Cider Market: Industry Analysis and Forecast (2024-2030) Trends, Statistics, Dynamics, Segmentation by Product Type, Packaging Type, and Distribution Channel

The Cider Market size was valued at USD 15.4 billion in 2023 and the total Cider Market revenue is expected to grow at a CAGR of 6.4 % from 2024 to 2030, reaching nearly USD 23.77 billion.

Cider is an alcoholic beverage made primarily from fermented apple juice and occasionally other fruits. The global cider market encompasses various alcoholic beverage manufacturers and players engaged in the production, distribution, and marketing of ciders worldwide. It includes traditional apple ciders, fruit-infused ciders, and artisanal or craft variations, reflecting a broad range of consumer preferences and tastes. The global cider market has witnessed steady growth owing to factors such as increasing consumer interest in low-calorie and gluten-free alternatives, innovations in flavors and variants, and its rising popularity as an alternative to alcoholic drinks. While the UK and Ireland have historically dominated the market, other regions like Africa and Asia Pacific are experiencing growth opportunities. However, challenges persist, particularly in countering competition from Ready-to-Drink (RTD) beverages and diversifying reliance on core markets.

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Key drivers fueling the cider market include a shift towards healthier lifestyles, consumer preference for diverse and innovative flavors, rising disposable incomes, and urbanization. Craft and artisanal ciders, growth in retail and online availability, and an increased focus on sustainability also contribute to market growth. Additionally, the growing popularity of cider as an alternative to alcoholic beverages drives its market penetration and growth.

Recent trends in the cider market include the growth of market players into untapped regions, the rise of artisanal and craft ciders with unique flavor profiles, and efforts by key players to address sustainability and consumer preferences. Opportunities lie in regional growth beyond traditional markets and investments in innovative flavors and sustainable practices. Recent developments by key players involve acquisitions, investments in market growth, and initiatives to connect consumers with the agricultural roots of cider production.
Market Dynamics:
Health-Conscious Choices Fueling the Cider Market's Evolution:

The shift towards healthier lifestyles drives cider market growth. Consumers seeking low-calorie and gluten-free alternatives opt for cider. For instance, Strongbow's introduction of low-calorie, no-sugar ciders resonates with health-conscious consumers, propelling market growth. The introduction of innovative flavors and variants in ciders attracts diverse consumer preferences. For example, fruit-infused ciders like apple and berry combinations or exotic flavors like elderflower boost cider market demand. Brands like Angry Orchard are experimenting with various flavor profiles to cater to evolving consumer tastes, driving cider market growth. Cider's rising popularity as an alternative alcoholic drink amplifies market growth. Its refreshing taste and low alcohol content attract consumers seeking alternatives to beer or wine. This trend has been evident in various regions, contributing to the market's growth. The growing demand for craft and artisanal ciders among discerning consumers fuels market growth. Craft cider producers focusing on small-batch, premium-quality offerings, such as local orchard-produced ciders or limited-edition releases, gain traction among enthusiasts, driving cider market growth.

Increased availability through various retail and online channels boosts market accessibility. The availability of ciders in supermarkets, bars, restaurants, and online platforms widens consumer reach, augmenting market demand. Brands like Woodchuck Hard Cider expanding their distribution to more outlets contribute to market growth. Growth in new cider market and export opportunities bolster market growth. Cider brands capitalizing on the growing international demand, such as Aspall, penetrate new markets, driving market growth. Effective marketing campaigns and branding strategies significantly impact consumer perceptions, influencing market growth. Brands investing in promotional activities and creating strong brand identities, like Stella Artois' Cider leveraging its beer brand reputation, witness increased cider market traction.

The increase in disposable income and urbanization accelerates cider consumption. Urban populations with higher disposable incomes exhibit greater purchasing power for premium alcoholic beverages like cider, propelling cider market growth.

On-premise consumption culture, including bars and restaurants, contributes significantly to cider market growth. Consumer experiences and preferences influenced by on-premise tasting events and menus featuring varied cider offerings drive cider market growth. Cider brands embracing sustainability and ethical practices resonate with conscious consumers, driving market growth. For instance, eco-friendly production methods and sustainable sourcing initiatives by brands like Kopparberg align with consumers' ethical considerations, influencing cider market demand.



