Moscato Wine Market Size, Share, Industry Trends, Growth Drivers, Opportunities, Key Players Analysis, Regional Outlook and Forecast Report (2025–2032)

Global Moscato Wine Market size was valued at USD 2.10 Bn in 2024, and the total Moscato Wine Market revenue is expected to grow by 9.37% from 2024 to 2032, reaching nearly USD 4.23 Bn.
Moscato Wine Market Overview
Moscato wine is a light, sweet white wine. It became massively popular with celebrities, wine enthusiasts, and casual drinkers. Moscato wine is normally low in alcohol, which makes it an exceptional choice for those who prefer a lighter, more energizing beverage. The alcohol content of Moscato wines characteristically ranges from 5% to 12%, depending on the region of production. It is known for its sweetness and fruit flavors. Moscato wines are gaining popularity with their sweet and fruity flavours appealing to a range of wine enthusiasts. California is a prominent producer of Moscato wines, with wineries in Napa Valley, Sonoma, and the Central Valley.

The Moscato Wine market is mainly driven by shifting consumer preferences toward sweet and fruity wines. It has gained widespread appeal among various demographics, including both seasoned wine enthusiasts and new consumers entering the market. The Moscato wine industry offers numerous opportunities for proactive companies leveraging data to retain or increase their share of the market. Despite the positive trends, the Moscato wine market faces several challenges, like stringent regulatory environments, fluctuations in raw material prices, and disruptions in supply chains caused by global events.

Key players operating in the Moscato wine market must embrace consumer-centric innovation, sustainable production, digitally enhanced marketing, and agile distribution to thrive in the dynamic Moscato wine market. Changing taste preferences, rising disposable incomes, and the growing influence of social media on beverage trends are some of the prominent factors behind the Moscato wine market growth.

The degree of competition in the Moscato wine market is moderately to highly competitive because of the presence of global players and small and medium-sized retail wine companies. The presence of the players' distribution channel and access to raw material impact the competition in the regional Moscato wine market. Many Moscato wine key players have a reputation and have the best grade, quality, and Moscato wine to offer. The Moscato wine market is highly competitive, and key players are facing competition in each of their product categories and pricing.

Prominent key players are increasing their sales by consumer advertising and promotion, which is expected to help build brand awareness and equity. Paid social and digital advertising, and public relations programs are some of the prominent drivers for brand awareness. In addition, key players are focusing on the usage brand brand-specific websites and social media pages to engage consumers with lifestyle, moscato wine, and usage information related to specific brands. A shift in taste preferences of consumers is pushing manufacturers to introduce new flavors of Moscato wine in the Moscato wine market.

The main objective of the report is to provide accurate, total market data about the Moscato wine market. The final report is organized into three sections. The first examines the total Moscato wine market and how recent trends have affected the Moscato wine business in 2024 and what that portends by 2032. Lastly, the report features key findings from a comprehensive Moscato winery survey that captured insights from those guiding the largest and smallest Moscato wine companies across the country, producing wines at all prices.

The analysis provided in the report examines several other areas of the business, including the grape market, bulk wine trade, winery marketing efforts, and demographic data on tasting room visitors and direct sales. Despite a focus on the Moscato wine business in a particular region or the performance of only luxury estates, the Moscato wine Market report is intended to provide a complete look at all aspects of the wine industry.To know about the Research Methodology :- Request Free Sample Report
Global Moscato Wine Market Dynamics:
An Increase In Demand For Sweeter Wine With A Low Alcohol Percentage
The consumption pattern of Moscato wine has witnessed an exponential growth across developed regions. A shift in consumer preferences, rapid urbanization, an increase in a health-conscious population, and the influence of global wine consumption trends are some of the prominent drivers that are boosting the demand for sweeter wine with a low alcohol percentage. Moscato wine is experiencing a surge in demand, mainly among younger consumers and urban professionals looking for quick refresh boosts. Health and wellness trends are driving product innovation, with a strong focus on natural ingredients, low-calorie options, and functional benefits like added vitamins, minerals in the moscato wine market.

