The Whole Grain Food Market size was valued at USD 36.42 Billion in 2022 and the total Whole Grain Food Market revenue is expected to grow at a CAGR of 6.3 % from 2023 to 2029, reaching nearly USD 55.86 Billion. Whole grain food includes a diverse range of food products derived from entire grains, including wheat, oats, rice, and barley, retaining all components of the grain kernel - bran, germ, and endosperm. These foods are deemed essential for a healthy and sustainable diet due to their numerous health benefits, including weight management, reduced risk of cardiovascular diseases, type 2 diabetes, and certain cancers, along promoting intestinal health by enhancing microbial diversity. The global push for healthier dietary choices has intensified consumer interest in whole grains, compelling the cereal processing industry to innovate and introduce advanced processing technologies. These advancements facilitate the production of sustainable and nutrient-rich whole grain products, spanning various categories like bread, breakfast cereals, pasta, and baked goods. Key trends include the adoption of traditional and innovative processing techniques (such as decortication, sprouting, and milling), aimed at enhancing the nutritional profile of whole grain products. Growth drivers for this market are increased awareness of health benefits, government initiatives promoting whole grain consumption, and consumer demands for sustainable and nutritious food options. Recent developments in the market have seen major players like PepsiCo Sub-Saharan Africa investing significantly in expanding production capacities for popular whole grain-based products like Weet-Bix, aligning with evolving consumer preferences and health-conscious trends. This signifies a shift towards healthier dietary habits, driving innovations in whole grain processing technologies, and expanding product portfolios across various food segments.To know about the Research Methodology :- Request Free Sample Report
Market Dynamics:
Whole Grain Revolution Driving Healthier Breakfast Choices: Increased awareness of the nutritional benefits of whole grains drives market growth. Consumers seek healthier options like Weet-Bix Multi-Grain due to its blend of 4 whole grains, high dietary fiber, and essential vitamins & minerals, catering to health-conscious preferences. The surge in health-conscious eating habits fuels the demand for healthier cereals. Weet-Bix, known for being a source of fiber and nutrients like iron and B vitamins, aligns with this trend, offering a nutritious breakfast option that caters to consumers focusing on wellness. During the pandemic, sales of breakfast cereals soared due to more people having breakfast at home. Cereal sales witnessed substantial growth, driven by convenience and affordability. This trend highlights the resilience of the market even amidst challenging times like the pandemic. Manufacturers' reformulations to enhance nutrient density contribute to Whole Grain Food Market growth. Reformulated cereals with improved nutritional profiles attract consumers seeking healthier breakfast options amidst the evolving health-conscious landscape. The rising adoption of whole-grain cereals globally signifies a growth opportunities in Whole Grain Food Industry. UK cereal manufacturers' commitment to promoting fibre and whole grains reflects a worldwide trend toward healthier breakfast choices, stimulating market expansion. Increasing demand for organic cereals made from simple, label-friendly ingredients drives market growth. Brands like Weet-Bix focus on wholegrain wheat, aligning with the label-friendly movement and appealing to health-conscious consumers seeking clean, natural ingredients. Cereal manufacturers are committing to reducing sugar and salt, and promoting responsible advertising to boost market growth. The pledge to improve nutritional content, such as reducing added salt by 63.5% in the UK. Efforts by brands like Weet-Bix to educate consumers about balanced breakfasts contribute to market growth. Highlighting Weet-Bix's role as part of a balanced diet underscores the importance of informed choices among consumers for a healthy lifestyle. Diverse product portfolios, exemplified by Weet-Bix offering multiple variants and nutritious blends, drive whole grain food market growth. The range of cereals, flavours, and nutritional benefits caters to diverse consumer preferences, expanding market reach. Focus on sustainability, seen in initiatives by brands like Cargill utilizing sea salt and manufacturers committing to responsible advertising, resonates with environmentally conscious consumers, fostering whole grain food industry growth.Health-Conscious Consumer Demand and Technological Advancements Drive the Whole Grain Food Industry: Collaborative projects like Sanitarium's partnership with UNSW to optimize grain drying indicate a drive for technological advancements in processing. Such improvements streamline operations, reduce costs, and improve productivity, presenting a significant market opportunity by increasing production efficiency and quality across the whole grain food industry. Growing awareness of the health benefits associated with whole grains fuels market growth. With products like Weet-Bix focusing on multiple whole grains, high fiber content, and essential nutrients, meeting health-conscious consumer demands remains a substantial market opportunity. Consumer emphasis on sustainability propels the market. Brands committed to sustainable practices, like sourcing grains from eco-friendly suppliers or optimizing drying processes to reduce energy usage, resonate with environmentally conscious consumers, thereby creating market opportunities. Innovations like the creation of diverse whole grain blends, such as oats, rye, sorghum, and wheat in products like Weet-Bix Multi-Grain, cater to evolving consumer preferences. Manufacturers exploring novel combinations and flavours in whole grain-based products drive whole grain food market growth by meeting varied consumer tastes. Continuous research and partnerships aiming to enhance processing technologies like high hydrostatic pressure treatment, twin screw extrusion technology, Grain-Drying Optimization, and Microfluidic Modulation Spectroscopy (MMS) technology for grain products show market opportunities. Advancements in drying processes, as seen in projects optimizing drying operations, have the potential to revolutionize production efficiency, reducing costs and increasing output. The whole grain food market shows potential for global development, tapping into emerging markets where consumer preferences for healthier breakfast options are increasing. Leveraging successful brands like Weet-Bix, and growing into newer regions with tailored offerings could unlock significant market potential. Increasing consumer demands for transparency on food labels present opportunities. Brands committed to reducing sugar, and salt, responsibly advertising nutritional content, as seen in UK cereal manufacturers' efforts, align with consumer preferences, thereby gaining market advantage. Collaborative efforts between food companies and academic institutions, such as Sanitarium's collaboration with UNSW, open avenues for innovation. Such partnerships drive R&D, leading to optimized processes and product developments that could redefine the market. The trend of more people having breakfast at home during the pandemic emphasizes the importance of convenience and health. Manufacturers are adapting their products to meet changing consumer lifestyles by offering convenient, nutritious, and flavorful whole-grain options to capitalize on this market opportunity. Diversification beyond breakfast cereals, into snacks, bars, and baked goods, provides market growth. Companies offering whole grain-based alternatives in various categories tap into the demand for healthier options across multiple food segments, presenting a broader whole grain food market opportunity.
