Gluten Free Food Market: Global Categories Analysis and Forecast (2024-2030)

Global Gluten Free Food Market size was valued at USD 7.1 Bn. in 2023 and the total Gluten-Free Food revenue is expected to grow by 8.38% from 2024 to 2030, reaching nearly USD 12.47 Bn.
Gluten Free Food Market Overview:
The Gluten Free Food Market is growing rapidly, and it has several factors that shape its dynamics. One of the main drivers for this market is an increase in worldwide cases of Irritable Bowel Syndrome (IBS) and celiac disease. Countries like the United States, Canada, Germany, and France which have high numbers of these conditions are especially pushing the demand for products from this market. Technology's role in promoting Gluten-Free products is crucial. Retailers are using advanced technology to offer consumers tailored nutritional details, like having in-store nutritionists and color-coded shelf tags that show different nutritional characteristics. These trends from technology along with creative product design have made Gluten-Free products more attractive.

Bakery Products are a major segment in the market, growing because people are becoming more aware of healthy eating and there's a need for Gluten-Free bread. Producers of bakery foods are launching new Gluten-Free bread brands to meet consumer preferences across different economic sectors. In terms of geography, the Gluten Free Food Market is mainly led by North America. The United States, which has a significant demand for these foods because they are seen as beneficial for digestion and possibly good for cardiovascular health, makes up a major part of this region's overall size. However, the market has some limitations slowing down the progress of the market. Making Gluten-Free foods needs specific ingredients and methods which increases the cost of manufacturing them. As a result, their selling prices in retail shops usually become too high - discouraging cost-sensitive customers. Furthermore, the range of products on the market is not as diverse when compared to conventional food groups.

Within this competitive environment, The Kraft Heinz Company, The Hain Celestial Group Inc., General Mills, and Kellogg’s Company are considered important participants. These companies are using their well-known brands and research abilities to introduce new Gluten-Free products in different categories. In the field, there is ongoing creation of products and planned alliances to widen the market scope and meet the varied tastes of consumers. The Gluten Free Food Market has a strong potential for significant growth. There exist opportunities for manufacturers and retailers to take advantage of this growth by creating innovative Gluten-Free goods and widening distribution channels.To know about the Research Methodology :- Request Free Sample Report
Global Gluten Free Food Market Dynamics:
The rising numbers of Irritable Bowel Syndrome (IBS) along with celiac disease are expected to boost the requirement for Gluten-Free products across all developed and developing countries. The present occurrence of these diseases in developed countries from North America and Europe, such as the United States, Canada, Germany, and France might further market demand. Many consumers are driven by what encourages Gluten-Free diets for improved health to adopt Gluten-Free foods which is a compulsorsy health necessity.

It is also noted that people who are trying new foods such as paleo or keto because of current medical conditions, and those want to live a Gluten-Free lifestyle just because it makes them feel better, are the important drivers of market demand. As the world sees a change in consumer's access to healthy food, consumers now customize their shopping experience with technological advances for their nutritional needs. It has been a long time since consumers made it available to retailers things as in-store nutritionists and color-coded shelf tags showing nutritional properties of certain products such as Healthy Heart or gluten-free.

However, these efforts rely heavily on sophisticated technology that allows for greater personalization and customization of consumer information to meet individual nutritional needs. This has played a major role in promoting Gluten-Free products in the consumer diet. Technological trends, including product design, make Gluten-Free products more palatable. Additionally, production processes are technologically advanced to reduce prices. New production processes include extrusion and anneal cooking that helps increase product durability and reduce cooking losses. An increase in obesity also drives` the increase in demand for Gluten-Free products. Therefore, pulses have become an adequate substitute for wheat in Gluten-Free products.Market Growth Opportunities

The gluten-free food industry provides good space to make products varied and new. There are chances to create fresh types of gluten-free traditional food items, like bread, pasta, snacks, and desserts. It is possible to produce ready-to-eat meals along with convenience foods as well as beverages sector. The taste, texture, and nutritional value of gluten-free products are being enhanced due to advancements in ingredients and methods used during manufacturing processes. This is making these items more appealing for a wider range of consumers. This holds especially true for areas that have less awareness and availability of products without gluten. There still exist chances to enter fresh markets by means such as efficient distribution channels, alliances with sellers, and marketing campaigns that are focused on teaching people about gluten-free choices.

Opportunities are found in targeting specific consumer groups within the gluten-free market for specialized product offerings. Another potential growth area is creating gluten-free foods that match additional dietary preferences such as vegan, paleo, or low-carb diets. Targeted solutions for niche segments like children, athletes, and seniors who have gluten sensitivity or celiac disease could also spur growth. Teamwork between food makers, sellers, and health professionals helps to increase the market by making products more accessible to people who want gluten-free choices while improving knowledge about this diet and its effects on health. Collaboration with food service providers, restaurants and hospitality industries can broaden the range and accessibility of menu items without gluten.The production of gluten-free requires specialized ingredients and processes, resulting in increased manufacturing expenses in comparison to conventional products. Consequently, their retail prices are often elevated, potentially discouraging cost-conscious consumers from regularly purchasing them. This perception of premium items due to the higher costs restricts or limits the widespread of the product.

