Web Analytic Tools Market: Global Industry Analysis and Forecast (2023-2029)

Global Web Analytic Tools Market size is expected to reach nearly US$ 12720.7 Mn by 2029 with the CAGR of 5.8% during the forecast period. The global Web Analytic Tools market report is a comprehensive analysis of the industry, market, and key players. The report has covered the market by demand and supply-side by segments. The Global Web Analytic Tools market report also provides trends by market segments, technology, and investment with a competitive landscape.Web Analytic Tools MarketTo know about the Research Methodology :- Request Free Sample Report

Global Web Analytic Tools Market Overview

Since the start of the last decade, the market for Web Analytic Tools has grown rapidly owing to the increased use of the analytic tool by users. Web analytic tools are the programs that are designed to track measures and report surfers' visit and their activity on a website. Web analytic tools help organizations to understand what customers are doing most while being on the website to make better business decisions and to determine what's working and what's not. These tools are available in paid and as well as free versions delivering the same results with paid versions yielding better insights. Web analytic tools observe and report data based on organizational or users’ goals by optimizing website traffic to provide a much better user's experience These web analytic tools are available to download for free and to install on PC, computers, and laptops. Some analytic tools offer free demos before ultimately leading towards a paid subscription to unlock additional benefits. Google Analytics, Adobe Analytics, Baidu Analytics, HubSpot are some examples of analytic tools.

Global Web Analytic Tools Market Dynamics

The prevalence of digital media and the high use of the internet for making purchasing or any other decision has fueled the market growth of web analytic tools. Increased data importance and enhanced knowledge about web analytics pushed the market further. Nowadays users ranging from a teenager to the old, are all aware of internet and online surfing. They spent a lot of time on certain websites may be for purchasing or for other purposes which led the organization to measure and summarize what exactly customers do while being on the website. These tools eliminate glitches and assist in maintaining and delivering a better user experience for every business. Increased use of Web Analytic Tools can also be attributed to rising in competition and determination to acquire more market share which is impacting positively on markets growth. Additionally, the availability of different analytics tools for different purposes for the organizations combined with technological advancement, rapid industrialization, and globalization of business propelled the market growth of web analytic tools. The organization hires third-party companies to focus on their online presence or appoints a web analytics expert. Analytics offers in-depth insight which is easy to learn. Marketers can acquire those required skillsets through online certification courses either paid or free which acted as butter to the fire. However, certain factors such as the availability of free analytic tools, substitutes, and range of market players, high competition, and the cost related to it are hampering the market's growth.

Segment Analysis:

Based on type, the market is segmented into off-site web analytics and on-site web analytics. the segment of on-site web analytic dominates the market as on-site web analytics measures actual traffic of visitors on the web site they measure users behavior once they are on the website, for example, Google Analytics, Adobe Site Catalyst, Web Trends, etc. they pose the ability to track engagement and interactions that visitors have. For example, if they are converted into leads or customers, how much time they spent, and when they left. Whereas off-site web analytics measure websites' potential customers and analysis irrespective of the company's website ownership of maintenance by using panel data or by Internet Service Provider data (ISP). It's a macro tool that provides a bigger picture of the website as compared to others. Due to which both segments noted significant growth. Based on end-user, the market is dominated by private organizations & MNCs and entrepreneurs due to the rise in the competition and availability of a wide range of web analytic tools. Before making any purchase decisions often customers choose to surf the online website of the firm to gain more product insight which allows an organization to track down what a customer was looking for by analyzing their activity which has led to the development of web analytic in the private sector. Moreover, the continuous emergence of new entrepreneurs working on small scale or large scale hires the third party for analyzing their web by using Search Engine optimization and customer engagement tools.