Short Shelf Life of product and Consumer Preference for Taste and Texture Affect Acceptance: Despite the health benefits of whole grains, there exists a lack of comprehensive consumer awareness regarding their advantages and correct identification. For instance, about 40% of consumers believed that products labeled as "multigrain" were whole grains, showing misconceptions affecting purchasing behaviors. Whole grain products tend to be priced higher than their refined counterparts, impacting affordability for some consumers. This cost disparity dissuades individuals from opting for whole-grain options. For example, the higher price points of whole grain products limit their accessibility to lower-income households. Whole grain products often have shorter shelf lives due to their higher oil content, leading to quicker rancidity. This poses challenges for storage and distribution. For instance, whole grain flour, when stored improperly, deteriorates rapidly, affecting product quality and safety. Some consumers find the taste and texture of whole grain products less appealing than refined alternatives, impacting widespread acceptance. Taste preferences remain a significant factor influencing the adoption of whole-grain foods, affecting consumption patterns. The processing of whole grain products often requires specialized equipment and technologies, leading to increased manufacturing complexity and costs. For instance, the incorporation of whole grains into baked goods necessitates alterations in processing techniques. Inconsistencies in labeling regulations and vague labeling standards for whole grain products confuse consumers. The Food and Drug Administration (FDA) highlighted the challenges in standardizing whole grain labeling, impacting consumer trust and clarity. Innovation in creating appealing whole-grain products that cater to diverse tastes and preferences remains a challenge. The lack of innovative offerings in the whole grain food sector inhibits market growth. Refined grains often dominate the market due to their longer shelf life, milder taste, and lower prices, competing directly with whole grain products. Euromonitor International's data showcased the significant market share held by refined grain products, impacting whole grain market penetration. Misconceptions regarding carbohydrates and dietary restrictions, leading some consumers to avoid grains entirely, hinder the market. For instance, dietary trends promoting grain-free diets affect consumer perceptions of whole grains.
Whole Grain Food Market Segment Analysis:
Based on Source, The Whole Grain Food Market includes various sources like Maize, Wheat, Brown Rice, Oats, Rye, Barley, Quinoa, Multigrain, and Others. Wheat stands out as a dominant source, widely adopted due to its versatility across diverse products. It's prevalent in bread, pasta, cereals, and snacks, showcasing high market adoption and application. Following closely, oats have gained traction due to their health benefits. Widely used in breakfast cereals, granola bars, and baked goods, it exhibits steady growth and consumer adoption. Brown rice, known for its nutritional value, has seen increased popularity in Asian cuisine and health-focused products, though its market share might be lower compared to wheat and oats. Maize, often used in corn-based products like tortillas, snacks, and breakfast cereals, holds a significant portion, especially in the Americas. Rye and barley, although consumed less in comparison, have niche markets, primarily seen in the specialty bread, brewing, and distilling industries. Quinoa, known for its nutritional density, is witnessing growth in various health-centric products globally. Multigrain blends offer diverse options but may face challenges in clear market segmentation. Other sources contribute marginally, varying based on regional preferences and specific product applications, contributing to the market's diversity and catering to niche demands.
Whole Grain Food Market Regional Insights:
North America is dominating the whole grain food market due to increased awareness of the health benefits associated with whole grains. The region boasts a growing preference for healthier diets, stimulating the consumption of whole-grain foods. For example, in the United States, there's a considerable focus on incorporating whole grains into various food categories like bread, cereals, and snacks. The market is further driven by the presence of key players actively promoting and diversifying their whole grain product offerings. This region's robust market dominance is supported by initiatives promoting health-conscious dietary patterns, with consumers showing a keen interest in whole grain-based products. Europe has emerged as another significant market for whole grain foods. Countries such as Germany, the United Kingdom, and France, have witnessed a rising trend in health-conscious consumption. Consumers in Europe are increasingly opting for whole grain alternatives, reflecting a shift towards healthier dietary choices. Various awareness campaigns and government initiatives promoting healthier eating habits have contributed to the region's market growth. For instance, organizations in Sweden actively advocate for increased whole-grain intake, fostering a culture of whole-grain adoption among the population. Key market players in Europe are expanding their product portfolios to meet the growing demand for whole-grain foods, further solidifying the market's dominance. The Asia Pacific region, while showing huge potential, is gradually witnessing an upsurge in the adoption of whole-grain foods. Countries like China, India, and Japan are experiencing a gradual shift in dietary preferences towards healthier alternatives. Japan, in particular, has displayed a substantial inclination towards whole grain consumption due to its traditional diet culture emphasizing nutritious food choices. Despite the increasing awareness of the health benefits of whole grains, the market in Asia Pacific is still in its growth stage. Factors like the prevalence of traditional diets and limited consumer awareness about whole grains have affected rapid market growth. With evolving consumer preferences and a growing focus on healthier eating habits, the market for whole grain foods is expected to witness significant growth in the region.Competitive Landscape The competitive landscape in the whole grain food market shows companies striving for innovation, capacity expansion, and strategic acquisitions to meet consumer demands. PepsiCo Sub-Saharan Africa's investment in its Weet-Bix facility reflects a commitment to responding to evolving consumer trends for healthier, minimally processed foods. Through an INR 300 million investment in a new production line and an INR 60 million upgrade of the Malmesbury Mill, PepsiCo aims to boost Weet-Bix production capacity and secure a continuous supply of cleaned wheat, essential for its whole grain cereal. Competitors like Kellogg's, with their Special K and All-Bran lines, and Nestlé's fitness-focused cereals, pose significant competition, leveraging brand recognition and diverse product portfolios. Additionally, local and small players contribute to the market with niche whole grain offerings catering to specific consumer preferences. General Mills, known for its Cheerios, competes by emphasizing nutritional value and expanding its whole-grain product range. These companies engage in strategic investments, technological advancements, and product diversification to capture market share and cater to the increasing demand for healthier whole-grain food choices. The whole grain food market's competitive landscape comprises major players like PepsiCo, Kellogg's, Nestlé, General Mills, and local brands, driving innovation and growth strategies to meet evolving consumer demands for healthier options. In December 2022, PepsiCo Sub-Saharan Africa inaugurated a new production line at its Atlantis-based Weet-Bix facility, injecting R300 million into fortifying production capacity. The strategic investment aligns with evolving consumer preferences, emphasizing the surge in demand for wholesome, convenient, and minimally processed food options. The Manufacturing Plant Weet-Bix facility highlights the incorporation of advanced technology, amplifying operational efficiency and ensuring heightened safety standards across production processes. This move underscores PepsiCo's commitment to meeting market demands for healthier and diverse food selections.
