Raw Pet Food Market: Industry Analysis and Forecast (2024-2030) Trends, Statistics, Dynamics, Segmentation by Animal Type, Food Type, and Sales Channel

The Raw Pet Food Market size was valued at USD 7387.57 Million in 2023 and the total Raw Pet Food Market revenue is expected to grow at a CAGR of 10.16 % from 2024 to 2030, reaching nearly USD 14546.03 Million.

Raw pet food is diets consisting primarily of uncooked meat edible bones and organs designed to mimic natural eating habits of animals in wild. This type of feeding known as raw feeding has gained popularity among pet owner who believe it offer numerous health benefits including improved digestion, shinier coats, healthier skin and increased energy levels. Absence of preservatives and additives in raw diets is another appealing factor for pet owner looking to provide more natural and wholesome diet for their pets. Primary driver of raw pet food market is rising number of pet owners globally. Pets are increasingly being adopted for companionship and therapeutic and emotional support. This rise in pet ownership led to corresponding increase in demand for high quality pet food products including raw pet food. Pet owners are becoming more conscious of nutritional needs of their pets. There is growing awareness about benefit of balanced and natural diet for pets which is driving demand for raw pet food. Many pet owner are shifting from traditional pet food to raw diets believing that help prevent various health issues such as obesity, allergies and digestive problems.

Trend of humanization of pets is significant factor contributing to growth of raw pet food market. Pet owners are increasingly treating their pets as part of family leads to higher spending on premium pet food products. This trend is prevalent in developed regions such as North America and Europe where demand for high quality natural and organic pet food is on rise. Nutriment Company prominent provider of premium natural pet food announced its acquisition of Totally Natural Pet Products (TNPP) Scottish manufacturer specializing in raw dog food. This acquisition is part of Nutriment Companys strategy to expand its portfolio of premium natural pet food brands and strengthen its presence in Central European Raw Pet Food Market. Vital Essentials is flagship brand of Carnivore Meat Company announce strategic partnership with Anipet Animal Supplies Inc and Freedom Pet Supplies Inc to expand its distribution in Canada. Anipet based in Western Canada and Freedom key distributor in Eastern Canada will help Vital Essentials reach new Raw Pet Food Market segments across nation.

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Market Dynamics:
Increased Awareness of Pet Health and Nutrition driving market growth:

As pet owners become more aware of health benefits associated with high quality diets they are increasingly opting for raw pet food products. Raw Pet Food Market is driven by growing understanding that raw diets enhance pets health by providing more natural nutrient dense options compared to traditional processed foods. For instance, raw pet foods typically contain minimal processing and are rich in vitamins and minerals which supports overall health and improves coat quality, digestion and energy levels. This trend is reflected in Raw Pet Food Market significant growth as consumers seek foods that align with natural dietary needs of their pets.

Surge in demand for natural and organic products across various food sectors extends to pet food. Consumers are increasingly prioritizing transparency and quality in pet food ingredients driving growth of raw pet food. Products like Primal Pet Foods "Kibble in Raw" combine benefits of raw nutrition with convenience of kibble catering to this demand. By avoiding synthetic additives and focusing on human grade ingredients, these products resonate with health conscious pet owners, contributing to sectors growth.

Strategic growth of raw pet food brands into new geographic markets fuels overall Raw Pet Food Market growth. For instance, Vital Essentials partnerships with Anipet Animal Supplies Inc. and Freedom Pet Supplies Inc. aim to broaden their reach in Canada Raw Pet Food Market with increasing demand for premium pet foods. Nutriment Companys acquisition of Totally Natural Pet Products will help expand its presence in Central Europe. Such growth help companies tap into new consumer bases increasing their market share and driving global growth.

Growing Pet Ownership and Spending Driving Market Growth:

Rising number of pet owners and increasing expenditure on pet care contribute significantly to growth of raw pet food market. As more households adopt pets particularly in emerging markets demand for high quality nutritious pet food escalates. Pet owners are willing to invest in premium products that promise better health outcomes for their pets driving Raw Pet Food Market forward. This trend is supported by Raw Pet Food Market growth reflecting broader commitment to pet health and wellness. Innovation within raw pet food market is significant driver of growth. Companies like Vital Essentials have introduced new products and rebranding strategies to cater to evolving consumer preferences. For example, Vital Essentials rebranding of its Butcher Cut Protein line emphasizes premium quality and butcher shop experience, appealing to pet owners looking for high quality minimally processed options. Such innovations attract new customers and retain existing ones by continuously meeting their changing needs.

