Web Marketing Market: Global Industry Analysis and Forecast (2022-2029)

Web Marketing Market was valued at US$ 304.59 Bn. in 2022. Global Web Marketing Market size is expected to grow at a CAGR of 14.91 % through the forecast period.

Web Marketing Market Overview:

Web marketing is the practice of promoting your business online. Utilizing social media, search engines, blogging, videos, and email are all part of it. The promotion of a business requires work. There are numerous approaches to doing it. Web Marketing Market To know about the Research Methodology :- Request Free Sample Report There has long been traditional advertising in newspapers, on radio and television, through direct mail, and on billboards. Your message is spread around the World Wide Web. There is a ton of options to get your product or service in front of individuals who need or desire it because so many people use the internet every day. Three of them—banner ads, email marketing, and social media posting—are undoubtedly familiar to everyone. They and other things fall under the category of "web marketing." Because more people are producing and watching content through digital means, the market for digital marketing is expected to increase rapidly in the future.

Web Marketing Market Dynamics:

1. Increased use of Mobiles and laptops: For millions of individuals, mobile gadgets have become an integral part of daily life. Smartphones and tablets and other web-enabled devices have developed into indispensable tools for communication, information, and entertainment internationally. Over 90% of all internet users around the world were using mobile devices in 2022 when there were 4.32 billion unique mobile internet users. As mobile technology becomes more accessible and affordable than ever, it is expected that mobile ownership and internet usage will continue to rise. In developing digital economies where mobile networks serve as the dominant method of internet access, this growing trend in mobile internet usage is particularly evident. Almost half of all internet traffic now comes from mobile devices, and in regions where mobile devices are the norm, like Asia and Africa, this percentage is significantly higher. Web Marketing Market 2. Increasing mobile shopping and e-commerce: The rising adoption of mobile devices, the rise in Internet users, and the widespread usage of mobile payment options are the key factors driving the expansion of worldwide mobile commerce. Increased use of the internet and affordability of smartphones is driving the e-commerce market. Increased penetration of internet services all over the world is an important factor in the flourishing mobile shopping market. Although m-commerce usage varies from generation to generation, there is enormous potential for firms to target each group individually in accordance with preferences. Mobile shopping has the potential to grow as a significant commerce channel and alter consumer purchasing patterns. Consumers are more dependent on digital devices than ever, and it is expected that through the forecast period, mobile will get closer to overtaking the desktop as the preferred channel for online shopping. The mobile shopping market was valued at USD 359 Bn in 2022 and it is expected to grow at a CAGR of 15.4% through the forecast period. 3. Increased use of social media: Social media users make up 57.6% of the overall population who are active. This means that more than half of the world's population utilizes social media on a regular basis, usually once per month. For companies of all sizes, social media marketing is an effective way to connect with prospects and clients. Effective social media marketing can help the company achieve extraordinary success by generating loyal brand supporters, leads, and even purchases. Here are some stats for the social media use for web marketing, more than 70% of consumers who have a good experience with a company on social media will tell their networks about it. On average, Facebook users click on 12 Facebook ads per month. 81% of users turn to Instagram for product and service research. When people receive a response to their tweet, nearly 80% of Twitter users feel more positive about the company. On LinkedIn, 4 out of 5 users make business decisions. 46% of TikTok users use the app exclusively without any other interruptions. Web Marketing Market COVID 19 impact: During covid-19, all countries were having the lockdown due to the government restrictions. During that period, it was impossible for the salespersons to go and visit the client and market and sell the product. Web marketing has grown significantly during the pandemic. In the pharmaceutical industry, medical representatives are the backbones of their company. Due to restrictions, it was impossible for them to go and visit the physicians. Due to this pharmaceutical companies started focusing on web marketing campaigns to reach out the physicians. Web Marketing Market Restraints: Web marketing is effective, but companies can’t rely only on web marketing. In the pharmaceutical market, it is observed that around 65% of physicians want to meet the medical representatives personally not through the digital medium, and the marketing through the digital medium is generally ignored by them. So, it should be balanced between web and physical marketing because both are important.

