4.2. Market Indicator 4.2.1. Drivers 4.2.2. Restraints 4.2.3. Opportunities 4.2.4. Challenges 4.3. Porter’s Analysis 4.4. Value Chain Analysis 4.5. Market Risk Analysis 4.6. SWOT Analysis 4.7. Global App Analytics Market Industry Trends and Emerging Technologies 5. Supply Side and Demand Side Indicators 6. Global App Analytics Market Analysis and Forecast 6.1. Global App Analytics Market Size & Y-o-Y Growth Analysis 6.1.1. North America 6.1.2. Europe 6.1.3. Asia Pacific 6.1.4. Middle East & Africa 6.1.5. South America 7. Global App Analytics Market Analysis and Forecast, by Component 7.1. Introduction and Definition 7.2. Key Findings 7.3. Global App Analytics Market Value Share Analysis, by Component 7.4. Global App Analytics Market Size (US$ Bn) Forecast, by Component 7.5. Global App Analytics Market Analysis, by Component 7.6. Global App Analytics Market Attractiveness Analysis, by Component 8. Global App Analytics Market Analysis and Forecast, by Type 8.1. Introduction and Definition 8.2. Key Findings 8.3. Global App Analytics Market Value Share Analysis, by Type 8.4. Global App Analytics Market Size (US$ Bn) Forecast, by Type 8.5. Global App Analytics Market Analysis, by Type 8.6. Global App Analytics Market Attractiveness Analysis, by Type 9. Global App Analytics Market Analysis and Forecast, by Vertical 9.1. Introduction and Definition 9.2. Key Findings 9.3. Global App Analytics Market Value Share Analysis, by Vertical 9.4. Global App Analytics Market Size (US$ Bn) Forecast, by Vertical 9.5. Global App Analytics Market Analysis, by Vertical 9.6. Global App Analytics Market Attractiveness Analysis, by Vertical 10. Global App Analytics Market Analysis and Forecast, by Application 10.1. Introduction and Definition 10.2. Key Findings 10.3. Global App Analytics Market Value Share Analysis, by Application 10.4. Global App Analytics Market Size (US$ Bn) Forecast, by Application 10.5. Global App Analytics Market Analysis, by Application 10.6. Global App Analytics Market Attractiveness Analysis, by Application 11. Global App Analytics Market Analysis, by Region 11.1. Global App Analytics Market Value Share Analysis, by Region 11.2. Global App Analytics Market Size (US$ Bn) Forecast, by Region 11.3. Global App Analytics Market Attractiveness Analysis, by Region 12. North America App Analytics Market Analysis 12.1. Key Findings 12.2. North America App Analytics Market Overview 12.3. North America App Analytics Market Value Share Analysis, by Component 12.4. North America App Analytics Market Forecast, by Component 12.4.1. Software 12.4.2. Services 12.5. North America App Analytics Market Value Share Analysis, by Type 12.6. North America App Analytics Market Forecast, by Type 12.6.1. Mobile Analytics 12.6.2. Web Analytics 12.7. North America App Analytics Market Value Share Analysis, by Vertical 12.8. North America App Analytics Market Forecast, by Vertical 12.8.1. BFSI 12.8.2. Retail 12.8.3. Media & Entertainment 12.8.4. Telecom and IT 12.8.5. Others 12.9. North America App Analytics Market Value Share Analysis, by Application 12.10. North America App Analytics Market Forecast, by Application 12.10.1. User Analytics 12.10.2. Revenue Analytics 12.10.3. Ad Monitoring & Marketing Analytics 12.10.4. App Performance Analytics & Operations 12.10.5. Others 12.11. North America App Analytics Market Value Share Analysis, by Country 12.12. North America App Analytics Market Forecast, by Country 12.12.1. U.S. 12.12.2. Canada 12.13. North America App Analytics Market Analysis, by Country 12.14. U.S. App Analytics Market Forecast, by Component 12.14.1. Software 