There is growing emphasis on sustainability and ethical sourcing within pet food industry. Companies like Totally Natural Pet Products highlight their commitment to ethical ingredient sourcing and using human-grade meat cuts. This focus resonates with environmentally conscious consumers who prefer products that align with their values. Shift towards sustainably sourced and ethically produced pet foods is crucial driver of Raw Pet Food Market growth as it aligns with broader consumer trends towards responsible consumption and environmental stewardship.
Raw Pet Food Market Segment Analysis:
Based on Food Type, the raw pet food market saw significant segmentation based on food type, with dry food commanding a majority share of 62.13% in 2023. Dry raw pet food is particularly favored due to its convenience in storage and handling, making it a popular choice among pet owners who prioritize ease of use and a longer shelf life. It is commonly adopted for its cost-effectiveness and suitability for automated feeders, benefiting both cats and dogs. Wet raw pet food, while accounting for a smaller Raw Pet Food Market share of 37.89% in 2023, is highly valued for its higher moisture content and palatability, which is crucial for pets requiring increased hydration or those with dental issues. This type is often preferred by pet owners focused on providing a diet closer to natural raw food, enhancing palatability, and potentially offering better nutrient absorption. The adoption of wet food is growing steadily, driven by its perceived health benefits and the increasing awareness among pet owners about optimal pet nutrition.
Raw Pet Food Market Regional Insights:
Global raw pet food market in 2023 is predominantly led by North America which holds commanding market share of 43.36%. This dominance is attributed to several factors including high disposable income of pet owners, advanced pet food production technologies and significant awareness and preference for premium pet food products in region. North America leading position is also supported by robust distribution network and presence of major industry players who continue to innovate and introduce new products. For instance, companies like Nutriment Company and Vital Essentials are continuously expanding their portfolios and market reach within North America.

Europe captures 28.15% of market share in 2023. Europes stronghold in raw pet food market is driven by increasing trend of pet humanization where pet owners are increasingly treating pets as part of family and are willing to invest in high quality, nutritious food options. Countries like Germany, UK and France are at forefront of this trend with growing number of consumers seeking raw and natural pet food alternatives. Stringent regulations regarding pet food quality and safety in European Union also ensure that products available on market meet high standards further boosting consumer confidence and adoption.

Asia Pacific region holding an 18.15% market share is expected to witness fastest growth in coming years. This rapid growth is attributed to several emerging factors. Increasing pet ownership rates, especially in urban areas of countries like China, Japan and India are driving demand for premium pet food products. Rising middle class population with growing disposable incomes is more willing to spend on high quality pet food. Influence of Western culture and increasing awareness about pet nutrition and health are also playing crucial roles in adoption of raw pet food in this region.

Competitive Landscape

The recent developments in pet food industry, including Vital Essentials rebranding and growth into Canada, Primal Pet Foods innovative Kibble in Raw, and The Nutriment Companys acquisition of Totally Natural Pet Products, are set to drive significant Raw Pet Food Market growth. Vital Essentials enhanced branding and expanded distribution will boost its presence in Canada, catering to the growing demand for premium pet food. Primals Kibble in Raw blends raw nutrition with convenience, attracting health conscious pet owners. Meanwhile Nutriment Company acquisition adds a sought after product to its portfolio, strengthening its market position and appealing to a broader customer base. Together, these moves underscore a shift toward higher-quality, convenient pet food options, fueling overall Raw Pet Food Market growth.

On April 25, 2024, Nutriment Company announced its acquisition of Totally Natural Pet Products (TNPP) Scottish manufacturer of raw dog food and natural treats. This move expands The Nutriment Company range of premium natural pet food brands into Central Europe. CEO of The Nutriment Company highlighted TNPPs rapid growth in UK and addition of their unique free-flow product to meet increasing customer demand. TNPP operates facility near Glasgow and is known for its ethical sourcing and use of human-grade meat cuts.

On March 5, 2024, Vital Essentials, a leading premium raw pet food brand announced key partnerships with Anipet Animal Supplies Inc. and Freedom Pet Supplies Inc. to expand its presence in Canada. This strategic move will enhance distribution of Vital Essentials raw freeze dried and frozen pet food products across nation. Anipet a family owned distributor in Western Canada and Freedom Pet Supplies a major distributor in Eastern Canada will collaborate to improve availability of Vital Essentials Butcher Cut Protein products. This growth aims to broaden brands reach and serve Canadian pet retailers and consumers more effectively.

