Household Cleaning Products Market Global – Growth, Trends, COVID-19 Impact, and Forecasts (2024-2030)

The Household Cleaning Products Market was valued at US$ 258.72 Bn. in 2023. The Global Household Cleaning Products Market size is estimated to grow at a CAGR of 4.2 % over the forecast period.
Household Cleaning Products Market Overview:
The report explores the Household Cleaning Product market segments (Ingredients, Product, Distribution Channels, and Region). Data has been provided by market participants and regions (North America, Asia Pacific, Europe, Middle East & Africa, and South America). This market report provides a thorough analysis of the rapid advances that are currently taking place across all Distribution Channel sectors.

Facts and figures, illustrations, and presentations are used to provide key data analysis for the historical period from 2018 to 2023. The report investigates the Household Cleaning Products market drivers, limitations, opportunities, and challenges. The MMR report includes investor recommendations based on a thorough examination of the Household Cleaning Product market’s contemporary competitive scenario.To know about the Research Methodology:-Request Free Sample Report
Household Cleaning Products Market Dynamics:
Growing Demand for Natural Products across the Globe:

Chemicals have become ingrained in our culture, and we are all affected by them. As a result, many consumers are turning to green and natural products because they are environmentally friendly and gentle on the skin and the environment. The need for natural and green products is booming these days all around the world, and the demand for green cleaning solutions has fueled the Distribution Channel's rise. The growing demand for green and natural products is mostly due to increased environmental concerns. To conserve the environment, people are willing to spend more on natural and organic items.

As a result, it has become a game-changer in this sector. It is also expected that the use of harsh chemical products would decrease in the near future, as people are willing to spend hours cleaning their houses and pay more for the correct product.

Customers are more concerned about Safety:

A problem with regular cleaning products for residential surfaces is that they often include harmful substances, including nonoxynols, methyl chloride, ammonia, and more. While these ingredients have been studied and deemed safe for the general public when used correctly, long-term exposure to these products, especially when used incorrectly, can have long-term consequences. Even scarier, cleaning-product manufacturers are not required to list the contents of their goods on their packages. Eco-friendly cleaning products, on the other hand, include largely natural Ingredients. Lactic acid, citric acid, and enzymes are among the Ingredients. Baking soda, vinegar, lemon juice, borax, and castile soap are examples of homemade cleaning agents that are both ecologically friendly and relatively safe.

Advancement in Biodegradability:

Eco-friendly cleaning products are not only safe to use around small children and pets, but they are also biodegradable. Chemicals found in everyday items are not. These chemicals can be breathed or mistakenly absorbed into the skin and eventually end up in sewage runoff. Natural goods, on the other hand, are less detrimental to the ecosystem and leave fewer traces in the water and soil.

Portfolio Growth and Product Innovation:

Surface cleansers that protect surfaces from soil buildup and eliminate the need to clean every day are being considered by vendors as a way to change consumer preferences. New smells, such as citrus and nature-identical deodorizers and fresheners, are also being introduced by vendors. Also, functionality, pricing, novel ingredients, packaging, and perfumes are frequently used to drive innovation.

Market Production is affected by Customer Retention and Product Differentiation:

Based on psychographic, demographic, and behavioral characteristics, product preferences may differ from person to person. Consumer behavior is primarily influenced by lifestyle and awareness standards. Consumer loyalty and product distinctiveness are difficult to maintain in today's market for household cleaning goods. New and creative products are frequently attractive to consumers. As a result, sticking to a single product or brand is difficult. Small and medium-sized manufacturers are finding it increasingly difficult to keep up with changing consumer behaviors. As a result, these factors combined limit market growth.

Household Cleaning Products Market Trends:

Surface cleaners are a continually rising Distribution Channel, owing to increased household spending and customers' desire for cleaner living. Smart drop technologies, which are specifically designed to preserve specialized surfaces, may now be used to clean surfaces such as glass, mirrored, stainless steel, and wood. Liquid cleaners are now available in a variety of configurations, including trigger sprays, aerosol cans, and pump-actuated bottles, and are made up of solid abrasive particles suspended in a thicker liquid matrix. In terms of packaging, quality, pricing, and smell, market participants are also offering unique toilet and surface cleaners. Consumers nowadays also want environmentally-friendly toilet care products with natural and refreshing scents.

Clorox Professional Product Company, for example, sells a natural toilet bowl cleaner called 'Green Works Natural Toilet Bowl Cleaner.' One-fourth of participants in a CDC research done across the United States during the COVID-19 pandemic period reported one or more problems associated with the use of cleaners and disinfectants, including skin, eye, nose, and sinus irritation,nausea, headache, and respiratory distress. As a result, there has been an increase in demand for risk-free organic cleaning products.
Household Cleaning Products Market Segment Analysis:
Based on Ingredient: In 2023, the chemical ingredients category accounted for more than 86% of the global market value. Surfactants, solvents, bleaches, and other chemicals are commonly utilized in household cleaning goods. In recent years, chemical cleaning products have seen a major surge in demand. As a result of the COVID-19 epidemic, customers are increasingly relying on chemical-based household cleaners to sanitize regions around the house. As a result of the growing fear of the COVID-19 pandemic, chemical cleaning product use and sales have increased at an unprecedented rate.

However, rising worries about the side effects of using chemical-based household cleaning products may stifle the chemical-based ingredients segment's expansion over the forecast period. Natural components, on the other hand, are expected to grow at the fastest rate during the projection period. Due to rising demand, the segment is predicted to grow at a CAGR of 7.3 % from 2024 to 2030. The increased importance and awareness among consumers about sustainable and eco-friendly cleaning products is likely to boost the expansion of the natural-based ingredients segment in the approaching years.