Whole Grain Food Market Scope: Inquire Before Buying
Global Whole Grain Food Market Report Coverage Details Base Year: 2022 Forecast Period: 2023-2029 Historical Data: 2017 to 2022 Market Size in 2022: US $ 36.42 Bn. Forecast Period 2023 to 2029 CAGR: 6.3% Market Size in 2029: US $ 55.86 Bn. Segments Covered: by Source Maize Wheat Brown Rice Oats Rye Barley Quinoa Mult-grain Others by Flavour Fruit Nuts Honey Chocolate Vanilla Others by Products Biscuits Crunch Bites Chocolate Chip Flakes Snack Bars Other by Product Nature Organic Original by Packaging Format Bags & Couches Folding Cartons Trays & Containers Cans Whole Grain Food Market, by Region
North America (United States, Canada and Mexico) Europe (UK, France, Germany, Italy, Spain, Sweden, Austria, Turkey, Russia and Rest of Europe) Asia Pacific (China, India, Japan, South Korea, Australia, ASEAN and Rest of APAC) Middle East and Africa (South Africa, GCC, Egypt, Nigeria and Rest of ME&A) South America (Brazil, Argentina, Columbia and Rest of South America)Whole Grain Food Market Key Players:
1. Sanitarium 2. Bokomo 3. Pepsico SSA 4. BARBARA’S 5. The Quaker Oats Company 6. Post Holdings, Inc. 7. Barilla 8. Nature's Path Foods. 9. Cargill 10. Active Iron 11. Odlums 12. Weetabix 13. Nestle 14. General Mills FAQs: 1. What are the growth drivers for the Whole Grain Food Market? Ans. Whole Grain Revolution Driving Healthier Breakfast Choices and is expected to be the major driver for the Whole Grain Food Market. 2. What is the major opportunity for the Whole Grain Food Market growth? Ans. Health-conscious consumer Demand and Technological Advancements Drive the Whole Grain Food Industry and are expected to be a major Opportunity in the Whole Grain Food Market. 3. Which country is expected to lead the global Whole Grain Food Market during the forecast period? Ans. North America is expected to lead the Whole Grain Food Market during the forecast period. 4. What is the projected market size and growth rate of the Whole Grain Food Market? Ans. The Whole Grain Food Market size was valued at USD 36.42 Billion in 2022 and the total Whole Grain Food Market revenue is expected to grow at a CAGR of 6.3 % from 2023 to 2029, reaching nearly USD 55.86 Billion. 5. What segments are covered in the Whole Grain Food Market report? Ans. The segments covered in the Whole Grain Food Market report are by Source, Flavour, Products, Product Nature, Packaging Format, and Region.
1. Whole Grain Food Market: Research Methodology 2. Whole Grain Food Market Introduction 2.1 Study Assumption and Market Definition 2.2 Scope of the Study 2.3 Executive Summary 3. Whole Grain Food Market: Dynamics 3.1 Whole Grain Food Market Trends by Region 3.1.1 North America Whole Grain Food Market Trends 3.1.2 Europe Whole Grain Food Market Trends 3.1.3 Asia Pacific Whole Grain Food Market Trends 3.1.4 Middle East and Africa Whole Grain Food Market Trends 3.1.5 South America Whole Grain Food Market Trends 3.2 Whole Grain Food Market Dynamics by Region 3.2.1 North America 3.2.1.1 North America Whole Grain Food Market Drivers 3.2.1.2 North America Whole Grain Food Market Restraints 3.2.1.3 North America Whole Grain Food Market Opportunities 3.2.1.4 North America Whole Grain Food Market Challenges 3.2.2 Europe 3.2.2.1 Europe Whole Grain Food Market Drivers 3.2.2.2 Europe Whole Grain Food Market Restraints 3.2.2.3 Europe Whole Grain Food Market Opportunities 3.2.2.4 Europe Whole Grain Food Market Challenges 3.2.3 Asia Pacific 3.2.3.1 Asia Pacific Whole Grain Food Market Drivers 3.2.3.2 Asia Pacific Whole Grain Food Market Restraints 3.2.3.3 Asia Pacific Whole Grain Food Market Opportunities 3.2.3.4 Asia Pacific Whole Grain Food Market Challenges 3.2.4 Middle East and Africa 3.2.4.1 Middle East and Africa Whole Grain Food Market Drivers 3.2.4.2 Middle East and Africa Whole Grain Food Market Restraints 3.2.4.3 Middle East and Africa Whole Grain Food Market Opportunities 3.2.4.4 Middle East and Africa Whole Grain Food Market Challenges 3.2.5 South America 3.2.5.1 South America Whole Grain Food Market Drivers 3.2.5.2 South America Whole Grain Food Market Restraints 3.2.5.3 South America Whole Grain Food Market Opportunities 3.2.5.4 South America Whole Grain Food Market Challenges 3.3 PORTER’s Five Forces Analysis 3.3.1 Bargaining Power Of Suppliers 3.3.2 Bargaining Power Of