Laundry Sanitizer Market: Global Industry Analysis, Trends and Forecast 2027

Laundry Sanitizer Market Size in 2020 was worth US $ 34.1 Mn at a CAGR 2.7 % and it is expected to reach US $ 41.09 Mn in 2027.

Laundry Sanitizer Market Overview:

Laundry Sanitizer Market Size in 2020 was worth the US $ 34.1 Mn. The need for laundry sanitizers is being fueled by a growing awareness of personal hygiene, as well as an increase in infectious diseases. Various sections of the world have been dealing with the impacts of the COVID-19 pandemic for some months. Customers' preferences for cleaning goods have shifted as a result of the virus's arrival. The demand for laundry sanitizers has increased as people become more aware of the importance of hand washing and better hygiene habits. Laundry Sanitizer Market To know about the Research Methodology :- Request Free Sample Report 2019 is considered as a base year to forecast the market from 2021 to 2027. 2020’s market size is estimated on real numbers and outputs of the key players and major players across the globe. Past five years trends are considered while forecasting the market through 2027. 2020 is a year of exception and analyzed specially with the impact of lockdown by region. COVID-19 impact on the global Laundry Sanitizer market: Recent research has highlighted the likelihood that the coronavirus can live for several hours on clothing. Even while these discoveries and public health recommendations provide insight into dealing with the viral transmission on surfaces, the same cannot be said for clothing and other fabrics. Despite the fact that the chances of contracting COVID-19 through contaminated clothing are extremely remote, people continue to adhere to the "better safe than sorry" philosophy. Consumers are turning to well-known laundry sanitizing brands for the best results. Consumers are becoming warier about bringing germs in from the outside, and this trend is expected to persist even after the COVID-19 chapter ends. As a result, the market for laundry sanitizers is expected to rise in the first two quarters of 2020.

Laundry Sanitizer Market Dynamics:

Although most customers are familiar with basic laundry additives like fabric softeners, laundry sanitizers have developed as a new category of goods on the market that can be used in the same way as fabric softeners. Consumers who deal with dirty and stinky sportswear, such as hockey and football gear, will benefit from laundry sanitizers. They are capable of removing 99.9% of bacteria from the environment while being gentle on most materials. Laundry sanitizers in a range of smells are being introduced to the market. They're also releasing unscented versions for customers with sensitive skin. In order to battle the COVID-19 virus, there has been a rise in public awareness about disinfection and personal cleanliness. A surge in demand for sanitizers and disinfectants in the healthcare business has prompted several major market players to introduce laundry sanitizers as a laundry addition. Cleaning product manufacturers have increased output, resulting in a 60% increase in sanitizer sales, according to the American Cleaning Institute. The pandemic, for example, has shifted consumers' priority toward cleanliness and good hygiene. Customers are increasingly demanding high-quality, clean-label ingredients, fuelling market demand. Consumers who are required to go out on a regular basis in countries where lockdown restrictions are progressively being eased, on the other hand, are trying to stockpile the products. Furthermore, several laundry sanitizers produce rashes and skin irritation after application, making them unsuitable for use in preserving garment hygiene.

Laundry Sanitizer Market Segment Analysis:

Based on type, because of the growing demand for natural laundry care products, the plain segment had the greatest market share of over 80.0 % and is expected to grow at the quickest CAGR from 2021 to 2027. This segment's demand is being driven by the increased desire for fragrant house cleaning products. Consumers are increasingly seeking cleaning products with pleasant odors, prompting manufacturers to offer a variety of scents. Furthermore, the demand for laundry cleaning products has increased as a result of increased residential buildings and rising household expenditure. According to Alpha Aromatics, people are interested in scented products, which is why various commercial companies produce products in a variety of scents. Dettol, Lysol, and Savlon, for example, provide laundry sanitizers with smells like crisp linen and spring blossom.

Laundry Sanitizer Market Regional Insights:

The Asia Pacific was the market leader in 2020, with a revenue share of about 35.0 %. The demand for laundry sanitizers in the region has been fueled by an increase in disposable income and a growth of COVID-19 infections. To meet customer demand, FMCG firms in the Asia Pacific are expanding their product line by releasing hygiene and wellness-related items. To boost their market share and meet consumer demand, Cipla Health, Dabur, Emami, and RSH Global have all entered the sanitizer business The objective of the report is to present a comprehensive analysis of the global Laundry Sanitizer market to the stakeholders in the industry. The past and current status of the industry with the forecasted market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all the aspects of the industry with a dedicated study of key players that include market leaders, followers, and new entrants. PORTER, PESTEL analysis with the potential impact of micro-economic factors of the market has been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give a clear futuristic view of the industry to the decision-makers. The report also helps in understanding the global Laundry Sanitizer market dynamics, structure by analyzing the market segments and projects the global Laundry Sanitizer market size. Clear representation of competitive analysis of key players by product, price, financial position, product portfolio, growth strategies, and regional presence in the global Laundry Sanitizer market make the report investor’s guide.