Web Marketing Market Segment Analysis:

Based on Solution, CRM Software Segment is dominating the market with a 20% share. It is expected that the rise will be fuelled by businesses' growing usage of CRM software to effectively engage with their clients. Businesses can turn consumer data into useful content thanks to CRM software. CRM software offers a number of advantages, including the capacity to handle enormous numbers of customer and corporate data and the ability to manage customer contacts at optimal levels. Additionally anticipated to fuel the segment's growth throughout the projection period is the considerable emphasis businesses are placing on automating operations like sales, client retention, and customer acquisition. Particularly, the channels that businesses prefer to use to develop and strengthen relationships with clients have changed as a result of social media's rising popularity. Another important factor influencing the growth of the social media market is the increasing use of social media platforms by established players in the e-commerce sector to promote products. Web Marketing Market Based on the Service, The professional Service Segment is dominating the market with a 65% share. The need for professional services is estimated to grow in response to the growing need for talented and experienced individuals with knowledge of managing, installing, and troubleshooting software. Enterprises can increase profitability, assure greater resource use and lower administrative costs by using professional services. Professional services impact the growth of the professional services market by aiding businesses in boosting resource management by increasing efficiency through better planning, integrated knowledge management, and increased cooperation. The managed services segment is anticipated to register a significant CAGR over the forecast period. This growth can be attributed to the additional capabilities supplied as part of managed services, such as remote monitoring and cost-effective management of IT infrastructure through subscription-based pricing structures. Furthermore, increasing adoption of IoT-based solutions, retailers are increasingly getting concerned over the security of data and protection of privacy and are hence opting for managed services to maintain their expanding databases. The growing demand for cloud-based managed services and the increasing dependence of enterprises on IT assets to enhance their business productivity is also emerging as a major factor contributing to the growth of the managed services segment. Based on Deployment, Cloud Segment is dominating the market with a 51% share. Enterprises may greatly personalise their products and services due to the flexibility of cloud-based digital marketing software implementation. A control centre can be set up to monitor, coordinate, and arrange many components of a digital marketing campaign due to the cloud-based deployment's cost-saving benefits. Organizations can also use cloud deployment to pair virtual cloud servers with dedicated hosting infrastructure. Over the forecast period, the on-premise deployment category is forecast to expand at a sizable CAGR. Due to the benefits, it offers in terms of security, many firms throughout the world continue to favour on-premise deployment models. End users working in highly regulated industries are more likely to choose an on-premise deployment approach, which is what is causing the on-premise category to grow. Examples of these industries include healthcare and BFSI. In 2022, the cloud segment's revenue share was above 58 %of total revenue. Enterprises may greatly personalize their products and services due to the flexibility of cloud-based digital marketing software implementation. A control centre can be set up to monitor, coordinate, and arrange many components of a digital marketing campaign due to the cloud-based deployment's cost-saving benefits. Organizations can also use cloud deployment to pair virtual cloud servers with dedicated hosting infrastructure. Over the forecast period, the on-premise deployment category is forecast to expand at a sizable CAGR. Due to the benefits, it offers in terms of security, many firms throughout the world continue to favour on-premise deployment models. End users working in highly regulated industries are more likely to choose an on-premise deployment approach, which is what is causing the on-premise category to grow. Examples of these sectors include healthcare and BFSI.

Web Marketing Market Regional Insights:

North America dominated the market with a revenue share of more than 44% in 2022. The region's supremacy can be ascribed to the existence of well-known brands and the fact that businesses are discovering a larger target audience to support their content and promote their services and goods online. It is also expected that the region's consumers' growing preference for online shopping would present chances for advertising to offer their services and goods online. The use of cloud computing for the deployment of various high-tech solutions, such as content management, marketing automation, and CRM on cloud platforms, is encouraged in the U.S. by a number of organizations and associations, including the National Cloud Technologists Association and the Cloud Native Computing Foundation. The Asia Pacific is expected to have significant growth over the forecast period. The area is distinguished by a high density of people, the widespread use of smartphones, and the on-going development of high-speed data networks. Additionally, a significant share of smartphone users in the area accesses social media on their portable devices. As a result, the area provides enormous prospects for online advertising. Promotional events like the Digital Marketing Summit Asia, which give industry participants a chance to exhibit their digital marketing software solutions in the Asia Pacific area, are also expected to boost the market in that region. The objective of the report is to present a comprehensive analysis of the global Web Marketing Market to the stakeholders in the industry. The past and current status of the industry with the forecasted market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all the aspects of the industry with a dedicated study of key players that include market leaders, followers, and new entrants. PORTER, PESTEL analysis with the potential impact of micro-economic factors of the market has been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give a clear futuristic view of the industry to the decision-makers. The reports also help in understanding the Web Marketing Market dynamic, structure by analyzing the market segments and projecting the Web Marketing Market size. Clear representation of competitive analysis of key players by Product type, price, financial position, product portfolio, growth strategies, and regional presence in the Web Marketing Market make the report investor’s guide.

