Graphic Film Market: Dynamics, Regional Insights and Market Segment Analysis

Graphic Film Market was valued at USD 27.78 Billion in 2022, and it is expected to reach USD 38.19 Billion by 2029, exhibiting a CAGR of 4.65 % during the forecast period (2023-2029)
Overview:
The graphic film is a sheet, which is made of polymer compounds. It is used in a variety of information labelling and product security. The graphic film is mainly used to deliver the protective layer and enhance the artistic appeal of the product. The graphic films are composed of different materials like polypropylene, polyvinylchloride, polyethylene. The graphic film is developed with the help of many printing techniques like flexography, rotogravure, and others.

It provides water resistivity and durability. It is mainly used for representing visual representation on the film surface. It is an excellent mode of communication for informing and guiding the customers. The graphic film has lower installation costs. It is suitable solution for the advertisement and promotional industry and used as promotional banners and pamphlets because of its texture. It offers properties like easy recyclability, cost-effectiveness, and high durability.To know about the Research Methodology:-Request Free Sample Report

As leading manufacturers of high-grade film products are focusing to offer a full range of printable graphic films designed for the visual communications industry, sustainable production is a key area of responsibility. Graphic film can transform nearly any surface into a branding opportunity and create exciting visual spaces, even in unexpected places. The graphic manufacturers and graphic installers have an ever-growing collection of graphic films for creating signs and displays of every shape and size. Many companies are producing a range of films for producer of labels, maps, tags, etc. by using special PE formulations.

Despite the slower conditions experienced in the Asia, Latin America and other emerging markets, a higher level of economic growth is still expected during the forecast period. It is expected to provide opportunities for the graphic film segment to improve market share and increase profitability across developing region. An increase in alignment of label demand to consumer staples, with the exception of graphic film, demand from end-user industries like automotive and electronics industries are some of the prominent factors that are expected to boost the production of the graphic film.

Graphic Film Market Dynamics
High investment in construction sector: Drive the demand for Graphic film

Some of the many market key players are manufacturing perforated window films, which are designed for use on flat, transparent surfaces like glass windows or doors. It is usually equipped with a continuous hole pattern perforated into the film to deliver graphics visible from one side. Window film is a thin laminate, which is added to either the inside or outside of a window. It can be cut into any design and applied to windows or doors for many purposes.

It is preferring in the applications from printing corporate logos and marketing to designing fully customized walls. Window films delivers privacy and protection against UV rays and helps to manage thermoregulation of interiors, like corporate workspaces and residential sectors. Wall and window graphics films are transforming consumer experiences with interior and exterior designs. Many offices are incorporating graphic films to exploit their branding, and encourage new products and sales, expand workplace productivity and enhance the corporate environment.

Technological advancement is a key factor, which is gaining popularity in the graphic film market. Major companies operating in the graphic film market are focused on evolving new technological solutions to meet consumer demand and strengthen their position. The growing use of graphic film for making promotional and advertising banners and vehicle wraps in automotive and advertising industries is a major factor expected to drive the growth of the graphic film market over the forecast period. Also, increasing demand for graphic film in construction and industrial sectors owing to its properties like recyclability, cost-effectiveness, high durability, and others, is another factor anticipated to fuel the growth of the market throughout the forecast period.

Increasing demand for bio-based plastics, because of low-cost raw materials and biodegradability is expected to create a lucrative opportunity for a manufacturer, which in turn is estimated to support the growth of the target market over the forecast period. Growing demand for digital graphic films from the e-commerce industry is a key trend observed to boost the growth of the graphic film market globally. On the other hand, fluctuating raw material prices is one of the major factors hampering the growth of this market and the effect for this restraint is expected to remain the same throughout the forecast period.
Graphic Film Market Segment Analysis
Flexographic Printing: Business Opportunities in Graphic Film Sector

The global print marketplace is moving rapidly with shifts in consumer, retailer and client demands. An increase in demand for more variation and lower run lengths is driving advances in flexographic technology. It helps to improve efficiency within an increasingly digitalised market. Flexography is one of the furthermost versatile processes. It is a high-quality printing process which usages polymer or elastomeric plate to transfer ink to a substrate. The image is moved directly from the plate to the paperboard. Flexography is used for a number of different products. It is dominant in the packaging arena. The flexo inks are low-viscosity inks, characterized as fluids.

