The Global Eye Tracking Market was valued at US$ 1194 million in the year 2023 and is expected to reach US$ 7253 million by 2030 with a growing CAGR of 29.4% over the forecast period of 2024-2030.Global Eye Tracking Market Overview:
Eye tracking, a sensor technology that can detect a person’s presence and follow what they are looking for in real time. The eye tracking market is booming due to its diverse use across industries like automotive, healthcare, aerospace, retail, electronics, gaming and many others. The recent advancements in technology are making these systems affordable, accurate and user friendly. By tracing eye movements, the technology has valuable insights into human behavior and human cognition. The factors like demand from various industrial sectors, insights into consumer behavior patterns, accuracy, affordability, growth of AR/VR systems are driving the growth of the eye tracking market. The gaming sector is witnessing steady growth in the eye tracking industry due to shift of the youth towards different gaming platforms and virtual reality. However, complexity and cost issues, data security and privacy, user acceptance and adaptation are few challenges faced by the eye tracking market over the forecast period. The eye tracking market has its major presence in the region of North America due to investments in advanced technologies and high adaptation among various industries and presence of established market players. The region of North America has witnessed higher number of patients with neurological disorders in 2023, thus affecting the eye tracker market growth positively. The second fastest growing region is Asia-Pacific as a result of expanding use of vision tracers in countries like China, Japan, India. Apart from these, the increasing number of neurological diseases and rare syndromes are driving the growth of healthcare segment over the forecast period.To know about the Research Methodology :- Request Free Sample Report
Global Eye Tracking Market Dynamics:
Increased use of smart devices is driving the eye tracking market: Eye tracking technology finds application in various sectors including electronics, gaming, healthcare, research and this diverse use is creating an expanding market for eye tracking industry. The technological advancements have made eye tracking systems more accessible and accurate. The eye-tracking technology allows hands free interaction with devices and also improves the real nature in virtual and augmented reality to enhance the user experience. This feature also assists people with disability for navigating things. The popularity of VR and AR is creating an increasing demand for eye tracking systems due to realistic experiences. Eye-tracking devices are also being used at retail stores to gain insights on consumer behavior. These devices help in understanding how much time a consumer is spending to buy a product and which type of packaging is providing more information about the product for consumer benefit. The field of market research is using eye tracking to extend online marketing, evaluate advertisements and digital media. Eye tracking is vastly used in healthcare to diagnose neurological disorders and helps monitor eye movements to detect early symptoms pf Alzheimer’s or Parkinsons. All the mentioned factors are significant growth drivers of the eye tracking market. Restraints for the eye tracking market: The customization and integration of eye tracking systems is quite complex and expensive which adds to the cost and time for implementation of eye tracking systems. The compatibility issues with different hardware and software hinders the seamless use of eye trackers for a wider adoption. The competition from Gesture recognition offers similar functions across different industries like automotive, aerospace, etc. The gesture technology is currently used in assistive technology and computing devices to communicate with external environment by gesture control. These factors are the restraints for the eye tracking market. Growing AR and VR sectors hold opportunities in the eye tracking market: The advanced technologies like AR/VR are owing to possess opportunities in the eye tracking market by providing enhanced user experience to consumers. The eye tracking technology can be integrated with AR devices to provide natural images to end users. The advancements could lead to integration of eye tracking technology into laptops and other mobile devices which could create new applications and designs of devices. In the healthcare sector, eye trackers could be used for diagnosing neurological conditions at early stage, monitoring the treatment process and development of assistive tools for patients. The demand for contact -free biometric systems for security in defence and management sectors can be catered by using eye tracking technology with devices. With these few opportunities, as technology evolves and becomes accessible, the eye tracking market holds promising opportunities over the forecast period.Global Eye Tracking Market Segmentation:
The eye tracking market is segmented by location of eye tracker, component type and the industry vertical in which eye tracking systems are widely used. Based on location, the remote segment accounted the largest market share till the year 2023, wherein the user is not physically connected to the eye tracking device alike mobile devices. The respondents are present in a stationary position in front of the eye tracking device and the remote sight capturing system analyzes the respondents behavior or observes any object from a 2D perspective. However, mobile vision trackers are connected to continuously record the movement of respondents. The mobile trackers are used when respondents are free to roam and study is conducted from all perspective. The mobile trackers are integrated into devices like smartphones, tablets and laptops to monitor and analyze the consumer behavior on retail shops. With the increasing use of smartphones and tablets, the mobile segment is witnessing a higher growth over the forecast period. Based on industry vertical, the healthcare industry has been a dominant user of eye tracking technology as a result of its established applications and growing demand for early detection of diseases. The eye tracking systems have proven applications in detection and diagnosing of autism, alzheimers and other neurological conditions. The rising number of patients for neurological disorders is majorly driving the growth of the segment. The research sector also utilizes eye tracking systems to understand human behavior, cognitive processes and user interaction with software tools. The automotive sector is playing a significant role in boosting the growth of eye tracking systems with increasing demand for vehicles with AI integration along with gazing direction by analyzing eyelid movements. For example, Toyota deployed an eye tracking device in Lexus brand for tracking the direction. Volvo, has also planned to improve its driver state estimation system with eye tracking technology. The FMCG sector is highly using eye tracking technology in order to understand consumer purchase behavior at retail stores.
