Crackers Market size was valued at US$ 22.61 Bn. in 2022 and the total revenue is expected to grow at 4.8% through 2023 to 2029, reaching nearly US$ 31.40 Bn.Crackers Market Overview:
Cracker is a common snack made with flour which is typically baked, flat and dry which comes in varieties such as salty, cheese, seeds, and herbs. Crackers can be consumed as it is or with the pairing of cheese, meat slices, dips, fruits, and any soft spreads. Certain crackers are marketed as gluten-free and healthy compare to any other snack options which made them very popular and high demanding snacks worldwide. The United States is considered the highest Crackers consuming country.To know about the Research Methodology :- Request Free Sample Report
Crackers Market Dynamics:
Crackers are considered to be healthy and easy to eat snacks which is why crackers are consumed largely in all-region. The United States is the major consumer of crackers which has been the oldest form of snack which has no sign of slowing down as new innovative crackers come in different flavors, seasonings, and gluten-free options which made the global cracker industry booming. Crackers are one of the healthiest snacks which have basic ingredients such as wheat, rice, and nut flour in combination with multi-grains and plant-based ingredients such as chickpea, quinoa, chia, flax, and vegetables such as beet, sweet potato, mushroom, and kale. Due to such healthy properties, crackers are consumed widely in all age groups. Multigrain crackers are high fiber-enriched and low sodium with iron and vitamin B which makes them the healthiest snack of all. Crackers are the best side dish for a small gathering and social meeting which is the general option which is provided by the hospitality industry as well as in domestic usage. Crackers can be served with toppings and seasonings with different cheese, fruits, and dips which makes it a more compelling snack option with fancy dressing. Crackers are also paired with the wine which is consumed with cheese enhances the wine taste notes on the pallet due to the basic taste of crackers. Currently, many brands are leading the cracker market with Kellogg co. brand Cheez-it dominating the global market. Innovative variety and feedback from the consumer have excelled the crackers market globally. New Cracker innovations entered into the market such as Cheez-it Extra Toasty and Extra Cheesy Crackers, Ritz Cheese Crispers, Late July Organic Chia and Quinoa Crackers, Mary Gone Real Thin Crackers, and Simple Mills Organic Seed Flour Crackers. There are several key players in the market which have major shares holing in the market and innovative products make it a highly competitive market hence then drive to coming up with a variety and robust supply chain to meet the demand making companies grow the market each year.Crackers Market Restraints
There are several downsides of crackers if consumed too much such as high sodium content results in high blood pressure, water retention, and edema. Cheese and buttery crackers contain high fat and high calories which makes them unhealthy snacks if it consumed too much.Crackers Market Segment Analysis:
By Product Type, Graham Crackers are the dominating type in the global crackers market segment with a total of 321.02 million sales just in the United States and become largest consumed crackers globally. Graham crackers are sweet-flavored flour-based crackers that have major popularity among other types. Saltine crackers demand seems to decrease as a new variety of crackers launched in the market which have certain taste and flavor which is why another variety is overpowering saltine crackers globally. Sandwich crackers have relatively less demand as consumer prefers plain or flavored crackers. Sandwich crackers contain a filling of cheese, cream, chocolate, or flavored dip. Which can be delightful in taste and slowly growing in the market. By Distribution Channel, Supermarket segment dominates distribution channel in the global crackers market. Supermarkets hold 60% of the distribution of crackers worldwide by having a variety of product lines from different competitors and providing it under one roof. In North America Supermarkets are used majorly in terms of shopping, groceries, and food items which is the main reason for bulk buying of food and snack items cause the demand for crackers which is available in variety and brand alternative under one roof. Convenience stores have relatively less share in the distribution channel due to limited options and stock availability. E-commerce buying of food items has seen growth in pandemic duration as a convenient option and door-to-door service has it is likely to be a potential growing distribution channel for the cracker market.Crackers Market Regional Insights:
North America is the dominating region in the global crackers market with a total share of US$ 5.6 billion in the year 2021. The United States holds a large portion of the North American market which is the oldest cracker-consuming country globally. Large consumer base and many local and global competitor makes the North American cracker market more competitive. The European region is the second-largest market for crackers considering the demand and preference for crackers and savory biscuits. European consumers tend to opt for nutritious snacks and biscuits causing upper demand for multi-grain crackers. The Asia Pacific is the fastest-growing market for crackers as countries like India, China, and the South East Asian cluster noted a demand spike for crackers and savory biscuits. Asia Pacific market has seen a CAGR of 4.8% growth in the FY-2021 and is anticipated to be an emerging region in the crackers market. The objective of the report is to present a comprehensive analysis of the Global Crackers market to the stakeholders in the industry. The past and current status of the industry with the forecasted market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all the aspects of the industry with a dedicated study of key players that include market leaders, followers, and new entrants. PORTER, PESTEL analysis with the potential impact of micro-economic factors of the market have been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give a clear futuristic view of the industry to the decision-makers. The report also helps in understanding the Global Crackers market dynamics, structure by analyzing the market segments and project the Global Crackers market size. Clear representation of competitive analysis of key players by product, price, financial position, product portfolio, growth strategies, and regional presence in the Global Crackers market make the report investor’s guide.Crackers Market Scope: Inquire before buying
Global Crackers Market Report Coverage Details Base Year: 2022 Forecast Period: 2023-2029 Historical Data: 2017 to 2022 Market Size in 2022: US $ 22.61 Bn. Forecast Period 2023 to 2029 CAGR: 4.8% Market Size in 2029: US $ 31.40 Bn. Segments Covered: by Product Sandwich Crackers Saltine Crackers Graham Crackers by Distribution Channels Supermarket Continence Store E-commerce Crackers Market, by Region
North America (United States, Canada, and Mexico) Europe (UK, France, Germany, Italy, Spain, Sweden, Austria, and the Rest of Europe) Asia Pacific (China, South Korea, Japan, India, Australia, Indonesia, Malaysia, Vietnam, Taiwan, Bangladesh, Pakistan, and the Rest of APAC) Middle East and Africa (South Africa, GCC, Egypt, Nigeria, and the Rest of ME&A) South America (Brazil, Argentina Rest of South America)Crackers Market, Key Players are
1. Key Intersnack Group 2. Kellogg 3.Mondelez International 4. PepsiCo 5. Snyder's-Lance 6. Arnott's Biscuits 7. Bremner Biscuit Company 8. Britannia 9. Colussi 10. Galbusera 11. Mary's Gone Crackers 12. Monde M.Y. San Corporation 13. Natural Nectar 14. Parle 15. PEPPERIDGE FARM 16. RYVITA 17. Snack Factory 18. Stauffer 19. United Biscuits 20. Westminster Cracker Company Frequently Asked Questions: 1. Which region has the largest share in Global Crackers Market? Ans: Asia Pacific region held the highest share in 2022. 2. What is the growth rate of Global Crackers Market? Ans: The Global Crackers Market is growing at a CAGR of 4.8% during forecasting period 2023-2029. 3. What is scope of the Global Crackers Market report? Ans: Global Crackers Market report helps with the PESTEL, PORTER, COVID-19 Impact analysis, Recommendations for Investors & Leaders, and market estimation of the forecast period. 4. Who are the key players in Global Crackers Market? Ans: The important key players in the Global Crackers Market are – Key Intersnack Group, Kellogg, Mondelez International, PepsiCo, Snyder's-Lance, Arnott's Biscuits, Bremner Biscuit Company, Britannia, Colussi, Galbusera, Mary's Gone Crackers, Monde M.Y. San Corporation, Natural Nectar, Parle, PEPPERIDGE FARM, RYVITA, Snack Factory, Stauffer, United Biscuits, Westminster Cracker Company, and 5. What is the study period of this Market? Ans: The Global Crackers Market is studied from 2022 to 2029.