Although the Gluten Free Food Market has experienced growth, there exists a constrained assortment of products in contrast to prevalent food categories. This restraint induces a more restricted selection for individuals, ultimately impacting the overall appeal and acceptance of the market by consumers. The lack of diversity among gluten-free options potentially causes consumer tiredness or apathy over an extended period. Even with a growing recognition of gluten-related medical issues, such as celiac disease and gluten sensitivity, there persists an ongoing necessity for ed. educating consumers about gluten-free diets and the products that are accessible. False information or ambiguity surrounding gluten-free labeling and ingredients can generate impediments to adopting these diets and hinder Gluten Free Food Market growth.
Gluten Free Food Market Segment Analysis
Based on the Products, Bakery Products Segment held the largest market share of 29.3% in 2023 and is expected to maintain its dominance over the forecast period. The awareness about healthy eating is increasing that includes natural, organic, and Gluten-Free food is expected to drive partial growth. Features such as a portfolio of various products with innovative developments are expected to impact growth in the coming years positively. The growing demand for Gluten-Free bread is the primary driver leading a portion of bakery production. To meet this growing demand, packaged bread producers, preeminent UK players, Warburtons, are developing brands that do not have their high-end brands, which are starting to appeal to consumers of all economic sectors.

Several new bakery start-ups introduced Gluten-Free bread, similar to Coconut Wraps by NUCO in the US, which is Gluten-Free and explores all other health standards such as organic, raw, vegan, and paleo. Half of the bakeries are expected to register the fastest CAGR of 10.9% from 2023 to 2030—the growth of the bakery segment. These days the growing awareness about the health benefits of baked goods and the city's rapid growth could continue to grow.

Growing consumer awareness about health and natural health products contributes to developing new products in the sector. Growth in the development of marketing activities, and improved distribution channels drive market growth. Bakers see this practice surpassing bread in products such as cakes, biscuits, cakes, pasta, and breakfast cereals. Gluten-Free breakfast cereals are very popular, and General Mills Inc. makes up about 90% of all Cheerio's Gluten-Free breakfast cereals. The trend of migration of Gluten-Free foods from West to East has also led to a sharp increase in demand for baked goods in recent years.Based on the Distribution Channel, In the year 2023, the Supermarkets and Hypermarkets portion had the most significant part in revenue with 28.2%. The demand for supermarkets & hypermarkets is due to availability of the various items in one place which is easily accessible for the consumers to select products with several options. A growing number of seasonal displays including gluten-free products, led to the development of new products, thus increasing the segment. Supermarkets have the benefit of serving one big consumer base, making operations simpler in contrast to dealing with many smaller independent customers. Supermarkets & hypermarkets that can be accessed by a large number of consumers possess considerable sales volumes.

The online segment is expected to increase at a CAGR of 11.5% from 2023 to 2030. The advantages provided by an online channel, such as purchasing from home, door delivery, free shipping, and discounts are highly attractive to thousands of years and younger generations who select this segment. Furthermore, earlier retail costs were declining but still proving crucial for retailers' survival – making it clear that having a presence in internet retailing can be beneficial even when other channels show less profit.
Gluten Free Food Market Regional Insights:
North America dominated the Gluten Free Food Market by holding a significant revenue share of 38% in the year 2023. Gluten-free foods are expected to experience a surge in demand, particularly in the United States, due to their ability to mitigate digestive ailments, lower cholesterol levels, and combat obesity. The accessibility of these foods in grocery outlets is expected to further boost consumption rates. This growth is driven by increased public consciousness surrounding celiac disease, with individuals diagnosed with the illness adhering to a gluten-free diet to avoid symptoms. Some individuals without a diagnosis also adopt a gluten-free regimen for potential cardiovascular benefits.

The Asia Pacific Gluten Free Food Market is expected to grow at a compound annual growth rate of 12.2% between 2023 and 2030. This growth is attributed to factors such as increased internet usage, a thriving e-commerce sector, and favorable census figures. Consumers in the region include those with celiac disease or gluten sensitivity, as well as health-conscious individuals seeking weight management through gluten-free options. The implementation of innovative marketing tactics by leading manufacturers and increased consumption of nutritious food contribute to the potential for the growth of the gluten-free food industry in this region.

