Jerky Market: Global Industry Analysis and Forecast (2023-2029)

The Jerky Market size was valued at USD 4.69 Billion in 2022 and the total Jerky revenue is expected to grow at a CAGR of 6.3% from 2023 to 2029, reaching nearly USD 7.20 Billion By 2029.
Jerky Market Overview
Jerky refers to a type of dried and preserved meat, typically beef, though it can also be made from other meats like pork, turkey, or even exotic options like venison or buffalo. To make jerky, the meat is sliced into thin strips and seasoned with salt, spices, and sometimes sugar or other flavorings. It is then dried to remove moisture, preserving the meat and enhancing its flavor. Jerky is known for its chewy texture, intense taste, and extended shelf life, making it a popular snack choice, especially for its high protein content and convenience as a portable on-the-go snack.

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The jerky market stands out as a dynamic sector within the snack industry, experiencing notable growth and evolving consumer preferences globally. The market revolves around the production, distribution, and sale of dried and seasoned meat products known as jerky. While beef remains a popular choice, jerky is also crafted from pork, poultry, and alternative protein sources to cater to diverse tastes. Jerky's appeal lies in its convenience as a portable, shelf-stable snack enriched with protein, making it a sought-after option for health-conscious consumers seeking quick and nutritious bites. Countries like the United States, Canada, and Asian regions witness rapid growth in this sector, driven by flavor innovation, healthier variants, and the overall shift toward protein-rich and convenient snacking options. As consumer preferences continue to evolve, the jerky market adapts, showcasing versatility and a range of flavors and textures to meet the demands of a sharp and health-focused consumer base.

The jerky market's resilience and adaptability, coupled with its appeal as a protein-rich, convenient snack, position it as a significant player in the evolving landscape of modern snacking. As it continues to innovate, diversify flavors, and meet the changing demands of consumers seeking healthier and more satisfying snack choices, the jerky market remains poised for sustained growth and relevance within the broader snack industry.
Jerky Market Dynamics:
Nutritional Shift: Jerky’s Rise in Health-Conscious Snacking

The jerky market is experiencing a significant surge driven by prevailing health and wellness trends, particularly the escalating demand for protein-rich snacks. This trend stems from a growing consumer awareness and prioritization of healthier dietary choices. Jerky stands out as a favored option, aligning seamlessly with this trend due to its inherent qualities as a high-protein, low-fat snack. As individuals increasingly seek convenient yet nutritious snacking alternatives, jerky emerges as a go-to choice, meeting the criteria for a satisfying and health-conscious option. Its protein-packed nature not only satisfies cravings but also fits within various dietary preferences, catering to those adhering to low-carb or high-protein diets. This shift towards prioritizing protein-rich, nutrient-dense snacks underscores jerky's relevance and growing significance in the evolving landscape of health-centric snacking

The increasing consumer awareness about health and well-being is expected to be the major factor driving the global Jerky market. As more individuals prioritize healthier dietary choices, there's a notable shift towards Jerky due to its perceived health benefits and natural production methods. For instance, in the United States, the food sector has been witnessing steady growth, with high-protein, low-fat snacks, and on-the-go convenient yet nutritious snacking alternatives. According to the MMR analysis, the Jerky industry experienced a significant upsurge, reflecting the increasing demand for Jerky products, including beef, pork, and poultry.



Taste Adventure: Jerky’s Flavorful Evolution

The increasing adoption of Jerky in emerging economies presents a significant growth opportunity for Jerky manufacturers during the forecast period. As these economies experience increasing health consciousness, rising disposable incomes, increasing urbanization, E-commerce and online Ordering, social media, and influencer marketing, there’s a notable shift towards a health-conscious approach.
Flavor innovation and the diverse range of options available are driving forces behind the dynamic growth within the jerky market. This driver reflects the market's continuous efforts to cater to an array of tastes and preferences, offering consumers an adventurous journey through a spectrum of flavors. Jerky brands consistently introduce new and diverse taste profiles, from traditional favorites like original and teriyaki to bold and exotic options such as spicy chili, tangy citrus blends, or globally inspired tastes. The evolving flavor landscape not only tantalizes consumer taste buds but also fosters brand loyalty and encourages exploration. The market's ability to provide diverse flavor experiences ensures a broader appeal, captivating consumers seeking variety and excitement in their snacking choices. This emphasis on flavor innovation remains a pivotal factor driving the jerky market's expansion and consumer engagement.

