Digital Video Advertising Market size was valued at US$ 46.77 Bn. in 2022 and the total revenue is expected to grow at 41.1 % through 2023 to 2029, reaching nearly US$ 520.83 Bn.Digital Video Advertising Market Overview:
Advertisers are increasingly turning to digital video advertising as a result of technological improvements and changing customer behavior. Individuals are increasingly adopting visual media via venues other than traditional cable and satellite TVs. Non-traditional platforms, such as computers, mobile phones, OTT media platforms, and social media applications, are allowing advertisers to improve their service delivery techniques and open up new revenue streams for marketers and broadcasters.To know about the Research Methodology :- Request Free Sample Report
Digital Video Advertising Market Dynamics:
Increased usage of digital media
Since the widespread availability of internet access, the global population has increasingly turned to social media platforms such as Facebook, Twitter, Instagram, and others for entertainment, online communication, and other purposes. Furthermore, the growing popularity of OTT platforms for entertainment, such as Netflix, Amazon Prime, and others, is propelling the digital video advertising market forward. Organizations have increased their expenditure on digital advertisements as a result of the rising popularity of digital media platforms, particularly among the youth population. YouTube, which is used for a variety of purposes such as entertainment, education, and many more, uses various digital video adverts in between the videos to increase the number of people who visit the platform. Certain YouTube videos are accompanied by various digital advertisements that must be seen in order to complete the video content on the platform.Growing adoption from E-commerce sector
One of the primary driving factors for considerable market growth has been the increasing adoption of digital video advertising by the e-commerce industry. Increasing technical breakthroughs have forced the E-commerce sector to devote a significant amount of money to digital video advertising in order to attract and retain more clients and increase corporate efficiency. As there are certain commercials while visiting eCommerce sites, the use of digital video advertising helps to offer a favorable impact on business marketing and sales. Furthermore, large rising eCommerce companies like Amazon, Flipchart, and others have been generating significant sales through online advertising on social networking platforms, gaming platforms, television, and other platforms, which has assisted them in selling their items more efficiently. By capturing consumers' attention in short time intervals, high-quality digital video content presentation aids in growing investments in eCommerce products displayed on multiple platforms.High Costs
High costs have been a major stumbling block to the growth of the digital video advertising sector. Advertisements have grown significantly in recent years as a result of the rise of social media and digital content. The cost of digital video advertisements continues to rise as it is highly dependent on the quality of the material, the amount of traffic required, and other factors, resulting in slower demand from small businesses. Furthermore, digital advertising on some of the most popular and largest platforms, such as YouTube, Facebook, and others, necessitate large investments in order to reach a larger audience.Digital Video Advertising Market Segment Analysis:
On the basis of type, the Digital Video Advertising Market is sub-segmented into mobile and desktop. The desktop segment held the largest share of 62% in 2022. Consumers' changing lives and interests are leading to a shift away from television and toward alternative digital media outlets. Because of the prevalent trend among users to access multimedia material via desktops and laptops for a better viewing experience, advertisers are increasingly choosing the desktop as their preferred channel for advertising. Advertisers can offer adverts on larger screens on desktops, which has a greater impact on audiences and encourages people to do specific actions such as purchasing or signing up for specific services. The mobile segment is expected to grow at a high growth rate of xx% during the forecast period. The rapid increase can be ascribed to the widespread availability of low-cost cellphones and a growing propensity among consumers to view material at their leisure. Several mobile games reward players with game credits or game coins in exchange for watching digital video advertising in between games, providing advertisers with a new route to expand their reach. Furthermore, advertisers can use location access for mobile phones supplied by service providers to study demographic trends in a region, allowing them to engage in ad activities tailored to the viewing behaviors of people in that area. On the basis of industry, the Digital Video Advertising Market is sub-segmented into Retail, Automotive, Telecom, Financial Services, Media & Entertainment, Consumer Goods & Electronics, others. The retail segment held the largest share of 35% in 2022. Brands and marketers can use cookies to identify and evaluate search results in digital video advertising on mobile and desktop devices, giving retailers a better insight into customers' wants and needs. Understanding people's wants and needs allow offline shops to improve their customers' in-store experiences by selling products that meet their needs. In addition, digital video advertising can be employed in stores to create interactive customer experiences, increasing the effectiveness of advertising campaigns and assuring efficient consumer acquisition.Digital Video Advertising Market Regional Insights:
