Protein Drink Market: Global Industry Analysis and Forecast (2023-2029)

Protein Drink Market size was valued at US$ 23.29 Bn. in 2022 and the total revenue is expected to grow at 8.6% (CAGR) from 2023 to 2029, reaching US$ 41.5 Bn.
Protein Drink Market Overview:
Protein is an important part of a healthy diet. Protein plays a vital role in muscle growth and repair, and it can also help you lose weight or maintain your current weight. That's why it's important to include plenty of protein-rich foods in your diet. It can be tough to find time to prepare a protein-rich meal or snack. That's where protein drinks come, these Protein drinks are typically made from whey protein, which is a by-product of the cheese-making process. However, there are also plant-based protein drinks that use ingredients like soy, rice, or peas. Protein drinks usually come in powder form and need to be mixed with water or milk before drinking.

The amount of protein you need depends on your age, gender, activity level, and muscle mass. The Recommended Dietary Allowance (RDA) for protein is 0.36 grams per pound of body weight. For example, a person who weighs 150 pounds would need 54 grams of protein per day. Protein drinks can be a convenient way to increase your protein intake if you are unable to get enough from food sources. However, it is important to choose a protein drink that is right for you and to consume it in moderation. Too much protein can lead to weight gain, dehydration, and other health problems.

The ready-to-drink protein beverages are the products produced using a variety of high protein substances in order to fulfil the daily nutrient requirements of the individuals and are considered a convenient way to consume nutrients on the go. The ready-to-drink protein beverages market is segmented by product (protein powder, protein bar, ready-to-drink) by source (whey, casein, soy, and other sources), distribution channel (supermarkets/hypermarkets, pharmacies/drugstores, specialist retailers, online retail, and other channels), and geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). For each segment, the market size has been done on the basis of value (USD million).To know about the Research Methodology :- Request Free Sample Report
Research Methodology
Protein Drink Market report provides an evaluation of the market for the forecast period. The report comprises various segments as well as an analysis of the trends and factors that are playing a substantial role in the market. In the report, the market outlook section mainly includes fundamental dynamics of the market which include drivers, restraints, opportunities, and challenges faced by the industry. Based on the understanding of requirements, secondary research is conducted to identify the segment specifications and qualitative &quantitative data along with the factors responsible for the growth of the market. The secondary source referred for the research are press releases, company annual reports, government websites, and research papers related to the market. Moreover, the quantitative and qualitative data is extracted from paid databases like databases bomber, Hoovers, etc. The secondary research carried out at the primary level is verified by primary research.
Protein Drink Market Dynamics:
Growing consumer demand for vegan protein drivers the Protein Drink Market

Increasing demand for more organic and natural food compared to that for synthetic food continues to drive the demand for vegan protein in day-to-day diet. Aesthetic and bodybuilding applications continue to be a lucrative avenue for vegan protein manufacture. According to MMR, plant-based proteins, such as rice protein, may be more environmentally friendly choices than animal proteins. The Good Food Institute recently discussed the advantages of plant-based protein over conventional meat in terms of the environment, noting that it emits 30%–90% fewer greenhouse gases, consumes 72%–99% less water, causes 51%–91% less aquatic nutrient pollution, and needs 47%–99% less land. Use a vegan protein powder as a supplement, like Clean Lean Protein from Nuzest, to make sure you are getting enough high-quality complete protein in your diet.

Protein is useful for health

Protein is an important building block for muscle as well as hair, skin, and nails. Powders are dehydrated forms from sources such as milk, soy, or plants. They're typically mixed with water or other beverages, or they can be added to foods to boost protein content. Protein is an important building block of bones, muscles, cartilage, and skin. In fact, hair and nails are comprised mostly of protein. Your body uses it to build and repair tissue, Red blood cells contain a protein compound that carries oxygen throughout the body. This helps supply the entire body with the nutrients it needs, about half the dietary protein that you consume each day goes into making enzymes, which aids in digesting food, and making new cells and body chemicals, protein plays an important role in hormone regulation, especially during the transformation and development of cells during puberty.

Risk of taking too much protein restraining market

Consuming high amounts of any nutrient for a long period of time typically comes with risks, as can be the case with protein. According to study, excessive consumption may increase the risk of specific health concerns.