Global Eye Tracking Market, Regional Insights:
The North America dominates the eye tracking market over the forecast period with primary reasons being high growth and use of advanced technology majorly in the healthcare sector to understand consumer behaviour. The wide adoption of sensors, biometric systems in U.S. is the major factor driving the growth of the region. The presence of major industry players, digital transformation has led to growth of the region. The well-developed infrastructure, high investment in research & development and early adoption of tracking technology among industries reflects the regions leading position in the industry. Healthcare consumer electronics sectors have immensely associated with eye-tracking technologies in various segments which leads to the growth of eye tracking technology in North America. As per NIH, the number of neurological patients is highest in North America which creates a demand for eye tracking systems in the healthcare sector. Secondly, Asia-Pacific region is projected to dominate the eye tracking market over the forecast period. The awareness and adoption of vision tracers in consumer electronics, industrial vehicles are a trigger for growth in Indian, Japanese, Chinese markets which in turn leads to growth of the Asia-Pacific region.Recent Developments: 1. In 2023, Affectiva in association with Smart Eye, announced its new emotion AI attention metric in its cloud-based emotion AI offering. The metric represents leap in viewer attention measurement for brands, advertisements and market researchers. 2. In 2021, Smart Eye announced its acquisition of iMotions. The acquisition will focus on combining sophisticated eye tracking and emotion technology to gather data and analytics tools to create first human behavioral research & analysis powerhouse. 3. In 2021, Gazepoint Research introduced Gazepoint Biometrics Hardware Kit that captures biometric signals and user-controlled input for marketing feedback responses. 4. In 2020, Tobii Pro, business unit of Tobii, announced its launch of Tobii Pro Glasses 3, which are next generation of wearable eye tracker useful for measuring attention in real world scenario. 5. In 2020, Tobii Dynavox, announced its launch of I-series, developed for specially abled citizens with cerebral palsy and amyotrophic lateral sclerosis. The device provides them with a communicable voice to handle things independently. Above mentioned are some of the recent developments in the eye tracking market by the key market players.