North America held the largest share of 43% in 2022. This can be attributable to the region's high smartphone penetration rate. Brands and agencies are increasingly adopting digital video advertising methods in order to capitalize on the growing number of digital viewers and capture a bigger percentage of screen time. Furthermore, rising cord-cutting scenarios and an incremental trend among individuals in this region to switch from traditional cable TVs to OTT media delivery platforms are giving market growth potential. The Asia Pacific is the second dominant segment and it held xx% of the share in 2022. The availability of affordable high-speed internet connections in the region encourages widespread adoption, encouraging advertisers to use digital media as a video advertising medium. The rise in social media usage in the area provides advertisers with a new income generation channel, further promoting market growth potential. The popularity of short video apps like Kuaishou and TikTok in India, as well as their vast user base, is pushing marketers and businesses to utilize these platforms for digital video advertising. The objective of the report is to present a comprehensive analysis of the Digital Video Advertising Market to the stakeholders in the industry. The past and current status of the industry with the forecasted market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all the aspects of the industry with a dedicated study of key players that include market leaders, followers, and new entrants. PORTER, PESTEL analysis with the potential impact of micro-economic factors of the market have been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give a clear futuristic view of the industry to the decision-makers. The report also helps in understanding the Digital Video Advertising Market dynamics, structure by analyzing the market segments and project the Digital Video Advertising Market size. Clear representation of competitive analysis of key players by product, price, financial position, product portfolio, growth strategies, and regional presence in the Digital Video Advertising Market make the report investor’s guide.Digital Video Advertising Market Scope: Inquire before buying
Global Digital Video Advertising Market Report Coverage Details Base Year: 2022 Forecast Period: 2023-2029 Historical Data: 2017 to 2022 Market Size in 2022: US $ 46.77 Bn. Forecast Period 2023 to 2029 CAGR: 41.1% Market Size in 2029: US $ 520.83 Bn. Segments Covered: by Type Desktop Mobile by Type Retail Automotive Financial Services Telecom Consumer Goods & Electronics Media & Entertainment Others Digital Video Advertising Market, by Region
North America (United States, Canada and Mexico) Europe (UK, France, Germany, Italy, Spain, Sweden, Austria, Turkey, Russia and Rest of Europe) Asia Pacific (China, India, Japan, South Korea, Australia, ASEAN and Rest of APAC) Middle East and Africa (South Africa, GCC, Egypt, Nigeria and Rest of ME&A) South America (Brazil, Argentina, Columbia and Rest of South America)Digital Video Advertising Market, Key Players are
1.Verizon Communications 2. Tremor International 3. RTL Group S.A. 4. Publicis Groupe 5.Advertise.com 6. PubMatic 7. Viant Technology 8. ZypMedia, Inc. 9. JW Player, Inc. 10. Chocolate, Inc. 11. Conversant LLC 12. Longtail Ad Solutions 13. Verizon Media 14. Google LLC 15. Facebook, Inc. 16. Amazon.com, Inc. 17. Netflix, Inc. 18. Snap Inc. 19. Twitter, Inc. 20. Apple Inc. 21. Hulu LLC 22. Youku Tudou, Inc.Frequently Asked Questions:
1. Which region has the largest share in Digital Video Advertising Market? Ans: North America region holds the highest share in 2022. 2. What is the growth rate of Digital Video Advertising Market? Ans: The Digital Video Advertising Market is growing at a CAGR of 41.1 % during forecasting period 2023-2029. 3. What segments are covered in Digital Video Advertising Market? Ans: Digital Video Advertising Market is segmented into type, industry and region. 4. Who are the key players in Digital Video Advertising Market? Ans: The important key players in the Digital Video Advertising Market are – Verizon Communications, Tremor International, RTL Group S.A., Publicis Groupe, Advertise.com, PubMatic, Viant Technology, ZypMedia, Inc., JW Player, Inc., Chocolate, Inc., Conversant LLC, Longtail Ad Solutions, Verizon Media, Google LLC, Facebook, Inc., Amazon.com, Inc., Netflix, Inc., Snap Inc., Twitter, Inc., Apple Inc., and Hulu LLC, Youku Tudou, Inc. 5. What is the study period of this market? Ans: The Digital Video Advertising Market is studied from 2022 to 2029.