Buyers 3.3.3 Threat Of New Entrants 3.3.4 Threat Of Substitutes 3.3.5 Intensity Of Rivalry 3.4 PESTLE Analysis 3.5 By Value Chain Analysis 3.6 Regulatory Landscape by Region 3.6.1 North America 3.6.2 Europe 3.6.3 Asia Pacific 3.6.4 Middle East and Africa 3.6.5 South America 3.7 Analysis of Government Schemes and Initiatives For the Whole Grain Food Industry 3.8 The Global Pandemic and Redefining of The Whole Grain Food Industry Landscape 3.9 Price Trend Analysis 3.10 Technological Road Map 4. Global Whole Grain Food Market: Global Market Size and Forecast by Segmentation (By Value) (2022-2029) 4.1 Global Whole Grain Food Market Size and Forecast, by Source (2022-2029) 4.1.1 Maize 4.1.2 Wheat 4.1.3 Brown Rice 4.1.4 Oats 4.1.5 Rye 4.1.6 Barley 4.1.7 Quinoa 4.1.8 Mult-grain 4.1.9 Others 4.2 Global Whole Grain Food Market Size and Forecast, by Flavour (2022-2029) 4.2.1 Fruit 4.2.2 Nuts 4.2.3 Honey 4.2.4 Chocolate 4.2.5 Vanilla 4.2.6 Others 4.3 Global Whole Grain Food Market Size and Forecast, by Product (2022-2029) 4.3.1 Biscuits 4.3.2 Crunch Bites 4.3.3 Chocolate Chip 4.3.4 Flakes 4.3.5 Snack Bars 4.3.6 Other 4.4 Global Whole Grain Food Market Size and Forecast, by Product Nature (2022-2029) 4.4.1 Organic 4.4.2 Original 4.5 Global Whole Grain Food Market Size and Forecast, by Packaging Format (2022-2029) 4.5.1 Bags & Couches 4.5.2 Folding Cartons 4.5.3 Trays & Containers 4.5.4 Cans 4.6 Global Whole Grain Food Market Size and Forecast, by Region (2022-2029) 4.6.1 North America 4.6.2 Europe 4.6.3 Asia Pacific 4.6.4 Middle East and Africa 4.6.5 South America 5. North America Whole Grain Food Market Size and Forecast by Segmentation (By Value) (2022-2029) 5.1 North America Whole Grain Food Market Size and Forecast, by Source (2022-2029) 5.1.1 Maize 5.1.2 Wheat 5.1.3 Brown Rice 5.1.4 Oats 5.1.5 Rye 5.1.6 Barley 5.1.7 Quinoa 5.1.8 Mult-grain 5.1.9 Others 5.2 North America Whole Grain Food Market Size and Forecast, by Flavour (2022-2029) 5.2.1 Fruit 5.2.2 Nuts 5.2.3 Honey 5.2.4 Chocolate 5.2.5 Vanilla 5.2.6 Others 5.3 North America Whole Grain Food Market Size and Forecast, by Product (2022-2029) 5.3.1 Biscuits 5.3.2 Crunch Bites 5.3.3 Chocolate Chip 5.3.4 Flakes 5.3.5 Snack Bars 5.3.6 Other 5.4 North America Whole Grain Food Market Size and Forecast, by Product Nature (2022-2029) 5.4.1 Organic 5.4.2 Original 5.5 North America Whole Grain Food Market Size and Forecast, by Packaging Format (2022-2029) 5.5.1 Bags & Couches 5.5.2 Folding Cartons 5.5.3 Trays & Containers 5.5.4 Cans 5.6 North America Whole Grain Food Market Size and Forecast, by Country (2022-2029) 5.6.1 United States 5.6.1.1 United States Whole Grain Food Market Size and Forecast, by Source (2022-2029) 5.6.1.1.1 Maize 5.6.1.1.2 Wheat 5.6.1.1.3 Brown Rice 5.6.1.1.4 Oats 5.6.1.1.5 Rye 5.6.1.1.6 Barley 5.6.1.1.7 Quinoa 5.6.1.1.8 Mult-grain 5.6.1.1.9 Others 5.6.1.2 United States Whole Grain Food Market Size and Forecast, by Flavour (2022-2029) 5.6.1.2.1 Fruit 5.6.1.2.2 Nuts 5.6.1.2.3 Honey 5.6.1.2.4 Chocolate 5.6.1.2.5 Vanilla 5.6.1.2.6 Others 5.6.1.3 United States Whole Grain Food Market Size and Forecast, by Product (2022-2029) 5.6.1.3.1 Biscuits 5.6.1.3.2 Crunch Bites 5.6.1.3.3 Chocolate Chip 5.6.1.3.4 Flakes 5.6.1.3.5 Snack Bars 5.6.1.3.6 Other 5.6.1.4 United States Whole Grain Food Market Size and Forecast, by Product Nature (2022-2029) 5.6.1.4.1 Organic 5.6.1.4.2 Original 5.6.1.5 United States Whole Grain Food Market Size and Forecast, by Packaging Format (2022-2029) 5.6.1.5.1 Bags & Couches 5.6.1.5.2 Folding Cartons 5.6.1.5.3 Trays & Containers 5.6.1.5.4 Cans 5.6.2 Canada 5.6.2.1 Canada Whole Grain Food Market Size and Forecast, by Source (2022-2029) 5.6.2.1.1 Maize 5.6.2.1.2 Wheat 5.6.2.1.3 Brown Rice 5.6.2.1.4 Oats 5.6.2.1.5 Rye 5.6.2.1.6 Barley 5.6.2.1.7 Quinoa 5.6.2.1.8 Mult-grain 5.6.2.1.9 Others 5.6.2.2 Canada Whole Grain Food Market Size and Forecast, by Flavour (2022-2029) 5.6.2.2.1 Fruit 5.6.2.2.2 Nuts 5.6.2.2.3 Honey 5.6.2.2.4 Chocolate 5.6.2.2.5 Vanilla 5.6.2.2.6 Others 5.6.2.3 Canada Whole Grain Food Market Size and Forecast, by Product (2022-2029) 5.6.2.3.1 Biscuits 5.6.2.3.2 Crunch Bites 5.6.2.3.3 Chocolate Chip 5.6.2.3.4 Flakes 5.6.2.3.5 Snack Bars 5.6.2.3.6 Other 5.6.2.4 Canada Whole Grain Food Market Size and Forecast, by Product Nature (2022-2029) 5.6.2.4.1 Organic 5.6.2.4.2 Original 5.6.2.5 Canada