Flavor Innovation Driving Cider Market Growth through Diverse Profiles:

Introducing diverse flavors like berry blends or exotic infusions, such as elderflower, caters to evolving consumer preferences. For instance, brands like Angry Orchard experimenting with various flavor profiles have witnessed increased market demand, driving growth. Leveraging the trend towards healthier beverage options by offering low-calorie, no-sugar cider variants. Strongbow's introduction of such ciders has resonated well with health-conscious consumers, driving market growth. Embracing sustainability initiatives, like eco-friendly production methods, aligns with consumer values. Brands like Kopparberg, focusing on sustainable sourcing, have seen increased consumer interest, leading to market growth. Increasing accessibility through retail, online platforms, and more outlets widens consumer reach. Brands like Woodchuck Hard Cider expanding their distribution networks have contributed to market growth.

Capitalizing on global demand and exploring new markets fuels market growth. For instance, brands like Aspall focusing on international expansion have driven market growth. Meeting the demand for premium-quality offerings appeals to discerning consumers. Craft cider producers emphasizing small-batch, premium-quality ciders have gained traction among enthusiasts, boosting market growth. Investing in effective marketing campaigns and creating strong brand identities significantly influences consumer perceptions, impacting market growth. Brands like Stella Artois leveraging their beer brand reputation have witnessed increased traction in the cider market. Targeting urban populations with higher disposable incomes fosters greater purchasing power for premium beverages like cider, propelling market growth. Engaging consumers through on-premise tasting events and varied offerings at bars and restaurants drives market growth. Innovating packaging styles and sizes for convenience and appeal could attract new consumer segments and boost market growth.



Navigating Innovation's Cider Market's Battle amidst RTD Competition:

The global cider market faces a blend of manufacturing and business challenges, shaping its landscape amidst evolving consumer preferences and market dynamics. Primarily, one significant manufacturing challenge involves meeting the demand for innovation while aligning with Ready-to-Drink (RTD) market cues. Innovation remains pivotal as cider manufacturers adapt to consumer preferences for diverse flavor profiles, packaging formats, and emerging consumption trends. An instance of this challenge is seen in competing with the RTD market for drinking occasions and consumers. The rising popularity of RTDs poses a threat to cider, compelling manufacturers to innovate, revamp marketing strategies, and diversify product portfolios to stay competitive.

On the business front, diluting reliance on key markets like the UK and Ireland stands out as a pressing challenge. These regions, accounting for a third of global cider sales, may have witnessed a saturation point, making sustained growth challenging. Addressing this challenge requires strategic growth in untapped markets and regions. However, penetrating new markets demands understanding local preferences and adapting products accordingly, which presents hurdles such as cultural differences, regulatory compliance, and market entry barriers. For instance, although cider volumes have witnessed substantial growth in Africa, penetrating this market necessitates substantial investments, like Heineken's initiatives in South Africa, leveraging existing cider-drinking traditions.

Regional growth at a domestic level, as witnessed in the UK's cider market, highlights the significance of geographical diversification for market resilience. Overcoming such challenges often entails reshaping distribution networks, tailoring products to diverse regional tastes, and fostering a wider consumer base. In the past, the UK cider market's emergence from a trough period stemmed from embracing new consumption trends, such as the 'over ice' concept, transforming cider into a national drink from a regional preference. The historical decline in cider consumption due to the introduction of RTD products in the UK illustrates the susceptibility of the cider market to changing consumer behaviors and the influence of competing beverage categories. This phenomenon underscores the importance of proactive strategies to counter emerging competitive threats and retain consumer interest.
Cider Market Segment Analysis:
Based on product, based on product the global cider market is segmented into Perry Cider, Apple Cider, Fruit Flavoured Cider and Others. The fruit flavored category is the most lucrative in the global cider industry owing to the variety of flavors offered and the improvements made by different manufacturers to entice customers. Consumers are more health-conscious and want low-alcohol and gluten-free beverages, which is driving up demand for cider. The presence of well-known brands such as Kopparberg, Woodchuck, and Angry Orchard contributes to the growth of premium grade cider. The European cider market is more concentrated, while the North American industry is quickly expanding. If current growth continues at the same rate, fruit cider will be 48% of all cider by 2024.

