Eye Shadow Market: Global Industry Analysis and Forecast (2023-2029)

Eye Shadow Market size was valued at US$ 2.91 Bn. in 2022 and the total revenue is expected to grow at a CAGR of 6.8% through 2023 to 2029, reaching nearly US$ 4.62 Bn.
Eye Shadow Market Overview:
It's primarily powdered, although it also comes in liquid, pencil, cream, and mousse forms. Through social media platforms such as Instagram, Facebook, YouTube, Pinterest, Twitter, and makeup-related blogs, the manufacturers have increased their marketing campaigns with the support of brand ambassadors and celebrities. These digital channels not only drive product demand, but they also educate consumers through beauty tutorials focused on specific products. It has allowed companies to communicate directly with consumers, encouraging them to try new products.To know about the Research Methodology :- Request Free Sample Report
Eye Shadow Market Dynamics:
The beauty and cosmetics sector is one that is always changing in terms of demand and supply. Consumers are moving to 'premium brands' for better results as their understanding and consciousness about skincare grow. As a result, it expects "Premium" to be one of the most significant segments in the global eye shadow market. As a result, the eye shadow market is expected to grow during the forecast period.

A minor shift in the demographic of beauty consumers has been seen in recent years. Millennials are leading the charge for a substantial share of the beauty consumer group. As a result, some major players are focusing heavily on digital interaction in order to attract the younger population. Key players are heavily pushing their brands on social media sites, as these people are more likely to use digital platforms as their initial point of contact for information and purchases.

The pandemic of the novel coronavirus has had a significant influence on the global beauty sector in recent months. One of the key issues lowering cosmetic product sales in the sector was a disruption in retail stores and shops. Retail store owners made several steps to keep their businesses afloat and limit the damages caused as a result of the global pandemic outbreak.
Cosmetics are famous for their long-term attractiveness. The industry has effectively produced and attracted loyal customers over the last few decades. All of these factors are expected to contribute to the eye shadow market's growth during the forecast period. Additionally, with the steady resumption of social events and the start of immunization, eye shadow sales are expected to rise during the forecast period 2023-2029.
Eye Shadow Market Segment Analysis:
Based on the Product Form, the market is segmented into Powder Form, Liquid Form, Pencil Form, and Others. The powder Form segment is expected to hold the largest market share of 67.8% by 2029. Powder eye shadows are now also available in a pencil shape, making them more user-friendly. It aids in the accurate application of colors as well as the contouring of the eyes. Powder eyeshadow allows you to layer and blend multiple hues, making it simple to get trendy looks like ombre eyes, bright eye makeup, and multi-colored eye makeup.

Based on the Sales Channel, the market is segmented into Hypermarkets/Supermarkets, Specialty Stores, Multi-Brand Stores, Online Retailers, Independent Departmental Stores, and Other Sales channels. Hypermarkets/Supermarkets segment is expected to grow rapidly at a CAGR of xx% during the forecast period 2023-2029. This is due to the popularity of retail store channels, which allow customers to get a firsthand look at the products, allowing for a quick evaluation of quality and specifications. The flexibility to compare costs and product qualities, as well as the availability of a wide selection of items supplied by different companies. Hypermarkets/Supermarkets segment is growing popularity as more beauty companies operate in direct consumer connection in order to build and develop loyal customers. These are the key driver that boosts the growth of this segment in the Global Market during the forecast period 2023-2029.
Regional Insights:
North America dominates the Global Eye Shadow market during the forecast period 2023-2029. North America is expected to hold the largest market shares of xx% by 2029. Due to the increasing penetration and promotion of beauty bloggers and cosmetic professionals in the region, eye shadow sales are on the rise. By gaining a large number of beauty enthusiasts and followers on social media platforms such as Instagram, YouTube, and others, social media beauty influencers are playing a vital part in transforming the face of the skincare and cosmetics sector. As a result, influencer marketing is becoming increasingly popular as a promotional approach among prominent beauty brands aiming to reach out to future beauty lovers, i.e. beauty consumers.

