Video Streaming Market- Global Industry Analysis and Forecast (2022-2029)

Video Streaming Market was valued at US$ 372 Bn. in 2021. Global Video Streaming Market size is expected to grow at a CAGR of 18.31% through the forecast period.
Video Streaming Market Overview:
Video Streaming is a technology that allows viewers to watch a video by using the internet on user’s devices through the browser or application. Video streaming is a continuous delivery of video files from the server to the customer’s device. The process of video streaming follows the following steps: Capturing, Encoding, Transmission, Decoding, and Display. Video streaming is different from downloading a video. In downloading the user has to download/store full the video on his device and then he will be able to watch it.

In video streaming downloading is not required. Video streaming works by loading the video in small bits rather than as a whole and the viewer can watch the video without waiting to load the full video on the device. Real-time encoding and pre-encoded videos are two types of video streaming. The video streaming market is expected to reach around 1.486 Bn users through the forecast period.



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2021 is considered as a base year to forecast the market from 2022 to 2029. 2020’s market size is estimated on real numbers and outputs of the key players and major players across the globe. Past five years' trends are considered while forecasting the market through 2029. 2020 is a year of exception and analysis, especially with the impact of lockdown by region.
Video Streaming Market Dynamics:
Drivers for the Video Streaming Market:
1. Increasing population adopting social media and rising internet connectivity: The internet users in the world are increasing. The use of social media is also increasing. Facebook had more than 2.40 Bn users in May 2021. YouTube and WhatsApp have around 2 Bn monthly active users each.

2. Recent innovations such as Blockchain and AI: To improve video quality, innovations such as blockchain technology and artificial intelligence (AI) are applied. Editing, cinematography, voice-overs, scriptwriting, and various other parts of video creation and upload are all using AI. These advancements are expected to have a favorable impact on market growth. AI is being used by several video streaming service providers to increase video content quality. The appeal of such platforms over broadcast media, such as YouTube and Netflix, has risen dramatically in recent years. The AI market is expected to grow at a CAGR of 38% through the forecast period.

3. Increasing adoption of live-streaming platforms: Most people prefer to watch live video over reading a blog or social updates, therefore live streaming attracts more viewers. COVID-19 has spread over the world, putting countries on lockdown. As a result, several concerts and shows were canceled, increasing live streaming activity.

Education, Esports, Healthcare various sectors are using this live streaming technology. The live streaming market is expected to grow at a CAGR of 29% through the forecast period. Asia Pacific is dominating the live streaming market and is expected to US$ 93 Bn valuations with a CAGR of 30.6%.Esports is very famous nowadays. The esports market is growing at a CAGR of 17.5% through the forecast period.

4. Increasing demand for Video on Demand services: The convenience of viewing video from anywhere at any time, a growing number of smart devices, high-speed internet, and affordability are all likely to propel the Video on Demand (VoD) market forward. In 2021 Netflix accounted for around a 13.5% increase in subscribers. The video on Demand market is growing at a CAGR of 17.6% and is expected to reach US$ 298.7 Bn in 2029.
Restraining factors for Video Streaming Market:
Rising concern of content privacy and protection: The rising concern of content privacy and protection is a major threat to this market. The pirated subscription services are valued at around billion-dollar alone in the US. Around 9 Mn users use pirated subscriptions in the US. Indian OTT market loses around 30% of revenue every year due to piracy.
Video Streaming Market Segment Analysis:
Based on Streaming Type, the live video streaming segment dominated with 61% market share in 2021. The surge in demand for digital media devices and the availability of faster internet to access media content remotely is contributing to the segment's rise.

Ad-free content, mobile viewing, analytics tracking, abundant content utilization, vast audience potential, and high-quality streams are some of the key characteristics that enhance live video streaming.

Talking about non-linear video streaming Because of its convenience and ability to link series, it is likely to grow significantly in the future years. Watch-time feasibility, no buffering, high capacity, and live pause are just a few of the major aspects driving the non-linear streaming segment's rise.

Based on the Revenue model, the subscription dominated the market with 43 % share in 2021. The increasing number of video streaming subscribers is driving the market growth. Also, the subscription model allows users to stream online videos for a price or a subscription. Netflix, for example, offers a variety of monthly membership options and services.