Based on distribution channel, Cider market is segmented into Hypermarkets and Supermarkets, Departmental Stores, Convenience Stores, Online Stores and Others. Online stores segment is expected to hold the largest share in the global cider market during the forecast period owing to the rising popularity of e-commerce websites among consumers across the globe. In addition, raising penetration of the internet and the growing usage of smart phones are also expected to drive the global cider market in a positive way.
Cider Market Regional Insights:
Europe stands as the dominant force in the Global Cider Market and is expected to maintain its stronghold in the foreseeable future. The region's prominence is primarily attributed to the presence of key cider-producing companies and the widespread popularity of cider as a preferred alcoholic beverage. Specifically, the United Kingdom holds a pivotal position in the European cider market, housing numerous major cider-producing enterprises. Countries in central Europe, Spain, and Belgium, have also established themselves with their distinct varieties of cider, adding unique flavors like sour notes in regions like the Rhineland-Palatinate and Hesse. This region's longstanding tradition and wide acceptance of cider as a gluten-free alternative to various alcoholic beverages continue to drive its dominance on the cider market.

North America is poised to exhibit the highest Compound Annual Growth Rate (CAGR) in the global cider market during the forecast period. This surge is primarily due to the escalating consumer base for cider in this region. In the United States, Angry Orchard emerged as the most popular cider brand in 2020, witnessing substantial retail sales amounting to over 222 million dollars. Alongside Angry Orchard, brands like Bold Rock, 2 Towns, and Ace have also carved their niche in the market, contributing to the growth trajectory of cider consumption in the North American cider market.
The Asia Pacific region is anticipated to drive substantial growth in the global cider market in the forecast period. This surge is foreseen due to the evolving living standards of the population, coupled with the ascending per capita income of consumers across the region. The rise in establishments such as bars, pubs, and restaurants serving cider, combined with increased disposable incomes among consumers, is expected to further propel the cider market growth in this region.



Competitive Landscape

Recent developments in the cider market, such as Palo Alto Networks' acquisition of Cider Security, signal a heightened focus on fortifying application security amid escalating cyber threats. Schilling Cider's emphasis on sustainability and fostering partnerships with PNW farmers amplifies quality standards and promotes the introduction of diverse flavors to a wider audience. Fenceline Cider's innovative blends and accolades underscore the industry's pursuit of unique flavor profiles, catering to evolving consumer preferences. The ACA's CiderCon 2024 initiative, highlighting cider's agricultural heritage, fosters consumer connections, emphasizing storytelling in consumer goods, and potentially expanding consumer engagement and appreciation for cider's origins, which could drive market growth and consumer interest.

Dec 20, 2023, Palo Alto Networks finalized the acquisition of Cider Security, specializing in application security and software supply chain security. This strategic move aligns with the escalating concern about application threats and vulnerabilities in modern software development. Cider's expertise integrates into Palo Alto Networks' Prisma® Cloud platform, fortifying early-stage security throughout the application lifecycle. The acquisition responds to the intensifying cybersecurity landscape as applications are increasingly vulnerable during continuous integration and delivery pipelines. This collaboration aims to preemptively safeguard against rising threats and security gaps, mirroring Gartner's projection of a significant surge in software supply chain attacks by 2025.

Oct. 4, 2024, Amidst National Cider Month, Schilling Cider heralds the celebration, underscoring the essence of apple-centric hard beverages and fostering the cider industry's growth. As a Washington-based enterprise, Schilling Cider serves as a beacon of sustainability, emphasizing environmental consciousness, employee welfare, innovation, and quality enhancement within the hard cider sector. Notably, their profound ties with the cider community and partnerships with Pacific Northwest (PNW) farmers contribute to the production of high-quality ciders, leveraging 80% of the U.S.'s fresh apple supply. Schilling Cider's dedication extends to introducing the PNW's diverse flavors to a wider national audience through its world-class cider offerings.