Many beauty bloggers and influencers in the United States are involved in producing beauty training videos and material, as well as promoting products. As a result, they play an essential function as a mediator in influencing consumers' brand choices. As a result, all of these efforts by beauty social media influencers are expected to give the brand a competitive advantage in the United States in the forecast period. These are the major drivers that boost the growth of this region in the global market during the forecast period 2023-2029.

Asia Pacific is expected to grow rapidly at a CAGR of xx% during the forecast period 2023-2029. The increased awareness and understanding about skincare among Indian customers are also expected to drive market growth in the country. Over the last few years, the importance of beauty has grown tremendously in India. These are the key drivers that drive the growth of this region in the global market during the forecast period 2023-2029.

The objective of the report is to present a comprehensive analysis of the Global Eye Shadow Market to the stakeholders in the industry. The past and current status of the industry with the forecasted market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all the aspects of the industry with a dedicated study of key players that include market leaders, followers, and new entrants.

PORTER, PESTEL analysis with the potential impact of micro-economic factors of the market have been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give a clear futuristic view of the industry to the decision-makers.

The reports also help in understanding the Global Eye Shadow Market dynamic, structure by analyzing the market segments and project the Global Eye Shadow Market size. Clear representation of competitive analysis of key players by product, price, financial position, product portfolio, growth strategies, and regional presence in the Global Eye Shadow Market make the report investor’s guide.
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Eye Shadow Market


Base Year
2022
Forecast Period
2023-2029


Historical Data
CAGR
Market Size in 2022
Market Size in 2029


2018 to 2022
6.8%
US$ 2.91 Bn
US$ 4.62 Bn


Segments Covered


by Product Form
Powder Form
Liquid Form
Pencil Form
Others
by Application
Personal Application
Professional Application
by Sales Channel
Hypermarkets/Supermarkets
Specialty Stores
Multi-Brand Stores
Online Retailers
Independent Departmental Stores
Other Sales Channel


Regions Covered


North America
United States
Canada
Mexico
Europe
UK
France
Germany
Italy
Spain
Sweden
Austria
Rest of Europe
Asia Pacific
China
S Korea
Japan
India
Australia
Indonesia
Malaysia
Vietnam
Taiwan
Bangladesh
Pakistan
Rest of APAC
Middle East and Africa
South Africa
GCC
Egypt
Nigeria
Rest of ME&A
South America
Brazil
Argentina
Rest of South America



Key Players
1. L'Oréal S.A.
2. LVMH (Moët Hennessy -Louis Vuitton)
3. Estee Lauder Companies Inc.
4. Revlon, Inc.
5. Shiseido Co, Ltd.
6. Chanel S.A.
7. Coty, Inc.
8. Amway Corporation
9. Kao Corporation
10. Aveda Corporation
11. Clarins Group
12. Oriflame Holdings AG
13. Korres SA
14. Arbonne International, LLC.
15. NARS Voyageur Eyeshadow Palette
16. Others

Frequently Asked Questions:

1] What segments are covered in Global Eye Shadow Market report?
Ans. The segments covered in Global Eye Shadow Market report are based on Product Form, Application, and Sales Channel.

2] Which region is expected to hold the highest share in the Global Eye Shadow Market?
Ans. North America is expected to hold the highest share in the Global Eye Shadow Market.

3] Who are the top key players in the Global Eye Shadow Market?
Ans. L'Oréal S.A., LVMH (Moët Hennessy -Louis Vuitton), Estee Lauder Companies Inc., Revlon, Inc., and Shiseido Co, Ltd. are the top key players in the Global Eye Shadow Market.

4] Which segment holds the largest market share in the Global Eye Shadow market by 2029?
Ans. Powder Form segment hold the largest market share in the Global Eye Shadow market by 2029.

5] What is the market size of the Global Eye Shadow market by 2029?
Ans. The market size of the Global Eye Shadow market is US $ 4.62 Bn. by 2029.

6] What was the market size of the Global Eye Shadow market in 2022?
Ans. The market size of the Global Eye Shadow market was worth US $ 2.91 Bn. in 2022.