For generally healthy individuals, a high-protein diet may have certain advantages. However, it's critical to be aware of the health risks associated with having too much protein in your system, particularly if you follow an overly high-protein diet for a lengthy period of time. high protein diet increases hart disease also increases risk of breast, esophageal, colorectal, ovarian, or prostate cancer furthermore high protein diets may lead to low bone mineral density. However, more recent studies have shown that higher protein diets may be beneficial for bone health.
Protein Drink Market Segment Analysis:
By Product; protein powder dominates the market in 2022. Protein powder is popular amongst fitness experts, athletes and fitness guru for help to build muscle and improve physical performance. But powder isn’t only for sports and fitness experts, protein powder is frequently used to assist people achieve their daily protein requirements, gain or lose weight, or heal from an injury or surgery. These Protein powder is a dietary supplement made from extracting animal and plant foods. Protein powder is available in many flavours, from fruity to flavourless, making it versatile and easy to mix into a numerous of foods. It goes well in granola bars, cookies, beverages, smoothies, soups, pancake batter, and hot cereals. Making shakes or smoothies with protein powder is the most common way to use it. This makes eating on the go simple.

Ready-to-drink protein holds the second largest share in the market. To meet people daily nutritional needs, ready-to-drink protein beverages are made from a variety of high-protein ingredients such as soy, milk, whey, pea, etc. These RTD protein drinks are also an easy method to get the nutrients while on the run. One of the key factors anticipated to propel the growth of the target market is raising demand for protein-rich beverages along with rising awareness of healthy lifestyles. Additionally, these drinks provide a convenient way to consume proteins while on the go. Another significant aspect that is projected to contribute to the growth of the protein drink market is the availability of protein drinks that are ready to drink in a variety of flavors. Target market growth is predicted to be driven by an increase in the number of the working population and rising on-the-go food and beverage consumption over the forecast period.

By Source, Animal-based whey protein dominate market in 2022

The most popular kind of protein powder is whey protein, which accounts for 20% of the proteins in cow's milk and is water-soluble. Leucine, one of the necessary amino acids found in whey protein, is abundant and easily absorbed. Other animal-based protein powders are made from casein, which accounts for 80% of the protein in cow's milk, collagen, and eggs.

Whey, a liquid, separates from the milk during the cheese-making process. The protein found in whey is known as whey protein. It is a high-quality, complete protein that contains all the essential amino acids. In addition, it is quickly and readily excreted from the body compared to other forms of protein. When cheese is made, whey, a liquid, separates from the milk. Whey protein is the name given to whey's protein component. It is a complete protein of excellent quality that includes all the necessary amino acids. In addition, compared to other types of protein, it is very easily digested and swiftly eliminated from the body.A part of the body's reaction to harm is inflammation. Despite the fact that short-term inflammation can be advantageous in some situations, it may become chronic. Chronic inflammation poses a risk for many diseases and can be hazardous. It might be an indication of underlying medical issues or unhealthy lifestyle choices.In a major review study, it was discovered that high dosages of whey protein supplements—more than or equivalent to 20 grammas per day—significantly decreased C-reactive protein (CRP), a crucial indicator of cellular inflammation.

Plant based soy protein held largest market share in 2022.

Plant-based protein powders are in demand due to the growing popularity of plant-based foods. Today, there are various plant-based protein supplements available, including protein powders made from pea, hemp, pumpkin, soy, algae, and rice. For people who are allergic to dairy, these items are fantastic.The main protein in soy products, including tofu, soy milk, and other soy-based dairy and meat substitutes, is soy protein. It is also available as soy protein powder, which you can take as a dietary supplement or to increase the amount of protein in your diet overall. Soy foods frequently act as a significant source of protein, as well as vitamins and minerals, for people who adopt a plant-based diet or avoid dairy.

Blood sugar levels, cancer risk, and heart health may all benefit from soy. In addition to its nutritional composition, soy's health-promoting substances like phytosterol, saponins, lecithin, phytic acid, and isoflavones are mostly responsible for these advantages.By Distribution Channel, online stores lead the market in 2022. The main elements driving the sales of protein supplements through online stores are the expanding use of the internet for purchasing, the reduction in lead time, the increase in convenience, and the increased availability of discounts. Over the predicted period, the channel for supermarkets and hypermarkets is expected to record the second-highest share. Supermarkets and hypermarkets provide a large selection of goods at lower costs. The expansion of supermarkets and hypermarkets in both developing and developed nations as a result of rising consumer demand is expected to boost product sales.