1. Digital Video Advertising Market Introduction 1.1. Study Assumption and Market Definition 1.2. Scope of the Study 1.3. Executive Summary 2. Digital Video Advertising Market: Dynamics 2.1. Digital Video Advertising Market Trends by Region 2.1.1. North America Digital Video Advertising Market Trends 2.1.2. Europe Digital Video Advertising Market Trends 2.1.3. Asia Pacific Digital Video Advertising Market Trends 2.1.4. Middle East and Africa Digital Video Advertising Market Trends 2.1.5. South America Digital Video Advertising Market Trends 2.2. Digital Video Advertising Market Dynamics by Region 2.2.1. North America 2.2.1.1. North America Digital Video Advertising Market Drivers 2.2.1.2. North America Digital Video Advertising Market Restraints 2.2.1.3. North America Digital Video Advertising Market Opportunities 2.2.1.4. North America Digital Video Advertising Market Challenges 2.2.2. Europe 2.2.2.1. Europe Digital Video Advertising Market Drivers 2.2.2.2. Europe Digital Video Advertising Market Restraints 2.2.2.3. Europe Digital Video Advertising Market Opportunities 2.2.2.4. Europe Digital Video Advertising Market Challenges 2.2.3. Asia Pacific 2.2.3.1. Asia Pacific Digital Video Advertising Market Drivers 2.2.3.2. Asia Pacific Digital Video Advertising Market Restraints 2.2.3.3. Asia Pacific Digital Video Advertising Market Opportunities 2.2.3.4. Asia Pacific Digital Video Advertising Market Challenges 2.2.4. Middle East and Africa 2.2.4.1. Middle East and Africa Digital Video Advertising Market Drivers 2.2.4.2. Middle East and Africa Digital Video Advertising Market Restraints 2.2.4.3. Middle East and Africa Digital Video Advertising Market Opportunities 2.2.4.4. Middle East and Africa Digital Video Advertising Market Challenges 2.2.5. South America 2.2.5.1. South America Digital Video Advertising Market Drivers 2.2.5.2. South America Digital Video Advertising Market Restraints 2.2.5.3. South America Digital Video Advertising Market Opportunities 2.2.5.4. South America Digital Video Advertising Market Challenges 2.3. PORTER’s Five Forces Analysis 2.4. PESTLE Analysis 2.5. Technology Roadmap 2.6. Regulatory Landscape by Region 2.6.1. North America 2.6.2. Europe 2.6.3. Asia Pacific 2.6.4. Middle East and Africa 2.6.5. South America 2.7. Key Opinion Leader Analysis For Digital Video Advertising Industry 2.8. Analysis of Government Schemes and Initiatives For Digital Video Advertising Industry 2.9. Digital Video Advertising Market Trade Analysis 2.10. The Global Pandemic Impact on Digital Video Advertising Market 3. Digital Video Advertising Market: Global Market Size and Forecast by Segmentation by Demand and Supply Side (by Value in USD Million) 2022-2029 3.1. Digital Video Advertising Market Size and Forecast, by Type (2022-2029) 3.1.1. Desktop 3.1.2. Mobile 3.2. Digital Video Advertising Market Size and Forecast, by Industry (2022-2029) 3.2.1. Retail 3.2.2. Automotive 3.2.3. Financial Services 3.2.4. Telecom 3.2.5. Consumer Goods & Electronics 3.2.6. Media & Entertainment 3.2.7. Others 3.3. Digital Video Advertising Market Size and Forecast, by Region (2022-2029) 3.3.1. North America 3.3.2. Europe 3.3.3. Asia Pacific 3.3.4. Middle East and Africa 3.3.5. South America 4. North America Digital Video Advertising Market Size and