Hair Straightener Market: Global Market Growth by Type, Technology and Region Forecast (2023 – 2029) | MMR

Global Hair Straightener Market size expected to hit USD 1020.81 Mn by 2029 from USD 715.87 Mn in 2022 at a CAGR of 5.2% during the forecast period.
Hair Straightener Market Overview
A Hair Straightener is a device used to remove curls and waves from the hair. These devices are available as straightening irons and chemical hair relaxers and both are used to change the structure of the hair. The growing awareness and the influence of social media on personal grooming and beauty are expected to drive the Hair Straightener Market. The report provides a detailed analysis of the Hair Straightener Industry through segments along with its multiple sub-segments. Also, the report includes trends, challenges and competitive benchmarking of the major Hair Straightener Key Players that are expected to Shape the Hair Straightener Market.

The report also provides a detailed analysis of the data regarding mergers and acquisitions, recent product launches and the Hair Straightener Market Penetration of the product by that particular Hair Straightener Key Companies. The awareness regarding the negative effects of Hair Straightener Devices is expected to limit the Hair Straightener Industry Growth.


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Hair Straightener Market Dynamics
Several Features Associated with Hair Straightener Devices Expected to Boost Hair Straightener Market

A Hair Straightener is useful and applicable for all types of hair such as dense, fine and fizzy and provides better results without damaging the hair. Also, the choice of hair straightener is a very important factor in hair styling. This factor of straighteners, appropriating all types of hair is expected to propel the growth of the Hair Straighteners Market.

Hair Straightener Products provide another feature of temperature selection upto 230-degree according to the consumer’s preference for the hairstyle to achieve a sleek look. Another benefit of the hair straightener is, it heats up within a second and prevents drying of hair and distributes heat equally to avoid the loss of hair moisture. The recent product launches by major Hair Straightener Key Players come with versatility except for its first aim of hair straightening. These new hair straighteners are used to create different hairstyles and never grip the hair tightly. The easy-gliding nature of straighteners and other associated factors are expected to drive the Hair Straightener Market.

Trends in Hair Straightener Market

Battery-Operated and Portable Hair Straighteners: These battery-powered or cordless hair straighteners are movable and can be used while traveling, also it requires very small space and are comfortable to use. Due to the portability of these devices, Hair Straightener Product Penetration is growing exponentially, which is expected to drive the Hair Straightener Market. The cordless hair straightener

Promoting Sustainability and Eco-friendly Options by Hair Straightener Manufacturers: Rising environmental concerns and governments across the world are promoting sustainability and recycling in the manufacturing of hair straighteners. The Hair Straightener Key Companies are started recycling materials throughout their manufacturing process to reduce energy consumption and implement sustainability.

Social Media Marketing and Partnership with Influencers to Boost the Hair Straightener Market: The major Hair Straightener Key Players are implementing brand awareness and selling strategies by partnering with social media influencers to attract young consumers and this becomes successful. Recently, L'Oréal hair straightener observed a 15 percent hike in their sales after collaborating with digital content creators. These factors are expected to propel the growth of the Market.

Online Retail Growth and Increased Male Consumers: The increased e-commerce platforms are providing endless options for hair straighteners along with convenience and competitive pricing, which is expected to propel the growth of the Hair Straightener Market.

Many global, regional and local Hair Straightener Manufacturers are selling and observing the growth in the products through e-commerce. Also, the major Hair Straightener Key Players are constantly investing in research and development that is propelling the market growth. The increased number of male consumers in Hair Straightener Industry is creating a new consumer base and a way of revenue generator in the Market.

Limiting Factors in Hair Straightener Market

The report collects data through primary and secondary research methods and later that data were analyzed by SWOT analysis and PORTER’s five force model, which includes drivers, restraints, opportunities and regional scope of the Hair Straightener Product Penetration. The Hair Straightener Market is expected to face limitations due to rising concerns about heat damage.

People are becoming more conscious regarding their hair health and the availability of alternative hair straighteners such as curling irons, hot air brushes and chemical treatments are expected to limit the Hair Straightener Market. With changing times the ever-changing beauty trends influence consumer choices and hairstyles that require straightening may not always be in fashion. Changes in fashion and beauty preferences are also expected to impact consumer demand for hair straighteners as the emergence of new trends. Economic uncertainty and fluctuation across developed and developing economies are expected to impede the growth of the Market. These factors are included in the report to assist new market entrants with the qualitative research held by research analysts in MMR.
Hair Straightener Market Regional Insights
Asia Pacific is expected to grow at the highest CAGR of 5.9 percent in Hair Straightener Market throughout the forecast period (2023-2029). The large population base in the developing economies of the region such as China and India emerged as the better produced exchange for types of products. Also, these countries are considered to have the most youth population in the world. The major Hair Straightener Key Companies are investing to produce innovative and better hair straightener products to cater these young consumers. These factors are expected to drive the Asia Pacific  Market. Also, the region’s growth is supported by the increased financial state of the consumers due to globalization and the growth in the content creation industry and influencers are expected to increase the Hair Straightener Product Penetration in Asia Pacific.

Recently, on January 10, 2023, the United States based leading brand Tymo, in innovative beauty and personal care grooming products launched its bestsellers straightener in India. TYMO Beauty aims toward bringing better-quality hair straightener products, also intending toward providing refined design and fashion-tech hair tools, which are expected to enable women to recognize beauty at an affordable cost. This business expansion of TYMO and other Hair Straightener Key Companies is propelling the growth of Hair Straightener Product Penetration in the region.