Flexographic printing is a popular method for printing large orders of custom labels at rapid speeds by moving ink onto the paper or film material using flexible printing plates mounted on fast-rotating cylinders. It allows customization options, which aren’t possible with some other types of presses. A variety of products can be printed on flexographic presses like pressure-sensitive labels, shrink sleeve labels, flexible packets, multi-ply labels, double-sided printed labels, and more. Flexographic printing is unique because it adapts well to different materials. It can use a wider range of inks, like water based rather than oil-based inks. Flexographic printing is used widely for the best printing of bold designs and extremely attractive effects. It is used widely for printing on paper, laminated Aluminium Foil, Cellophone Film, Polypropylene, and Polyethylene.

Automotive Sector: Key Sector for Graphic Film Application

Graphic films are used as paint protection films. It helps to protect the exterior components of vehicles with the less maintenance cost. The demand for graphic films to safeguard vehicles are increasing at a rapid rate. Key players are offering innovative solution in developed and developing economies for advertising graphic in the automotive sector. For instance, US based company launched a innovative adhesive vehicle wrap for retailers, who are looking to advertise their products and brands on vehicles like trucks, buses, and vans. The graphic films are used in the automotive industry in the application area include vehicle wraps, cut graphics, and cut deals. High adoption of graphic films or wraps in vehicles is driven by the requirement for protective and advertisement purposes and to deliver a better look at the vehicles.

By Film Type, the graphic film market is segmented into Reflective, Opaque, Transparent, and Translucent. The Opaque segment held the dominant position in 2022 and it is projected to continue its dominance during the forecast period. It has excellent hiding power and outdoor resilience, which is making them suitable solution for interior or exterior signs.

By component, the global graphic film market is segmented into Polyethylene (PE), Polypropylene (PP), Polyvinyl Chloride (PVC) and Others. The Polyvinyl Chloride (PVC) segments is expected to contribute major share in the global market. PVC packaging films are gaining more attention mainly because of their flexibility. They are used in both rigid and flexible packaging. The Polyvinyl Chloride films are durable, strong, versatile, and cost-effective. They are resistant to abrasion, shock, chemical, and harsh environmental temperature.

An increase in need for protecting the product from the external environment fuels are expected to increase the demand for PVC Films. The PVC films are resilient to abrasion, shock, chemical, and harsh environmental temperature. An increase in requirement for protecting the product from the external environment are expected to boost the demand for PVC films.
Graphic Film Market Regional Insights
According to the MMR analysis, Asia Pacific region is projected to be leading region in the global graph film market and expected to grow at a more than 6.15% rate of CAGR during the forecast period. The demand for graphic film across developing economies like Japan, India, China, South Korea, Australia, New Zealand, ASEAN countries and rest of APAC are expected to drive the market growth. The Asia Pacific region has immense potential for graphic films. An increase in popularity of e-commerce sites, expansion of advertising & marketing industry, growth in incomes of the populace and high demands for graphic films in the automotive industry are some of the driving factors behind the market growth.

The demand for graphic film for personalized gifts is expected to drive the market growth. An increase in adoption of graphic films for personalization printing in e-commerce is expected to boost the market growth. With the considerations of the revenue, unorganized market structure is a major challenge, which is affecting the growth of the graphic film industry. The large number of prominent companies are manufacturing graphic films and many customers are preferring purchase the films from local vendors who provide graphic films at cheaper rates.

A driver across the Company for maximizing operating profitability is the discipline of pricing contracts based on size and complexity. A consideration for fluctuations in raw materials and packaging costs, manufacturing run lengths and available capacity are some of the prominent factors, which are expected to drive the profitability of key players operating in the graphic film market. It facilitates effective asset utilization and relatively higher levels of profitability. Many companies are considering customers’ demand levels, particularly in North America and Western Europe, which is reasonably mature market. They will continue to focus to increase expansion plans on innovative and higher growth and value-added product lines within developed region geographies, with a view to improving overall profitability.