Eye Tracking Market Scope: Inquire before buying
Global Eye Tracking Market Report Coverage Details Base Year: 2023 Forecast Period: 2024-2030 Historical Data: 2018 to 2023 Market Size in 2023: US $ 1194 Mn. Forecast Period 2024 to 2030 CAGR: 29.4% Market Size in 2030: US $ 7253 Mn. Segments Covered: by Location Remote Tracking Mobile Tracking by Component Hardware Software by Industry Vertical Retail & Advertisement Healthcare Consumer Electronics Automotive & Transportation Others Eye Tracking Market, by Region
North America (United States, Canada and Mexico) Europe (UK, France, Germany, Italy, Spain, Sweden, Austria and Rest of Europe) Asia Pacific (China, South Korea, Japan, India, Australia, Indonesia, Malaysia, Vietnam, Taiwan, Bangladesh, Pakistan and Rest of APAC) Middle East and Africa (South Africa, GCC, Egypt, Nigeria and Rest)Key Players:
1. Tobii (Sweden) 2. SeeingMachine (Australia) 3. SR Research (Canada) 4. Smart Eye (Sweden) 5. Eye Tech Digital Systems (U.S.) 6. Eyegaze Edge (U.S.) 7. iMotions (Denmark) 8. PRS in Vivo (U.S.) 9. Mirametrix Inc (Canada) 10. Gazepoint Research Inc (Canada) 11. Ergoneers GmbH (Germany) 12. Pupil Labs (Germany) 13. Lumen Research (U.S.) 14. Polhemus (U.S.) 15. EyeSee Research (U.S.) 16. Affectiva (U.S.) Frequently Asked Questions FAQ’s 1] What segments are covered in Global Eye Tracking Market report? Ans. The segments covered in Global Eye Tracking Market report are based on device location, component type and industry vertical. 2] Which region held the largest Eye Tracking Market share in 2023? Ans. North America is expected to hold the largest Eye Tracking Market share in 2023. 3] Who are the top players in the Global Eye Tracking Market? Ans. Tobii, Affectiva, Smart Eye, Gazepoint, iMotions, Ergoneers are the top players in the Global Eye Tracking Market. 4] Which segment is expected to hold the largest Eye Tracking Market share by 2030? Ans. Remote location type segment is expected to hold the largest Eye Tracking Market share by 2030. 5] What is the expected Global Eye Tracking Market size by 2030? Ans. The expected Global Eye Tracking Market size is US$ 7253 million by 2030.
1. Eye Tracking Market Introduction 1.1. Study Assumption and Market Definition 1.2. Scope of the Study 1.3. Executive Summary 2. Eye Tracking Market: Dynamics 2.1. Eye Tracking Market Trends by Region 2.1.1. North America Eye Tracking Market Trends 2.1.2. Europe Eye Tracking Market Trends 2.1.3. Asia Pacific Eye Tracking Market Trends 2.1.4. Middle East and Africa Eye Tracking Market Trends 2.1.5. South America Eye Tracking Market Trends 2.2. Eye Tracking Market Dynamics by Region 2.2.1. North America 2.2.1.1. North America Eye Tracking Market Drivers 2.2.1.2. North America Eye Tracking Market Restraints 2.2.1.3. North America Eye Tracking Market Opportunities 2.2.1.4. North America Eye Tracking Market Challenges 2.2.2. Europe 2.2.2.1. Europe Eye Tracking Market Drivers 2.2.2.2. Europe Eye Tracking Market Restraints 2.2.2.3. Europe Eye Tracking Market Opportunities 2.2.2.4. Europe Eye Tracking Market Challenges 2.2.3. Asia Pacific 2.2.3.1. Asia Pacific Eye Tracking Market Drivers 2.2.3.2. Asia Pacific Eye Tracking Market Restraints 2.2.3.3. Asia Pacific Eye Tracking Market Opportunities 2.2.3.4. Asia Pacific Eye Tracking Market Challenges 2.2.4. Middle East and Africa 2.2.4.1. Middle East and Africa Eye Tracking Market Drivers 2.2.4.2. Middle East