Indian FMCG Market – Industry Analysis and Forecast (2021-2027) by Product Type, Demographics, Sales Channel and Region

Indian FMCG Market size was valued at US$ 110 Bn. in 2020 and the total revenue is expected to grow at a CAGR of 27.9% through 2021 to 2027, reaching nearly US$ 615.87 Bn.

Indian FMCG Market Overview:

The Indian FMCG market was valued at US $110 Bn. in 2020, and it is expected to reach US $615.87 Bn. by 2027 with a CAGR of 27.9% during the forecast period. Growing youth population, changing lifestyles, and increasing brand awareness among the consumers are also contributed to the growth of India FMCG sector. Indian FMCG MarketTo know about the Research Methodology :- Request Free Sample Report Though market forecasting through 2027 is based on real output, demand and supply of 2020, 2020 numbers are also estimated on real numbers published by key players as well all important players across the world. Market forecasting till 2027 is done based on past data from 2016 to 2019 with the impact of global lock down on the market in 2020 and 2021.

Indian FMCG Market Dynamics:

When we talk about FMCG, the first thought that lingers in our mind are products that are consumed on a daily basis. The increasing disposal income in rural India and low penetration level in rural market are propelling the Indian FMCG sector at an accelerating speed. The focus on agriculture, MSMEs, education, healthcare, infrastructure and tax rebate under the Union Budget 2019-2027 is expected to directly impact the FMCG sector. These initiatives are expected to increase the disposable income of the common people, especially in the rural area, which will be beneficial for the sector. The FMCG sector is a vital contributor to India’s GDP, being the fourth largest sector in the economy it creates employment for more than 3 Mn people. Its main elements are household care, personal care and food and beverages. The phenomenal growth of the FMCG industry especially in the tier II and tire III cities in India is mostly due to the improvement in the standard of living of the people of such cities and the rise in the level of disposable income. Over the last few years companies like Dabur, HUL and ITC have managed to change the face of the FMCG industry in India by using cutting edge technology in production and a very strong distribution channel. Companies like Colgate Palmolive and Britannia have also managed to penetrate into the urban areas of the country. It is observed that with an investment of US$254.50 Mn, Wipro is diversifying and expanding its product range in energy drinks, detergents, and fabric conditioners. On the other hand, Patanjali will spend US$743.72 Mn in various food parks in Maharashtra, MP, Assam, Andhra Pradesh, and UP. It is advisable for the FMCG companies to encase opportunities like increasing consumer income, changing consumer lifestyle, aspiring rural consumer and consistent economic growth by utilizing its strengths.

Indian FMCG Market Segment Analysis:

The Indian FMCG Market is segmented by Product Type, Demographics, and Sales Channel. Based on the Product Type, the market is segmented into Food & Beverages, Pharmaceuticals, Household & Personal Care, Consumer Electronics, and Others. Food & Beverages segment is expected to hold the largest market shares of xx% by 2027. The changing preferences of the upward middle class families from the urban areas gave importance to food & beverages sector and thus, fuelled the growth in the last few years. India is the world’s second largest producer of food, next only to China, and has the potential of being the largest player in food and agricultural sector. The food processing industry is one of the largest industries in India and is ranked fifth in terms of production, consumption, export, and expected growth. These are the key factor that drives the growth of this segment in the Indian FMCG market during the forecast period 2021-2027. Indian FMCG Market by Product Based on the Demographics, the market is segmented into Urban and Rural. Rural segment is expected to grow rapidly at a CAGR of xx% during the forecast period. Accounting for a revenue share of around 45 %, rural segment is a large contributor to the overall revenue generated by the FMCG sector in India. Demand for quality goods and services have been going up in rural areas of India, on the back of improved distribution channels of manufacturing and FMCG companies. Based on the Sales Channel, the market is segmented into Online and Offline. Online Retail segment is expected to grow rapidly at a CAGR of xx% during the forecast period. Online shopping has become popular in recent past. While offline sales comprising kirana stores continues to dominate the share, being the largest sales channel for overall FMCG retail sales, growth in sales through online shopping trend especially e-commerce is gradually outpacing the growth of FMCG products in offline trade. Post the announcement of demonetization and implementation of GST, the overall online trade is expected to grow at even faster rate with e-commerce. A faster growth in internet user base, broadband data consumption, and rise in smartphone penetration rate and in digital transaction is expected to drive the growth. E-commerce companies like Amazon are strengthening their business in FMCG sector by positioning their platform pantry as front line offering to drive daily product sales. The growing consumer trust and confidence in online buying has helped e-commerce platforms to expand their share in India's total FMCG retail sales by as much as three times. These are the key drivers that boost the growth of this segment in the Indian FMCG market during the forecast period 2021-2027. Indian FMCG Market by Sale Channel