Web Marketing Market Scope: Inquire before buying

Global Web Marketing Market
Report Coverage Details
Base Year: 2021 Forecast Period: 2022-2029
Historical Data: 2017 to 2021 Market Size in 2021: US$ 304.59 Bn.
Forecast Period 2022 to 2029 CAGR: 14.91% Market Size in 2029: US$ 1224 Bn.
Segments Covered: by Solution • CRM Software • Email Marketing • Social Media • Search Marketing • Content Management • Marketing Automation • Campaign Management • Others
by Service • Professional Services • Managed Services
by Enterprise Size • Large Enterprises • Small & Medium Enterprises (SMEs)
by Deployment Type • Cloud • On Premises
by End Use • Automotive • BFSI • Education • Government • Healthcare • Manufacturing • Media & Entertainment • Others

Web Marketing Market by Region

• North America • Europe • Asia Pacific • South America • Middle East and Africa

Web Marketing Market Key Players

Adobe, Inc. (California, US) • Hewlett Packard Enterprise Company (Texas, US) • Hubspot, Inc. (Massachusetts, US) • International Business Machines Corporation (New York, United States) • Marketo, Inc. (California, US) • Microsoft Corporation (Washington, United States) • Oracle Corporation (Texas, US) • Salesforce.com, Inc. (California, US) • SAP SE (Walldorf, Germany) • SAS Institute, Inc (North Carolina, US) Frequently Asked Questions: 1] What segments are covered in the Global Web Marketing Market report? Ans. The segments covered in the Web Marketing Market report are based on Solution, Service, Enterprise Size, End Use, and Deployment Type. 2] Which region is expected to hold the highest share in the Global Web Marketing Market? Ans. The North America region is expected to hold the highest share in the Web Marketing Market. 3] What is the market size of the Global Web Marketing Market by 2029? Ans. The market size of the Web Marketing Market by 2029 is expected to reach US$ 1224 Bn. 4] What is the forecast period for the Global Web Marketing Market? Ans. The forecast period for the Web Marketing Market is 2022-2029. 5] What was the market size of the Global Web Marketing Market in 2022? Ans. The market size of the Web Marketing Market in 2022 was valued at US$ 304.59 Bn.
1. Global Market Size: Research Methodology 2. Global Web Marketing Market Size: Executive Summary 2.1. Market Overview and Definitions 2.1.1. Introduction to Global Web Marketing Market Size 2.2. Summary 2.2.1. Key Findings 2.2.2. Recommendations for Investors 2.2.3. Recommendations for Market Leaders 2.2.4. Recommendations for New Market Entry 3. Global Web Marketing Market Size: Competitive Analysis 3.1. MMR Competition Matrix 3.1.1. Market Structure by region 3.1.2. Competitive Benchmarking of Key Players 3.2. Consolidation in the Market 3.2.1 M&A by region 3.3. Key Developments by Companies 3.4. Market Drivers 3.5. Market Restraints 3.6. Market Opportunities 3.7. Market Challenges 3.8. Market Dynamics 3.9. PORTERS Five Forces Analysis 3.10. PESTLE 3.11. Regulatory Landscape by region • North America • Europe • Asia Pacific • Middle East and Africa • South America 3.12. COVID-19 Impact 4. Global Web Marketing Market Size Segmentation 4.1. Global Web Marketing Market Size, by Solution (2022-2029) • CRM Software • Email Marketing • Social Media • Search Marketing • Content Management • Marketing Automation • Campaign Management • Others 4.2. Global Web Marketing Market Size, by Service (2022-2029) • Professional Services • Managed Services 4.3. Global Web Marketing Market Size, by Enterprise Size (2022-2029) • Large Enterprises • Small & Medium Enterprises (SMEs) 4.4. Global Web Marketing Market Size, by Deployment Type(2022-2029) • Cloud • On Premises 4.5. Global Web Marketing Market Size, by End Use (2022-2029) • Automotive • BFSI • Education • Government • Healthcare • Manufacturing • Media & Entertainment • Others 5. North America Web Marketing Market (2022-2029) 5.1. North America Web Marketing Market Size, by Solution(2022-2029) • CRM Software • Email Marketing • Social Media • Search Marketing • Content Management • Marketing Automation • Campaign Management • Others 5.2. North America Web Marketing Market Size, by Service (2022-2029) • Professional Services • Managed Services 5.3. North America Web Marketing Market Size, by Enterprise Size (2022-2029) • Large Enterprises • Small & Medium Enterprises (SMEs) 5.4. North America Web Marketing Market Size, by Deployment Type(2022-2029) • Cloud • On Premises 5.5. North America Web Marketing Market Size, by End Use (2022-2029) • Automotive • BFSI • Education • Government • Healthcare • Manufacturing • Media & Entertainment • Others 5.6. North America Web Marketing Market, by Country (2022-2029) • United States • Canada • Mexico 6. European Web Marketing Market (2022-2029) 6.1. European Web Marketing Market, by Solution (2022-2029) 6.2. European Web Marketing Market, by Service (2022-2029) 6.3. European Web Marketing Market, by Enterprise Size(2022-2029) 6.4. European Web Marketing Market, by Deployment Type(2022-2029) 6.5. European Web Marketing Market, by End Use(2022-2029) 6.6. European Web Marketing Market, by Country (2022-2029) • UK • France • Germany • Italy • Spain • Sweden • Austria • Rest Of Europe 7. Asia Pacific Web Marketing Market (2022-2029) 7.1. Asia Pacific Web Marketing Market, by Solution (2022-2029) 7.2. Asia Pacific Web Marketing Market, by Service (2022-2029) 7.3. Asia Pacific Web Marketing Market, by Enterprise Size(2022-2029) 7.4. Asia Pacific Web Marketing Market, by Deployment Type(2022-2029) 7.5. Asia Pacific Web Marketing Market, by End Use(2022-2029) 7.6. Asia Pacific Web Marketing Market, by Country (2022-2029) • China • India • Japan • South Korea • Australia • ASEAN • Rest Of APAC 8. Middle East and Africa Web Marketing Market (2022-2029) 8.1. Middle East and Africa Web Marketing Market, by Solutuon(2022-2029) 8.2. Middle East and Africa Web Marketing Market, by Service (2022-2029) 8.3. Middle East and Africa Web Marketing Market, by Enterprise Size(2022-2029) 8.4. Middle East and Africa Web Marketing Market, by Deployment Type(2022-2029) 8.5. Middle East and Africa Web Marketing Market, by End Use(2022-2029) 8.6. Middle East and Africa Web Marketing Market, by Country (2022-2029) • South Africa • GCC • Egypt • Nigeria • Rest Of ME&A 9. South America Web Marketing Market (2022-2029) 9.1. South America Web Marketing Market, by Solution (2022-2029) 9.2. South America Web Marketing Market, by Service (2022-2029) 9.3. South America Web Marketing Market, by Enterprise Size(2022-2029) 9.4. South America Web Marketing Market, by Deployment Type(2022-2029) 9.5. South America Web Marketing Market, by End Use(2022-2029) 9.6. South America Web Marketing Market, by Country (2022-2029) • Brazil • Argentina • Rest Of South America 10. Company Profile: Key players 10.1. Adobe, Inc. (California, US) 10.1.1. Company Overview 10.1.2. Financial Overview 10.1.3. Global Presence 10.1.4. Capacity Portfolio 10.1.5. Business Strategy 10.1.6. Recent Developments 10.2. Hewlett Packard Enterprise Company (Texas, US) 10.3. Hubspot, Inc. (Massachusetts, US) 10.4. International Business Machines Corporation (New York, United States) 10.5. Marketo, Inc. (California, US) 10.6. Microsoft Corporation (Washington, United States) 10.7. Oracle Corporation (Texas, US) 10.8. Salesforce.com, Inc. (California, US) 10.9. SAP SE (Walldorf, Germany) 10.10. SAS Institute, Inc. (North Carolina, US)

About This Report

Report ID 6305
Category Information Technology & Telecommunication
Published Date June 2022
Updated Date
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