Digital Signage Software Market: Global Industry Analysis and Forecast (2024-2030)

The Digital Signage Software Market size was valued at USD 8954.34 Million in 2023 and the total Digital Signage Software Market revenue is expected to grow at a CAGR of 9.72 % from 2024 to 2030, reaching nearly USD 17140.92 Million.
Digital Signage Software Market Overview
By 2023, the global digital signage software market valued at USD 8954.34 million. Growth forecasts are promising, with a compound annual growth rate of 9.72%, expected to increase the market value to approximately USD 17140.92 million by 2030 as digital signage enables information and messages to be displayed on electronic screens, or digital signs without changing the physical sign. The Digital Signage Software Market is expected to grow significantly in various developing countries during the forecast period. The SaaS model has emerged as the most preferred method of implementation, as it offers high scalability for end users. Retailers also rely on innovative pricing strategies to motivate end users.



The digital signage software market has witnessed significant consolidation over the past few years, as Digital Signage Software Market leaders increasingly focus on acquisitions, in an offer to maintain their market position.

1. In March 2022, Quantella Inc. and Liquid Outdoor announced a new partnership to develop comprehensive digital signage solutions to expand Liquid’s social network, a leading premium outdoor advertising company. Backed by leading investor Digital Alpha, Quantella also raised its first US$100 million. $15 million is needed for the project as well as future expansion opportunities.

2. In April 2022, Daktronics, manufacturer of LED video displays, partnered with AV Integrator Control Point Technology to integrate LED video displays and ticker displays for existing and upcoming barstool sports book locations with LED video displays and ticker displays.

3. Feb 2023, Longtime CMS software firm NoviSign has partnered with integrator ScreensTV and the retail media firm Heidia on ReaLo. The

three founding companies bring unique levels of knowledge and disciplines enabling retailers of any size to provide digitization and dynamic visualization solutions for improved and effective shopping experience for their clients.



Digital signage software largely includes content management and media player software tools that play a key role in content management, planning, and delivery of digital signage systems User interfaces are provided by software providers. These digital signage devices Drive significant sales. Increasing Digital Signage Software Market competition among major vendors has led to the development of new software tools that offer higher levels of connectivity, scalability, and higher levels of playback support.

The digital signage industry is well established, but it faces many technological challenges that limit its mainstream operations. The field is fragmented, with multiple hardware vendors, independent cloud solution providers, installers, and consultants, complicating the decision-making process for potential adopters. Many existing systems are outdated and it’s are expensive to use preventing businesses from realizing the full potential of digital signage. Broadsign retained its Digital Signage Software Market position as the global leader in digital signage software, while other vendors, such as Stratacache (through its recent acquisition of Scala), Real Digital Media, and ComQi occupied the other major positions in the digital signage software market. The cost of deploying digital signage has steadily declined over the years. It was estimated that the cost to deploy a digital signage solution was USD 3,511 (which includes a 40’’ screen, media player hardware/software, installation, management, and maintenance for three years), which accounts for a 58% drop from nearly a decade.

Despite these limitations, digital signage reaches an impressive audience. For example, 70% of Americans have watched a digital video show that hit the Internet and Facebook in the past month. Specifically, 75% of travelers encounter digital billboards in the past month. The effectiveness of digital signage is evident, as 47% of those who saw the ad remember a particular ad, and this number rises to 82% for digital billboards Furthermore, digital billboards keep viewers engaged for much longer than traditional billboards, and 89 % of passengers. A particular advertising campaign is remembered at some point. The Digital Signage Software market growth expected to register a compounded annual growth rate of 9.72% confirming the increasing momentum. But to successfully compete with Internet and social media advertising, digital signage requires technological advances. A robust platform that can handle complex, contextual, real-time advertising is critical. As technology advances, the potential of digital signage will be fully realized, promising greater engagement and growth.



Key participants in the global Digital Signage Software Market include Scala, Appspace Inc., Poppulo, Hughes Network Systems, LLC, Mvix Inc., Navori Labs, Visix, Inc., 22Miles Inc., Tripleplay, NoviSign Digital Signage Inc., Korbyt, and Signagelive, among others. Currently, these market players are intensifying their investment and expansion efforts to gain a competitive edge. They are focusing on ideas and resource sharing with their counterparts, deploying strategies such as launching new products, and entering into agreements and partnerships. These strategic alliances with key end-users or organizations in both the public and private sectors help them achieve a competitive advantage in sales and drive new product development.

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Digital Signage Software Market Dynamics
The Future of Digital Signage in 2024

The rapid adoption of AI technology has dramatically changed the digital signage landscape. By February 2023, ChatGPT would have risen to become the fastest-growing consumer software application in history, amassing 100 million downloads in one month. Across the digital spectrum in 2023, brands have exceeded each other in adopting AI, internet users are engaging AI in creative work, and social media platforms like TikTok have thrived on AI-powered filters despite the tumultuous issues surrounding OpenAI’s leadership The impact of AI has been both stable and transformative, which drive the Digital Signage Software Market demand globally.

