India Footwear Market – Industry Analysis and Forecast (2024-2030)

The India Footwear Market size was valued at USD 15.92 Billion in 2023, and the total India Footwear revenue is expected to grow at a CAGR of 12.39% from 2024 to 2030, reaching nearly USD 36.05 Billion by 2030.
India Footwear Market Overview
The India footwear market has been witnessing robust growth, driven by rising urban demand and the increasing middle class. India is the second-largest producer and consumer of footwear globally, with a projected production of nearly 3 billion units by 2024. Brands like Bata and Liberty lead the way in eco-friendly innovations and increasing product offerings. Footwear consumption per capita has increased from 1.7 pairs in 2016 to 2.3 pairs in 2021, reflecting growing demand.

India's major production hubs, including Tamil Nadu, Uttar Pradesh, and Maharashtra, ensure a steady supply to meet the demand. MSMEs make up over 95% of production units, contributing significantly to employment. With a workforce of approximately 1.10 million people in the footwear manufacturing industry, India is well-positioned as a global leader. The country’s footwear exports, including casual shoes, sandals, boots, and moccasins, constitute a large share of global trade, with major markets in the USA, Germany, and the UAE.

The Indian government has played a crucial role in stimulating market growth through policies like de-licensing and de-reservation, which have allowed for modern production capabilities. Additionally, initiatives such as 100% Foreign Direct Investment (FDI) in the footwear sector and the establishment of Footwear Complexes and Component Parks have bolstered competitiveness, attracting external investments and enhancing the country’s cost advantage.To know about the Research Methodology :- Request Free Sample Report

India's Footwear Revolution: From Production Powerhouse to Export Giant

India is a key player in the global leather and footwear industry, ranking as the second-largest producer and consumer of footwear and the fourth-largest exporter of leather goods. The country contributes approximately 13% of global leather production, with 3 billion square feet produced annually. India’s leather sector benefits from access to 21% of the world’s cattle and buffalo, providing a steady supply of raw materials. Employment in the industry is significant, with over 4 million workers, including a large percentage of women in leather product manufacturing.

India's footwear production is expected to reach nearly 3 billion units by 2024, growing at an 8% CAGR. Non-leather footwear is expanding, contributing 90% to the India footwear market. The India Footwear industry is dominated by MSMEs, with key production hubs in Tamil Nadu, Andhra Pradesh, and West Bengal. In 2023-24, India’s leather and footwear exports totaled USD 4.68 billion, with footwear accounting for 47% of this share. Major export markets include the USA, Germany, and the UAE, reflecting India’s increasing footprint in the global market.
In January 2023, footwear production decreased by 2.6% compared to January 2022, with 17.43 million pairs produced. February 2023 also saw a 5% decline in production year-over-year, with 17.17 million pairs produced. Cumulatively, from April to February 2023, total footwear production decreased by 10.5%, amounting to 178.22 million pairs. The production trend over the past five financial years shows consistent declines, reflecting broader challenges in the industry. Key market factors contributing to this reduction may include supply chain disruptions and shifts in consumer demand in the India footwear market.



Cumulative Change in Production of Footwear (April-February)


2018-19
1.53%


2019-20
-2.38%


2020-21
-12.1%


2021-22
-6.8%


2022-23
-10.52%



The Rise of India’s Footwear Industry: Investment Insights and Market Trends
The India footwear sector is witnessing significant growth, fuelled by reforms such as de-licensing and de-reservation, which have enabled expansion through modern production facilities and advanced machinery. The Indian government has permitted 100% Foreign Direct Investment (FDI) in the footwear sector, attracting global players.