1. Preface 1.1. Market Definition and Key Research Objectives 1.2. Research Highlights 2. Assumptions and Research Methodology 2.1. Report Assumptions 2.2. Abbreviations 2.3. Research Methodology 2.3.1. Secondary Research 2.3.1.1. Secondary data 2.3.1.2. Secondary Sources 2.3.2. Primary Research 2.3.2.1. Data from Primary Sources 2.3.2.2. Breakdown of Primary Sources 3. Executive Summary: Global Crackers Market Size, by Market Value (US$ Mn) 3.1. Market Segmentation 3.2. Market Segmentation Share Analysis, 2021 3.2.1. 3.2.2. By Region (North America, Europe, Asia Pacific, South America, Middle East Africa) 3.3. Geographical Snapshot of the Global Crackers Market 3.4. Geographical Snapshot of the Global Crackers Market, By Manufacturer share 4. Global Crackers Market Overview, 2022-2029 4.1. Market Dynamics 4.1.1. Drivers 4.1.1.1. 4.1.1.2. By Region (North America, Europe, Asia Pacific, South America, Middle East Africa) 4.1.2. Restraints 4.1.2.1. 4.1.2.2. By Region (North America, Europe, Asia Pacific, South America, Middle East Africa) 4.1.3. Opportunities 4.1.3.1. 4.1.3.2. By Region (North America, Europe, Asia Pacific, South America, Middle East Africa) 4.1.4. Challenges 4.1.4.1. 4.1.4.2. By Region (North America, Europe, Asia Pacific, South America, Middle East Africa) 4.1.5. Industry Trends and Emerging Technologies 4.1.6. Porter Five Forces Analysis 4.1.6.1. The threat of New Entrants 4.1.6.2. Bargaining Power of Buyers/Consumers 4.1.6.3. Bargaining Power of Suppliers 4.1.6.4. The Threat of Substitute Products 4.1.6.5. The intensity of Competitive Rivalry 4.1.7. Value Chain Analysis 4.1.8. Technological Roadmap 4.1.9. Regulatory landscape 4.1.10. Impact of the Covid-19 Pandemic on the Global Crackers Market 5. Supply Side and Demand Side Indicators 6. Global Crackers Market Analysis and Forecast, 2022-2029 6.1. Global Crackers Market Size & Y-o-Y Growth Analysis. 7. Global Crackers Market Analysis and Forecasts, 2022-2029 7.1. Market Size (Value) Estimates & Forecast By Product Type, 2022-2029 7.1.1. Sandwich Crackers 7.1.2. Saltine Crackers 7.1.3. Graham Crackers 7.2. Market Size (Value) Estimates & Forecast By Distribution Channels, 2022-2029 7.2.1. Supermarket 7.2.2. Continence Store 7.2.3. E-commerce 8. Global Crackers Market Analysis and Forecasts, By Region 8.1. Market Size (Value) Estimates & Forecast By Region, 2022-2029 8.1.1. North America 8.1.2. Europe 8.1.3. Asia-Pacific 8.1.4. Middle East & Africa 8.1.5. South America 9. North America Global Crackers Market Analysis and Forecasts, 2022-2029 9.1. Market Size (Value) Estimates & Forecast By Product Type, 2022-2029 9.1.1. Sandwich Crackers 9.1.2. Saltine Crackers 9.1.3. Graham Crackers 9.2. Market Size (Value) Estimates & Forecast By Distribution Channels, 2022-2029 9.2.1. Supermarket 9.2.2. Continence Store 9.2.3. E-commerce 10. North America Global Crackers Market Analysis and Forecasts, By Country 10.1. Market Size (Value) Estimates & Forecast By Country, 2022-2029 10.1.1. US 10.1.2. Canada 10.1.3. Mexico 11. U.S. Global Crackers Market Analysis and Forecasts, 2022-2029 11.1. Market Size (Value) Estimates & Forecast By Product Type, 2022-2029 11.2. Market Size (Value) Estimates & Forecast By Distribution Channels, 2022-2029 12. Canada Global Crackers Market Analysis and Forecasts, 2022-2029 12.1. Market Size (Value) Estimates & Forecast By Product Type, 2022-2029 12.2. Market Size (Value) Estimates & Forecast By Distribution Channels, 2022-2029 13. Mexico Global Crackers Market Analysis and Forecasts, 2022-2029 13.1. Market Size (Value) Estimates & Forecast By Product Type, 2022-2029 13.2. Market Size (Value) Estimates & Forecast By Distribution Channels, 2022-2029 14. Europe Global Crackers Market Analysis and Forecasts, 2022-2029 14.1. Market Size (Value) Estimates & Forecast By Product Type, 2022-2029 14.2. Market Size (Value) Estimates & Forecast By Distribution Channels, 2022-2029 15. Europe Global Crackers Market Analysis and Forecasts, By Country 15.1. Market Size (Value) Estimates & Forecast By Country, 2022-2029 15.1.1. U.K 15.1.2. France 15.1.3. Germany 15.1.4. Italy 15.1.5. Spain 15.1.6. Sweden 15.1.7. CIS Countries 15.1.8. Rest of Europe 16. U.K. Global Crackers Market Analysis and Forecasts, 2022-2029 16.1. Market Size (Value) Estimates & Forecast By Product Type, 2022-2029 16.2. Market Size (Value) Estimates & Forecast By Distribution Channels, 2022-2029 17. France Global Crackers Market Analysis and Forecasts, 2022-2029 17.1. Market Size (Value) Estimates & Forecast By Product Type, 2022-2029 17.2. Market Size (Value) Estimates & Forecast By Distribution Channels, 2022-2029 18. Germany Global Crackers Market Analysis and Forecasts, 2022-2029 18.1. Market Size (Value) Estimates & Forecast By Product Type, 2022-2029 18.2. Market Size (Value) Estimates & Forecast By Distribution Channels, 2022-2029 19. Italy Global Crackers Market Analysis and Forecasts, 2022-2029 19.1. Market Size (Value) Estimates & Forecast By Product Type, 2022-2029 19.2. Market Size (Value) Estimates & Forecast By Distribution Channels, 2022-2029 20. Spain Global Crackers Market Analysis and Forecasts, 2022-2029 20.1. Market Size (Value) Estimates & Forecast By Product Type, 2022-2029 20.2. Market Size (Value) Estimates & Forecast By Distribution Channels, 2022-2029 21. Sweden Global Crackers Market Analysis and Forecasts, 2022-2029 21.1. Market Size (Value) Estimates & Forecast By Product Type, 2022-2029 21.2. Market Size (Value) Estimates & Forecast By Distribution Channels, 2022-2029 22. CIS Countries Global Crackers Market Analysis and Forecasts, 2022-2029 22.1. Market Size (Value) Estimates & Forecast By Product Type, 2022-2029 22.2. Market Size (Value) Estimates & Forecast By Distribution Channels, 2022-2029 23. Rest of Europe Global Crackers Market Analysis and Forecasts, 2022-2029 23.1. Market Size (Value) Estimates & Forecast By Product Type, 2022-2029 23.2. Market Size (Value) Estimates & Forecast By Distribution Channels, 2022-2029 24. Asia Pacific Global Crackers Market Analysis and Forecasts, 2022-2029 24.1. Market Size (Value) Estimates & Forecast By Product Type, 2022-2029 24.2. Market Size (Value) Estimates & Forecast By Distribution Channels, 2022-2029 25. Asia Pacific Global Crackers Market Analysis and Forecasts, by Country 25.1. Market Size (Value) Estimates & Forecast By Country, 2022-2029 25.1.1. China 25.1.2. India 25.1.3. Japan 25.1.4. South Korea 25.1.5. Australia 25.1.6. ASEAN 25.1.7. Rest of Asia Pacific 26. China Global Crackers Market Analysis and Forecasts, 2022-2029 26.1. Market Size (Value) Estimates & Forecast By Product Type, 2022-2029 26.2. Market Size (Value) Estimates & Forecast By Distribution Channels, 2022-2029 27. India Global Crackers Market Analysis and Forecasts, 2022-2029 27.1. Market Size (Value) Estimates & Forecast By Product Type, 2022-2029 27.2. Market Size (Value) Estimates & Forecast By Distribution Channels, 2022-2029 28. Japan Global Crackers Market Analysis and Forecasts, 2022-2029 28.1. Market Size (Value) Estimates & Forecast By Product Type, 2022-2029 28.2. Market Size (Value) Estimates & Forecast By Distribution Channels, 2022-2029 29. South Korea Global Crackers Market Analysis and Forecasts, 2022-2029 29.1. Market Size (Value) Estimates & Forecast By Product Type, 2022-2029 29.2. Market Size (Value) Estimates & Forecast By Distribution Channels, 2022-2029 30. Australia Global Crackers Market Analysis and Forecasts, 2022-2029 30.1. Market Size (Value) Estimates & Forecast By Product Type, 2022-2029 30.2. Market Size (Value) Estimates & Forecast By Distribution Channels, 2022-2029 31. ASEAN Global Crackers Market Analysis and Forecasts, 2022-2029 31.1. Market Size (Value) Estimates & Forecast By Product Type, 2022-2029 31.2. Market Size (Value) Estimates & Forecast By Distribution Channels, 2022-2029 32. Rest of Asia Pacific Global Crackers Market Analysis and Forecasts, 2022-2029 32.1. Market Size (Value) Estimates & Forecast By Product Type, 2022-2029 32.2. Market Size (Value) Estimates & Forecast By Distribution Channels, 2022-2029 33. Middle East Africa Global Crackers Market Analysis and Forecasts, 2022-2029 33.1. Market Size (Value) Estimates & Forecast By Product Type, 2022-2029 33.2. Market Size (Value) Estimates & Forecast By Distribution Channels, 2022-2029 34. Middle East Africa Global Crackers Market Analysis and Forecasts, by Country 34.1. Market Size (Value) Estimates & Forecast by Country, 2022-2029 34.1.1. South Africa 34.1.2. GCC Countries 34.1.3. Egypt 34.1.4. Nigeria 34.1.5. Rest of ME&A 35. South Africa Global Crackers Market Analysis and Forecasts, 2022-2029 35.1. Market Size (Value) Estimates & Forecast By Product Type, 2022-2029 35.2. Market Size (Value) Estimates & Forecast By Distribution Channels, 2022-2029 36. GCC Countries Global Crackers Market Analysis and Forecasts, 2022-2029 36.1. Market Size (Value) Estimates & Forecast By Product Type, 2022-2029 36.2. Market Size (Value) Estimates & Forecast By Distribution Channels, 2022-2029 37. Egypt Global Crackers Market Analysis and Forecasts, 2022-2029 37.1. Market Size (Value) Estimates & Forecast By Product Type, 2022-2029 37.2. Market Size (Value) Estimates & Forecast By Distribution Channels, 2022-2029 38. Nigeria Global Crackers Market Analysis and Forecasts, 2022-2029 38.1. Market Size (Value) Estimates & Forecast By Product Type, 2022-2029 38.2. Market Size (Value) Estimates & Forecast By Distribution Channels, 2022-2029 39. Rest of ME&A Global Crackers Market Analysis and Forecasts, 2022-2029 39.1. Market Size (Value) Estimates & Forecast By Product Type, 2022-2029 39.2. Market Size (Value) Estimates & Forecast By Distribution Channels, 2022-2029 40. South America Global Crackers Market Analysis and Forecasts, 2022-2029 40.1. Market Size (Value) Estimates & Forecast By Product Type, 2022-2029 40.2. Market Size (Value) Estimates & Forecast By Distribution Channels, 2022-2029 41. South America Global Crackers Market Analysis and Forecasts, by Country 41.1. Market Size (Value) Estimates & Forecast by Country, 2022-2029 41.1.1. Brazil 41.1.2. Argentina 41.1.3. Rest of South America 42. Brazil Global Crackers Market Analysis and Forecasts, 2022-2029 42.1. Market Size (Value) Estimates & Forecast By Product Type, 2022-2029 42.2. Market Size (Value) Estimates & Forecast By Distribution Channels, 2022-2029 43. Argentina Global Crackers Market Analysis and Forecasts, 2022-2029 43.1. Market Size (Value) Estimates & Forecast By Product Type, 2022-2029 43.2. Market Size (Value) Estimates & Forecast By Distribution Channels, 2022-2029 44. Rest of South America Global Crackers Market Analysis and Forecasts, 2022-2029 44.1. Market Size (Value) Estimates & Forecast By Product Type, 2022-2029 44.2. Market Size (Value) Estimates & Forecast By Distribution Channels, 2022-2029 45. Competitive Landscape 45.1. Geographic Footprint of Major Players in the Global Crackers Market 45.2. Competition Matrix 45.2.1. Competitive Benchmarking of Key Players By Price, Presence, Market Share, Applications, and R&D Investment 45.2.2. New Product Launches and Product Enhancements 45.2.3. Market Consolidation 45.2.3.1. M&A by Regions, Investment, and Verticals 45.2.3.2. M&A, Forward Integration and Backward Integration 45.2.3.3. Partnership, Joint Ventures, and Strategic Alliances/ Sales Agreements 45.3. Company Profile: Key Players 45.3.1. Key Intersnack Group 45.3.1.1. Company Overview 45.3.1.2. Financial Overview 45.3.1.3. Geographic Footprint 45.3.1.4. Product Portfolio 45.3.1.5. Business Strategy 45.3.1.6. Recent Developments 45.3.2. Kellogg 45.3.3. Mondelez International 45.3.4. PepsiCo 45.3.5. Snyder's-Lance 45.3.6. Arnott's Biscuits 45.3.7. Bremner Biscuit Company 45.3.8. Britannia 45.3.9. Colussi 45.3.10. Galbusera 45.3.11. Mary's Gone Crackers 45.3.12. Monde M.Y. San Corporation 45.3.13. Natural Nectar 45.3.14. Parle 45.3.15. PEPPERIDGE FARM 45.3.16. RYVITA 45.3.17. Snack Factory 45.3.18. Stauffer 45.3.19. United Biscuits 45.3.20. Other Key Players 46. Primary Key Insights