and Africa Eye Tracking Market Restraints 2.2.4.3. Middle East and Africa Eye Tracking Market Opportunities 2.2.4.4. Middle East and Africa Eye Tracking Market Challenges 2.2.5. South America 2.2.5.1. South America Eye Tracking Market Drivers 2.2.5.2. South America Eye Tracking Market Restraints 2.2.5.3. South America Eye Tracking Market Opportunities 2.2.5.4. South America Eye Tracking Market Challenges 2.3. PORTER’s Five Forces Analysis 2.4. PESTLE Analysis 2.5. Technology Roadmap 2.6. Regulatory Landscape by Region 2.6.1. North America 2.6.2. Europe 2.6.3. Asia Pacific 2.6.4. Middle East and Africa 2.6.5. South America 2.7. Key Opinion Leader Analysis For Eye Tracking Industry 2.8. Analysis of Government Schemes and Initiatives For Eye Tracking Industry 2.9. Eye Tracking Market Trade Analysis 2.10. The Global Pandemic Impact on Eye Tracking Market 3. Eye Tracking Market: Global Market Size and Forecast by Segmentation by Demand and Supply Side (by Value in USD Million) 2023-2030 3.1. Eye Tracking Market Size and Forecast, by Location (2023-2030) 3.1.1. Remote Tracking 3.1.2. Mobile Tracking 3.2. Eye Tracking Market Size and Forecast, by Component (2023-2030) 3.2.1. Hardware 3.2.2. Software 3.3. Eye Tracking Market Size and Forecast, by Industry Vertical (2023-2030) 3.3.1. Retail & Advertisement 3.3.2. Healthcare 3.3.3. Consumer Electronics 3.3.4. Automotive & Transportation 3.3.5. Others 3.4. Eye Tracking Market Size and Forecast, by Region (2023-2030) 3.4.1. North America 3.4.2. Europe 3.4.3. Asia Pacific 3.4.4. Middle East and Africa 3.4.5. South America 4. North America Eye Tracking Market Size and Forecast by Segmentation (by Value in USD Million) 2023-2030 4.1. North America Eye Tracking Market Size and Forecast, by Location (2023-2030) 4.1.1. Remote Tracking 4.1.2. Mobile Tracking 4.2. North America Eye Tracking Market Size and Forecast, by Component (2023-2030) 4.2.1. Hardware 4.2.2. Software 4.3. North America Eye Tracking Market Size and Forecast, by Industry Vertical (2023-2030) 4.3.1. Retail & Advertisement 4.3.2. Healthcare 4.3.3. Consumer Electronics 4.3.4. Automotive & Transportation 4.3.5. Others 4.4. North America Eye Tracking Market Size and Forecast, by Country (2023-2030) 4.4.1. United States 4.4.1.1. United States Eye Tracking Market Size and Forecast, by Location (2023-2030) 4.4.1.1.1. Remote Tracking 4.4.1.1.2. Mobile Tracking 4.4.1.2. United States Eye Tracking Market Size and Forecast, by Component (2023-2030) 4.4.1.2.1. Hardware 4.4.1.2.2. Software 4.4.1.3. United States Eye Tracking Market Size and Forecast, by Industry Vertical (2023-2030) 4.4.1.3.1. Retail & Advertisement 4.4.1.3.2. Healthcare 4.4.1.3.3. Consumer Electronics 4.4.1.3.4. Automotive & Transportation 4.4.1.3.5. Others 4.4.2. Canada 4.4.2.1. Canada Eye Tracking Market Size and Forecast, by Location (2023-2030) 4.4.2.1.1. Remote Tracking 4.4.2.1.2. Mobile Tracking 4.4.2.2. Canada Eye Tracking Market Size and Forecast, by Component (2023-2030) 4.4.2.2.1. Hardware 4.4.2.2.2. Software 4.4.2.3. Canada Eye Tracking Market Size and Forecast, by Industry Vertical (2023-2030) 4.4.2.3.1. Retail & Advertisement 4.4.2.3.2. Healthcare 4.4.2.3.3. Consumer Electronics 4.4.2.3.4. Automotive & Transportation 4.4.2.3.5. Others 4.4.3. Mexico 4.4.3.1. Mexico Eye Tracking Market Size and Forecast, by Location (2023-2030) 4.4.3.1.1. Remote Tracking 4.4.3.1.2. Mobile Tracking 4.4.3.2. Mexico Eye