For instance, Taiwan’s Pou Chen Group has pledged an investment of ₹2,302 crores to establish a manufacturing facility in Tamil Nadu, creating 20,000 job opportunities over the next 12 years. Additionally, the Hong Fu Group has invested ₹10 billion in the region. These foreign investments reflect the sector’s robust growth, with an increasing number of ongoing projects between 2018 and 2023, Signaling a positive outlook for the India footwear industry and the Indian economy. This trend positions India as a growing global leader in footwear production and export.
Investment Trends in Indian Footwear Industry in the last 5 years




Year
Projects under
implementation
Projects outstanding



Cost
₹ Million
Project
Count
Cost
₹ Million
Project
Count


2018-19
250
1
852.8
3


2019-20
1,213.20
2
1,463.20
3


2020-21
1,813.20
2
5,313.20
3


2021-22
313.2
1
24,113.20
9


2022-23
20,313.20
4
80,402.50
16



India Footwear Market Dynamics
The Dynamic Forces Driving Growth in India's Footwear Market

The India footwear market is driven by various key factors. Increasing disposable incomes are aiding consumers to spend more on higher quality and branded footwear, while rapid development and changing lifestyles are growing the demand for fashionable and diverse footwear options. Increasing awareness of health & fitness is also boosting the India footwear market for athletic and sports footwear.

The growth of E-commerce has made footwear more nearby, notably in remote areas, driving sales further. Furthermore, experience to worldwide fashion trends and a large, youthful population are driving demand for stylish and trendy footwear. Government initiatives like 'Make in India' are supporting domestic production, and the raise of organized retail, along with the opening of exclusive brand outlets, is boosting consumer access to a expansive range of footwear choices. These factors combined are driving the growth of the India footwear market.

Challenges and Growth Barriers in India's Footwear Industry

The Indian footwear markets on the brink of major growth, but several challenges may hinder its potential. One key challenge is the stagnation in production capacity, presently at around 2.2 billion pairs annually. This stagnation is mostly due to policies that prioritize SME businesses, combined with a heavy tax burden on the organized industry, which has suppressed the industry's growth. This issue poses a possible threat to the exchequer, as India's existing production capacity is insufficient to meet future demand. As demand for footwear increases, India could become heavily reliant on imports, mainly from China, which benefits from a well-organized industry, ample production capacity, and low production costs. If India's per capita demand for footwear scopes the current average of developed markets by 2030, domestic production at present levels would only be able to meet 25 per cent of the demand, possibly resulting in an annual forex loss of around USD 55 billion due to imports.

Rising Trends and Opportunities in the Indian Footwear Market

Footwear market in India has been experiencing dynamic growth focused by various emerging trends and opportunities. One major trend is the rise in demand for athleisure and sports footwear, as consumers progressively prioritize health, comfort, and style. This shift is inducing brands to expand their product helps and innovate with technology-driven features, like fitness tracking. Another significant trend is the rising prominence on sustainability, with consumers obtaining eco-friendly and properly produced footwear. This shift presents opportunities for brands to adopt environmental practices, use recyclable materials, and accelerate transparency in their supply chains.

Additionally, growing digital platforms is transforming how consumers shop for footwear, indicating to increased online sales and the need for a strong digital presence. As disposable incomes rise and growth go faster, there is also a growing India Footwear market for premium and fashion-forward footwear. Brands that can essentially capitalize on these trends by focusing on sustainability, innovation, and digital engagement are well-positioned to follow in the increasing Indian footwear market.
India Footwear Market Segment Analysis
By End User, the women segment held the highest market share of about 42.12% in 2023 and is expected to dominate the India footwear market through the forecast period. The Indian women's footwear market is highly various, offering various styles and designs to meet the involved needs of women. Flats, heels, sandals, boots, and sneakers are among the most popular classifications. Fashion trends and aesthetics are critical in driving consumer favourites.

Children footwear segment is expected to grow at a increasing CAGR over 2024-2030. The children's foot care sector focuses on presenting comfortable, durable, and age-suitable footwear. Athletic shoes and sneakers are popular for girls and boys, selecting support and functionality. Sandals, School shoes, and boots are also important categories proposed to meet the specific needs of distinctive age groups and activities. Parents are enhancing more aware of the significance of proper foot support and development, leading them to take shoe brands that order comfort features, like arch support, cushioning, and breathable materials. For example, in April 2023, Aretto, an Indian footwear startup, stated the launch of shoes that expand as the child grows. These shoes are aimed to be flexible and comfortable and offer the right fit for growth feet.

Based on Mode of Sale, in 2023, Offline had a revenue share of about 80% of the India footwear market. This dominance is largely because of the traditional shopping behaviour of Indian consumers, who prefer to substantially try on footwear to ensure the right fit, comfort, and style before production a purchase. The prevalent availability of brick-and-mortar stores supports this preference, from standalone shops to large malls, notably in tier 2 and tier 3 cities where digital literacy and trust in online transactions are moderately lower.

