Sales Enablement Platform Market – Global Industry Analysis and Forecast (2022-2029)

Sales Enablement Platform Market was valued at US$ 2.23 Bn. in 2021. The Global Sales Enablement Platform Market size is estimated to grow at a CAGR of 19.99 % over the forecast period.
Sales Enablement Platform Market Overview:
Sales Enablement Platforms are powerful tools that are used to improve the operational performance of sales departments in any business organization by aligning sales and marketing organizations. The marketing and sales teams were strategically aligned, which benefited the business. In all sizes of businesses, sales enablement platforms are widely adopted due to their cost-effectiveness and operational efficiency.

The Sales Enablement Platform market analyzes and forecasts the market size, in terms of value, for the market. Further, the Sales Enablement Platform Market is segmented by Component, Application, Deployment, and Region. Based on Component, the Sales Enablement Platform market is segmented under Platform and Services. Based on the Application, the market is segmented under the Manufacturing, Healthcare & Life sciences, Media & Entertainment, IT & Telecom, BFSI, and Others. Based on Deployment, the market is segmented under On-Premises, and Cloud-Based. The market sizing and forecasts have been done for each segment based on value (in USD Million/Billion).To know about the Research Methodology :- Request Free Sample Report
Sales Enablement Platform Market Dynamics:
Sales enablement platforms are expected to continue to see an increase in demand as advanced technologies like Artificial Intelligence (AI) and Machine Learning (ML) and cloud-based services like AI are being incorporated to enhance sales operations. Small-to-medium-sized enterprises (SMEs) are increasingly implementing sales enablement platforms to increase their sales and marketing performance, and large companies are increasingly adopting mobile technologies. The banking, financial services, and insurance industries (BFSI) are experiencing considerable disruption, brought about by competitive pressure and regulatory changes. The use of mobile devices for banking transactions is predicted to boost the market for sales enablement platforms during the forecast period, as customers are easily able to conduct their transactions using digital banking applications.

A poor user experience is expected to limit the growth of the market. A bad interface makes it difficult for software tools to be adopted, and it reduces Componentivity. A firm's ability to formalize the function, onboard new employees, train and coach them, along with developing a content strategy and measure ROI may be among the challenges that slow down the market growth of sales enablement platforms.

With the growth of internet-enabled devices and the implementation of artificial intelligence, big data analytics, and machine learning to improve customer experience, the sales enablement platform market is set to attract lucrative opportunities in the forecast period.
Sales Enablement Platform Market COVID-19 Insights:
COVID-19 has impacted various economies and industries in many countries due to lockdowns, travel bans, and business closures. The closure of factories and manufacturing plants has impacted supply chains, manufacturing, delivery schedules, and sales of Components. COVID-19 has impacted the development of sales enablement platforms. As businesses adapt to the COVID-19 crisis, sales enablement platforms are being integrated into the digital transformation approach. Key players are offering sales enablement platforms to enable them to train, coach, and enhance the performance of sales agents regardless of their location, promoting higher sales of their Components.
Sales Enablement Platform Market Segment Analysis:
Based on Component, the Sales Enablement Platform Market is segmented into Platform and Services. The Platform segment had the highest market share in 2021, and it will boost the market growth during the forecast period. Increase marketing efficiency with batch updates, automation, and reliability. Increase sales Component by surfacing the most useful sales enablement content and materials as well as enabling them to customize them. Reduce risk mitigation by working collaboratively and managing content workflows. This ensures that content is on-brand and compliant.Based on Application, the Sales Enablement Platform Market is segmented into Manufacturing, Healthcare & Life Sciences, Media & Entertainment, IT & Telecom, BFSI, and Others. The Healthcare & Life Science segment had the highest market share in 2021, and it will boost the market growth during the forecast period. In a market where medical discoveries and medical regulations continually change, life science companies must stay ahead of the innovation curve. This is true not only for their Components but also for their sales efforts. To achieve compliance with regulatory requirements, sales enablement platforms are driving the rise of current compliance-approved information.