Whole Grain Food Market Size and Forecast, by Packaging Format (2022-2029) 5.6.2.5.1 Bags & Couches 5.6.2.5.2 Folding Cartons 5.6.2.5.3 Trays & Containers 5.6.2.5.4 Cans 5.6.3 Mexico 5.6.3.1 Mexico Whole Grain Food Market Size and Forecast, by Source (2022-2029) 5.6.3.1.1 Maize 5.6.3.1.2 Wheat 5.6.3.1.3 Brown Rice 5.6.3.1.4 Oats 5.6.3.1.5 Rye 5.6.3.1.6 Barley 5.6.3.1.7 Quinoa 5.6.3.1.8 Mult-grain 5.6.3.1.9 Others 5.6.3.2 Mexico Whole Grain Food Market Size and Forecast, by Flavour (2022-2029) 5.6.3.2.1 Fruit 5.6.3.2.2 Nuts 5.6.3.2.3 Honey 5.6.3.2.4 Chocolate 5.6.3.2.5 Vanilla 5.6.3.2.6 Others 5.6.3.3 Mexico Whole Grain Food Market Size and Forecast, by Product (2022-2029) 5.6.3.3.1 Biscuits 5.6.3.3.2 Crunch Bites 5.6.3.3.3 Chocolate Chip 5.6.3.3.4 Flakes 5.6.3.3.5 Snack Bars 5.6.3.3.6 Other 5.6.3.4 Mexico Whole Grain Food Market Size and Forecast, by Product Nature (2022-2029) 5.6.3.4.1 Organic 5.6.3.4.2 Original 5.6.3.5 Mexico Whole Grain Food Market Size and Forecast, by Packaging Format (2022-2029) 5.6.3.5.1 Bags & Couches 5.6.3.5.2 Folding Cartons 5.6.3.5.3 Trays & Containers 5.6.3.5.4 Cans 6. Europe Whole Grain Food Market Size and Forecast by Segmentation (By Value) (2022-2029) 6.1 Europe Whole Grain Food Market Size and Forecast, by Source (2022-2029) 6.2 Europe Whole Grain Food Market Size and Forecast, by Flavour (2022-2029) 6.3 Europe Whole Grain Food Market Size and Forecast, by Product (2022-2029) 6.4 Europe Whole Grain Food Market Size and Forecast, by Product Nature (2022-2029) 6.5 Europe Whole Grain Food Market Size and Forecast, by Packaging Format (2022-2029) 6.6 Europe Whole Grain Food Market Size and Forecast, by Country (2022-2029) 6.6.1 United Kingdom 6.6.1.1 United Kingdom Whole Grain Food Market Size and Forecast, by Source (2022-2029) 6.6.1.2 United Kingdom Whole Grain Food Market Size and Forecast, by Flavour (2022-2029) 6.6.1.3 United Kingdom Whole Grain Food Market Size and Forecast, by Product (2022-2029) 6.6.1.4 United Kingdom Whole Grain Food Market Size and Forecast, by Product Nature (2022-2029) 6.6.1.5 United Kingdom Whole Grain Food Market Size and Forecast, by Packaging Format (2022-2029) 6.6.2 France 6.6.2.1 France Whole Grain Food Market Size and Forecast, by Source (2022-2029) 6.6.2.2 France Whole Grain Food Market Size and Forecast, by Flavour (2022-2029) 6.6.2.3 France Whole Grain Food Market Size and Forecast, by Product (2022-2029) 6.6.2.4 France Whole Grain Food Market Size and Forecast, by Product Nature (2022-2029) 6.6.2.5 France Whole Grain Food Market Size and Forecast, by Packaging Format (2022-2029) 6.6.3 Germany 6.6.3.1 Germany Whole Grain Food Market Size and Forecast, by Source (2022-2029) 6.6.3.2 Germany Whole Grain Food Market Size and Forecast, by Flavour (2022-2029) 6.6.3.3 Germany Whole Grain Food Market Size and Forecast, by Product (2022-2029) 6.6.3.4 Germany Whole Grain Food Market Size and Forecast, by Product Nature (2022-2029) 6.6.3.5 Germany Whole Grain Food Market Size and Forecast, by Packaging Format (2022-2029) 6.6.4 Italy 6.6.4.1 Italy Whole Grain Food Market Size and Forecast, by Source (2022-2029) 6.6.4.2 Italy Whole Grain Food Market Size and Forecast, by Flavour (2022-2029) 6.6.4.3 Italy Whole Grain Food Market Size and Forecast, by Product (2022-2029) 6.6.4.4 Italy Whole Grain Food Market Size and Forecast, by Product Nature (2022-2029) 6.6.4.5 Italy Whole Grain Food Market Size and Forecast, by Packaging Format (2022-2029) 6.6.5 Spain 6.6.5.1 Spain Whole Grain Food Market Size and Forecast, by Source (2022-2029) 6.6.5.2 Spain Whole Grain Food Market Size and Forecast, by Flavour (2022-2029) 6.6.5.3 Spain Whole Grain Food Market Size and Forecast, by Product (2022-2029) 6.6.5.4 Spain Whole Grain Food Market Size and Forecast, by Product Nature (2022-2029) 6.6.5.5 Spain Whole Grain Food Market Size and Forecast, by Packaging Format (2022-2029) 6.6.6 Sweden 6.6.6.1 Sweden Whole Grain Food Market Size and Forecast, by Source (2022-2029) 6.6.6.2 Sweden Whole Grain Food Market Size and Forecast, by Flavour (2022-2029) 6.6.6.3 Sweden Whole Grain Food Market Size and Forecast, by Product (2022-2029) 6.6.6.4 Sweden Whole Grain Food Market Size and Forecast, by Product Nature (2022-2029) 6.6.6.5 Sweden Whole Grain Food Market Size and Forecast, by Packaging Format (2022-2029) 6.6.7 Austria 6.6.7.1 Austria Whole Grain Food Market Size and Forecast, by Source (2022-2029) 6.6.7.2 Austria Whole Grain Food Market Size and Forecast, by Flavour (2022-2029) 6.6.7.3 Austria Whole Grain Food Market Size and Forecast, by Product (2022-2029) 6.6.7.4 Austria Whole Grain Food Market Size and Forecast, by Product Nature (2022-2029) 6.6.7.5 Austria Whole Grain Food Market Size and Forecast, by Packaging Format (2022-2029) 6.6.8 Rest of Europe 6.6.8.1 Rest of Europe Whole Grain Food Market Size and Forecast, by Source (2022-2029) 6.6.8.2 Rest of Europe Whole Grain Food Market Size and Forecast, by Flavour (2022-2029). 