Based on Product: Due to rising demand, the surface cleaner product segment held a significant share of over 55% of the worldwide home cleaners market revenue in 2023. Surface cleaners are typically used to remove stains, dust, debris, and unpleasant odors from a surface. During the forecast period, the availability of a number of specialized surface cleaners for surfaces such as wood, tiles, and others is likely to fuel the growth of the surface cleaner segment. The global demand for surface cleaners has risen in response to the rising risk of bacterial diseases and infections spread by filthy floors and surfaces. To address the significant increase in customer demand for surface cleaners, manufacturers are focusing on new product releases, technological advancements, and expanding their manufacturing capacity.
Household Cleaning Products Market Regional Insights:
The Europe region held the largest market share accounting for 33.5% in 2023. Europe during the forecast period, rising demand for surface and toilet cleaners in this area is expected to fuel market expansion. Household cleanser sales have increased as customer knowledge of the presence of harmful illnesses that can be transmitted through filthy surfaces has grown. Also, eco-friendly cleaning solutions with natural and pleasant scents are gaining popularity in the area. Various measures are being implemented by governments in a number of countries around the area in response to the demand for clean toilets, driving market sales.

The Asia-Pacific region is expected to witness significant growth at a CAGR of 5.8% through the forecast period. This is due to the region's increasing need for household cleaning goods. Also, the regional economies have seen a huge increase in demand for environmentally friendly surface cleansers. All of these factors are expected to drive market expansion throughout the forecast period. The increasing sales of sustainable and environmentally friendly household cleaning products are driving this market's expansion. Major and domestic manufacturers are releasing new products in response to the increased emphasis on cleanliness and hygiene in nations such as China, Japan, and India. Also, a government initiative.

Household Cleaning Products Market competitive Landscape:

Amway Corporation, Unilever, Procter & Gamble, Henkel AG, Church & Dwight, and Colgate-Palmolive have the majority of the market share in household cleaners. Because of the intense pricing competition in the Distribution Channel, there are also private-label players. Leading household cleanser manufacturers are working on expanding their revenue base by capitalizing on prospects presented by Asia-Pacific rising economies such as Thailand and India. To accomplish consolidation and maximize their offers, the major brands are also pursuing mergers and acquisitions and new product development as an essential strategy. Between 2023 and 2030, the North American market is predicted to rise significantly, fueled by rising environmental concerns that are driving demand for safe and organic homecare products.

The objective of the report is to present a comprehensive analysis of the global Household Cleaning Market to the stakeholders in the Distribution Channel. The past and current status of the Distribution Channel with the forecasted market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all the aspects of the Distribution Channel with a dedicated study of key players that include market leaders, followers, and new entrants.

PORTER, PESTEL analysis with the potential impact of micro-economic factors of the market have been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give a clear, futuristic view of the Distribution Channel to the decision-makers.

The reports also help in understanding the Household Cleaning Market dynamic and structure by analyzing the market segments and projecting the Household Cleaning Market size. Clear representation of competitive analysis of key players by Design, price, financial position, product portfolio, growth strategies, and regional presence in the Household Cleaning product investor’s guide.
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Household Cleaning Products Market


Report Coverage
Details


Base Year:
2023
Forecast Period:
2024-2030


Historical Data:
2018 to 2023
Market Size in 2023:
US $ 258.72 Bn.


Forecast Period 2024 to 2030 CAGR:
4.2%
Market Size in 2030:
US $ 345.07 Bn.


 Segments Covered:
by Ingredients
Natural
Chemical


by Product
Surface Cleaner
Glass Cleaner
Toilet Bowl Cleaner
Others


by Distribution Channel
Offline
Online



Household Cleaning Products Market by Region
North America (United States, Canada and Mexico)
Europe (UK, France, Germany, Italy, Spain, Sweden, Austria, Turkey, Russia and Rest of Europe)
Asia Pacific (China, India, Japan, South Korea, Australia, ASEAN and Rest of APAC)
Middle East and Africa (South Africa, GCC, Egypt, Nigeria and Rest of ME&A)
South America (Brazil, Argentina, Columbia and Rest of South America)
Household Cleaning Products Market, Key Players are
1. Unilever NV
2. Goodmaid Chemicals Corporation
3. S.C Johnson & Son Inc
4. Reckitt Benckiser Group plc
5. The Procter & Gamble Co
6. Kao Group
7. Henkel AG & Co KGaA
8. Godrej Consumer Products Ltd
9. Colgate-Palmolive Co
10. Church and Dwight Co Inc
11. The Clorox Company
12. Henkel AG
13. Nirma Limited
14. Amway Corporation

Frequently Asked Questions:

1. Which region has the largest share in Global Household Cleaning Products Market?
Ans: Europe region held the highest share in 2023.

2. What is the growth rate of Global Household Cleaning Products Market?
Ans: The Global Household Cleaning Products Market is growing at a CAGR of 4.2% during forecasting period 2024-2030.

3. What is scope of the Global Household Cleaning Products market report?
Ans: Global Household Cleaning Products Market report helps with the PESTEL, PORTER, COVID-19 Impact analysis, Recommendations for Investors & Leaders, and market estimation of the forecast period.

4. Who are the key players in Global Household Cleaning Products market?
Ans: The important key players in the Global Household Cleaning Products Market are – Unilever NV, Goodmaid Chemicals Corporation, S.C Johnson & Son Inc, Reckitt Benckiser Group plc, The Procter & Gamble Co, Kao Group, Henkel AG & Co KGaA, Godrej Consumer Products Ltd, Colgate-Palmolive Co, Church and Dwight Co Inc, The Clorox Company, Henkel AG, Nirma Limited, and Amway Corporation

5. What is the study period of this market?
Ans: The Global Household Cleaning Products Market is studied from 2023 to 2030.