12.14.2. Services 12.15. U.S. App Analytics Market Forecast, by Type 12.15.1. Mobile Analytics 12.15.2. Web Analytics 12.16. U.S. App Analytics Market Forecast, by Vertical 12.16.1. BFSI 12.16.2. Retail 12.16.3. Media & Entertainment 12.16.4. Telecom and IT 12.16.5. Others 12.17. U.S. App Analytics Market Forecast, by Application 12.17.1. User Analytics 12.17.2. Revenue Analytics 12.17.3. Ad Monitoring & Marketing Analytics 12.17.4. App Performance Analytics & Operations 12.18. Canada App Analytics Market Forecast, by Component 12.18.1. Software 12.18.2. Services 12.19. Canada App Analytics Market Forecast, by Type 12.19.1. Mobile Analytics 12.19.2. Web Analytics 12.20. Canada App Analytics Market Forecast, by Vertical 12.20.1. BFSI 12.20.2. Retail 12.20.3. Media & Entertainment 12.20.4. Telecom and IT 12.20.5. Others 12.21. Canada App Analytics Market Forecast, by Application 12.21.1. User Analytics 12.21.2. Revenue Analytics 12.21.3. Ad Monitoring & Marketing Analytics 12.21.4. App Performance Analytics & Operations 12.22. North America App Analytics Market Attractiveness Analysis 12.22.1. By Component 12.22.2. By Type 12.22.3. By Vertical 12.22.4. By Application 12.23. PEST Analysis 12.24. Key Trends 12.25. Key Developments 13. Europe App Analytics Market Analysis 13.1. Key Findings 13.2. Europe App Analytics Market Overview 13.3. Europe App Analytics Market Value Share Analysis, by Component 13.4. Europe App Analytics Market Forecast, by Component 13.4.1. Software 13.4.2. Services 13.5. Europe App Analytics Market Value Share Analysis, by Type 13.6. Europe App Analytics Market Forecast, by Type 13.6.1. Mobile Analytics 13.6.2. Web Analytics 13.7. Europe App Analytics Market Value Share Analysis, by Vertical 13.8. Europe App Analytics Market Forecast, by Vertical 13.8.1. BFSI 13.8.2. Retail 13.8.3. Media & Entertainment 13.8.4. Telecom and IT 13.8.5. Others 13.9. Europe App Analytics Market Value Share Analysis, by Application 13.10. Europe App Analytics Market Forecast, by Application 13.10.1. User Analytics 13.10.2. Revenue Analytics 13.10.3. Ad Monitoring & Marketing Analytics 13.10.4. App Performance Analytics & Operations 13.11. Europe App Analytics Market Value Share Analysis, by Country 13.12. Europe App Analytics Market Forecast, by Country 13.12.1. Germany 13.12.2. U.K. 13.12.3. France 13.12.4. Italy 13.12.5. Spain 13.12.6. Rest of Europe 13.13. Europe App Analytics Market Analysis, by Country 13.14. Germany App Analytics Market Forecast, by Component 13.14.1. Software 13.14.2. Services 13.15. Germany App Analytics Market Forecast, by Type 13.15.1. Mobile Analytics 13.15.2. Web Analytics 13.16. Germany App Analytics Market Forecast, by Vertical 13.16.1. BFSI 13.16.2. Retail 13.16.3. Media & Entertainment 13.16.4. Telecom and IT 13.16.5. Others 13.17. Germany App Analytics Market Forecast, by Application 13.17.1. User Analytics 13.17.2. Revenue Analytics 13.17.3. Ad Monitoring & Marketing Analytics 13.17.4. App Performance Analytics & Operations 13.18. U.K. App Analytics Market Forecast, by Component 13.18.1. Software 13.18.2. Services 13.19. U.K. App Analytics Market Forecast, by Type 13.19.1. Mobile Analytics 13.19.2. Web Analytics 13.20. U.K. App Analytics Market Forecast, by Vertical 13.20.1. BFSI 13.20.2. Retail 13.20.3. Media & Entertainment 13.20.4. Telecom and IT 13.20.5. Others 13.21. U.K. App Analytics Market Forecast, by Application 13.21.1. User Analytics 13.21.2. Revenue Analytics 13.21.3. Ad Monitoring & Marketing Analytics 13.21.4. App Performance Analytics & Operations 13.22. France App Analytics Market