Forecast by Segmentation (by Value in USD Million) 2022-2029 4.1. North America Digital Video Advertising Market Size and Forecast, by Type (2022-2029) 4.1.1. Desktop 4.1.2. Mobile 4.2. North America Digital Video Advertising Market Size and Forecast, by Industry (2022-2029) 4.2.1. Retail 4.2.2. Automotive 4.2.3. Financial Services 4.2.4. Telecom 4.2.5. Consumer Goods & Electronics 4.2.6. Media & Entertainment 4.2.7. Others 4.3. North America Digital Video Advertising Market Size and Forecast, by Country (2022-2029) 4.3.1. United States 4.3.1.1. United States Digital Video Advertising Market Size and Forecast, by Type (2022-2029) 4.3.1.1.1. Desktop 4.3.1.1.2. Mobile 4.3.1.2. United States Digital Video Advertising Market Size and Forecast, by Industry (2022-2029) 4.3.1.2.1. Retail 4.3.1.2.2. Automotive 4.3.1.2.3. Financial Services 4.3.1.2.4. Telecom 4.3.1.2.5. Consumer Goods & Electronics 4.3.1.2.6. Media & Entertainment 4.3.1.2.7. Others 4.3.2. Canada 4.3.2.1. Canada Digital Video Advertising Market Size and Forecast, by Type (2022-2029) 4.3.2.1.1. Desktop 4.3.2.1.2. Mobile 4.3.2.2. Canada Digital Video Advertising Market Size and Forecast, by Industry (2022-2029) 4.3.2.2.1. Retail 4.3.2.2.2. Automotive 4.3.2.2.3. Financial Services 4.3.2.2.4. Telecom 4.3.2.2.5. Consumer Goods & Electronics 4.3.2.2.6. Media & Entertainment 4.3.2.2.7. Others 4.3.3. Mexico 4.3.3.1. Mexico Digital Video Advertising Market Size and Forecast, by Type (2022-2029) 4.3.3.1.1. Desktop 4.3.3.1.2. Mobile 4.3.3.2. Mexico Digital Video Advertising Market Size and Forecast, by Industry (2022-2029) 4.3.3.2.1. Retail 4.3.3.2.2. Automotive 4.3.3.2.3. Financial Services 4.3.3.2.4. Telecom 4.3.3.2.5. Consumer Goods & Electronics 4.3.3.2.6. Media & Entertainment 4.3.3.2.7. Others 5. Europe Digital Video Advertising Market Size and Forecast by Segmentation (by Value in USD Million) 2022-2029 5.1. Europe Digital Video Advertising Market Size and Forecast, by Type (2022-2029) 5.2. Europe Digital Video Advertising Market Size and Forecast, by Industry (2022-2029) 5.3. Europe Digital Video Advertising Market Size and Forecast, by Country (2022-2029) 5.3.1. United Kingdom 5.3.1.1. United Kingdom Digital Video Advertising Market Size and Forecast, by Type (2022-2029) 5.3.1.2. United Kingdom Digital Video Advertising Market Size and Forecast, by Industry (2022-2029) 5.3.2. France 5.3.2.1. France Digital Video Advertising Market Size and Forecast, by Type (2022-2029) 5.3.2.2. France Digital Video Advertising Market Size and Forecast, by Industry (2022-2029) 5.3.3. Germany 5.3.3.1. Germany Digital Video Advertising Market Size and Forecast, by Type (2022-2029) 5.3.3.2. Germany Digital Video Advertising Market Size and Forecast, by Industry (2022-2029) 5.3.4. Italy 5.3.4.1. Italy Digital Video Advertising Market Size and Forecast, by Type (2022-2029) 5.3.4.2. Italy Digital Video Advertising Market Size and Forecast, by Industry (2022-2029) 5.3.5. Spain 5.3.5.1. Spain Digital Video Advertising Market Size and Forecast, by Type (2022-2029) 5.3.5.2. Spain Digital Video Advertising Market Size and Forecast, by Industry (2022-2029) 5.3.6. Sweden 5.3.6.1. Sweden Digital Video Advertising Market Size and Forecast, by Type (2022-2029) 5.3.6.2. Sweden Digital Video Advertising Market Size and