Flexibility & Evolution: Jerky’s Adaptability

Diversification and adaptation serve as key drivers steering the jerky market's path, reflecting its quickness in responding to evolving consumer demands. The market's success lies in its ability to diversify product offerings, responding dynamically to shifting preferences and dietary trends. Brands keenly listen to consumer feedback, leveraging it to introduce organic, low-sodium, or alternative protein options that resonate with health-conscious consumers. Additionally, the market adapts to varied taste profiles by exploring international flavors and catering to diverse cultural preferences. This adaptability ensures relevance in an ever-changing landscape, enabling brands to stay at the forefront of consumer preferences while continually innovating. The jerky market's capacity to flexibly evolve its offerings and align with the changing needs and tastes of consumers remains pivotal in sustaining its growth and competitive edge.
Jerky Market Segment Analysis:
Based on Product, the Beef jerky segment held the largest market share of about 50 % in the global jerky market in 2022. According to the MMR analysis, the segment is further expected to grow at a CAGR of 6.8% during the forecast period and stands out as the dominant segment within the jerky market due to its traditional association with the snack category. It enjoys a significant market share owing to its strong flavor profile and established consumer preferences. Typically, beef jerky is sought after for its robust taste and texture. Its popularity is also attributed to the perception of beef as a premium protein source, appealing to health-conscious consumers seeking high-quality, lean protein snacks. Moreover, beef jerky's longer shelf life compared to fresh beef enhances its attractiveness thereby supporting the segment growth.



Consumers often favor beef jerky for its savory and hearty taste, attributing it to the traditional jerky experience. Its popularity is bolstered by its meaty texture, offering a satisfying chew that distinguishes it from other meat types. Moreover, the perception of beef jerky as a long-lasting, portable protein snack contributes to its sustained demand, especially among on-the-go consumers. The beef jerky industry continues to evolve, with manufacturers consistently innovating to meet shifting consumer preferences. This innovation spans diverse flavor profiles, ranging from classic to exotic, appealing to a wide array of tastes. Additionally, efforts to cater to health-conscious consumers by emphasizing lean protein content, low fat, and reduced sodium variants contribute to the segment's growth.



Besides that, the Pork Jerky segment is expected to grow at a rapid CAGR and offer lucrative growth opportunities for Jerky manufacturers all across the world during the forecast period. While not as prevalent as beef jerky, the pork jerky segment has been gaining traction, especially in regions where pork is a dietary staple. Pork jerky offers a distinct taste profile, often leaning towards a slightly sweeter or milder flavor compared to beef. The segment's growth is supported by innovation in flavor profiles, catering to diverse consumer tastes. Pork jerky's success largely hinges on marketing strategies that highlight its unique taste and nutritional benefits, positioning it as a flavorful alternative within the jerky market.

Poultry-based jerky, commonly derived from chicken or turkey, represents a smaller but emerging segment in the market. Poultry jerky appeals to health-conscious consumers seeking leaner protein options with lower fat content compared to beef or pork. This segment capitalizes on the perception of poultry as a healthier protein source. Jerky Manufacturers often highlight its lower calorie content and learner profile in marketing efforts. Flavor experimentation and seasoning innovation play a critical role in driving consumer interest and market growth for poultry jerky.
Jerky Market Regional Insights:
North America dominated the global Jerky market with the highest market share of over 40% in 2022. The region is expected to grow at a CAGR of 6.5% during the forecast period and maintain its dominance by 2029. This region stands out for its substantial size and changing consumer behaviors, which significantly impact market trends. Consumers in North America increasingly seek convenient, protein-rich snacks, that align perfectly with the attributes of the North American jerky market. Its high-protein, low-fat profile makes it an attractive on-the-go option, contributing to North American market growth.

The United States captures an impressive 90% of jerky sales in the region, establishing a dominant position. Thanks to their strong consumer preference for convenient, protein-rich snacks, a niche perfectly met by jerky, appeals to on-the-go individuals seeking a healthy protein boost. The U.S. market benefits from a well-rooted jerky culture, boasting numerous recognized brands available widely in supermarkets, convenience stores, and gas stations. As consumer tastes evolve, there's a noticeable surge in demand for diverse flavors, including ethnic varieties like teriyaki, sriracha, and mango habanero. Projected to maintain its upward path, the U.S. jerky market presents an ever-evolving landscape ripe with opportunities for brand experts to navigate and meet the evolving preferences and demands of American consumers.



In Canada, the jerky market is on a steady climb, shaped by distinct local tastes and habits, it's driven by folks who value grab-and-go snacks packed with protein. Much like in the U.S., jerky here is a hit with health-conscious consumers chasing quick nutrition. What sets this market apart is the rising love for local and artisanal products, with shoppers eyeing sustainability and top-notch quality. There's also a growing hunger for diverse flavors and healthier choices, like low-sodium or organic options, pushing the market forward. Brands aiming to make it big in Canada need to dial into these changing tastes while keeping quality and sustainability at the forefront.

The jerky market in Europe is a vibrant and evolving landscape, reflecting diverse consumer preferences and cultural nuances across different regions. Europe's jerky market is witnessing a gradual but noticeable uptick in interest, driven by a growing awareness of health-conscious snacking. While still developing compared to other regions, there's a rising appetite for protein-rich and convenient snack options among European consumers. Jerky, with its high-protein and low-fat attributes, is gradually carving a niche in this market, aligning with the preferences of health-conscious individuals seeking on-the-go nutrition.



