Red Rice Market: Global Industry Analysis, Trends, and Forecast 2023-2029

Red Rice Market size was valued at US$ 3107.5 Mn. in 2022 and the total revenue is expected to grow at 3% through 2023 to 2029, reaching nearly US$ 3821.8 Mn.
Red Rice Market Overview:
Red rice is distinguished by its red hue, which results from the presence of anthocyanins in the rice. Red rice, which has a nutty flavour, is taken with the hulls or partially hulled form. Red rice contains more nutrients than regular polished rice. Rathashali, Thai red cargo rice, Bhutanese red rice, Camargue red rice, and other types of red rice exist. Red rice is sometimes known as weedy rice since it grows as a weed in fields. Iron, carbs, zinc, protein, fat, fibre, and potassium are all found in red rice. Red rice contains anti-oxidants, which aid in wound healing and the maintenance of the body's defence mechanism.To know about the Research Methodology :- Request Free Sample Report
Red Rice Market Dynamics:
Red rice consumption has increased due to an increase in demand for high fibre and nutrient-rich rice products. The presence of polyphenols is the primary cause for Red Rice's widespread consumption. Athletes and those who follow tough workout programmes, in addition to health-conscious people, consume Red Rice instead of Unpolished or Brown Rice. As a result, the Sports and Nutraceuticals industries have boosted their use of Red Rice.

Anthocyanin, a health-promoting chemical, is the main component in red rice. It is responsible for the beautiful red colour of this rice, as well as its ability to control blood pressure, prevent diabetes, improve vision, and reduce cancer cells. Furthermore, it contains anti-inflammatory and anti-bacterial effects. Red rice is also high in fibre, vitamins B1 and B2, calcium, and iron. Also, Anthocyanin's potent antioxidant qualities can help to prevent the appearance of premature ageing and UV-induced skin damage. Furthermore, it contains minerals and vitamins such as zinc, iron, and others, which assist to maintain the skin hydrated and clean. So, this major factor will drive the growth of red rice market during the forecast period.

Red rices are regarded highly nutritious and therapeutic in various parts of India. Whole grain rice is consumed; red gunja is chosen for baking bread and chapatti. In South India, glutinous rice is used to make puttu. Jatu crimson rice is renowned in Himachal Pradesh for its perfume and flavour. Himachal Pradesh's Matali and Lal dhan are used to treat high blood pressure and fever. Kafalya, which grows in the Himachal Pradesh and Uttar Pradesh hills, is used to treat leucorrhea and abortion problems.

Excessive consumption of Red Rice results in gastrointestinal problems. This is the major restraining factor here.
Red Rice Market Segment Analysis:
The global Red Rice Market is segmented by Nature, Product Type and End-User.

Based on Product Type, the global Red Rice market is sub-segmented into Thai Red Cargo Rice, Bhutanese Red Rice, Camargue Red Rice, Matta Rice, Ulikan and Others. The Thai Red Cargo Rice segment held the largest market share of xx% in 2022. Thai Red Cargo Rice is consumed by people who are allergic to Gluten. Bhutanese Red Rice and Camargue Red Rice grow in Bhutan and France respectively and are consumed on a large scale by the Food & Beverages and Nutraceuticals Industry. Matta Rice and Ulikan are the types of Red Rice found in India and Sri Lanka.

Based on End-User, the global Red Rice market is sub-segmented into Food & Beverage Industry, Cosmetics Industry, Nutraceuticals Industry, Healthcare Industry, Domestic and Other. The Food & Beverage Industry segment held large number of share 46% in 2022. An increase in demand for alternative medicines has resulted in a 2.7% increase in the consumption of Red Rice from the Healthcare Sector. An increase in demand for Healthy Rice substitutes has resulted in a 1.4% increase in consumption of Red Rice by people. An increase in consumption of plant-based cosmetics products has resulted in a 2.6% increase in consumption of Red Rice by the cosmetics industry.

An increase in consumption of fiber-rich rice products has resulted in a 1.7% increase in consumption of Red Rice by the Food & Beverages Industry. The rise in health consciousness has increased by 3.7% in demand for Red Rice from the Nutraceuticals Industry. An increase in preference for alternative medicine and a wide-scale consumption of homemade medicine has resulted in a 4% increase in consumption of Red Rice for manufacturing medicine on both industrial and domestic levels. The rising preference for organic cosmetics products has resulted in a 2.1% increase in sales of Rejuvenating and wrinkle-free cream and solutions made by using Red Rice. Different industries use Red Rice as per need and requirement.
Red Rice Market Regional Insights:
Asia Pacific held the largest market share of xx% in 2022. India, China, Indonesia, and Japan account for more than 70% of global Red Rice output. The choice for Red Rice as a food product has resulted in a 1.9% increase in demand from the Food and Beverage Industry. An increase in demand for plant-based cosmetics has resulted in a 3.1 percent increase in consumption by this region's Pharmaceutical Industry. India, China, Indonesia, and Japan account for more than 70% of global Red Rice output. The preference for Red Rice as a food product has resulted in a 1.9% increase in demand from the Food and Beverage Industry.