On 7 May 2024, Swedish pet food manufacturer The Nutriment Company has acquired Scottish raw dog food producer Totally Natural Pet Products (TNPP), following its recent rebranding from Voff. This strategic move aims to bolster both companies' positions in the natural pet food market. The acquisition enhances Nutriment Companys portfolio with TNPPs unique free-flow product, which has been increasingly requested by customers. CEO Anders Kristiansen highlighted TNPPs rapid growth in UK as a key factor in decision, noting added value it brings to their existing offerings.

On December 19, 2023, Primal Pet Foods unveiled a ground breaking product innovation called Kibble in Raw. This new line combines advantages of raw nutrition with convenience of kibble, offering five complete and balanced recipes for dogs. Set to ship in January 2024, Kibble in Raw features freeze-dried raw protein and omits synthetic vitamins and minerals, ensuring optimal nutrition and digestibility. Primal Pet Foods has been at forefront of advancing pet health through raw and fresh foods, establishing a new standard in pet nutrition with this latest offering.

On June 15, 2023, Vital Essentials, a leading brand under Carnivore Meat Company introduced a comprehensive rebrand of its Butcher Cut Protein freeze-dried raw pet food. This new branding and packaging emphasize premium quality, designed to appeal to discerning pet owners seeking top-tier protein for their pets. Revitalized brand now delivers a "butcher shop" experience to pet retailers nationwide. Since its inception in 2009, Vital Essentials has been at forefront of raw pet food, offering minimally processed, whole-animal butcher cut proteins to ensure optimal nutrition for dogs and cats through a range of food, toppers, snacks, and treats.
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Raw Pet Food Market


Report Coverage
Details


Base Year:
2023
Forecast Period:
2024-2030


Historical Data:
2018 to 2023
Market Size in 2023:
USD 7387.57 Million.


Forecast Period 2024 to 2030 CAGR:
10.16%
Market Size in 2030:
USD 14546.03 Million.


 Segments Covered:
by Animal Type
Dogs
Cats
Others


by Food Type
Dry food
Wet food


by Sales Channel
Online
Offline



Raw Pet Food Market, by Region
North America (United States, Canada and Mexico)
Europe (UK, France, Germany, Italy, Spain, Sweden, Austria, Turkey, Russia and Rest of Europe)
Asia Pacific (China, India, Japan, South Korea, Australia, ASEAN and Rest of APAC)
Middle East and Africa (South Africa, GCC, Egypt, Nigeria and Rest of ME&A)
South America (Brazil, Argentina, Columbia and Rest of South America)
Raw Pet Food Market, Key Players:
1. 3P Naturals
2. 4PAWSRAW
3. Big Dog Australia Pty Ltd
4. Çağatay Pet Food
5. Canada Raw
6. H.D.C. (Happy.Dream.Company CO. LTD.)
7. Instinct Pet Food
8. Korea Pet Food Co., Ltd
9. Nature's Variety
10. Organic Paws
11. OSP PET FOOD
12. Primal Pet Foods
13. Smallbatch
14. Staughton Group
15. Stella & Chewy’s

FAQs:
1. What are the growth drivers for the Raw Pet Food Market?
Ans. Increased Awareness of Pet Health and Nutrition driving market growth and is expected to be the major driver for the Raw Pet Food Market.

2. What are the major challenges for the Raw Pet Food Market growth?
Ans. Growing Pet Ownership and Spending are expected to be the major challenges in the Raw Pet Food Market.

3. Which country is expected to lead the global Raw Pet Food Market during the forecast period?
Ans. North America is expected to lead the Raw Pet Food Market during the forecast period.

4. What is the projected market size and growth rate of the Raw Pet Food Market?
Ans. The Raw Pet Food Market size was valued at USD 7387.57 Million in 2023 and the total Raw Pet Food Market revenue is expected to grow at a CAGR of 10.16 % from 2024 to 2030, reaching nearly USD 14546.03 Million.

5. What segments are covered in the Raw Pet Food Market report?
Ans. The segments covered in the Raw Pet Food Market report are by Animal Type, Food Type, Sales Channel, and Region.