Forecast, by Industry (2022-2029) 5.3.7. Austria 5.3.7.1. Austria Digital Video Advertising Market Size and Forecast, by Type (2022-2029) 5.3.7.2. Austria Digital Video Advertising Market Size and Forecast, by Industry (2022-2029) 5.3.8. Rest of Europe 5.3.8.1. Rest of Europe Digital Video Advertising Market Size and Forecast, by Type (2022-2029) 5.3.8.2. Rest of Europe Digital Video Advertising Market Size and Forecast, by Industry (2022-2029) 6. Asia Pacific Digital Video Advertising Market Size and Forecast by Segmentation (by Value in USD Million) 2022-2029 6.1. Asia Pacific Digital Video Advertising Market Size and Forecast, by Type (2022-2029) 6.2. Asia Pacific Digital Video Advertising Market Size and Forecast, by Industry (2022-2029) 6.3. Asia Pacific Digital Video Advertising Market Size and Forecast, by Country (2022-2029) 6.3.1. China 6.3.1.1. China Digital Video Advertising Market Size and Forecast, by Type (2022-2029) 6.3.1.2. China Digital Video Advertising Market Size and Forecast, by Industry (2022-2029) 6.3.2. S Korea 6.3.2.1. S Korea Digital Video Advertising Market Size and Forecast, by Type (2022-2029) 6.3.2.2. S Korea Digital Video Advertising Market Size and Forecast, by Industry (2022-2029) 6.3.3. Japan 6.3.3.1. Japan Digital Video Advertising Market Size and Forecast, by Type (2022-2029) 6.3.3.2. Japan Digital Video Advertising Market Size and Forecast, by Industry (2022-2029) 6.3.4. India 6.3.4.1. India Digital Video Advertising Market Size and Forecast, by Type (2022-2029) 6.3.4.2. India Digital Video Advertising Market Size and Forecast, by Industry (2022-2029) 6.3.5. Australia 6.3.5.1. Australia Digital Video Advertising Market Size and Forecast, by Type (2022-2029) 6.3.5.2. Australia Digital Video Advertising Market Size and Forecast, by Industry (2022-2029) 6.3.6. Indonesia 6.3.6.1. Indonesia Digital Video Advertising Market Size and Forecast, by Type (2022-2029) 6.3.6.2. Indonesia Digital Video Advertising Market Size and Forecast, by Industry (2022-2029) 6.3.7. Malaysia 6.3.7.1. Malaysia Digital Video Advertising Market Size and Forecast, by Type (2022-2029) 6.3.7.2. Malaysia Digital Video Advertising Market Size and Forecast, by Industry (2022-2029) 6.3.8. Vietnam 6.3.8.1. Vietnam Digital Video Advertising Market Size and Forecast, by Type (2022-2029) 6.3.8.2. Vietnam Digital Video Advertising Market Size and Forecast, by Industry (2022-2029) 6.3.9. Taiwan 6.3.9.1. Taiwan Digital Video Advertising Market Size and Forecast, by Type (2022-2029) 6.3.9.2. Taiwan Digital Video Advertising Market Size and Forecast, by Industry (2022-2029) 6.3.10. Rest of Asia Pacific 6.3.10.1. Rest of Asia Pacific Digital Video Advertising Market Size and Forecast, by Type (2022-2029) 6.3.10.2. Rest of Asia Pacific Digital Video Advertising Market Size and Forecast, by Industry (2022-2029) 7. Middle East and Africa Digital Video Advertising Market Size and Forecast by Segmentation (by Value in USD Million) 2022-2029 7.1. Middle East and Africa Digital Video Advertising Market Size and Forecast, by Type (2022-2029) 7.2. Middle East and Africa Digital Video Advertising Market Size and Forecast, by Industry (2022-2029) 7.3. Middle East and Africa Digital Video Advertising Market Size and Forecast, by Country (2022-2029) 7.3.1. South