Red rice consumption in North America has increased by 2.7% due to a growing desire for it as a supplementary and dietary food production. The Healthcare Sector in this region has increased its consumption of Red Rice by 3.6% due to an increase in desire for alternative medications. Europe is the leading user of anti-aging and wrinkle-free products made from red rice. The Cosmetics Industry in this region has reported a 2.1% increase in demand for Red Rice due to rising demand for skin-care products.

The objective of the report is to present a comprehensive analysis of the global Red Rice Market to the stakeholders in the industry. The past and current status of the industry with the forecasted market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all the aspects of the industry with a dedicated study of key players that include market leaders, followers, and new entrants.

PORTER, PESTEL analysis with the potential impact of micro-economic factors of the market have been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give a clear futuristic view of the industry to the decision-makers.

The reports also helps in understanding the global Red Rice Market dynamic, structure by analyzing the market segments and project the global Red Rice Market size. Clear representation of competitive analysis of key players by product, price, financial position, product portfolio, growth strategies, and regional presence in the global Red Rice Market make the report investor’s guide.
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Global Red Rice Market


Base Year
2022
Forecast Period
2023-2029


Historical Data
CAGR
Market Size in 2022
Market Size in 2029


2018 to 2022
3%
US$ 3107.5 Mn
US$ 3821.8 Mn


Segments Covered


by Product
Thai Red Cargo Rice
Bhutanese Red Rice
Camargue Red Rice
Matta Rice
Ulikan
Others
by End-User
Food & Beverage Industry
Cosmetics Industry
Nutraceuticals Industry
Healthcare Industry
Domestic
Other
by Distribution Channel
Supermarket & hypermarket
Municipal Corporation stores
Convenience Stores
Specialty store
Online store & others


Regions Covered


North America
United States
Canada
Mexico
Europe
UK
France
Germany
Italy
Spain
Sweden
Austria
Rest of Europe
Asia Pacific
China
S Korea
Japan
India
Australia
Indonesia
Malaysia
Vietnam
Taiwan
Bangladesh
Pakistan
Rest of APAC
Middle East and Africa
South Africa
GCC
Egypt
Nigeria
Rest of ME&A
South America
Brazil
Argentina
Rest of South America



Red Rice Market Key Players are:
1. Јіасhеng Віоtесhnоlоgу
2. Ѕhаndоng Zhоnghuі
3. Јіаngr Віо-Тесhnоlоgу
4. Gutіаn Dіуuаn
5. Fuzhоu LLХ
6. Наngzhоu Тwіn-Ноrѕе
7. Nаnріng Ѕеnfа
8. ВNР
9. Нubеі Zіхіn
10. Ѕуlvаn Віо
11. Zhејіаng Ѕаnhе
12. Наngzhоu Воdа
13. Nіngbо НЕР
14. Gее Lаwѕоn
15. 3W Воtаnісаl
16. LEHVOSS Group
17. Swanson

Frequently Asked Questions:

1. Which region has the largest share in Global Market?
Ans: Asia Pacific region holds the highest share in 2022.

2. What is the growth rate of Global Market?
Ans: The Global Market is growing at a CAGR of 3% during forecasting period 2023-2029.

3. What is scope of the Global market report?
Ans: Global Market report helps with the PESTEL, PORTER, COVID-19 Impact analysis, Recommendations for Investors & Leaders, and market estimation of the forecast period.

4. Who are the key players in Global market?
Ans: The important key players in the Global Market are –
Јіасhеng Віоtесhnоlоgу, Ѕhаndоng Zhоnghuі, Јіаngr Віо-Тесhnоlоgу, Gutіаn Dіуuаn, Fuzhоu LLХ, Наngzhоu Тwіn-Ноrѕе, Nаnріng Ѕеnfа, ВNР, Нubеі Zіхіn, Ѕуlvаn Віо, Zhејіаng Ѕаnhе, Наngzhоu Воdа, Nіngbо НЕР, Gее Lаwѕоn, 3W Воtаnісаl, LEHVOSS Group, Swanson,

5. What is the study period of this market?
Ans: The Global Market is studied from 2022 to 2029.