6.6.8.3 Rest of Europe Whole Grain Food Market Size and Forecast, by Product (2022-2029) 6.6.8.4 Rest of Europe Whole Grain Food Market Size and Forecast, by Product Nature (2022-2029) 6.6.8.5 Rest of Europe Whole Grain Food Market Size and Forecast, by Packaging Format (2022-2029) 7. Asia Pacific Whole Grain Food Market Size and Forecast by Segmentation (By Value) (2022-2029) 7.1 Asia Pacific Whole Grain Food Market Size and Forecast, by Source (2022-2029) 7.2 Asia Pacific Whole Grain Food Market Size and Forecast, by Flavour (2022-2029) 7.3 Asia Pacific Whole Grain Food Market Size and Forecast, by Product (2022-2029) 7.4 Asia Pacific Whole Grain Food Market Size and Forecast, by Product Nature (2022-2029) 7.5 Asia Pacific Whole Grain Food Market Size and Forecast, by Packaging Format (2022-2029) 7.6 Asia Pacific Whole Grain Food Market Size and Forecast, by Country (2022-2029) 7.6.1 China 7.6.1.1 China Whole Grain Food Market Size and Forecast, by Source (2022-2029) 7.6.1.2 China Whole Grain Food Market Size and Forecast, by Flavour (2022-2029) 7.6.1.3 China Whole Grain Food Market Size and Forecast, by Product (2022-2029) 7.6.1.4 China Whole Grain Food Market Size and Forecast, by Product Nature (2022-2029) 7.6.1.5 China Whole Grain Food Market Size and Forecast, by Packaging Format (2022-2029) 7.6.2 South Korea 7.6.2.1 S Korea Whole Grain Food Market Size and Forecast, by Source (2022-2029) 7.6.2.2 S Korea Whole Grain Food Market Size and Forecast, by Flavour (2022-2029) 7.6.2.3 S Korea Whole Grain Food Market Size and Forecast, by Product (2022-2029) 7.6.2.4 S Korea Whole Grain Food Market Size and Forecast, by Product Nature (2022-2029) 7.6.2.5 S Korea Whole Grain Food Market Size and Forecast, by Packaging Format (2022-2029) 7.6.3 Japan 7.6.3.1 Japan Whole Grain Food Market Size and Forecast, by Source (2022-2029) 7.6.3.2 Japan Whole Grain Food Market Size and Forecast, by Flavour (2022-2029) 7.6.3.3 Japan Whole Grain Food Market Size and Forecast, by Product (2022-2029) 7.6.3.4 Japan Whole Grain Food Market Size and Forecast, by Product Nature (2022-2029) 7.6.3.5 Japan Whole Grain Food Market Size and Forecast, by Packaging Format (2022-2029) 7.6.4 India 7.6.4.1 India Whole Grain Food Market Size and Forecast, by Source (2022-2029) 7.6.4.2 India Whole Grain Food Market Size and Forecast, by Flavour (2022-2029) 7.6.4.3 India Whole Grain Food Market Size and Forecast, by Product (2022-2029) 7.6.4.4 India Whole Grain Food Market Size and Forecast, by Product Nature (2022-2029) 7.6.4.5 India Whole Grain Food Market Size and Forecast, by Packaging Format (2022-2029) 7.6.5 Australia 7.6.5.1 Australia Whole Grain Food Market Size and Forecast, by Source (2022-2029) 7.6.5.2 Australia Whole Grain Food Market Size and Forecast, by Flavour (2022-2029) 7.6.5.3 Australia Whole Grain Food Market Size and Forecast, by Product (2022-2029) 7.6.5.4 Australia Whole Grain Food Market Size and Forecast, by Product Nature (2022-2029) 7.6.5.5 Australia Whole Grain Food Market Size and Forecast, by Packaging Format (2022-2029) 7.6.6 Indonesia 7.6.6.1 Indonesia Whole Grain Food Market Size and Forecast, by Source (2022-2029) 7.6.6.2 Indonesia Whole Grain Food Market Size and Forecast, by Flavour (2022-2029) 7.6.6.3 Indonesia Whole Grain Food Market Size and Forecast, by Product (2022-2029) 7.6.6.4 Indonesia Whole Grain Food Market Size and Forecast, by Product Nature (2022-2029) 7.6.6.5 Indonesia Whole Grain Food Market Size and Forecast, by Packaging Format (2022-2029) 7.6.7 Malaysia 7.6.7.1 Malaysia Whole Grain Food Market Size and Forecast, by Source (2022-2029) 7.6.7.2 Malaysia Whole Grain Food Market Size and Forecast, by Flavour (2022-2029) 7.6.7.3 Malaysia Whole Grain Food Market Size and