Party Supplies Market: Global Industry Analysis and Forecast (2024-2030)

The Party Supplies Market size was valued at USD 14.38 Billion in 2023 and the total Party Supplies revenue is expected to grow at a CAGR of 8.47% from 2024 to 2030, reaching nearly USD 25.41 Billion by 2030.
Party Supplies Market Overview:
Party decorations are essential in creating an atmosphere of celebration and fun. Party supplies encompass a range of items crucial for enhancing and enriching celebrations and gatherings. From vibrant balloons to decorative banners and tablecloths, these elements infuse any event with a festive ambiance. Offering convenience and creativity, they cater to diverse themes and preferences, ensuring each occasion is unique and memorable. With their ability to elevate the atmosphere and promote a sense of celebration, party supplies play an essential role in creating lasting memories.

The party supplies market has undergone significant transformation, evolving from a niche industry to a thriving essential for event planning all across the world. Initially limited in scope and popularity, the market has surged in recent years due to increased awareness and connectivity facilitated by the internet. Key drivers fueling the party supplies market growth include the rise in urbanization, with urban populations globally seeking opportunities to celebrate and connect through events and parties. This trend has led to a surge in demand for party supplies as individuals seek to enhance their gatherings with innovative and attractive decorations. Additionally, the proliferation of event planning services and product innovations, such as customizable and eco-friendly options, has further boosted market sales.

Asia-Pacific emerges as a lucrative investment destination, driven by preferences for unique decor concepts like blue balloon decor and increasing demand for theme-based celebrations. However, environmental concerns surrounding non-biodegradable party supplies pose a challenge, leading to a shift towards eco-conscious alternatives. The COVID-19 pandemic has disrupted market growth, with restrictions on social gatherings impacting sales of party supplies globally. Despite this setback, the global party supplies market is poised for resilience, fueled by the professionalization of event management, the globalization of event trends, and the growing demand for eco-friendly options.To know about the Research Methodology :- Request Free Sample Report
Party Supplies Market Competitive Landscape:
The party supplies market is a vibrant and dynamic sector characterized by a diverse range of products catering to various occasions, from birthdays and weddings to corporate events and holidays. In this competitive landscape, several key players dominate the industry, each offering unique value propositions to cater to different segments of the market. Established brands such as Party City, Oriental Trading Company, American Greetings Corporation, Shutterfly, Inc., Creative Party Ltd., etc. hold significant market share, leveraging their extensive distribution networks, diverse product portfolios, and strong brand recognition to maintain their competitive edge. The global party supplies industry giants often offer a wide selection of party essentials, including decorations, tableware, balloons, and costumes, both in-store and online, catering to consumers' varying preferences and budgets.

Moreover, the rise of e-commerce platforms has intensified competition within the party supplies market, enabling smaller players and niche suppliers to enter the market and gain a significant market share. Online marketplaces like Amazon and Etsy have provided a platform for emerging brands and independent sellers to reach a global audience, offering unique and artisanal party supplies that resonate with niche consumer segments seeking personalized and one-of-a-kind items. Additionally, the direct-to-consumer model adopted by many startups has disrupted traditional distribution channels, allowing them to bypass intermediaries and offer competitive pricing while maintaining quality and customer satisfaction.

Top 10 Global Party Supplies Manufacturers



Company
Year Established
Location
Major Market
Specialization


Party City
1986
United States
North America
Balloons, decorations, tableware, costumes


Oriental Trading
1932
United States
United States
Bulk party supplies, decorations, favors


Unique Industries
1962
United States
United States
Balloons, decorations, favors, tableware


Amscan Manufacturing
1947
United States
Global
Innovative designs, global market


Fun Express
1933
United States
Global
Decorations, favors, games, novelties


Party Deco
1992
Poland
Europe
Decorations, balloons, tableware


Beistle
1900
United States
United States
Decorations, costumes, accessories


PD-Party
1987
The Netherlands
Europe
Unique and themed party products


Faire
2017
United States
United States
Online marketplace for party supplies


Procos Party
1995
Germany
Global
Licensed character themes, decorations



To remain competitive in the global party supplies market, the key players are adopting various organic and inorganic strategies. Key players are actively expanding their product portfolios to cater to diverse consumer preferences and occasions. Additionally, strategic collaborations with influencers, event planners, and other industry stakeholders enable brands to enhance their market presence and tap into new customer segments. Geographical expansion into emerging markets presents opportunities for the global party supplies market growth and market penetration, allowing companies to capitalize on the increasing demand for party supplies all across the world. For instance,