Forecast, by Component 13.22.1. Software 13.22.2. Services 13.23. France App Analytics Market Forecast, by Type 13.23.1. Mobile Analytics 13.23.2. Web Analytics 13.24. France App Analytics Market Forecast, by Vertical 13.24.1. BFSI 13.24.2. Retail 13.24.3. Media & Entertainment 13.24.4. Telecom and IT 13.24.5. Others 13.25. France App Analytics Market Forecast, by Application 13.25.1. User Analytics 13.25.2. Revenue Analytics 13.25.3. Ad Monitoring & Marketing Analytics 13.25.4. App Performance Analytics & Operations 13.26. Italy App Analytics Market Forecast, by Component 13.26.1. Software 13.26.2. Services 13.27. Italy App Analytics Market Forecast, by Type 13.27.1. Mobile Analytics 13.27.2. Web Analytics 13.28. Italy App Analytics Market Forecast, by Vertical 13.28.1. BFSI 13.28.2. Retail 13.28.3. Media & Entertainment 13.28.4. Telecom and IT 13.28.5. Others 13.29. Italy App Analytics Market Forecast, by Application 13.29.1. User Analytics 13.29.2. Revenue Analytics 13.29.3. Ad Monitoring & Marketing Analytics 13.29.4. App Performance Analytics & Operations 13.30. Spain App Analytics Market Forecast, by Component 13.30.1. Software 13.30.2. Services 13.31. Spain App Analytics Market Forecast, by Type 13.31.1. Mobile Analytics 13.31.2. Web Analytics 13.32. Spain App Analytics Market Forecast, by Vertical 13.32.1. BFSI 13.32.2. Retail 13.32.3. Media & Entertainment 13.32.4. Telecom and IT 13.32.5. Others 13.33. Spain App Analytics Market Forecast, by Application 13.33.1. User Analytics 13.33.2. Revenue Analytics 13.33.3. Ad Monitoring & Marketing Analytics 13.33.4. App Performance Analytics & Operations 13.34. Rest of Europe App Analytics Market Forecast, by Component 13.34.1. Software 13.34.2. Services 13.35. Rest of Europe App Analytics Market Forecast, by Type 13.35.1. Mobile Analytics 13.35.2. Web Analytics 13.36. Rest of Europe App Analytics Market Forecast, by Vertical 13.36.1. BFSI 13.36.2. Retail 13.36.3. Media & Entertainment 13.36.4. Telecom and IT 13.36.5. Others 13.37. Rest Of Europe App Analytics Market Forecast, by Application 13.37.1. User Analytics 13.37.2. Revenue Analytics 13.37.3. Ad Monitoring & Marketing Analytics 13.37.4. App Performance Analytics & Operations 13.38. Europe App Analytics Market Attractiveness Analysis 13.38.1. By Component 13.38.2. By Type 13.38.3. By Vertical 13.38.4. By Application 13.39. PEST Analysis 13.40. Key Trends 13.41. Key Developments 14. Asia Pacific App Analytics Market Analysis 14.1. Key Findings 14.2. Asia Pacific App Analytics Market Overview 14.3. Asia Pacific App Analytics Market Value Share Analysis, by Component 14.4. Asia Pacific App Analytics Market Forecast, by Component 14.4.1. Software 14.4.2. Services 14.5. Asia Pacific App Analytics Market Value Share Analysis, by Type 14.6. Asia Pacific App Analytics Market Forecast, by Type 14.6.1. Mobile Analytics 14.6.2. Web Analytics 14.7. Asia Pacific App Analytics Market Value Share Analysis, by Vertical 14.8. Asia Pacific App Analytics Market Forecast, by Vertical 14.8.1. BFSI 14.8.2. Retail 14.8.3. Media & Entertainment 14.8.4. Telecom and IT 14.8.5. Others 14.9. Asia Pacific App Analytics Market Value Share Analysis, by Application 14.10. Asia Pacific App Analytics Market Forecast, by Application 14.10.1. User Analytics 14.10.2. Revenue Analytics 14.10.3. Ad Monitoring & Marketing Analytics 14.10.4. App Performance Analytics & Operations 14.11. Asia Pacific App Analytics Market Value Share Analysis, by Country 14.12. Asia Pacific App Analytics Market Forecast, by Country 14.12.1. China 14.12.2. India 14.12.3. Japan 14.12.4. ASEAN 