Indian FMCG Market Regional Insights:

North India dominates the Indian FMCG market during the forecast period 2021-2027. North India is expected to hold the largest market shares of xx% by 2027. North India FMCG market was reported growth of 4.1% in September 2020. This factor is expected to drives the growth of North India region in the Indian FMCG market during the forecast period 2021-2027. South India is expected to grow rapidly at a CAGR of xx% during the forecast period. South India FMCG market was reported growth of 1.8% in September 2020. East India is the fastest growing region in the Indian FMCG market. East India FMCG market was reported growth of 1.3% in September 2020. The objective of the report is to present a comprehensive analysis of the Indian FMCG Market to the stakeholders in the industry. The past and current status of the industry with the forecasted market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all the aspects of the industry with a dedicated study of key players that include market leaders, followers, and new entrants. PORTER, PESTEL analysis with the potential impact of micro-economic factors of the market have been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give a clear futuristic view of the industry to the decision-makers. The reports also helps in understanding the Indian FMCG Market dynamic, structure by analyzing the market segments and project the Indian FMCG Market size. Clear representation of competitive analysis of key players by product, price, financial position, product portfolio, growth strategies, and regional presence in the Indian FMCG Market make the report investor’s guide.

Indian FMCG Market Scope: Inquire before buying

Global Indian FMCG Market
Report Coverage Details
Base Year: 2020 Forecast Period: 2021-2027
Historical Data: 2016 to 2020 Market Size in 2020: US $ 110 Bn.
Forecast Period 2021 to 2027 CAGR: 27.9% Market Size in 2027: US $ 615.87Bn.
Segments Covered: by Product • Food & Beverages • Pharmaceuticals • Household & Personal Care • Consumer Electronics • Others
by Demographics • Urban • Rural
by Sales channel • Online • Offline

Indian FMCG Market, by Region

• East India • West India • North India • South India

Indian FMCG Market Key Players

Hindustan Unilever Ltd. • Nestlé India • Cadbury India • ITC (Indian Tobacco Company) • Asian Paints (India) • Procter & Gamble Hygiene and Health Care • AMUL • Dabur India • Britannia Industries • Marico Industries • Colgate Palmolive • PepsiCo • Unilever • AB InBev • Coca-Cola

Frequently Asked Questions:

1] What segments are covered in Indian FMCG Market report? Ans. The segments covered in Indian FMCG Market report are based on Product Type, Demographics, and Sales Channel. 2] Which region is expected to hold the highest share in the Indian FMCG Market? Ans. North India is expected to hold the highest share in the Indian FMCG Market. 3] Who are the top key players in the Indian FMCG Market? Ans. Hindustan Unilever Ltd., Nestlé India, Cadbury India, ITC (Indian Tobacco Company), and Asian Paints (India) are the top key players in the Indian FMCG Market. 4] Which segment holds the largest market share in the Indian FMCG market by 2027? Ans. Food & Beverages segment hold the largest market share in the Indian FMCG market by 2027. 5] What is the market size of the Indian FMCG market by 2027? Ans. The market size of the Indian FMCG market is US $615.87 Bn. by 2027. 6] What was the market size of the Indian FMCG market in 2020? Ans. The market size of the Indian FMCG market was worth US $110 Bn. in 2020.