Forecast, by Product (2022-2029) 7.6.7.4 Malaysia Whole Grain Food Market Size and Forecast, by Product Nature (2022-2029) 7.6.7.5 Malaysia Whole Grain Food Market Size and Forecast, by Packaging Format (2022-2029) 7.6.8 Vietnam 7.6.8.1 Vietnam Whole Grain Food Market Size and Forecast, by Source (2022-2029) 7.6.8.2 Vietnam Whole Grain Food Market Size and Forecast, by Flavour (2022-2029) 7.6.8.3 Vietnam Whole Grain Food Market Size and Forecast, by Product (2022-2029) 7.6.8.4 Vietnam Whole Grain Food Market Size and Forecast, by Product Nature (2022-2029) 7.6.8.5 Vietnam Whole Grain Food Market Size and Forecast, by Packaging Format (2022-2029) 7.6.9 Taiwan 7.6.9.1 Taiwan Whole Grain Food Market Size and Forecast, by Source (2022-2029) 7.6.9.2 Taiwan Whole Grain Food Market Size and Forecast, by Flavour (2022-2029) 7.6.9.3 Taiwan Whole Grain Food Market Size and Forecast, by Product (2022-2029) 7.6.9.4 Taiwan Whole Grain Food Market Size and Forecast, by Product Nature (2022-2029) 7.6.9.5 Taiwan Whole Grain Food Market Size and Forecast, by Packaging Format (2022-2029) 7.6.10 Bangladesh 7.6.10.1 Bangladesh Whole Grain Food Market Size and Forecast, by Source (2022-2029) 7.6.10.2 Bangladesh Whole Grain Food Market Size and Forecast, by Flavour (2022-2029) 7.6.10.3 Bangladesh Whole Grain Food Market Size and Forecast, by Product (2022-2029) 7.6.10.4 Bangladesh Whole Grain Food Market Size and Forecast, by Product Nature (2022-2029) 7.6.10.5 Bangladesh Whole Grain Food Market Size and Forecast, by Packaging Format (2022-2029) 7.6.11 Pakistan 7.6.11.1 Pakistan Whole Grain Food Market Size and Forecast, by Source (2022-2029) 7.6.11.2 Pakistan Whole Grain Food Market Size and Forecast, by Flavour (2022-2029) 7.6.11.3 Pakistan Whole Grain Food Market Size and Forecast, by Product (2022-2029) 7.6.11.4 Pakistan Whole Grain Food Market Size and Forecast, by Product Nature (2022-2029) 7.6.11.5 Pakistan Whole Grain Food Market Size and Forecast, by Packaging Format (2022-2029) 7.6.12 Rest of Asia Pacific 7.6.12.1 Rest of Asia Pacific Whole Grain Food Market Size and Forecast, by Source (2022-2029) 7.6.12.2 Rest of Asia Pacific Whole Grain Food Market Size and Forecast, by Flavour (2022-2029) 7.6.12.3 Rest of Asia Pacific Whole Grain Food Market Size and Forecast, by Product (2022-2029) 7.6.12.4 Rest of Asia Pacific Whole Grain Food Market Size and Forecast, by Product Nature (2022-2029) 7.6.12.5 Rest of Asia Pacific Whole Grain Food Market Size and Forecast, by Packaging Format (2022-2029) 8. Middle East and Africa Whole Grain Food Market Size and Forecast by Segmentation (By Value) (2022-2029) 8.1 Middle East and Africa Whole Grain Food Market Size and Forecast, by Source (2022-2029) 8.2 Middle East and Africa Whole Grain Food Market Size and Forecast, by Flavour (2022-2029) 8.3 Middle East and Africa Whole Grain Food Market Size and Forecast, by Product (2022-2029) 8.4 Middle East and Africa Whole Grain Food Market Size and Forecast, by Product Nature (2022-2029) 8.5 Middle East and Africa Whole Grain Food Market Size and Forecast, by Packaging Format (2022-2029) 8.6 Middle East and Africa Whole Grain Food Market Size and Forecast, by Country (2022-2029) 8.6.1 South Africa 8.6.1.1 South Africa Whole Grain Food Market Size and Forecast, by Source (2022-2029) 8.6.1.2 South Africa Whole Grain Food Market Size and Forecast, by Flavour (2022-2029) 8.6.1.3 South Africa Whole Grain Food Market Size and Forecast, by Product (2022-2029) 8.6.1.4 South Africa Whole Grain Food Market Size and Forecast, by Product Nature (2022-2029) 8.6.1.5 South Africa Whole Grain Food Market Size and Forecast, by Packaging Format (2022-2029) 8.6.2 GCC 8.6.2.1 GCC Whole Grain Food Market Size and Forecast, by Source (2022-2029) 8.6.2.2 GCC Whole Grain Food Market Size and Forecast, by Flavour (2022-2029) 8.6.2.3 GCC Whole Grain Food Market Size and Forecast, by Product (2022-2029) 8.6.2.4 GCC Whole Grain Food Market Size and Forecast, by Product Nature (2022-2029) 8.6.2.5 GCC Whole Grain Food Market Size and Forecast, by Packaging Format (2022-2029) 8.6.3 Egypt 8.6.3.1 Egypt Whole Grain Food Market Size and Forecast, by Source (2022-2029) 8.6.3.2 Egypt Whole Grain Food Market Size and Forecast, by Flavour (2022-2029) 8.6.3.3 Egypt Whole Grain Food Market Size and Forecast, by Product (2022-2029) 8.6.3.4 Egypt Whole