Tracking Market Size and Forecast, by Component (2023-2030) 4.4.3.2.1. Hardware 4.4.3.2.2. Software 4.4.3.3. Mexico Eye Tracking Market Size and Forecast, by Industry Vertical (2023-2030) 4.4.3.3.1. Retail & Advertisement 4.4.3.3.2. Healthcare 4.4.3.3.3. Consumer Electronics 4.4.3.3.4. Automotive & Transportation 4.4.3.3.5. Others 5. Europe Eye Tracking Market Size and Forecast by Segmentation (by Value in USD Million) 2023-2030 5.1. Europe Eye Tracking Market Size and Forecast, by Location (2023-2030) 5.2. Europe Eye Tracking Market Size and Forecast, by Component (2023-2030) 5.3. Europe Eye Tracking Market Size and Forecast, by Industry Vertical (2023-2030) 5.4. Europe Eye Tracking Market Size and Forecast, by Country (2023-2030) 5.4.1. United Kingdom 5.4.1.1. United Kingdom Eye Tracking Market Size and Forecast, by Location (2023-2030) 5.4.1.2. United Kingdom Eye Tracking Market Size and Forecast, by Component (2023-2030) 5.4.1.3. United Kingdom Eye Tracking Market Size and Forecast, by Industry Vertical (2023-2030) 5.4.2. France 5.4.2.1. France Eye Tracking Market Size and Forecast, by Location (2023-2030) 5.4.2.2. France Eye Tracking Market Size and Forecast, by Component (2023-2030) 5.4.2.3. France Eye Tracking Market Size and Forecast, by Industry Vertical (2023-2030) 5.4.3. Germany 5.4.3.1. Germany Eye Tracking Market Size and Forecast, by Location (2023-2030) 5.4.3.2. Germany Eye Tracking Market Size and Forecast, by Component (2023-2030) 5.4.3.3. Germany Eye Tracking Market Size and Forecast, by Industry Vertical (2023-2030) 5.4.4. Italy 5.4.4.1. Italy Eye Tracking Market Size and Forecast, by Location (2023-2030) 5.4.4.2. Italy Eye Tracking Market Size and Forecast, by Component (2023-2030) 5.4.4.3. Italy Eye Tracking Market Size and Forecast, by Industry Vertical (2023-2030) 5.4.5. Spain 5.4.5.1. Spain Eye Tracking Market Size and Forecast, by Location (2023-2030) 5.4.5.2. Spain Eye Tracking Market Size and Forecast, by Component (2023-2030) 5.4.5.3. Spain Eye Tracking Market Size and Forecast, by Industry Vertical (2023-2030) 5.4.6. Sweden 5.4.6.1. Sweden Eye Tracking Market Size and Forecast, by Location (2023-2030) 5.4.6.2. Sweden Eye Tracking Market Size and Forecast, by Component (2023-2030) 5.4.6.3. Sweden Eye Tracking Market Size and Forecast, by Industry Vertical (2023-2030) 5.4.7. Austria 5.4.7.1. Austria Eye Tracking Market Size and Forecast, by Location (2023-2030) 5.4.7.2. Austria Eye Tracking Market Size and Forecast, by Component (2023-2030) 5.4.7.3. Austria Eye Tracking Market Size and Forecast, by Industry Vertical (2023-2030) 5.4.8. Rest of Europe 5.4.8.1. Rest of Europe Eye Tracking Market Size and Forecast, by Location (2023-2030) 5.4.8.2. Rest of Europe Eye Tracking Market Size and Forecast, by Component (2023-2030) 5.4.8.3. Rest of Europe Eye Tracking Market Size and Forecast, by Industry Vertical (2023-2030) 6. Asia Pacific Eye Tracking Market Size and Forecast by Segmentation (by Value in USD Million) 2023-2030 6.1. Asia Pacific Eye Tracking Market Size and Forecast, by Location (2023-2030) 6.2. Asia Pacific Eye Tracking Market Size and Forecast, by Component (2023-2030) 6.3. Asia Pacific Eye Tracking Market Size and Forecast, by Industry Vertical (2023-2030) 6.4. Asia Pacific Eye Tracking Market Size and Forecast, by Country (2023-2030) 6.4.1. China 6.4.1.1. China Eye Tracking Market Size and Forecast, by Location (2023-2030) 6.4.1.2. China