Indian FMCG Market

1. Preface 1.1. Report Scope and Market Segmentation 1.2. Research Highlights 1.3. Research Objectives 2. Assumptions and Research Methodology 2.1. Report Assumptions 2.2. Abbreviations 2.3. Research Methodology 2.3.1. Secondary Research 2.3.1.1. Secondary data 2.3.1.2. Secondary Sources 2.3.2. Primary Research 2.3.2.1. Data from Primary Sources 2.3.2.2. Breakdown of Primary Sources 3. Executive Summary : Indian FMCG Market Size, by Market Value (US$ Bn) and by Volume (Units) 4. Market Overview 4.1. Introduction 4.2. Market Indicator 4.2.1. Drivers 4.2.1.1. Rise in Disposable income 4.2.1.2. Growing youth population 4.2.1.3. Increasing brand awareness 4.2.1.4. Evolving customer’s life style 4.2.1.5. New Product Launches 4.2.1.6. Availability of online channel shop 4.2.2. Restraints 4.2.2.1. Counterfeiting 4.2.2.2. Poor Supply Chain Infrastructure 4.2.2.3. Multiple Micro-markets 4.2.2.4. Fragmented Retail Landscape 4.2.2.5. Limited Cold Chain Infrastructure 4.2.3. Opportunities 4.2.3.1. Innovative Products 4.2.3.2. Premium Products 4.2.3.3. Inorganic Growth Strategies for a Wider Footprint 4.2.3.4. Low Market Penetration 4.2.4. Challenges 4.3. Porter’s Analysis 4.4. Value Chain Analysis 4.5. Market Risk Analysis 4.6. SWOT Analysis 4.7. Industry Trends in Indian FMCG Market 5. Supply Side and Demand Side Indicators 6. Indian FMCG Market Analysis and Forecast, by Product Type 6.1. Introduction and Definition 6.2. Key Findings 6.3. Indian FMCGMarket Value Share Analysis, by Product Type 6.4. Indian FMCG Market Size (US$ Bn) Forecast, by Product Type 6.5. Indian FMCG Market Analysis, by Product Type 6.6. Indian FMCG Market Attractiveness Analysis, by Product Type 7. Indian FMCG Market Analysis and Forecast, by Demographics 7.1. Introduction and Definition 7.2. Key Findings 7.3. Indian FMCG Market Value Share Analysis, by Demographics 7.4. Indian FMCG Market Size (US$ Bn) Forecast, by Demographics 7.5. Indian FMCG Market Analysis, by Demographics 7.6. Indian FMCG Market Attractiveness Analysis, by Demographics 8. Indian FMCG Market Analysis and Forecast, by Sales channel 8.1. Introduction and Definition 8.2. Key Findings 8.3. Indian FMCG Market Value Share Analysis, by Sales channel 8.4. Indian FMCG Market Size (US$ Bn) Forecast, by Sales channel 8.5. Indian FMCG Market Analysis, by Sales channel 8.6. Indian FMCG Market Attractiveness Analysis, by Sales channel 9. Indian FMCG Market Analysis 9.1. Key Findings 9.2. Indian FMCG Market Overview 9.3. Indian FMCG Market Value Share Analysis, by Product Type 9.4. Indian FMCG Market Forecast, by Product Type 9.4.1. Food & Beverages 9.4.2. Pharmaceuticals 9.4.3. Household & Personal Care 9.4.4. Consumer Electronics 9.4.5. Others 9.5. Indian FMCG Market Value Share Analysis, by Demographics 9.6. Indian FMCG Market Forecast, by Demographics 9.6.1. Urban 9.6.2. Rural 9.7. Indian FMCG Market Value Share Analysis, by Sales channel 9.8. Indian FMCG Market Forecast, by Sales channel 9.8.1. Online 9.8.2. Offline 9.8.2.1. Retail store 9.8.2.2. Distributors 9.8.2.3. Wholesalers 9.9. PEST Analysis 9.10. Key Trends 9.11. Key Developments 10. Company Profiles 10.1. Market Share Analysis, by Company 10.2. Competition Matrix 10.2.1. Competitive Benchmarking of key players by price, presence, market share, Applications and R&D investment 10.2.2. New Product Launches and Product Enhancements 10.2.3. Market Consolidation 10.2.3.1. M&A by Regions, Investment and Applications 10.2.3.2. M&A Key Players, Forward Integration and Backward Integration 10.3. Company Profiles: Key Players 10.3.1. Hindustan Unilever Ltd. 10.3.1.1. Company Overview 10.3.1.2. Financial Overview 10.3.1.3. Product Portfolio 10.3.1.4. Business Strategy 10.3.1.5. Recent Developments 10.3.1.6. Manufacturing Footprint 10.3.2. Nestlé India 10.3.3. Cadbury India 10.3.4. ITC (Indian Tobacco Company) 10.3.5. Asian Paints (India) 10.3.6. Procter & Gamble Hygiene and Health Care 10.3.7. AMUL 10.3.8. Dabur India 10.3.9. Britannia Industries 10.3.10. Marico Industries 10.3.11. Colgate Palmolive 10.3.12. PepsiCo 10.3.13. Unilever 10.3.14. AB InBev 10.3.15. Coca-Cola 11. Primary Key Insights

About This Report

Report ID 29038
Category Consumer Goods & Services
Published Date April 2019
Updated Date Jan 2022
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