14.12.5. Rest of Asia Pacific 14.13. Asia Pacific App Analytics Market Analysis, by Country 14.14. China App Analytics Market Forecast, by Component 14.14.1. Software 14.14.2. Services 14.15. China App Analytics Market Forecast, by Type 14.15.1. Mobile Analytics 14.15.2. Web Analytics 14.16. China App Analytics Market Forecast, by Vertical 14.16.1. BFSI 14.16.2. Retail 14.16.3. Media & Entertainment 14.16.4. Telecom and IT 14.16.5. Others 14.17. China App Analytics Market Forecast, by Application 14.17.1. User Analytics 14.17.2. Revenue Analytics 14.17.3. Ad Monitoring & Marketing Analytics 14.17.4. App Performance Analytics & Operations 14.18. India App Analytics Market Forecast, by Component 14.18.1. Software 14.18.2. Services 14.19. India App Analytics Market Forecast, by Type 14.19.1. Mobile Analytics 14.19.2. Web Analytics 14.20. India App Analytics Market Forecast, by Vertical 14.20.1. BFSI 14.20.2. Retail 14.20.3. Media & Entertainment 14.20.4. Telecom and IT 14.20.5. Others 14.21. India App Analytics Market Forecast, by Application 14.21.1. User Analytics 14.21.2. Revenue Analytics 14.21.3. Ad Monitoring & Marketing Analytics 14.21.4. App Performance Analytics & Operations 14.22. Japan App Analytics Market Forecast, by Component 14.22.1. Software 14.22.2. Services 14.23. Japan App Analytics Market Forecast, by Type 14.23.1. Mobile Analytics 14.23.2. Web Analytics 14.24. Japan App Analytics Market Forecast, by Vertical 14.24.1. BFSI 14.24.2. Retail 14.24.3. Media & Entertainment 14.24.4. Telecom and IT 14.24.5. Others 14.25. Japan App Analytics Market Forecast, by Application 14.25.1. User Analytics 14.25.2. Revenue Analytics 14.25.3. Ad Monitoring & Marketing Analytics 14.25.4. App Performance Analytics & Operations 14.26. ASEAN App Analytics Market Forecast, by Component 14.26.1. Software 14.26.2. Services 14.27. ASEAN App Analytics Market Forecast, by Type 14.27.1. Mobile Analytics 14.27.2. Web Analytics 14.28. ASEAN App Analytics Market Forecast, by Vertical 14.28.1. BFSI 14.28.2. Retail 14.28.3. Media & Entertainment 14.28.4. Telecom and IT 14.28.5. Others 14.29. ASEAN App Analytics Market Forecast, by Application 14.29.1. User Analytics 14.29.2. Revenue Analytics 14.29.3. Ad Monitoring & Marketing Analytics 14.29.4. App Performance Analytics & Operations 14.30. Rest of Asia Pacific App Analytics Market Forecast, by Component 14.30.1. Software 14.30.2. Services 14.31. Rest of Asia Pacific App Analytics Market Forecast, by Type 14.31.1. Mobile Analytics 14.31.2. Web Analytics 14.32. Rest of Asia Pacific App Analytics Market Forecast, by Vertical 14.32.1. BFSI 14.32.2. Retail 14.32.3. Media & Entertainment 14.32.4. Telecom and IT 14.32.5. Others 14.33. Rest of Asia Pacific App Analytics Market Forecast, by Application 14.33.1. User Analytics 14.33.2. Revenue Analytics 14.33.3. Ad Monitoring & Marketing Analytics 14.33.4. App Performance Analytics & Operations 14.34. Asia Pacific App Analytics Market Attractiveness Analysis 14.34.1. By Component 14.34.2. By Type 14.34.3. By Vertical 14.34.4. By Application 14.35. PEST Analysis 14.36. Key Trends 14.37. Key Developments 15. Middle East & Africa App Analytics Market Analysis 15.1. Key Findings 15.2. Middle East & Africa App Analytics Market Overview 15.3. Middle East & Africa App Analytics Market Value Share Analysis, by Component 15.4. Middle East & Africa App Analytics Market Forecast, by Component 15.4.1. Software 15.4.2. Services 15.5. Middle East & Africa App Analytics Market Value Share Analysis, by Type 15.6. Middle East & Africa App Analytics Market Forecast, by Type 15.6.1. Mobile