Apr 8, 2024, Fenceline Cider's recent accolades at the 2021 New York International Cider Competition highlight the industry's focus on artisanal craftsmanship and innovative flavor profiles. Their Windfall Cider, a French-style blend of Bittersweet apples sourced from Shawn Carney’s Atomic Orchard in Cedaredge, CO, signifies a growing trend towards unique fruit blends and slow fermentation in French oak casks. Similarly, their Understory Elderberry Cider, a blend of elderberry and heirloom apples, exemplifies the market's exploration of rich textures and diverse flavor combinations, packaged conveniently in a 12oz can or 4 packs. These award-winning offerings showcase the cider market's ongoing pursuit of distinctive, premium-quality beverages.

On December 14, 2024, the American Cider Association (ACA) disclosed plans for CiderCon 2024, featuring apple growers and cider producers in its keynote lineup. Embracing the theme of Connecting to Consumers in an Age of Endless Choice, the event aims to spotlight cider's historical agricultural heritage in the US and globally. Michelle McGrath, ACA's CEO, emphasized the pivotal role of American apple growers within the cider supply chain, underscoring storytelling's growing significance in the consumer packaged goods industry. This initiative signifies a concerted effort to celebrate and highlight the agricultural roots integral to the narrative of the evolving cider market landscape.
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Global Cider Market


Report Coverage
Details


Base Year:
2023
Forecast Period:
2024-2030


Historical Data:
2018 to 2023
Market Size in 2023:
US $ 15.4 Bn.


Forecast Period 2024 to 2030 CAGR:
6.4%
Market Size in 2030:
US $ 23.77 Bn.


 Segments Covered:
by Product Type
Still Cider
Sparkling Cider
Draft Cider
Apple Cider
Fruit Flavored Cider
Others


by Packaging Type
Draught
Cans
Glass Bottles
Plastic Bottles
Others


by Distribution Channel
Hypermarkets and Supermarkets
Departmental Stores
Convenience Stores
Online Stores
Others



Cider Market, by Region
North America (United States, Canada and Mexico)
Europe (UK, France, Germany, Italy, Spain, Sweden, Austria, Turkey, Russia and Rest of Europe)
Asia Pacific (China, India, Japan, South Korea, Australia, ASEAN and Rest of APAC)
Middle East and Africa (South Africa, GCC, Egypt, Nigeria and Rest of ME&A)
South America (Brazil, Argentina, Columbia and Rest of South America)
Cider Market Key Players:
North America
1. Anheuser-Busch Companies LLC (Missouri, U.S)
2. The Boston Beer Company (Boston, United States)
3. Angry Orchard (Walden, New York)
4. Smith & Forge (Massachusetts, United States)
5. Woodchuck (Middlebury, VT)
6. Seattle Cider Company (Seattle, Washington)

Europe
7. Asahi Premium Beverages (Victoria, Austria)
8. Aston Manor (Birmingham, United Kingdom)
9. C&C Group plc (United Kingdom)
10. Halewood (London, United Kingdom)
11. Celtic Marches Beverages Ltd (Worcestershire, United Kingdom)
12. Armagh Cider Company (Craigavon, United Kingdom)
13. Cider Ireland (Tipperary, Ireland)
14. Carlsberg Breweries A/S (Denmark, Europe)
15. Carlton & United Breweries (Victoria, Australia)

Middle East and Africa
16. Distell Group Limited (Stellenbosch, South Africa)

Asia Pacific
17. Heineken UK Limited (China)

FAQs:
1. What are the growth drivers for the Market?
Ans. Health-Conscious Choices Fueling the Market's Evolution and is expected to be the major driver for the Cider Market.

2. What is the major Opportunity for the Market growth?
Ans. Flavor Innovation Driving Market Growth through Diverse Profiles is expected to be the major Opportunity in the Market.

3. Which country is expected to lead the global Market during the forecast period?
Ans. Europe is expected to lead the Market during the forecast period.

4. What is the projected market size and growth rate of the Market?
Ans. The Cider Market size was valued at USD 15.4 billion in 2023 and the total Cider Market revenue is expected to grow at a CAGR of 6.4 % from 2024 to 2030, reaching nearly USD 23.77 billion.

5. What segments are covered in the Cider Market report?
Ans. The segments covered in the Cider Market report are by Product Type, Packaging Type, Distribution Channel, and Region.