Regional Insights:

North America and the Asia Pacific are accounted to register significant growth in the market due to increased digitalization and online purchasing combined with the presence of key market players in the region. North America, a developed nation in the world noted a high number of people visiting websites and spending a lot of their time. Web Analytics Tools are commonly used by researchers, private and multinational firms, and often by universities to measure customer activity and to convert them into leads. These tools make data more simplified and categorized because of which its use in North America has increased even by an organization working locally. The USA, Canada holds the largest market share in the region followed by Mexico. In Asia pacific rising online presence of business and competition due to rapid digitalization has driven the market growth. Indeed Paid analytic tools are more beneficial but free analytic tools hold a good momentum in the region due to the large number of entrepreneurs in India and China who are the major contributors in the market of the region. The South American and European region anticipated to account for increased growth and demand for Web Analytic Tools because of the rise in the digital advertisements on media platforms such as personal websites, social media apps, and increased affiliated marketing that directs customers on the website of the organization. Moreover, the availability of unpaid analytic tools and the prevalence of self-employed and business sectors in Europe blended with increased players, presence of knowledgeable and experts working in the research and analytic field boosted the market growth in the region, Besides this rising internet users across Europe and South American region impacted positively on markets growth. Germany, France, Italy are anticipated to register fast growth in Europe. Followed by South America where Brazil, Argentina, and Chile contributed more. The region of the Middle East & Africa is growing as well due to the high demand for content and customer engagement analytic tools by construction companies and researchers for simplifying and providing a better user experience. The objective of the report is to present a comprehensive analysis of the Global Web Analytic Tools Market to the stakeholders in the industry. The past and current status of the industry with the forecasted market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all the aspects of the industry with a dedicated study of key players that include market leaders, followers, and new entrants. PORTER, SVOR, PESTEL analysis with the potential impact of micro-economic factors of the market have been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give a clear futuristic view of the industry to the decision-makers. The report also helps in understanding the Global Web Analytic Tools Market dynamics, structure by analyzing the market segments and project the Global Web Analytic Tools Market size. Clear representation of competitive analysis of key players by Type, price, financial position, product portfolio, growth strategies, and regional presence in the Global Web Analytic Tools Market make the report investor’s guide.

Global Web Analytic Tools Market Scope: Inquire before buying

Web Analytic Tools Market
Report Coverage Details
Base Year: 2022 Forecast Period: 2023-2029
Historical Data: 2018 to 2022 Market Size in 2022: US $ 8572.6 Mn.
Forecast Period 2023 to 2029 CAGR: 5.8% Market Size in 2029: US $ 12720.7 Mn.
Segments Covered: by Type On- Site web Analytic Tools Off-Site Analytic Tools
by End-User Entrepreneur Private Organizations & MNCs Self- employed Researchers
by Deployment On Premises On Demand

Global Web Analytic Tools Market, by Region

North America (United States, Canada and Mexico) Europe (UK, France, Germany, Italy, Spain, Sweden, Austria and Rest of Europe) Asia Pacific (China, South Korea, Japan, India, Australia, Indonesia, Malaysia, Vietnam, Taiwan, Bangladesh, Pakistan and Rest of APAC) Middle East and Africa (South Africa, GCC, Egypt, Nigeria and Rest) South America (Brazil, Argetina and Rest of South America)