 
1. Huhtamaki, a leading global advanced manufacturer of environmentally conscious packaging solutions, is planning an addition to its current paper-based packaging production facility in Nules, Spain, in November 2023. Its paper packaging comprises catering disposables and vending cups.
2. In December 2022, American Greetings Corporation collaborated with Alicia Keys to launch New Creatacard Customized Holiday Cards.
3. Hallmark Licensing, LLC partnered with poet and artist Morgan Harper Nichols in April 2022 to introduce new genuine tale collection goods, including greeting cards.
4. American Greetings Corporation expanded its product portfolio by releasing the SmashUp video card with Weird Al Yankovic in March 2022.

Party Supplies Market Trends:
Rising Demand For Customization And Personalization Party Supplies Items

In recent years, the party supplies market has witnessed a notable surge in demand for customization and personalization options. This trend reflects a fundamental shift in consumer preferences towards unique and tailored experiences, propelling the party supplies industry growth and transforming the way parties and events are celebrated. Customization and personalization have become integral to the party planning process, driven by various factors. In an era characterized by individualism and self-expression, consumers seek opportunities to imbue their events with personal touches that reflect their identities and preferences. Customized party supplies offer a means to achieve this, allowing hosts to tailor every aspect of their celebration to align with their vision and personality. Thus, the demand for such items has increased dramatically.

Moreover, the rise of social media has elevated the importance of visually appealing and shareable content. Parties and events are no longer just private gatherings; they serve as opportunities for individuals to curate and showcase their lifestyles and identities online. Customized decorations, tableware, and accessories enable hosts to create Instagram-worthy moments that captivate their audience and garner attention across social platforms. The demand for customization and personalization is also fueled by the desire for memorable and immersive experiences. In a world inundated with mass-produced goods and standardized offerings, personalized parties stand out as authentic and meaningful. From custom-printed banners and signage to bespoke favors and invitations, every detail contributes to crafting a one-of-a-kind event that leaves a lasting impression on guests. Hence, Consumers are increasingly seeking unique and personalized party experiences, leading to a demand for customizable party supplies and supporting the global party supplies market growth.
Party Supplies Market Dynamics:
Increasing Consumer Preference For Celebrating Seasonal Events

Increasing consumer preference for celebrating seasonal events plays a significant role in driving demand for party supplies products, thereby supporting the party supplies market growth. These occasions encompass a wide range of celebrations, including holidays, birthdays, weddings, graduations, festivals, etc. Each of these events presents unique opportunities for consumers to purchase decorations, tableware, balloons, and other party essentials, contributing to party supplies market growth. Seasonal events create a sense of occasion and festivity, prompting individuals to invest in enhancing the ambiance of their gatherings. Whether it's decking out a home for a Christmas party, setting up a themed birthday celebration, or decorating a venue for a wedding, consumers are motivated to purchase party supplies to create memorable experiences for themselves and their guests.

During holidays like Christmas, Halloween, and New Year's Eve, there is typically a surge in demand for decorations and accessories tailored to specific themes and color schemes associated with these festivities. For example, Halloween prompts the purchase of spooky décor like pumpkins, witches, and skeletons, while Christmas calls for items such as Christmas trees, ornaments, and lights. This seasonal demand for thematic party supplies drives the party supplies market growth as consumers seek to capture the spirit of the occasion. Similarly, birthdays are personal milestones that often involve themed parties and custom decorations based on the individual's interests or age group. Children's birthdays, in particular, drive significant demand for party supplies featuring popular characters, superheroes, or princesses. This demand extends to tableware, balloons, banners, and party favors, contributing to the party supplies market size.