Africa 7.3.1.1. South Africa Digital Video Advertising Market Size and Forecast, by Type (2022-2029) 7.3.1.2. South Africa Digital Video Advertising Market Size and Forecast, by Industry (2022-2029) 7.3.2. GCC 7.3.2.1. GCC Digital Video Advertising Market Size and Forecast, by Type (2022-2029) 7.3.2.2. GCC Digital Video Advertising Market Size and Forecast, by Industry (2022-2029) 7.3.3. Nigeria 7.3.3.1. Nigeria Digital Video Advertising Market Size and Forecast, by Type (2022-2029) 7.3.3.2. Nigeria Digital Video Advertising Market Size and Forecast, by Industry (2022-2029) 7.3.4. Rest of ME&A 7.3.4.1. Rest of ME&A Digital Video Advertising Market Size and Forecast, by Type (2022-2029) 7.3.4.2. Rest of ME&A Digital Video Advertising Market Size and Forecast, by Industry (2022-2029) 8. South America Digital Video Advertising Market Size and Forecast by Segmentation (by Value in USD Million) 2022-2029 8.1. South America Digital Video Advertising Market Size and Forecast, by Type (2022-2029) 8.2. South America Digital Video Advertising Market Size and Forecast, by Industry (2022-2029) 8.3. South America Digital Video Advertising Market Size and Forecast, by Country (2022-2029) 8.3.1. Brazil 8.3.1.1. Brazil Digital Video Advertising Market Size and Forecast, by Type (2022-2029) 8.3.1.2. Brazil Digital Video Advertising Market Size and Forecast, by Industry (2022-2029) 8.3.2. Argentina 8.3.2.1. Argentina Digital Video Advertising Market Size and Forecast, by Type (2022-2029) 8.3.2.2. Argentina Digital Video Advertising Market Size and Forecast, by Industry (2022-2029) 8.3.3. Rest Of South America 8.3.3.1. Rest Of South America Digital Video Advertising Market Size and Forecast, by Type (2022-2029) 8.3.3.2. Rest Of South America Digital Video Advertising Market Size and Forecast, by Industry (2022-2029) 9. Global Digital Video Advertising Market: Competitive Landscape 9.1. MMR Competition Matrix 9.2. Competitive Landscape 9.3. Key Players Benchmarking 9.3.1. Company Name 9.3.2. Business Segment 9.3.3. End-user Segment 9.3.4. Revenue (2022) 9.3.5. Company Locations 9.4. Leading Digital Video Advertising Market Companies, by market capitalization 9.5. Market Structure 9.5.1. Market Leaders 9.5.2. Market Followers 9.5.3. Emerging Players 9.6. Mergers and Acquisitions Details 10. Company Profile: Key Players 10.1. Verizon Communications 10.1.1. Company Overview 10.1.2. Business Portfolio 10.1.3. Financial Overview 10.1.4. SWOT Analysis 10.1.5. Strategic Analysis 10.1.6. Scale of Operation (small, medium, and large) 10.1.7. Details on Partnership 10.1.8. Regulatory Accreditations and Certifications Received by Them 10.1.9. Awards Received by the Firm 10.1.10. Recent Developments 10.2. Tremor International 10.3. RTL Group S.A. 10.4. Publicis Groupe 10.5. Advertise.com 10.6. PubMatic 10.7. Viant Technology 10.8. ZypMedia, Inc. 10.9. JW Player, Inc. 10.10. Chocolate, Inc. 10.11. Conversant LLC 10.12. Longtail Ad Solutions 10.13. Verizon Media 10.14. Google LLC 10.15. Facebook, Inc. 10.16. Amazon.com, Inc. 10.17. Netflix, Inc. 10.18. Snap Inc. 10.19. Twitter, Inc. 10.20. Apple Inc. 10.21. Hulu LLC 10.22. Youku Tudou, Inc. 11. Key Findings 12. Industry Recommendations 13. Digital Video Advertising Market: Research Methodology 14. Terms and Glossary