Online segment expected to grow highest CAGR of 19.45% over 2024-2030. This growth is driven by the suitability of e-commerce platforms like Amazon, Flipkart, and Myntra, which provide a wide variety of options, competitive pricing, and attractive discounts. The growing penetration of the internet, extensive smartphone usage, and the rise of digital payments have further enhanced this trend, markedly among urban, tech-savvy consumers.
India Footwear Market Regional Analysis:
In 2023, South India is expected to account for a dominant share of the India footwear market. The presence of strategic footwear production capacities in this region is what permits it to hold a dominant outlook in the Indian footwear market. Growing awareness involving fitness and modifying consumer preferences of people in this region are also contributing to the developing sales of footwear. Tamil Nadu is the prominent producer of footwear in this region with Chennai and Ambur presence the top footwear-producing cities in this South Indian state.
North India is projected to emerge as the fastest-growing region in the Indian footwear market over the coming years. Growing population density and growth disposable income of people in this region are key factors driving Indian footwear market growth. Delhi is expected to be the most profitable city in this region for Indian footwear providers. Presence of a good, followed retail infrastructure is what allows Delhi to be a prominent North India footwear market.
India Footwear Market Competitive Analysis
The India footwear industry is dominated by key players like Bata India, Relaxo Footwears, Metro Brands, Campus Activewear, and Liberty Shoes, each with unique market strategies. Bata India is a market leader, leveraging its extensive retail network with over 1,500 stores nationwide. Its focus on modernizing stores and enhancing its digital presence has strengthened its brand appeal among urban consumers. In comparison, Relaxo Footwears targets the mass market with affordable and durable products, particularly excelling in the flip-flops and casual footwear segments.

Metro Brands, known for its premium offerings, has grown its market share through acquisitions and partnerships, like its recent stake in Cravatex Brands, to diversify its product line. Campus Activewear has carved a niche in the athleisure segment, focusing on youth-oriented and sports footwear, capitalizing on the growing demand for stylish and affordable sports shoes. Liberty Shoes continues to hold a significant share in the mid-segment India footwear market, leveraging its strong distribution network.
The competitive landscape is shaped by factors like brand loyalty, product diversification, and pricing strategies, with each company adapting to the evolving consumer preferences and the rising trend of online shopping to maintain its market position.
India Footwear Market Scope: Inquire before buying



 India Footwear Market


Report Coverage
Details


Base Year:
2023
Forecast Period:
2024-2030


Historical Data:
2018 to 2023
Market Size in 2023:
USD 15.92 Bn


Forecast Period 2024 to 2030 CAGR:
12.39 %
Market Size in 2030:
USD 36.05 Bn


 Segments Covered:
by Product
Casual
Mass
Active/Sport
Leather
Non-Leather


by Type
Shoe
Sandals
Slip-On
Boots
Heels
Flats
Others


by Mode Of Sale
Offline
Online


by End-User
Women
Men
Kids



Key Players in India Footwear Market
1. Metro
2. Adidas India
3. Bata
4. Clarks Footwear
5. Crocs India
6. Inc5 Shoes
7. Khadims India
8. Lakhani Footwear
9. Liberty Shoes
10. M & B Footwear
11. Metro Brands
12. Mirza Int.
13. Mochiko Shoes
14. Nike India
15. Puma Sports India
16. Reebok India
17. Relaxo Footwears
18. Skechers
19. Paragon
20. Campus
21. Other
Frequently Asked Questions:
1] Which region is expected to hold the largest market share in the India Footwear Market?
Ans. The South India region is expected to hold the largest market share in the Footwear Market during the forecast period.

2] Which End User segment is expected to dominate the India Footwear Market during the forecast period?
Ans. Women segment is expected to dominate the India Footwear Market during the forecast period.

3] Which Mode of Sale segment is expected to hold the largest market share in the India Footwear Market?
Ans. Online segment is expected to dominate the India Footwear Market during the forecast period.

4] What is the forecast period for the India Footwear Market?
Ans. The forecast period for the Footwear Market is 2024-2030.