As the Digital Signage Software industry moves into 2024, the capabilities of AI continue to expand, increasing its potential with every interaction and data input. These developments suggest that 2024 will be the year AI strongly defends its pull, especially in the digital signage software market. CNN's coverage of the AI event describes the moment as the "beginning" of a new era, emphasizing that AI will soon lead to a robotic massacre but has already revolutionized digital manufacturing.



Digital signage software providers have already integrated basic AI tools, and the future promises more sophisticated features, which create Digital Signage Software Market opportunities for Digital Signage Software Market leaders and followers. AI’s ability to design, design, document, visualize, and engage is changing how content is created and expressed. Digital transformation leader Kitcast is at the forefront of this trend, preparing to introduce exciting new features in its upcoming release. These developments reflect broader Digital Signage Software Market trends where digital signage technologies are becoming more autonomous and efficient.

In 2023, it was about where to look for AI in digital signage, and 2024, it will be about creating security. Enhanced AI machine learning algorithms make digital signage more autonomous, optimizing, and content delivery more effective.

In June 2023, 22Miles, a leading digital signage, and visual communications system content management system (CMS) provider had a unique giveaway at their InfoComm booth: a conversational AI version of the tradeshow app, powered by ChatGPT. 22Miles used publicly available event information and ChatGPT integration to create a custom conversational interface capable of answering questions about the event and guiding attendees to booths, meeting rooms, sessions, and special events.

The Transformative Journey of the Digital Signage Software Market in 2023

The digital signage software market is witnessing tremendous changes driven by the ever-evolving environment of consumer emotion and advertising trends. Consumers are bombarded with thousands of ads every day, so companies are forced to innovate and adopt complex signaling strategies to stand out in a crowded marketplace. This shift has boosted digital advertising out of home (DOOH), establishing it as an essential tool for modern marketing campaigns, which increases digital signage software market growth during the forecast period.
Traditionally, digital signage screens are marquees and big billboards, but now expanding to outdoor screens, shopping malls, public transport, and business buildings LED and LCDs are expected to soar in usage while delivering dynamic and interactive content to viewers In a world that distracts within seconds, this speed is critical in a world where human attention spans are decreasing, currently less than 8 seconds.

Looking ahead to 2023, the landscape of digital out-of-home ads is poised for further advancement with the deployment of automated ad purchasing on specific sites tailored to buyers' profiles. This strategic approach enables businesses to measure the return on investment of their ad campaigns with precision, ensuring optimal allocation of resources. Additionally, the emergence of OLED technology promises to revolutionize digital signage, offering superior power efficiency, lightweight design, and enhanced response times compared to traditional LED and LCDs. Notably, transparent OLED products are gaining traction as a prominent market trend, further enhancing the visual appeal of digital signage solutions.



1. In March 2022, Planar introduced two new families of LED video wall displays, the Planar Luminate Pro Series and the Planar Venue Pro Series, designed for fast events and high ambient light This new series features technology includes features that accelerate planning and takedown for short-term mobile events and provide full frontal installation and service capabilities, making them suitable for permanent surface applications

2. In January 2022, NanoLumens, an American company specializing in the design and manufacture of LED displays, launched a line of transparent LED grid products called CLRVU. This new display was installed at TK Elevators’ headquarters and testing facility at The Battery Atlanta. The CLRVU display can be used both indoors and outdoors, seamlessly integrating it into the structure of the building, allowing users to customize its shape, energy consumption, and transparency

However, the digital signage software market driven by the most transformative trend on the horizon is the integration of holographic ads and artificial intelligence into digital signage strategies. Holographic technology enables the projection of objects and images in mesmerizing 3D, fostering immersive and interactive experiences that captivate audiences instantly. While holographic ads are not entirely novel, their recent viral success in Japan, exemplified by KitKat's holographic campaign wishing good luck to students, underscores their potential to become a dominant force in advertising in 2023.

As such, in 2023, every forward-thinking company will likely invest in this cutting-edge technology to leverage its potential for creating memorable and impactful advertising experiences. The digital Signage Software Market is poised for a transformative journey characterized by innovation, interactivity, and immersive experiences, driven by the relentless pursuit of consumer attention in an increasingly competitive landscape.
Signage Software Market Segment:
Digital Signage Software Market, by Service

The installation segment held the largest share of the digital signage software market in 2023 and is expected to register the highest CAGR 9.67% during the forecast period. This is mainly due to providing the Nemours benefits like Save money in the long run by reducing print and administrative costs, Creating a more engaging user experience, making a lasting impression on customers, Easily updating the content on the digital sign with a few clicks, Run more relevant, time-sensitive ads to easily attract your target market. Digital signage is used in a variety of businesses and industries to display custom digital messages, videos, images, menus, or data. Digital signs can visually promote your products to passers-by on a public street, provide information at shopping malls as promotional advertising for vendors, or allow your employees to easily relay information during conferences or presentations.