The Asia Pacific region is witnessing a surge in health and wellness. The market for health tourism in the region is growing, with an increase in expenses for health-related travel and the emergence of resorts catering to wellness-focused clientele. Bali and Vietnam are highlighted as notable locations within the region, with Bali offering a renowned local gastronomy that caters to gluten-free preferences and Vietnam being a sought-after destination.
Gluten Free Food Market Competitive Landscape:
The Kraft Heinz Company has a strong presence in the Gluten Free Food Market. With its wide variety of products and recognized brand names, such as Oscar Mayer, Kraft, and Heinz. The company is involved in making gluten-free goods from different categories. They often use existing brand value to introduce gluten-free versions, targeting a larger group of consumers who are looking for allergy-friendly options. The Hain Celestial Group Inc., a big name in the Gluten Free Food Market, focuses greatly on natural and organic items. They have a wide range of gluten-free products like Terra, Garden of Eatin', Arrowhead Mills, and more. The company's dedication to clean-label ingredients and meeting the needs of health-conscious customers is a good fit with what the gluten-free segment wants.

In the gluten-free food industry, General Mills is continuing with its pace and has familiar brands such as Chex, Betty Crocker, and Annie's that offer items without gluten. They use their size and knowledge to make more gluten-free products like cereals, snacks, and baking mixtures. Kellogg’s Company has a smart way to get into the Gluten Free Food Market. They provide choices under well-known brands like Rice Krispies and Special K. Their method focuses on not losing taste or quality while meeting dietary limitations. With Kellogg's strong research and development skills, they can bring new ideas and create tasty products that are free from gluten. This helps them capture a market where consumers pay attention to taste along with texture - important factors for their acceptance in this particular group of people who have dietary restrictions against gluten-containing foods.

The objective of the report is to present a comprehensive analysis of the global Gluten Free Food Market to the stakeholders in the industry. The past and current status of the industry with the forecasted market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all the aspects of the industry with a dedicated study of key players that include market leaders, followers, and new entrants.

PORTER, PESTEL analysis with the potential impact of micro-economic factors of the market has been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which gives a clear futuristic view of the industry to the decision-makers.

The reports also help in understanding the Global Gluten Free Food Market dynamic, and structure by analyzing the market segments and projecting the Global Gluten Free Food Market size. Clear representation of competitive analysis of key players By Price Range, price, financial position, product portfolio, growth strategies, and regional presence in the Global Gluten Free Food Market make the report an investor’s guide.
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Gluten Free Food Market


Report Coverage
Details


Base Year:
2023
Forecast Period:
2024-2030


Historical Data:
2018 to 2023
Market Size in 2023:
US $ 7.1 Bn.


Forecast Period 2024 to 2030 CAGR:
8.38%
Market Size in 2030:
US $ 12.47 Bn.


 Segments Covered:
by Product Type
Bakery Products
Snacks and Ready to Eat
Others


by Distribution Channel
Convenience Stores
Online
Supermarkets & Hypermarkets
Specialty Stores



Gluten Free Food Market by Region
North America (United States, Canada, and Mexico)
Europe (UK, France, Germany, Italy, Spain, Sweden, Austria, and the Rest of Europe)
Asia Pacific (China, South Korea, Japan, India, Australia, Indonesia, Malaysia, Vietnam, Taiwan, Bangladesh, Pakistan, and the Rest of APAC)
Middle East and Africa (South Africa, GCC, Egypt, Nigeria, and the Rest of ME&A)
South America (Brazil, Argentina Rest of South America)

North America

1. The Kraft Heinz Company (US)
2. The Hain Celestial Group Inc (US)
3. General Mills (US)
4. Kellogg’s Company (US)
5. ConAgra Brands Inc (US)
6. Enjoy Life Foods (US)
7. Bob’s Red Mill (US)

Europe

1. BFree (Ireland)
2. Seitz Glutenfrei GMBH (Germany)
3. Alara Wholefoods Ltd (UK)
4. Norside Foods Ltd (UK)
5. Warburtons (UK)
6. Hero AG (Switzerland)
7. Barilla G.E.R Fratelli S.P.A (Italy)
8. Raisio PLC (Finland)
9. Dr Schär AG/SPA (Italy)
10. Farmo S.P.A. (Italy)

Asia Pacific
1. Silly Yaks (Australia)
Frequently Asked Questions:
1] What segments are covered in the Global Gluten Free Food Market report?
Ans. The segments covered in the Gluten Free Food Market report are based on Product Type, Form, Source, Distribution Channel, and Region.

2] Which region is expected to hold the highest share in the Global Gluten Free Food Market?
Ans. The North American region is expected to hold the highest share of the Gluten Free Food Market.

3] What is the market size of the Global Gluten Free Food Market by 2030?
Ans. The market size of the Gluten Free Food Market by 2030 is expected to reach US$ 12.47 Bn.

4] What is the forecast period for the Global Gluten Free Food Market?
Ans. The forecast period for the Gluten Free Food Market is 2024-2030.

5] What was the market size of the Global Gluten Free Food Market in 2023?
Ans. The market size of the Gluten Free Food Market in 2023 was valued at US$ 7.1 Bn.