The jerky market in the Asia-Pacific region is a space ripe with potential, driven by shifting consumer habits, evolving lifestyles, and a growing appetite for healthier snacking options. In Asia-Pacific, the jerky market is on an upward trajectory, driven by changing consumer preferences toward protein-rich snacks. The region's diverse population and growing middle class are increasingly drawn to convenient, on-the-go options that offer nutritional benefits. Jerky's high-protein content aligns well with this trend, making it an appealing choice for health-conscious individuals seeking quick and wholesome snacks. However, penetrating the Asia-Pacific market requires a nuanced approach. Cultural differences and taste preferences vary widely across the region, necessitating a deep understanding of each market's unique characteristics. Companies aiming to succeed in this market need to tailor their products, flavors, and marketing strategies to resonate with the diverse preferences of consumers across different countries in the Asia-Pacific region.

Jerky Market Competitive Landscapes:

The Global Jerky market is expected to be highly competitive active presence of numerous market players. Major companies are striving to introduce innovative products, effective marketing, and advertising products to meet the increasing demand, consequently fostering overall market growth. In addition, the Jerky industry's growth is significantly influenced by the demand for healthy, convenient, and flavorful snacks for product approvals and innovation. Key players are adopting various business strategies, including technical partnerships and mergers and acquisitions (M&A) to remain competitive in the Jerky market. For instance,

• Jack Link’s, the world’s largest jerky producer, partnered with Tyson Foods, one of the world’s largest meat producers, to expand its distribution network and reach new consumers in 2023. The partnership aims to increase the availability of Jack Link’s products in major retail outlets across the United States.

• In 2021 Perky Jerky, a rising star in the jerky market, partnered with PepsiCo, a global food and beverage giant, to enhance its distribution in convenience stores. The partnership aimed to make Perky Jerkt’s products more accessible to on-the-go consumers.

• In 2022, Epic Provisions and KIND Snacks, two leading snack companies, announced a partnership to create a new line of jerky bars. The bars are made with Epic Provisions' jerky and KIND Snacks' nuts and seeds. The partnership is expected to appeal to consumers who are looking for healthy, convenient snacks.

• Country Archer, a leading producer of organic and grass-fed jerky, partnered with Beyond Meat, a pioneer in plant-based protein products, to develop a plant-based jerky product in 2020. The collaboration aimed to expand Country Archer’s product line and cater to the growing demand for plant-based alternatives.
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Global Jerky Market


Report Coverage
Details


Base Year:
2022
Forecast Period:
2023-2029


Historical Data:
2018 to 2022
Market Size in 2022:
US $ 4.69 Bn.


Forecast Period 2023 to 2029 CAGR:
6.3%
Market Size in 2029:
US $ 7.20 Bn.


 Segments Covered:
by Product
Beef
Pork
Poultry


by Distribution Channel
Offline
Online store



Jerky Market by Region:
North America (United States, Canada, and Mexico)
Europe (UK, France, Germany, Italy, Spain, Sweden, Austria, and the Rest of Europe)
Asia Pacific (China, South Korea, Japan, India, Australia, Indonesia, Malaysia, Vietnam, Taiwan, Bangladesh, Pakistan, and the Rest of APAC)
Middle East and Africa (South Africa, GCC, Egypt, Nigeria, and the Rest of ME&A)
South America (Brazil, Argentina Rest of South America)
Jerky Market Key Players:
1. Boston Jerky Co.LLC
2. Conagra Brands
3. Country Archer Jerky Co
4. Devour Foods
5. Golden Island Jerky Company Inc
6. Jack Link's Beef Jerky
7. Newport Jerky Company
8. Oberto Snacks Inc
9. The Blue Ox Jerky Company
10. The Hershey Company
11. Old Trapper Beef Jerky
12. General Mills Inc.
13. Chef's Cut Real Jerky
14. Frito-Lay North America, Inc.
15. Tillamook Country Smoker
16. The Meatsnacks Group
17. Smithfield Foods
18. Alpine Jerky
19. Myenergy
20. Eat the Change
21. Daring
22. Chomps
23. SIMULATE
24. Stryve Biltong
25. The New Primal
26. Canadian Store
27. Perky Jerky
28. Krave Jerky
29. Wild Bill’s Jerky
30. EPIC Provisions
31. People’s Jerky

FAQs:

1. What are the growth drivers for the Jerky market?
Ans. Increasing urbanization, Rising Health Concerns, Shifting Consumer Preferences, etc. are expected to be the major drivers for the Jerky market.

2. What is the major restraint for the Jerky market growth?
Ans. Strong Competition with Conventional Products is expected to be the major restraining factor for the Jerky market growth.

3. Which region is expected to lead the global Jerky market during the forecast period?
Ans. North America is expected to lead the global Jerky market during the forecast period.

4. What is the projected market size & and growth rate of the Jerky Market?
Ans. The Jerky Market size was valued at USD 4.69 Billion in 2022 and the total Jerky revenue is expected to grow at a CAGR of 6.3% from 2023 to 2029, reaching nearly USD 7.20 Billion By 2029.

5. What segments are covered in the Jerky Market report?
Ans. The segments covered in the Jerky market report are Product Type, Distribution Channel, and Region.