Digital Signage Software Market, by Application

The commercial application held the largest share of the digital signage software market in 2023 and is expected to register the highest CAGR of 9.94% during the forecast period. This is mainly due to increasing demand for digital signage in commercial applications along with improvements in technology offerings & infrastructure expansions. In indoor advertising, especially in commercial applications (retail, healthcare, and hospitality sectors), content needs to be managed and changed periodically because of the high customer interaction in these sectors. As the usage of products such as displays, media players, and projectors in retail and hospitality increases, the content management services in the Digital Signage Software Market will also experience growth.


Digital Signage Software Market by Region:
North America held the largest share of the digital signage market in 2023 and is expected to register a CAGR of 9.47% during the forecast period. North America dominates the digital signage software market because of the increasing importance of dedicated product suppliers and growing demand from the retail industry. The significance of a large network which is bought by organizations in the region is the major factor estimated to boost the growth of the digital signage software market in the region.



The North American digital signage market is somewhat fragmented, with NEC Display Solutions Ltd., Samsung Electronics Co. and others leading the way. Ltd., among other major businesses. At the same time, more and more companies of all sizes are offering software solutions for digital signage. Additionally, many new entrants are introducing unique brands, establishing themselves as key players in the industry.

1. In May 2021, BroadSign entered into an agreement with Pladway to integrate BroadSign Reach SSP with Pladway’s DSP. This collaboration aims to facilitate high-impact and scalable global programming for brands and media buys, while also giving brands and agencies access to programmatic campaign planning solutions that can reach over 80,000 premium screens on the region of the country

2. In February 2020, Hitachi, Ltd. announced a planned merger between Hitachi Vantara Corporation and Hitachi Consulting Corporation to drive global expansion of Lumada-based solutions and advance digital capabilities for its customers and partners The combined company will work on Under the Hitachi Vantara brand.

The Asia Pacific is expected to show a significant amount of growth in the  market because of the increasing industrialization in the region which in turn is one of the main factors boosting the growth of the digital signage software market in the region. APAC is witnessing a transformation in the digital signage industry, and several players are entering this market with innovations. Growing demand for a better viewing experience, the growing transportation sector, and decreasing prices of display panels driving the growth of the digital signage software market in the APAC.
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Digital Signage Software Market


Report Coverage
Details


Base Year:
2023
Forecast Period:
2024-2030


Historical Data:
2018 to 2023
Market Size in 2023:
US $ 8954.34 Mn.


Forecast Period 2024 to 2030 CAGR:
9.72%
Market Size in 2030:
US $ 17140.92 Mn.


 Segments Covered:
by Software
Edge Server Software
Content Management System


by Service
Installation Services
Maintenance & Support Services


by Application
Commercial
Infrastructural
Others



Digital Signage Software Market, by Region
North America (United States, Canada and Mexico)
Europe (UK, France, Germany, Italy, Spain, Sweden, Austria, Turkey, Russia and Rest of Europe)
Asia Pacific (China, India, Japan, South Korea, Australia, ASEAN and Rest of APAC)
Middle East and Africa (South Africa, GCC, Egypt, Nigeria and Rest of ME&A)
South America (Brazil, Argentina, Columbia and Rest of South America)
Digital Signage Software Market, Key Players:
1. Appspace (U.S)
2. Hughes Network (U.S)
3. Mvix (U.S)
4. Scala Inc. (U.S)
5. Poppulo (U.S)
6. Navori Labs (Switzerland)
7. Visix (U.S)
8. 22Miles (U.S)
9. Carousel (U.S)
10. Tripleplay (U.K)
11. NoviSign (Israel)
12. Korbyt (U.S)
13. Skykit (U.S)
14. Signagelive (U.K)

FAQs:
1. What are the growth drivers for the Digital Signage Software Market?
Ans. Increasing Demand for Customized Digital Signage Software in Healthcare Sector.

2. What is the major restraint for the Digital Signage Software Market growth?
Ans. High Initial Investments and Ambiguous Returns Hinder Growth of Digital Signage Software Market.

3. Which Region is expected to lead the global Digital Signage Software Market during the forecast period?
Ans. North America is expected to lead the global Digital Signage Software Market during the forecast period.

4. What is the projected Europe Digital Signage Software Market size & growth rate of the Digital Signage Software Market?
Ans. The Digital Signage Software Market size was valued at USD 8954.34 Million in 2023 and the total Anime revenue is expected to grow at a CAGR of 9.72% from 2024 to 2030, reaching nearly USD 17140.92 Million.

5. What segments are covered in the Digital Signage Software Market report?
Ans. The segments covered in the Digital Signage Software Market report are Application, Software, Service Region