Analytics 15.6.2. Web Analytics 15.7. Middle East & Africa App Analytics Market Value Share Analysis, by Vertical 15.8. Middle East & Africa App Analytics Market Forecast, by Vertical 15.8.1. BFSI 15.8.2. Retail 15.8.3. Media & Entertainment 15.8.4. Telecom and IT 15.8.5. Others 15.9. Middle East & Africa App Analytics Market Value Share Analysis, by Application 15.10. Middle East & Africa App Analytics Market Forecast, by Application 15.10.1. User Analytics 15.10.2. Revenue Analytics 15.10.3. Ad Monitoring & Marketing Analytics 15.10.4. App Performance Analytics & Operations 15.11. Middle East & Africa App Analytics Market Value Share Analysis, by Country 15.12. Middle East & Africa App Analytics Market Forecast, by Country 15.12.1. GCC 15.12.2. South Africa 15.12.3. Rest of Middle East & Africa 15.13. Middle East & Africa App Analytics Market Analysis, by Country 15.14. GCC App Analytics Market Forecast, by Component 15.14.1. Software 15.14.2. Services 15.15. GCC App Analytics Market Forecast, by Type 15.15.1. Mobile Analytics 15.15.2. Web Analytics 15.16. GCC App Analytics Market Forecast, by Vertical 15.16.1. BFSI 15.16.2. Retail 15.16.3. Media & Entertainment 15.16.4. Telecom and IT 15.16.5. Others 15.17. GCC App Analytics Market Forecast, by Application 15.17.1. User Analytics 15.17.2. Revenue Analytics 15.17.3. Ad Monitoring & Marketing Analytics 15.17.4. App Performance Analytics & Operations 15.18. South Africa App Analytics Market Forecast, by Component 15.18.1. Software 15.18.2. Services 15.19. South Africa App Analytics Market Forecast, by Type 15.19.1. Mobile Analytics 15.19.2. Web Analytics 15.20. South Africa App Analytics Market Forecast, by Vertical 15.20.1. BFSI 15.20.2. Retail 15.20.3. Media & Entertainment 15.20.4. Telecom and IT 15.20.5. Others 15.21. South Africa App Analytics Market Forecast, by Application 15.21.1. User Analytics 15.21.2. Revenue Analytics 15.21.3. Ad Monitoring & Marketing Analytics 15.21.4. App Performance Analytics & Operations 15.22. Rest of Middle East & Africa App Analytics Market Forecast, by Component 15.22.1. Software 15.22.2. Services 15.23. Rest of Middle East & Africa App Analytics Market Forecast, by Type 15.23.1. Mobile Analytics 15.23.2. Web Analytics 15.24. Rest of Middle East & Africa App Analytics Market Forecast, by Vertical 15.24.1. BFSI 15.24.2. Retail 15.24.3. Media & Entertainment 15.24.4. Telecom and IT 15.24.5. Others 15.25. Rest of Middle East & Africa App Analytics Market Forecast, by Application 15.25.1. User Analytics 15.25.2. Revenue Analytics 15.25.3. Ad Monitoring & Marketing Analytics 15.25.4. App Performance Analytics & Operations 15.26. Middle East & Africa App Analytics Market Attractiveness Analysis 15.26.1. By Component 15.26.2. By Type 15.26.3. By Vertical 15.26.4. By Application 15.27. PEST Analysis 15.28. Key Trends 15.29. Key Developments 16. South America App Analytics Market Analysis 16.1. Key Findings 16.2. South America App Analytics Market Overview 16.3. South America App Analytics Market Value Share Analysis, by Component 16.4. South America App Analytics Market Forecast, by Component 16.4.1. Software 16.4.2. Services 16.5. South America App Analytics Market Value Share Analysis, by Type 16.6. South America App Analytics Market Forecast, by Type 16.6.1. Mobile Analytics 16.6.2. Web Analytics 16.7. South America App Analytics Market Value Share Analysis, by Vertical 16.8. South America App Analytics Market Forecast, by Vertical 16.8.1. BFSI 16.8.2. Retail 16.8.3. Media & Entertainment 16.8.4. Telecom and IT 16.8.5. Others 16.9. South America App