Global Laundry Sanitizer Market Scope: Inquire before buying

Laundry Sanitizer Market

Global Laundry Sanitizer Market, by Region

• North America • Europe • Asia Pacific • Middle East and Africa • South America

Global Laundry Sanitizer Market Key Players

Unilever • ITC Ltd. • Dabur India Ltd. • Clorox • The Clorox Company • Micro Balance Health Products • Lysol • Reckitt Benckiser Group PLC • Procter & Gamble • Dettol • Church & Dwight Co. Inc. • Spectrum Brands Inc. • Nature's Miracle • Cosmo Films Ltd. Frequently Asked Questions: 1. Which region has the largest share in Global Laundry Sanitizer Market? Ans: APAC region holds the highest share in 2020. 2. What is the growth rate of Global Laundry Sanitizer Market? Ans: The Global Laundry Sanitizer Market is growing at a CAGR of 2.7 % during forecasting period 2021-2027. 3. What segments are covered in Global Laundry Sanitizer Market? Ans: Global Laundry Sanitizer Market is segmented into type and region. 4. Who are the key players in Global Laundry Sanitizer Market? Ans: The important key players in the Global Laundry Sanitizer Market are – Unilever, ITC Ltd., Dabur India Ltd., Clorox, The Clorox Company, Micro Balance Health Products, Lysol, Reckitt Benckiser Group PLC, Procter & Gamble, and Dettol. 5. What is the study period of this market? Ans: The Global Laundry Sanitizer Market is studied from 2020 to 2027.
1. Global Laundry Sanitizer Market: Research Methodology 2. Global Laundry Sanitizer Market: Executive Summary 2.1. Market Overview and Definitions 2.1.1. Introduction to Global Laundry Sanitizer Market 2.2. Summary 2.2.1. Key Findings 2.2.2. Recommendations for Investors 2.2.3. Recommendations for Market Leaders 2.2.4. Recommendations for New Market Entry 3. Global Laundry Sanitizer Market: Competitive Analysis 3.1. MMR Competition Matrix 3.1.1. Market Structure by region 3.1.2. Competitive Benchmarking of Key Players 3.2. Consolidation in the Market 3.2.1 M&A by region 3.3. Key Developments by Companies 3.4. Market Drivers 3.5. Market Restraints 3.6. Market Opportunities 3.7. Market Challenges 3.8. Market Dynamics 3.9. PORTERS Five Forces Analysis 3.10. PESTLE 3.11. Regulatory Landscape by region • North America • Europe • Asia Pacific • The Middle East and Africa • Latin America 3.12. COVID-19 Impact 4. Global Laundry Sanitizer Market Segmentation 4.1. Global Laundry Sanitizer Market, by Type (2020-2027) • Scented • Plain 5. North America Laundry Sanitizer Market(2020-2027) 5.1. Global Laundry Sanitizer Market, by Type (2020-2027) • Scented • Plain 5.2. North America Laundry Sanitizer Market, by Country (2020-2027) • United States • Canada • Mexico 6. European Laundry Sanitizer Market (2020-2027) 6.1. European Laundry Sanitizer Market, by Type (2020-2027) 6.2. European Laundry Sanitizer Market, by Country (2020-2027) • UK • France • Germany • Italy • Spain • Sweden • Austria • Rest Of Europe 7. Asia Pacific Laundry Sanitizer Market (2020-2027) 7.1. Asia Pacific Laundry Sanitizer Market, by Type (2020-2027) 7.2. Asia Pacific Laundry Sanitizer Market, by Country (2020-2027) • China • India • Japan • South Korea • Australia • ASEAN • Rest Of APAC 8. Middle East and Africa Laundry Sanitizer Market (2020-2027) 8.1. Middle East and Africa Laundry Sanitizer Market, by Type (2020-2027) 8.2. Middle East and Africa Laundry Sanitizer Market, by Country (2020-2027) • South Africa • GCC • Egypt • Nigeria • Rest Of ME&A 9. Latin America Laundry Sanitizer Market (2020-2027) 9.1. Latin America Laundry Sanitizer Market, by Type (2020-2027) 9.2. Latin America Laundry Sanitizer Market, by Country (2020-2027) • Brazil • Argentina • Rest Of Latin America 10. Company Profile: Key players 10.1. Unilever 10.1.1. Company Overview 10.1.2. Financial Overview 10.1.3. Global Presence 10.1.4. Capacity Portfolio 10.1.5. Business Strategy 10.1.6. Recent Developments 10.2. ITC Ltd. 10.3. Dabur India Ltd. 10.4. Clorox 10.5. The Clorox Company 10.6. Micro Balance Health Products 10.7. Lysol 10.8. Reckitt Benckiser Group PLC 10.9. Procter & Gamble 10.10. Dettol 10.11. Church & Dwight Co. Inc. 10.12. Spectrum Brands Inc. 10.13. Nature's Miracle 10.14. Cosmo Films Ltd.

About This Report

Report ID 127628
Category Consumer Goods & Services
Published Date Nov 2021
Updated Date Nov 2021
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