Grain Food Market Size and Forecast, by Product Nature (2022-2029) 8.6.3.5 Egypt Whole Grain Food Market Size and Forecast, by Packaging Format (2022-2029) 8.6.4 Nigeria 8.6.4.1 Nigeria Whole Grain Food Market Size and Forecast, by Source (2022-2029) 8.6.4.2 Nigeria Whole Grain Food Market Size and Forecast, by Flavour (2022-2029) 8.6.4.3 Nigeria Whole Grain Food Market Size and Forecast, by Product (2022-2029) 8.6.4.4 Nigeria Whole Grain Food Market Size and Forecast, by Product Nature (2022-2029) 8.6.4.5 Nigeria Whole Grain Food Market Size and Forecast, by Packaging Format (2022-2029) 8.6.5 Rest of ME&A 8.6.5.1 Rest of ME&A Whole Grain Food Market Size and Forecast, by Source (2022-2029) 8.6.5.2 Rest of ME&A Whole Grain Food Market Size and Forecast, by Flavour (2022-2029) 8.6.5.3 Rest of ME&A Whole Grain Food Market Size and Forecast, by Product (2022-2029) 8.6.5.4 Rest of ME&A Whole Grain Food Market Size and Forecast, by Product Nature (2022-2029) 8.6.5.5 Rest of ME&A Whole Grain Food Market Size and Forecast, by Packaging Format (2022-2029) 9. South America Whole Grain Food Market Size and Forecast by Segmentation (By Value) (2022-2029) 9.1 South America Whole Grain Food Market Size and Forecast, by Source (2022-2029) 9.2 South America Whole Grain Food Market Size and Forecast, by Flavour (2022-2029) 9.3 South America Whole Grain Food Market Size and Forecast, by Product (2022-2029) 9.4 South America Whole Grain Food Market Size and Forecast, by Product Nature (2022-2029) 9.5 South America Whole Grain Food Market Size and Forecast, by Packaging Format (2022-2029) 9.6 South America Whole Grain Food Market Size and Forecast, by Country (2022-2029) 9.6.1 Brazil 9.6.1.1 Brazil Whole Grain Food Market Size and Forecast, by Source (2022-2029) 9.6.1.2 Brazil Whole Grain Food Market Size and Forecast, by Flavour (2022-2029) 9.6.1.3 Brazil Whole Grain Food Market Size and Forecast, by Product (2022-2029) 9.6.1.4 Brazil Whole Grain Food Market Size and Forecast, by Product Nature (2022-2029) 9.6.1.5 Brazil Whole Grain Food Market Size and Forecast, by Packaging Format (2022-2029) 9.6.2 Argentina 9.6.2.1 Argentina Whole Grain Food Market Size and Forecast, by Source (2022-2029) 9.6.2.2 Argentina Whole Grain Food Market Size and Forecast, by Flavour (2022-2029) 9.6.2.3 Argentina Whole Grain Food Market Size and Forecast, by Product (2022-2029) 9.6.2.4 Argentina Whole Grain Food Market Size and Forecast, by Product Nature (2022-2029) 9.6.2.5 Argentina Whole Grain Food Market Size and Forecast, by Packaging Format (2022-2029) 9.6.3 Rest Of South America 9.6.3.1 Rest Of South America Whole Grain Food Market Size and Forecast, by Source (2022-2029) 9.6.3.2 Rest Of South America Whole Grain Food Market Size and Forecast, by Flavour (2022-2029) 9.6.3.3 Rest Of South America Whole Grain Food Market Size and Forecast, by Product (2022-2029) 9.6.3.4 Rest Of South America Whole Grain Food Market Size and Forecast, by Product Nature (2022-2029) 9.6.3.5 Rest Of South America Whole Grain Food Market Size and Forecast, by Packaging Format (2022-2029) 10. Global Whole Grain Food Market: Competitive Landscape 10.1 MMR Competition Matrix 10.2 Competitive Landscape 10.3 Key Players Benchmarking 10.3.1 Company Name 10.3.2 Source Segment 10.3.3 Product Segment 10.3.4 Revenue (2022) 10.3.5 Manufacturing Locations 10.4 Market Analysis by Organized Players vs. Unorganized Players 10.4.1 Organized Players 10.4.2 Unorganized Players 10.5 Leading Whole Grain Food Global Companies, by market capitalization 10.6 Market Structure 10.6.1 Market Leaders 10.6.2 Market Followers 10.6.3 Emerging Players 10.7 Mergers and Acquisitions Details 11. Company Profile: Key Players 11.1 Sanitarium 11.1.1 Company Overview 11.1.2 Business Portfolio 11.1.3 Financial Overview 11.1.4 SWOT Analysis 11.1.5 Strategic Analysis 11.1.6 Scale of Operation (small, medium, and large) 11.1.7 Details on Partnership 11.1.8 Regulatory Accreditations and Certifications Received by Them 11.1.9 Awards Received by the Firm 11.1.10 Recent Developments 11.2 Weetabix 11.3 Bokomo 11.4 Pepsico SSA 11.5 Barbara’s 11.6 The Quaker Oats Company 11.7 Post Holdings, Inc. 11.8 Nature's Path Foods. 11.9 Cargill 11.10 Active Iron 11.11 Odlums 11.12 Barilla 11.13 Nestle 11.14 General Mills 12. Key Findings 13. Industry Recommendations 14. Terms and Glossary