As end users become more demanding in terms of delivery schedules and customization, key players are expected to increase their need highly agile production and predictive quality controls. By investing in research & development, the industry key players are enhancing productivity and efficiency. Manufacturers are offering precision film and sheet products, which has made from the full range of extrudable polyurethane resins, and co-polyesters. A technical force in the specialty films industry, key players are focusing to set the standard for innovation, capability, and commitment to excellence in film extrusion and customer satisfaction.  Key players are adopting several growth strategies like promotional activities and expenditure on advertisements to increase the visibility of their services to increasing competition in the graphic film market.

Scope of the Report

The Graphic Film Market Report provides a product scenario on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a detailed report, which is mainly focusing on primary and secondary methodology, market share, dominant segments and geographical analysis. Additionally, key players, their major collaborations, merger & acquisitions along with trending innovation and market policies are reviewed detailed in the report.

The report covers the competitive matrix and the competition scenario of the global graphic film market, which helps to know the competition at both domestic and global levels. The most important aspects of applications, production, product portfolio, etc. In addition, the companies included in the report are considered based on key factors such as company size, market share, market growth, revenue, production and profits. The Degree of competition in the XX market is depends upon the presence of the number of competitors.
Scope of Global Graphic Film Market:Inquire before buying



Global Graphic Film Market


Report Coverage
Details


Base Year:
2022
Forecast Period:
2023-2029


Historical Data:
2018 to 2022
Market Size in 2022:
US $ 27.78 Bn.


Forecast Period 2023 to 2029 CAGR:
4.65%
Market Size in 2029:
US $ 38.19 Bn.


 Segments Covered:
by Polymer
1. PVC
2. PP
3. PE
4. Others


by Film Type
1. Reflective
2. Opaque
3. Transparent
4.Translucent


by Printing Technology
1. Rotogravure
2. Flexography
3. Offset
4. Digital


by End-User
1. Promotional & advertisement
2. Automotive
3. Industrial
4. Others



Graphic Film Market, by Region:
North America (United States, Canada and Mexico)
Europe (UK, France, Germany, Italy, Spain, Sweden, Austria and Rest of Europe)
Asia Pacific (China, South Korea, Japan, India, Australia, Indonesia, Malaysia, Vietnam, Taiwan, Bangladesh, Pakistan and Rest of APAC)
Middle East and Africa (South Africa, GCC, Egypt, Nigeria and Rest of ME&A)
South America (Brazil, Argentina Rest of South America)
Graphic Film Market, Key Players are:
1. 3M Company
2. Amcor Limited
3. CCL Industries, Inc.
4. Constantia Flexibles Group
5. Dunmore Corporation
6. E.I. Du Pont De Nemours And Company
7. Hexis S.A.
8. Kay Premium Marking Films Ltd.
9. Landor
10. Meta Design
11. Panasonic Avionics Corporation
12. Pentagram
13. Sita Onair
14. Stellar Entertainment
15. Very Dennison Corporation
Frequently Asked Questions:
1] What segments are covered in the Global Graphic Film Market report?
Ans. The segments covered in the Graphic Film Market report are based on Polymer, Film Type, Printing Technology, End-Use and Frequency.

2] Which region is expected to hold the highest share in the Global Graphic Film Market?
Ans. The Asia Pacific region is expected to hold the highest share in the Graphic Film Market.

3] What is the market size of the Global Graphic Film Market by 2029?
Ans. The market size of the Graphic Film Market by 2029 is expected to reach USD 38.19 Bn.

4] What is the forecast period for the Global Graphic Film Market?
Ans. The forecast period for the Graphic Film Market is 2023-2029.

5] What was the market size of the Global Graphic Film Market in 2022?
Ans. The market size of the Graphic Film Market in 2022 was valued at USD 27.78 Bn.