The consumers are preferring Moscato wine, which is driven by a demand for unique flavors and high-quality ingredients. The Moscato wine has a high demand, especially in the U.S. and Europe, as health-conscious consumers are seeking moderation. Many consumers are increasingly prioritizing health, wellness, and nutritional benefits in their beverage choices, which has led to a surge in demand for Moscato wine. The winery’s growth is driven by consumers who’ve developed a thirst for sweeter-tasting wines, like Moscato. According to the analysis, Moscato wine has been one of the fastest-growing varietals in the United States. The consumers are preferring wines which is easy to drink, relatively low in alcohol, about 5%. They prefer wines which has a slight effervescence.

The online retail segment is expected to grow at a high rate of CAGR during the forecast period.

The pandemic has accelerated the growth of digital sales channels. Many brands are adopting direct-to-consumer channels to sell wine products. E-commerce has enabled moscato wine companies to offer personalized experiences and tap into a younger demographic, especially in markets where online alcohol sales laws have been relaxed. The online shopping frequency is increasing at a rapid rate, which represents a number of consumers who are shifting their consumption patterns. Consumers are focusing on the use of online tools available for research and inspiration before they buy. The consumer journey can be omnichannel for buyers in the Moscato wine market. Wine Consumers are expected to decide to purchase online compared to offline. Convenience is the main key driver for online shopping of Moscato wine varieties.

The Moscato Wine market in 2025 reflects a wide price variation across brands and regions, highlighting the diversity in production quality, origin of the wine, and brand positioning. The price spectrum ranges from affordable options like Sutter Home Moscato (USA) at $5 to premium offerings such as Klein Constantia Moscato (South Africa) at $676 and Kracher Winery Moscato (Austria) at $273. The sharp contrast highlights the segmentation within the Moscato market, where mass-market brands appeal to casual consumers with affordable, budget-friendly options.
Moscato Wine Market Recent Trends
PremiumizaTrend is one of the key trends in the Global Moscato Wine market.

Premiumization and an increase in consumption of artisanal Moscato wines represent a significant trend in the Global Moscato Wine market. Quality perceptions and considerations are driving most of the Moscato wines consumers’ purchasing preferences, including their specific brand preferences for different product categories. Quality is one of the top attributes driving their purchasing decisions, ahead of other considerations such as Price. Additionally, growth in the elderly population across the globe, disposable income and and shifting lifestyle trends are increasing the demand for the Moscato wine. A consumer preference shift toward quality, authenticity, and unique taste experiences is expected to boost the demand for Moscato wines. Artisanal offerings emphasize terroir, heritage, and sustainable practices to fulfill wine enthusiasts who are willing to pay more for exclusivity and craftsmanship. Premium Moscato wines mainly feature complex flavor profiles, subtle sweetness, and refined aromas, which distinguish them from mass-produced variants.

An increase in Emphasis on Sustainable and Eco-Friendly Packaging is a notable trend in the Moscato Wine Market.

An increase in emphasis on sustainable and eco-friendly packaging is developing as a notable trend in the global Moscato wine market. An increase in consumer awareness of environmental issues and pressure on brands to reduce their carbon footprint are some of the prominent factors that are expected to drive the preference for sustainable and eco-friendly packaging. Moscato Wine Producers are increasingly implementing recyclable, biodegradable, and lightweight packaging materials like glass alternatives and recycled paper labels to impress environmentally conscious consumers.

Many Moscato wine key players are focusing on deploying wine through lighter-weight bottles to minimize shipping emissions and reduce environmental impact. The usages of boxed wine, aluminum cans are gaining traction, particularly among younger and on-the-go consumers, who are preffeing food with sustainability in packaging. Prominent wineries are focusing on integrating sustainable practices throughout the production and supply chain, from consuming solar energy and organic farming techniques to certifying environmentally friendly logistics.
Moscato Wine Industry Recommendations:
Industry Consultation: Regulations should be issued only after comprehensive consultation with wine industry stakeholders. Incorporating industry feedback leads to regulations, enlightening compliance, ease of doing business, and dipping the essential for amendments post-notification. An Effective stakeholder consultations between government authorities and industry representatives offer a supportive approach to policy formulation. Lack of industry consultation is expected to lead to significant concerns being overlooked, affecting the practicality of regulations. New regulations should come with reasonable implementation timelines to accommodate business processes, which is important because of current global supply chain challenges. The delayed materials are expected to limit timely compliance, risking inadvertent non-compliance for companies. The detailed analysis has been covered in the final Moscato wine market report.
Global Moscato Wine Market Segment Analysis
Based on Type, the market is segmented into Moscato Bianco, Moscato Rosa, and Moscato Giallo and Others. The Moscato Bianco Segment held the dominant Position in 2024 and is expected to hold the largest market share during the forecast period.