Global Web Analytic Tools Market Key Players

1. SAS Business Analytics (SAS BA) 2. QlikView. 3. Board. 4. Splunk. 5. Sisense. 6. Microstrategy. 7. KNIME. 8. Dundas BI 9. TIBCO Spotfire 10. Tableau Big Data Analytics 11. iTechArt 12. Xplenty 13. Pragmatic Works 14. Indium Software 15. SG Analytics Frequently Asked Questions: 1. Which region has the largest share in Global Web Analytic Tools Market? Ans: South American and European region held the highest share in 2022. 2. What is the growth rate of Global Web Analytic Tools Market? Ans: The Global Web Analytic Tools Market is growing at a CAGR of 5.8 % during forecasting period 2023-2029. 3. What is scope of the Global Web Analytic Tools Market report? Ans: Global Web Analytic Tools Market report helps with the PESTEL, PORTER, COVID-19 Impact analysis, Recommendations for Investors & Leaders, and market estimation of the forecast period. 4. What was the Global Web Analytic Tools Market size in 2022? Ans: The Global Web Analytic Tools market was valued at US$ 8572.6 Mn. In 2022. 5. What is the study period of this Market? Ans: The Global Web Analytic Tools Market is studied from 2022 to 2029.
1. Global Web Analytic Tools Market: Research Methodology 2. Global Web Analytic Tools Market: Executive Summary 2.1 Market Overview and Definitions 2.1.1. Introduction to Global Web Analytic Tools Market 2.2. Summary 2.2.1. Key Findings 2.2.2. Recommendations for Investors 2.2.3. Recommendations for Market Leaders 2.2.4. Recommendations for New Market Entry 3. Global Web Analytic Tools Market: Competitive Analysis 3.1 MMR Competition Matrix 3.1.1. Market Structure by region 3.1.2. Competitive Benchmarking of Key Players 3.2 Consolidation in the Market 3.2.1 M&A by region 3.3 Key Developments by Companies 3.4 Market Drivers 3.5 Market Restraints 3.6 Market Opportunities 3.7 Market Challenges 3.8 Market Dynamics 3.9 PORTERS Five Forces Analysis 3.10 PESTLE 3.11 Regulatory Landscape by region • North America • Europe • Asia Pacific • The Middle East and Africa • South America 3.12 COVID-19 Impact 4. Global Web Analytic Tools Market Segmentation 4.1 Global Web Analytic Tools Market, by Type (2022-2029) • On- Site web Analytic Tools • Off-Site Analytic Tools 4.2 Global Web Analytic Tools Market, by End-User (2022-2029) • Entrepreneur • Private Organizations & MNCs • Self- employed • Researchers 4.3 Global Web Analytic Tools Market, by Deployment (2022-2029) • On Premises • On Demand 5. North America Web Analytic Tools Market(2022-2029) 5.1 North America Web Analytic Tools Market, by Type (2022-2029) • On- Site web Analytic Tools • Off-Site Analytic Tools 5.2 North America Web Analytic Tools Market, by End-User (2022-2029) • Entrepreneur • Private Organizations & MNCs • Self- employed • Researchers 5.3 North America Web Analytic Tools Market, by Deployment (2022-2029) • On Premises • On Demand 5.4 North America Web Analytic Tools Market, by Country (2022-2029) • United States • Canada • Mexico 6. Europe Web Analytic Tools Market (2022-2029) 6.1. European Web Analytic Tools Market, by Type (2022-2029) 6.2. European Web Analytic Tools Market, by End-User (2022-2029) 6.3. European Web Analytic Tools Market, by Deployment (2022-2029) 6.4. European Web Analytic Tools Market, by Country (2022-2029) • UK • France • Germany • Italy • Spain • Sweden • Austria • Rest Of Europe 7. Asia Pacific Web Analytic Tools Market (2022-2029) 7.1. Asia Pacific Web Analytic Tools Market, by Type (2022-2029) 7.2. Asia Pacific Web Analytic Tools Market, by End-User (2022-2029) 7.3. Asia Pacific Web Analytic Tools Market, by Deployment (2022-2029) 7.4. Asia Pacific Web Analytic Tools Market, by Country (2022-2029) • China • India • Japan • South Korea • Australia • ASEAN • Rest Of APAC 8. Middle East and Africa Web Analytic Tools Market (2022-2029) 8.1 Middle East and Africa Web Analytic Tools Market, by Type (2022-2029) 8.2. Middle East and Africa Web Analytic Tools Market, by End-User (2022-2029) 8.3. Middle East and Africa Web Analytic Tools Market, by Deployment (2022-2029) 8.4. Middle East and Africa Web Analytic Tools Market, by Country (2022-2029) • South Africa • GCC • Egypt • Nigeria • Rest Of ME&A 9. South America Web Analytic Tools Market (2022-2029) 9.1. South America Web Analytic Tools Market, by Type (2022-2029) 9.2. South America Web Analytic Tools Market, by End-User (2022-2029) 9.3. South America Web Analytic Tools Market, by Deployment (2022-2029) 9.4 South America Web Analytic Tools Market, by Country (2022-2029) • Brazil • Argentina • Rest Of South America 10. Company Profile: Key players 10.1 SAS Business Analytics (SAS BA) 10.1.1. Company Overview 10.1.2. Financial Overview 10.1.3. Global Presence 10.1.4. Capacity Portfolio 10.1.5. Business Strategy 10.1.6. Recent Developments 10.2 QlikView. 10.3 Board. 10.4 Splunk. 10.5 Sisense. 10.6 Microstrategy. 10.7 KNIME. 10.8 Dundas BI 10.9 TIBCO Spotfire 10.10 Tableau Big Data Analytics 10.11 iTechArt 10.12 Xplenty 10.13 Pragmatic Works 10.14 Indium Software 10.15 SG Analytics

About This Report

Report ID 111706
Category Food & Beverages
Published Date July 2023
Updated Date
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