Eye Tracking Market Size and Forecast, by Component (2023-2030) 6.4.1.3. China Eye Tracking Market Size and Forecast, by Industry Vertical (2023-2030) 6.4.2. S Korea 6.4.2.1. S Korea Eye Tracking Market Size and Forecast, by Location (2023-2030) 6.4.2.2. S Korea Eye Tracking Market Size and Forecast, by Component (2023-2030) 6.4.2.3. S Korea Eye Tracking Market Size and Forecast, by Industry Vertical (2023-2030) 6.4.3. Japan 6.4.3.1. Japan Eye Tracking Market Size and Forecast, by Location (2023-2030) 6.4.3.2. Japan Eye Tracking Market Size and Forecast, by Component (2023-2030) 6.4.3.3. Japan Eye Tracking Market Size and Forecast, by Industry Vertical (2023-2030) 6.4.4. India 6.4.4.1. India Eye Tracking Market Size and Forecast, by Location (2023-2030) 6.4.4.2. India Eye Tracking Market Size and Forecast, by Component (2023-2030) 6.4.4.3. India Eye Tracking Market Size and Forecast, by Industry Vertical (2023-2030) 6.4.5. Australia 6.4.5.1. Australia Eye Tracking Market Size and Forecast, by Location (2023-2030) 6.4.5.2. Australia Eye Tracking Market Size and Forecast, by Component (2023-2030) 6.4.5.3. Australia Eye Tracking Market Size and Forecast, by Industry Vertical (2023-2030) 6.4.6. Indonesia 6.4.6.1. Indonesia Eye Tracking Market Size and Forecast, by Location (2023-2030) 6.4.6.2. Indonesia Eye Tracking Market Size and Forecast, by Component (2023-2030) 6.4.6.3. Indonesia Eye Tracking Market Size and Forecast, by Industry Vertical (2023-2030) 6.4.7. Malaysia 6.4.7.1. Malaysia Eye Tracking Market Size and Forecast, by Location (2023-2030) 6.4.7.2. Malaysia Eye Tracking Market Size and Forecast, by Component (2023-2030) 6.4.7.3. Malaysia Eye Tracking Market Size and Forecast, by Industry Vertical (2023-2030) 6.4.8. Vietnam 6.4.8.1. Vietnam Eye Tracking Market Size and Forecast, by Location (2023-2030) 6.4.8.2. Vietnam Eye Tracking Market Size and Forecast, by Component (2023-2030) 6.4.8.3. Vietnam Eye Tracking Market Size and Forecast, by Industry Vertical (2023-2030) 6.4.9. Taiwan 6.4.9.1. Taiwan Eye Tracking Market Size and Forecast, by Location (2023-2030) 6.4.9.2. Taiwan Eye Tracking Market Size and Forecast, by Component (2023-2030) 6.4.9.3. Taiwan Eye Tracking Market Size and Forecast, by Industry Vertical (2023-2030) 6.4.10. Rest of Asia Pacific 6.4.10.1. Rest of Asia Pacific Eye Tracking Market Size and Forecast, by Location (2023-2030) 6.4.10.2. Rest of Asia Pacific Eye Tracking Market Size and Forecast, by Component (2023-2030) 6.4.10.3. Rest of Asia Pacific Eye Tracking Market Size and Forecast, by Industry Vertical (2023-2030) 7. Middle East and Africa Eye Tracking Market Size and Forecast by Segmentation (by Value in USD Million) 2023-2030 7.1. Middle East and Africa Eye Tracking Market Size and Forecast, by Location (2023-2030) 7.2. Middle East and Africa Eye Tracking Market Size and Forecast, by Component (2023-2030) 7.3. Middle East and Africa Eye Tracking Market Size and Forecast, by Industry Vertical (2023-2030) 7.4. Middle East and Africa Eye Tracking Market Size and Forecast, by Country (2023-2030) 7.4.1. South Africa 7.4.1.1. South Africa Eye Tracking Market Size and Forecast, by Location (2023-2030) 7.4.1.2. South Africa Eye Tracking Market Size and Forecast, by Component (2023-2030) 7.4.1.3. South Africa Eye Tracking Market Size and Forecast, by Industry Vertical (2023-2030) 7.4.2. GCC 7.4.2.1. GCC Eye Tracking Market Size and Forecast, by