MMR Data indicates that the Moscato Bianco segment held a share of more than 45% of total Moscato wine consumption in 2024. The dominance in the market is attributed to factors like the grape’s historical significance and esteemed reputation within the wine industry. It is also known as Muscat Blanc à Petits Grains, which is a noble and oldest variety in the Muscat family. It has been cultivated in Italy for over 800 years. Many commercial wine brands across the globe are aiming to replicate the balance and stylishness of Moscato d’Asti, which is further expected to boost the demand and recognition of Moscato Bianco.

Consumers and producers are recognizing Moscato Bianco as the gold standard for quality in Moscato wines. One of the main reasons for Moscato Bianco's dominance is its central role in the production of Moscato d’Asti, as one of Italy’s most iconic wines. It is very well known for its delicate sweetness, aromatic profile, and light effervescence, which branch from the unique qualities of Moscato Bianco grapes. Moscato Bianco style of wine has gained massive popularity and is influencing many commercial brands to mimic its style and flavor.

Consumer preference also plays a critical role in Moscato Bianco's leading position. The Moscato Giallo segment is expected to grow at a CAGR during the forecast period. It is a member of the grapes family, which is used to produce air-dried passito-style sweet wines.

Based on the Sales Channel, the market is segmented into. Restaurants & Bars, Winery, Liquor Stores, Online Retail, Supermarkets & Hypermarkets, and Others. The supermarkets & hypermarkets segment held the dominant position in the market with a share of more than 21% in 2024. The dominance is attributed to the better accessibility, strong shelf visibility, and reliable retail environment.

Supermarkets and hypermarkets are convenient one-stop destinations for consumers, which permits them to browse and purchase a variety of wine brands, completing their regular grocery shopping. Supermarket and hypermarkets owners are offering promotional discounts and frequent in-store tastings to increase customer appeal. Many brands are preferring to distribute their wine through Supermarkets & Hypermarkets because of their broad consumer reach, which is enabling them to maintain consistent volume sales and brand recognition.The online retail segment is expected to grow at a rate of more than 14% rate of CAGR during the forecast period. A shift in consumer behavior, digital transformation in the wine industry, and increasing internet penetration, particularly in developed market, are some of the prominent factors behind the expected growth of the Moscato Wine through the online channel. Nowadays, being online is a requirement and a value-added service. Businesses that have understood the benefits and embraced digital transformation have thrived. Online sellers are more encouraging to use with a simple and intuitive e-commerce site, customer education about their services, and prompt order fulfillment.