North America held the largest share of $ 1982.98 million in 2022 and is expected to grow steadily throughout the forecast period. The Hair Straightener Key Players in the region such as Phillips, Conair Corporation, Babyliss and Revlon and their innovative products are expected to drive the North America Hair Straightener Market. The hair straightener devices of these hair straightener companies are known for their portability, stylish design and affordable cost. Also, they are practicing recycling and disposal of hairdryers and hair straighteners that promotes sustainability, which is again a trending regulation in every sector of the industry. Due to these factors, the region’s market growth is propelling. But recently, L’Oreal USA faced a number of lawsuits regarding the hair straightener-uterine cancer link and this might limit the expected growth of the Hair Straightener Industry in the region.
Competitive Landscape
The report provides a competitive landscape of the key players in the Market based on their Hair Straightener Market Size, Market Share and Hair Straightener Product Penetration in the major geographic regions. KONINKLIJKE PHILIPS N.V, CONAIR GROUP LTD, PANASONIC, Bio Ionic, CARMEN and SPECTRUM BRANDS, INC are some of the major Hair Straightener Key Manufacturers. Recently, on May 12, 2023, Dyson launched their awaited Dyson Airstrait Hair Straightener, designed to help to take hair from wet dry, to straight and fabulous without hot plates or heat damage. Instead, Dyson uses intelligent heat control technology to regulate the temperature and protect hair from damage. This new feature introduced by Dyson is expected to increase their market share and eventually drive the Hair Straightener Market.


Hair Straightener Market Segment Analysis
Based on Technology

Tourmaline segment is expected to grow at the highest CAGR of 6.8 percent. Tourmaline hair straightener includes negative ion conditioning technology that sends conditioning negative ions to hair follicles, which helps in straightening, smoothing and shining hair. It also comes with an attractive design with one-inch floating plates and soft touch finish. These factors are driving the popularity of hair straighteners with the tourmaline technology segment in the Market.

Based on End Use

Commercial segment is expected to grow in the Hair Straightener Market with a CAGR of 5.1 percent. The innovative products by Hair Straightener Key Manufacturers, Technological advancements and the rising trend of hair keratin treatments are expected to propel the growth of the commercial segment in the Hair Straightener Industry. Also, Hair Straightener Key Manufacturers are focusing on developing hair straightener products that will be useful for household uses.

Based on Distribution Channel

The online store segment is expected to grow at the highest CAGR of 5.0 percent. The online store is convenient and has multiple options of products and world-class products, which is helpful for those who do not have easy access to the brand stores. The increased e-commerce industry over the last decade after globalization is expected to drive the online store segment in Market.
Hair Straightener Market Scope: Inquire before buying



Hair Straightener Market


Report Coverage
Details


Base Year:
2022
Forecast Period:
2023-2029


Historical Data:
2017 to 2022
Market Size in 2022:
USD 715.87 Mn


Forecast Period 2023 to 2029 CAGR:
5.2%
Market Size in 2029:
USD 1020.81 Mn


 Segments Covered:
by Product
Flat Irons
Brush Straighteners
Steam Straighteners
Cord Straighteners


by Technology
Ceramic
Titanium
Tourmaline
Others


by End User
Household
Commercial


by Distribution Channel
Offline Store
Online Store



Hair Straightener Market, by Region:
North America (United States, Canada and Mexico)
Europe (UK, France, Germany, Italy, Spain, Sweden, Austria and Rest of Europe)
Asia Pacific (China, South Korea, Japan, India, Australia, Indonesia, Malaysia, Vietnam, Taiwan, Bangladesh, Pakistan, and Rest of APAC)
Middle East and Africa (South Africa, GCC, Egypt, Nigeria and Rest of ME&A)
South America (Brazil, Argentina Rest of South America)
Key Players
1. Koninklijke Philips N.V
2. Conair Group Ltd
3. Panasonic, Bio Ionic
4. Carmen
5. Spectrum Brands, Inc.
6. Turbo Ion, Inc.
7. Cortex USA Inc.
8. Helen Of Troy Limited
9. Izutech
10. BaByliss
11. Remington
12. Philips
13. Dyson
14. L'Oréal Professionnel
15. Braun
16. HSI Professional
17. Revlon
18. Rusk
19. CHI (Farouk Systems)
20. TYMO Beauty

Frequently Asked Questions:

1] What is the growth rate of the Hair Straightener Market?
Ans. The Hair Straightener Market is growing at a CAGR of 5.2% during the forecast period.

2] Which region is expected to dominate the Hair Straightener Market?
Ans. North America is expected to dominate the Market during the forecast period from 2023 to 2029.

3] What is the expected Hair Straightener Market size by 2029?
Ans. The size of the Hair Straightener Market by 2029 is expected to reach USD 1020.81 Mn.

4] Who are the top players in the Hair Straightener Market?
Ans. The major key players in the Market are KONINKLIJKE PHILIPS N.V, CONAIR GROUP LTD, PANASONIC, Bio Ionic and CARMEN.

5] Which factors contributed to the growth of the Hair Straightener Market in 2022?
Ans. The Hair Straightener Market is expected to grow due to the rising awareness of personal grooming and beauty.