Weddings and graduations are major life events that require extensive planning and preparation, including the purchase of party supplies such as table decorations, centerpieces, disposable dinnerware, and decorative lighting. As couples and graduates seek to create memorable experiences for themselves and their guests, they contribute to the growth of the party supplies market by investing in high-quality and aesthetically pleasing décor items. Furthermore, festivals and cultural celebrations, both traditional and contemporary, provide additional opportunities for market growth. Whether it's Diwali, Thanksgiving, or a music festival, these events drive demand for unique and culturally relevant party supplies, reflecting diverse tastes and preferences.
Party Supplies Market Segment Analysis:
By Application, the domestic use segment dominated the party supplies market with the highest market share of 73.48% in 2023. The segment is expected to grow at a CAGR of 7.02% during the forecast period and maintain its dominance by 2030. This dominance is attributed to the growing popularity of party celebrations such as pre-weddings, divorce parties, baby showers, housewarmings, post-birthday celebrations, pre-birthday celebrations, single dance parties and mixers, and so on, and others. In addition, Changing lifestyle trends, characterized by a focus on home entertaining, casual gatherings, and personalized experiences, have propelled the use of party supplies items in domestic settings. Party supplies items serve diverse purposes, enhancing domestic spaces for everyday occasions. Fueled by DIY culture, social media influence, and convenience, consumers creatively repurpose these items, driving market growth through increased sales and accessibility.
Party Supplies Market Regional Insights:
North America led the global party supplies market with the highest market share of more than 40% in 2023 and is expected to grow at a CAGR of 6.81% during the forecast period. The region's robust economy, high consumer spending on celebrations, and cultural emphasis on festivities contribute to its leadership position. Additionally, the presence of established party supply manufacturers, retailers, and online platforms further boost North America party supplies market dominance. Rising trends in customization, social media influence, and lifestyle preferences also drive market growth in the region. With a diverse range of products and convenient accessibility, North America remains at the forefront of the global party supplies industry, continuously meeting the evolving demands of consumers.Asia Pacific is expected to grow at a rapid pace and offer lucrative growth opportunities for party supplies manufacturers during the forecast period. Diverse cultural festivities, rising disposable incomes, and changing consumer preferences are expected to be the major factors driving the APAC party supplies market during the forecast period. Countries like China, India, Japan, and South Korea are key contributors to the market's growth, with their large populations and increasing urbanization driving demand for party supplies products. Additionally, the growing influence of Western culture, particularly among urban millennials, has led to greater adoption of Western-style celebrations and parties, further fueling the party supplies market growth in Asia Pacific.
Party Supplies Market Scope: Inquiry Before Buying



Party Supplies Market


Report Coverage
Details


Base Year:
2023
Forecast Period:
2024-2030


Historical Data:
2018 to 2023
Market Size in 2023:
US $ 14.38 Bn.


Forecast Period 2024 to 2030 CAGR:
8.47%
Market Size in 2030:
US $ 25.41 Bn.


 Segments Covered:
by Product Type
Balloons
Banners
Pinatas
Games
Home Decor
Tableware/Disposables
Take Away Gifts
Others


by Application
Commercial Use
Domestic Use


by Distribution Channel
Supermarket/Hypermarket
Convenience Stores
Specialized Stores
E-commerce
Others



Party Supplies Market by Region:
North America (United States, Canada, and Mexico)
Europe (United Kingdom, France, Germany, Italy, Spain, Sweden, Austria, and the Rest of Europe)
Asia Pacific (China, South Korea, Japan, India, Australia, ASEAN, and the Rest of APAC)
Middle East and Africa (South Africa, GCC, and the Rest of ME&A)
South America (Brazil, Argentina Rest of South America)
Leading Party Supplies Market Key Players:
1. American Greetings Corporation
2. Artisano Designs
3. Huhtamaki
4. Hallmark Licensing, LLC.
5. Martha Stewart Living Omnimedia, Inc.
6. Oriental Trading Company
7. Party City Holdco Inc.
8. Pioneer Worldwide
9. Shutterfly, Inc.
10. Unique Industries, Inc.
11. Party City
12. Oriental Trading
13. Unique Industries
14. Amscan Manufacturing
15. Fun Express
16. Party Deco
17. Beistle
18. PD-Party
19. Faire
20. Procos Party
21. Creative Party Ltd
22. Factory Direct Party
23. Party Express
24. SoNice Party Inc.
25. Sunbeauty
FAQs:
1. What are the growth drivers for the Party Supplies market?
Ans. Increasing consumer spending on celebrations and events, coupled with a rising trend towards personalized and themed parties are expected to be the major drivers for the Party Supplies market.

2. Which region is expected to lead the global Party Supplies market during the forecast period?
Ans. North America is expected to lead the global Party Supplies market during the forecast period.

3. What is the projected market size and growth rate of the Party Supplies Market?
Ans. The Party Supplies Market size was valued at USD 14.38 Billion in 2023 and the total Party Supplies revenue is expected to grow at a CAGR of 8.47% from 2024 to 2030, reaching nearly USD 25.41 Billion by 2030.

4. What segments are covered in the Party Supplies Market report?
Ans. The segments covered in the Party Supplies market report are Product Type, Application, Distribution Channel, and Region.