Based on Deployment, the Sales Enablement Platform Market is segmented into On-Premises, and Cloud-Based. The Cloud-Based segment had the highest market share in 2021, and it will boost the market growth during the forecast period. In the cloud-based, there is no need for any hardware since the software is hosted by the provider and accessible via the internet. Small and midsized businesses, having fewer IT resources and space, tend to find cloud-based solutions easier and more convenient, particularly because on-premise software comes with costly setup costs.
Sales Enablement Platform Market Regional Insights:
The North American region held the largest market share in 2021 as it is the main hub for technological innovations and an initial adopter of new innovative technologies. Companies in North America are focused on offering best-in-class services to their customers, ensuring that they are engaged at the right time with the right content and assets. In markets such as North America, which have experienced rapid market maturation, companies who want to implement, scale, and effectively execute their sales enablement strategies need sales enablement platforms. The United States sales enablement platform market is driven by automation of the sales process to improve deal closure rates. Customers' experience and retention are the top concerns for 42% of companies that implement sales enablement platforms. In Canada, the market growth will be driven by the deployment of a cloud-based sales enablement platform to obtain actionable insights from information.

The Asia Pacific region is expected to witness significant growth during the forecast period. As many small, medium, and large companies are adopting advanced technologies such as artificial intelligence (AI) and machine learning (ML) to improve business operations, it will boost the market growth during the forecast period in this region.

The objective of the report is to present a comprehensive analysis of the global Sales Enablement Platform Market to the stakeholders in the industry. The past and current status of the industry with the forecasted market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all the aspects of the industry with a dedicated study of key players that include market leaders, followers, and new entrants.

PORTER, PESTEL analysis with the potential impact of micro-economic factors of the market have been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give a clear, futuristic view of the industry to the decision-makers.

The reports also help in understanding the Sales Enablement Platform Market dynamic and structure by analyzing the market segments and projecting the Sales Enablement Platform Market size. Clear representation of competitive analysis of key players by Design, price, financial position, Component portfolio, growth strategies, and regional presence in the Sales Enablement Platform Market make the report investor’s guide.
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Sales Enablement Platform Market


Report Coverage
Details


Base Year:
2021
Forecast Period:
2022-2029


Historical Data:
2017 to 2021
Market Size in 2021:
US$ 2.23 Bn.


Forecast Period 2022 to 2029 CAGR:
19.99%
Market Size in 2029:
US$ 9.58 Bn.


 Segments Covered:
by Component
• Platform
• Services


by Application
• Manufacturing
• Healthcare & Life Sciences
• Media & Entertainment
• IT & Telecom
• BFSI
• Others


by Deployment
• On-Premises
• Cloud-Based



Sales Enablement Platform Market by Region:
• North America
• Europe
• Asia Pacific
• Middle East and Africa
• South America
Sales Enablement Platform Market Key Players are:
• Accent Technologies Inc.
• Bigtincan
• Bloomfire
• Brainshark, Inc.
• ClearSlide, Inc.
• ClientPoint Inc.
• Highspot
• Mediafly
• MindTickle Inc.
• Qorus Software
• Qstream Inc.
• Quark Software Inc.
• Rallyware Inc.
• Seismic
• Showpad
• Upland Software Inc.

Frequently Asked Questions:

1. What is the study period of the market?
Ans. The Global Sales Enablement Platform Market is studied from 2017-2029.

2. What is the growth rate of Sales Enablement Platform Market?
Ans. The Global Sales Enablement Platform Market is growing at a CAGR of 19.99% over next 6 years.

3. Which region has largest share in The Global Sales Enablement Platform Market?
Ans. North America holds the largest share.

4. What is the Global Sales Enablement Platform Market segment based on Deployment?
Ans. Based on Deployment, The Global Sales Enablement Platform Market is divided into On-Premises, and Cloud Based.

5. Who are the key players in the Global Sales Enablement Platform Market?
Ans. Accent Technologies Inc., Bigtincan, Bloomfire, Brainshark, Inc., ClearSlide, Inc., ClientPoint Inc., Highspot, Mediafly, MindTickle Inc., Qorus Software, Qstream Inc., Quark Software Inc., Rallyware Inc., Seismic, Showpad, and Upland Software Inc.