Analytics Market Value Share Analysis, by Application 16.10. South America App Analytics Market Forecast, by Application 16.10.1. User Analytics 16.10.2. Revenue Analytics 16.10.3. Ad Monitoring & Marketing Analytics 16.10.4. App Performance Analytics & Operations 16.11. South America App Analytics Market Value Share Analysis, by Country 16.12. South America App Analytics Market Forecast, by Country 16.12.1. Brazil 16.12.2. Mexico 16.12.3. Rest of South America 16.13. South America App Analytics Market Analysis, by Country 16.14. Brazil App Analytics Market Forecast, by Component 16.14.1. Software 16.14.2. Services 16.15. Brazil App Analytics Market Forecast, by Type 16.15.1. Mobile Analytics 16.15.2. Web Analytics 16.16. Brazil App Analytics Market Forecast, by Vertical 16.16.1. BFSI 16.16.2. Retail 16.16.3. Media & Entertainment 16.16.4. Telecom and IT 16.16.5. Others 16.17. Brazil App Analytics Market Forecast, by Application 16.17.1. User Analytics 16.17.2. Revenue Analytics 16.17.3. Ad Monitoring & Marketing Analytics 16.17.4. App Performance Analytics & Operations 16.18. Mexico App Analytics Market Forecast, by Component 16.18.1. Software 16.18.2. Services 16.19. Mexico App Analytics Market Forecast, by Type 16.19.1. Mobile Analytics 16.19.2. Web Analytics 16.20. Mexico App Analytics Market Forecast, by Vertical 16.20.1. BFSI 16.20.2. Retail 16.20.3. Media & Entertainment 16.20.4. Telecom and IT 16.20.5. Others 16.21. Mexico App Analytics Market Forecast, by Application 16.21.1. User Analytics 16.21.2. Revenue Analytics 16.21.3. Ad Monitoring & Marketing Analytics 16.21.4. App Performance Analytics & Operations 16.22. Rest of South America App Analytics Market Forecast, by Component 16.22.1. Software 16.22.2. Services 16.23. Rest of South America App Analytics Market Forecast, by Type 16.23.1. Mobile Analytics 16.23.2. Granules 16.23.3. Powder 16.23.4. Flakes 16.23.5. Kibbled 16.23.6. Sliced 16.24. Rest of South America App Analytics Market Forecast, by Vertical 16.24.1. BFSI 16.24.2. Retail 16.24.3. Media & Entertainment 16.24.4. Telecom and IT 16.24.5. Others 16.25. Rest of South America App Analytics Market Forecast, by Application 16.25.1. User Analytics 16.25.2. Revenue Analytics 16.25.3. Ad Monitoring & Marketing Analytics 16.25.4. App Performance Analytics & Operations 16.26. South America App Analytics Market Attractiveness Analysis 16.26.1. By Component 16.26.2. By Type 16.26.3. By Vertical 16.26.4. By Application 16.27. PEST Analysis 16.28. Key Trends 16.29. Key Developments 17. Company Profiles 17.1. Market Share Analysis, by Company 17.2. Competition Matrix 17.2.1. Competitive Benchmarking of key players by price, presence, market share, Applications and R&D investment 17.2.2. New Product Launches and Product Enhancements 17.2.3. Market Consolidation 17.2.3.1. M&A by Regions, Investment and Applications 17.2.3.2. M&A Key Players, Forward Integration and Backward Integration 17.3. Company Profiles: Key Players 17.3.1. Adjust 17.3.1.1. Company Overview 17.3.1.2. Financial Overview 17.3.1.3. Product Portfolio 17.3.1.4. Business Strategy 17.3.1.5. Recent Developments 17.3.1.6. Development Footprint 17.3.2. Adobe 17.3.3. Amazon 17.3.4. Amplitude 17.3.5. App Annie 17.3.6. Appdynamics 17.3.7. Appscatter 17.3.8. Appsee 17.3.9. Appsflyer 17.3.10. Apptentive 17.3.11. Clevertap 17.3.12. Contentsquare 17.3.13. Countly 17.3.14. Google 17.3.15. Heap 17.3.16. IBM 17.3.17. Kochava 17.3.18. Localytics 17.3.19. Mixpanel 17.3.20. Moengage 17.3.21. Segment 17.3.22. Swrve 17.3.23. Taplytics 17.3.24. Tune 17.3.25. Yahoo 18. Primary Key Insights