Advertising is one of the common forms of generating revenue for streaming videos. Advertisement holds a significant share in the revenue model. YouTube has generated around US$ 28.92 Bn revenue in 2021.

Based on the Platform, with over 31% market share in 2021, the smartphones and tablets segment dominated the market. Factors like as simple internet access, growing disposable income, a higher standard of living, and changing lifestyles are all contributing to this segment's rise. Indian smartphone market reached US$ 38 Bn market in 2021 with YoY growth of 27%.

Also, the smart TV category is expected to develop significantly through the forecast period, as smart TVs provide a wide range of TV channels as well as video streaming services like Netflix. The smart TV market is expected to grow at a CAGR of 20.8% through the forecast period.
Video Streaming Market Regional Insights:
The North America region dominated the market with a 42 % share in 2021. The North America region is expected to witness significant growth through the forecast period. The video streaming market was valued at US$ 158 Bn in 2021.

This significant growth in this region is majorly due to the rapid growth of cloud-based streaming services. 214 million video game players are in the US and 75% of households have a minimum of one member who plays video games.

Asia Pacific is expected to grow at a CAGR of 22.4% through the forecast period. India and China are leading in the Asia Pacific region. A huge population and the increasing popularity of OTT and video games are driving the market growth.

The objective of the report is to present a comprehensive analysis of the global Video Streaming Market to the stakeholders in the industry. The past and current status of the industry with the forecasted market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all the aspects of the industry with a dedicated study of key players that include market leaders, followers, and new entrants.

PORTER, PESTEL analysis with the potential impact of micro-economic factors of the market have been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give a clear futuristic view of the industry to the decision-makers.

The reports also help in understanding the Video Streaming Market dynamic, structure by analyzing the market segments and projecting the Video Streaming Market size. Clear representation of competitive analysis of key players by Product type, price, financial position, product portfolio, growth strategies, and regional presence in the Video Streaming Market make the report investor’s guide.
Video Streaming Market Scope: Inquiry Before Buying



Video Streaming Market


Report Coverage
Details


Base Year:
2021
Forecast Period:
2022-2029


Historical Data:
2017 to 2021
Market Size in 2021:
US$ 372 Bn.


Forecast Period 2022 to 2029 CAGR:
18.31%
Market Size in 2029:
US$ 1427.95 Bn.


 Segments Covered:
by Streaming Type
• Live Video Streaming
• Non-Linear Video Streaming


by Channel
• Internet Protocol TV
• Over-the-Top (OTT)
• Pay-Tv
• Satellite
• Cable TV


by Component
• Software
o Transcoding and Processing
o Video Delivery and Distribution
o Video Management
o Others
• Content Delivery Services
o Live Broadcasting
o VoD


by Vertical
• Education
• Healthcare
• Esports/Sports
• Gaming
• Fitness
• Music
• Others


by Revenue Model
• Advertising
• Rental
• Subscription


by Platform
• Gaming Consoles
• Laptops & Desktops
• Smartphones & Tablets
• Smart TV



Video Streaming Market by Region
• North America
• Europe
• Asia Pacific
• South America
• Middle East and Africa
Video Streaming Market Key Players
• IBM Corporation
• Apple TV
• Amazon Prime Video
• Alphabet.com
• Netflix
• Hulu
• Roku
• Google LLC
• Microsoft Corporation
• Tencent
• iQIYI Inc.
• Novi Digital Entertainment Pvt. Ltd (Hotstar)
• Iflix
• HOOQ
• Rakuten Viki

Frequently Asked Questions:

1] What segments are covered in the Global Video Streaming Market report?
Ans. The segments covered in the Video Streaming Market report are based on Streaming Type, Channel, Vertical, Revenue model, Component, and Platform.

2] Which region is expected to hold the highest share in the Global Video Streaming Market?
Ans. The North America region is expected to hold the highest share in the Video Streaming Market.

3] What is the market size of the Global Video Streaming Market by 2029?
Ans. The market size of the Video Streaming Market by 2029 is expected to reach US$ 1427.95 Bn.

4] What is the forecast period for the Global Video Streaming Market?
Ans. The forecast period for the Video Streaming Market is 2022-2029.

5] What was the market size of the Global Video Streaming Market in 2021?
Ans. The market size of the Video Streaming Market in 2021 was valued at US$ 372 Bn.