Location (2023-2030) 7.4.2.2. GCC Eye Tracking Market Size and Forecast, by Component (2023-2030) 7.4.2.3. GCC Eye Tracking Market Size and Forecast, by Industry Vertical (2023-2030) 7.4.3. Nigeria 7.4.3.1. Nigeria Eye Tracking Market Size and Forecast, by Location (2023-2030) 7.4.3.2. Nigeria Eye Tracking Market Size and Forecast, by Component (2023-2030) 7.4.3.3. Nigeria Eye Tracking Market Size and Forecast, by Industry Vertical (2023-2030) 7.4.4. Rest of ME&A 7.4.4.1. Rest of ME&A Eye Tracking Market Size and Forecast, by Location (2023-2030) 7.4.4.2. Rest of ME&A Eye Tracking Market Size and Forecast, by Component (2023-2030) 7.4.4.3. Rest of ME&A Eye Tracking Market Size and Forecast, by Industry Vertical (2023-2030) 8. South America Eye Tracking Market Size and Forecast by Segmentation (by Value in USD Million) 2023-2030 8.1. South America Eye Tracking Market Size and Forecast, by Location (2023-2030) 8.2. South America Eye Tracking Market Size and Forecast, by Component (2023-2030) 8.3. South America Eye Tracking Market Size and Forecast, by Industry Vertical(2023-2030) 8.4. South America Eye Tracking Market Size and Forecast, by Country (2023-2030) 8.4.1. Brazil 8.4.1.1. Brazil Eye Tracking Market Size and Forecast, by Location (2023-2030) 8.4.1.2. Brazil Eye Tracking Market Size and Forecast, by Component (2023-2030) 8.4.1.3. Brazil Eye Tracking Market Size and Forecast, by Industry Vertical (2023-2030) 8.4.2. Argentina 8.4.2.1. Argentina Eye Tracking Market Size and Forecast, by Location (2023-2030) 8.4.2.2. Argentina Eye Tracking Market Size and Forecast, by Component (2023-2030) 8.4.2.3. Argentina Eye Tracking Market Size and Forecast, by Industry Vertical (2023-2030) 8.4.3. Rest Of South America 8.4.3.1. Rest Of South America Eye Tracking Market Size and Forecast, by Location (2023-2030) 8.4.3.2. Rest Of South America Eye Tracking Market Size and Forecast, by Component (2023-2030) 8.4.3.3. Rest Of South America Eye Tracking Market Size and Forecast, by Industry Vertical (2023-2030) 9. Global Eye Tracking Market: Competitive Landscape 9.1. MMR Competition Matrix 9.2. Competitive Landscape 9.3. Key Players Benchmarking 9.3.1. Company Name 9.3.2. Business Segment 9.3.3. End-user Segment 9.3.4. Revenue (2022) 9.3.5. Company Locations 9.4. Leading Eye Tracking Market Companies, by market capitalization 9.5. Market Structure 9.5.1. Market Leaders 9.5.2. Market Followers 9.5.3. Emerging Players 9.6. Mergers and Acquisitions Details 10. Company Profile: Key Players 10.1. Tobii (Sweden) 10.1.1. Company Overview 10.1.2. Business Portfolio 10.1.3. Financial Overview 10.1.4. SWOT Analysis 10.1.5. Strategic Analysis 10.1.6. Scale of Operation (small, medium, and large) 10.1.7. Details on Partnership 10.1.8. Regulatory Accreditations and Certifications Received by Them 10.1.9. Awards Received by the Firm 10.1.10. Recent Developments 10.2. Seeing Machine (Australia) 10.3. SR Research (Canada) 10.4. Smart Eye (Sweden) 10.5. Eye Tech Digital Systems (U.S.) 10.6. Eyegaze Edge (U.S.) 10.7. iMotions (Denmark) 10.8. PRS in Vivo (U.S.) 10.9. Mirametrix Inc (Canada) 10.10. Gazepoint Research Inc (Canada) 10.11. Ergoneers GmbH (Germany) 10.12. Pupil Labs (Germany) 10.13. Lumen Research (U.S.) 10.14. Polhemus (U.S.) 10.15. EyeSee Research (U.S.) 10.16. Affectiva (U.S.) 11. Key Findings 12. Industry Recommendations 13. Eye Tracking Market: Research Methodology 14. Terms and Glossary