Convenience, product range, and fast delivery are some of the factors which drives consumers to go forward with online shopping for moscato wine. For many consumers, online platforms enable them to make purchases without the need to wait in long queues or travel to physical stores, while allowing them to easily browse and compare options across multiple varieties of the Moscato wine brands. The online shopping platforms are expected to become popular purchasing channels for Moscato wine as customers can compare prices from various suppliers and contrast different specifications between wine brands. The online retail permits brands to reach wider geographic markets, implement initial marketing strategies, and offer detailed product descriptions, reviews, and analysis suggestions that enhance the customer experience. The flexibility and accessibility of the online channel are expected to be a vital driver for Moscato wine market expansion, particularly in developed markets.
MoscAt Wine Market Regional Insights
Geographically, regions like North America, Europe, and Asia-Pacific are experiencing substantial growth in Moscato wine consumption, which is supported by the continuous introduction of new Moscato wine variants. The Moscato wines are produced in a number of countries like Austria, Brazil, Bulgaria, Croatia, France, Greece, Hungary, Italy, Japan, Portugal, New Zealand, Spain, South Africa, and the United States.
Europe Held the Dominant Position in the Moscato Wine Market.
Europe held a dominant position in the global Moscato wine market, thanks to its established winemaking heritage and favorable climatic conditions for growing Muscat grapes. Italy is well known for producing some of the world’s most acclaimed Moscato wines, with Moscato d'Asti from the Piedmont region being the most prominent. The share in Europe for Moscato wine production and consumption is substantial, which is making it a leader in production, export, and global market share. The European wine culture is playing a significant role and showing strong preferences for light-bodied, aromatic, and lower-alcohol wines, especially among younger drinkers and women. Moscato has gained traction as both an aperitif and dessert wine, which is well-suited to broader consumption trends in the German, Italian, and French markets. The supportive regulatory and promotional frameworks are expected to drive both consumption and production in the Moscato wine market.
North America Moscato Wine Market Insight:
Moscato has become one of the best-selling wines in the U.S., which is driven mainly by its extensive appeal across younger demographics, predominantly Millennials and Gen Z. the demand growth is attributed to its approachable sweetness, low alcohol content, and refreshing, fruity profile, which brands it ideal for casual drinking, social occasions, and new wine drinkers. According to the MMR analysis, Millennials remain the leading generation in Moscato consumption, with the highest engagement being witnessed in the younger segment of the age group (those in their 20s). Brands like Sutter Home, Stella Rosa, and Cupcake Vineyards are focusing on offering Moscato at low price points, which range from $5 to $15, to make it an attractive option for casual drinkers and budget-conscious consumers. On the premium end, Klein Constantia and Kracher Winery are offering Moscato wine to cater to niche consumers, who are willing to pay for artisanal quality. In the USA, Moscato is consumed mostly during social occasions, brunches, and celebrations.

Millennial wine drinkers are seen to be driving most of the newly popular wave of sweeter styles of wine. Moscato or Muscat wines are known for their light, aromatic, and sweet profiles, have carved out a distinct niche in the U.S. wine market, which is specifically among Millennial wine drinkers. According to the graph, 26% of Millennials report frequently or occasionally purchasing Moscato, significantly outpacing Gen X (19%) and Baby Boomers (15%). The generational divide clearly illustrates that Moscato's appeal skews younger, resonating most with consumers who favor fruit-forward, approachable, and sweeter wine styles. The popularity of Moscato among Millennials mirrors a historical pattern.
Australia Moscato Wine Regional And Flavour Profile:
Moscato wines are produced in warm-hot regions of Australia, mainly in the Riverland region of South Australia, Riverina, Barossa Valley, Hunter Valley, and Mornington Peninsula. In Australia, Moscato wine consumption has experienced steady growth, mainly among younger drinkers and casual wine consumers. It has become a popular choice for social settings, summer occasions, and informal gatherings because of its sweet, lightly fizzy profile and low alcohol content. The consumer under 35 has embraced Moscato for its easy-drinking appeal and refreshing taste. Domestic wine brands like Brown Brothers, De Bortoli, and Jacob’s Creek have capitalized on consumer preference trends by expanding their Moscato offerings, often promoting them as accessible, entry-level wines for new drinkers.
Moscato Wine Market Competitive Landscape
Zonin is a leading Italian brand that owns land in the seven renowned wine regions of Italy, Friuli, Tuscany, Lombardy, Sicily, Puglia, named Veneto and Piedmont. Zonin is famous for Moscato because they are the largest vineyard for Moscato. In America, Australia, and Korea, Moscato wine is very popular. Many consumers love the sweet taste that matches regular food and dessert.

Sustainability is now a core focus, with companies investing in eco-friendly packaging, carbon neutrality, and water conservation. Key players are setting targets to minimize environmental impact through sustainable sourcing and waste reduction. Consumers are increasingly mindful of sustainability, prompting brands to adopt recyclable packaging and water-saving processes. The companies in India are innovating Moscato wine according to consumer preferences with a focus on flavor diversity, alignment with regional tastes to enhance market appeal. Key players in the Moscato wine market are gradually stepping up their investment in innovations and marketing across the globe, thanks to continuous focus on price management, higher efficiency of process, and the adaptation of structures, which can partially mitigate the impact on earnings and profitability.