Direct to consumer, or DTC, is expected to grow at the fastest rate during the forecast period. To expand their reach into new markets, major corporations including IOVATE, Quest Nutrition, Glanbia, and NBTY are making investments in direct-to-consumer channels. To sell their products without the use of a third-party distribution channel, businesses are creating user-friendly and focused websites. Pharmacies, fitness facilities, and small-scale merchants are providing more shelf space for protein supplements of various brands to draw conscientious customers as the need for protein-based products increases. As traditional, big box stores, discount grocery stores, supermarkets and hypermarket chains now share the market with protein bars, powders, and cookies, small-scale businesses and cooperatives are attempting to maintain the exclusivity of their distribution routes for these products.
Protein Drink Market Regional Insights:
Due to rising consumer demand for natural and organic beverages, particularly those manufactured without artificial colours, flavours, or other additives, including energy and sports drinks, North America and Europe are the main markets for protein drinks globally. Throughout the forecast period, the market for protein drinks is expected to grow due to the growing number of sports drink consumers. Due to the growing demand for sugar-free and light beverages among female customers, the Asia-Pacific protein drink market is expected to offer considerable growth potential in the overall sports drink industry.

The objective of the report is to present a comprehensive analysis of the Protein Drink Market to the stakeholders in the industry. The past and current status of the industry with the forecasted market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all the aspects of the industry with a dedicated study of key players that include market leaders, followers, and new entrants.

PORTER, PESTEL analysis with the potential impact of micro-economic factors of the market have been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analysed, which will give a clear futuristic view of the industry to the decision-makers.
Protein Drink Market Scope: Inquire before buying



Protein Drink Market


Report Coverage
Details


Base Year:
2022
Forecast Period:
2023-2029


Historical Data:
2018 to 2022
Market Size in 2022:
US $ 23.29 Bn.


Forecast Period 2023 to 2029 CAGR:
8.6%
Market Size in 2029:
US $ 41.5 Bn.


 Segments Covered:
by Product
Protein Powder
Protein Bars
Ready to Drink
Other


by Source
Animal Source
Milk
Whey
Other
Plant Source
Soy
Rice
Other


by Distribution Channel
Supermarkets & Hypermarkets
Online Stores
Direct to Customers (DTC)
Others



Protein Drink Market, by Region
North America (United States, Canada and Mexico)
Europe (UK, France, Germany, Italy, Spain, Sweden, Austria and Rest of Europe)
Asia Pacific (China, South Korea, Japan, India, Australia, Indonesia, Malaysia, Vietnam, Taiwan, Bangladesh, Pakistan and Rest of APAC)
Middle East and Africa (South Africa, GCC, Egypt, Nigeria and Rest of ME&A)
South America (Brazil, Argentina Rest of South America)
Protein Drink Market Key Players are:
1. Glanbia PLC
2. MusclePharm
3. Abbott
4. CytoSport, Inc.
5. Iovate Health Sciences International Inc.
6. QuestNutrition
7. THE BOUNTIFUL COMPANY
8. AMCO Proteins
9. NOW Foods
10.Transparent Labs
11.WOODBOLT DISTRIBUTION LLC
12.Dymatize Enterprises LLC
13.JymSupplementScience.com
14.RSP Nutrition
15.BPI Sports LLC
16.International Dehydrated Foods, Inc.
17.BRF
18.Rousselot
19.GELITA AG
20.Hoogwegt

Frequently Asked Questions:

1. What is the forecast period considered for the Protein Drink Market report?
Ans. The forecast period for the Protein Drink Market is 2023-2029.

2. What is the compound annual growth rate (CAGR) of the Protein Drink Market for the forecast period?
Ans. 8.6% is the compound annual growth rate of protein drink market.

3. What are the key factors driving the growth of the Protein Drink Market?
Ans. Protein Drink improve health problems are driving the market.

4. Which are the worldwide major key players covered for the Protein Drink Market report?
Ans. Glanbia PLC, MusclePharm, Abbott, CytoSport, Inc., Iovate Health Sciences International Inc., QuestNutrition are the major key players for the protein drink market.