In 2025, Sula Vineyards celebrated World Moscato Day with innovative homegrown Moscato. The company has spotlighted an innovation in the wine industry by introducing the first domestically produced Moscato wine- The Source Moscato. It is a lightly sparkling, off-dry wine, which offers aromas of citrus, lychee, and peach, composed with stimulating acidity and soft floral sweetness.
Moscato Wine Market Scope: Inquire before buying



Global Moscato Wine Market


Report Coverage
Details


Base Year:
2024
Forecast Period:
2025-2032


Historical Data:
2019 to 2024
Market Size in 2024:
USD 2.10 Bn.


Forecast Period 2025 to 2032 CAGR:
4.5%
Market Size in 2032:
USD 4.32 Bn.


 Segments Covered:
by Type
Moscato Bianco
Moscato Rosa
Moscato Giallo
Others


by Sales Channel
Restaurants & Bars
Winery
Liquor Stores
Online Retail
Supermarkets & Hypermarkets
Others



Moscato Wine Market by Region
North America (United States, Canada, and Mexico)
Europe (UK, France, Germany, Italy, Spain, Sweden, Austria, and the Rest of Europe)
Asia Pacific (China, South Korea, Japan, India, Australia, ASEAN, Indonesia, Philippines, Malaysia, Vietnam, Thailand, ASEAN, Rest of Asia Pacific)
Middle East & Africa (South Africa, GCC, Nigeria, Rest of ME&A)
South America (Brazil, Argentina, Rest of South America)
Moscato Wine Market Key Players are:
North America 
1. E. & J. Gallo Winery – USA
2. Oliver Winery – USA
3. Quardy Winery – USA
4. San Antonio Winery Inc. – USA
5. Trinchero Family Estates (Sutter Home) – USA
6. Royal Wine Corp (Bartenura) – USA
7. Barefoot Cellars – USA (Brand of E. & J. Gallo)
8. Stella Rosa (San Antonio Winery, Inc.) – USA
9. Sutter Home Winery, Inc. – USA
10. Delicato Family Vineyards – USA
11. The Wine Group – USA
12. Risata Wines (Prestige Beverage Group) – USA
13. Skinnygirl Cocktails – USA

Europe 
1. Azienda Agricola Paolo Saracco (Italy)
2. Coppo s.r.l.(Italy)
3. Michele Chiarlo(Italy)
4. Società Agricola La Spinetta SS / La Spinetta (Italy)
5. Bartenura (Italy)
6. Davide Campagnola (Italy)
7. Vietti Ltd(Italy)
8. Bottega Spa(Italy)
9. Rémy Cointreau(France)
10. Campari Group (Italy)
11. Pernod Ricard (France)
12. Accolade Wines (UK)
13. Treasury Wine Estates

Asia Pacific
1. Casella Wines Pty Limited (yellow tail) – Australia
2. Brown Brothers Milawa Vineyard Pty. Limited – Australia
3. Innocent Bystander – Australia
4. Yellow Tail – Australia (duplicate; part of Casella Wines)
5. Sula Vineyards – India
Frequently Asked Questions
1. Which region has the largest share in the Global Moscato Wine Market?
Ans: The Europe region held the highest share in 2024.

2. What is the growth rate of the Global Moscato Wine Market?
Ans: The Global Market is expected to grow at a CAGR of 9.37% during the forecast period 2025-2032.

3. What is the scope of the Global Moscato Wine Market report?
Ans: The Global Moscato Wine Market report helps with the PESTEL, Porter's, Recommendations for Investors and leaders, and market estimation for the forecast period.

4. Who are the key players in the Global Moscato Wine Market?
Ans: The key players in the Global Moscato Wine Market are E. & J. Gallo Winery Azienda Agricola Paolo Saracco, Casella Wines Pty Limited, Oliver Winery, Quady Winery Coppo s.r.l., Michele Chiarlo, San Antonio Winery Inc., Trinchero Family Estates (Sutter Home), Royal Wine Corp (Bartenura), Brown Brothers Milawa Vineyard Pty. Limited, Società Agricola La Spinetta SS, Barefoot Cellars, and Yellow Tail (Casella).

5. What is the study period of this market?
Ans: The Global Moscato Wine Market is studied from 2024 to 2032.