Toothbrush Market: Global Industry Analysis and Forecast (2023-2029)

The Toothbrush Market was valued at US$ 7.01 Bn. in 2022. Global Toothbrush Market size is expected to grow at a CAGR of 3.4 % through the forecast period.
Toothbrush Market Overview:
A toothbrush is a product that is used by every individual. It is very important for oral hygiene. A toothbrush prevents tooth decay and other problems and keeps the tooth healthy. Increasing awareness about hygiene among people and increasing dental diseases are impacting the toothbrush market. Companies are making innovative brushes in different sizes, and bristle shapes to attract customers. Various advances have been made in the toothbrush market. In this smart world, toothbrushes are also updated to smart and electric toothbrushes.To know about the Research Methodology :- Request Free Sample Report
Toothbrush Market Dynamics:
Toothbrush Market Drivers:

1. Rising awareness about oral hygiene and care among people: The oral care market valued at US$ 48.70 Bn in 2022 and it is growing at a CAGR of 3.05%. Oral hygiene prevents tooth decay, gum diseases, and other oral diseases. In recent times the use of oral care products has been increased and awareness among the people has increased. Consumers are becoming more and more interested in spending on oral hygiene products, allowing manufacturers to introduce premium products for complete oral care including whitening, sensitivity, and gum health. People are aware of the importance of oral care. This increased awareness is driving the market growth of toothbrushes.

2. Demand for Disposable Toothbrushes: Disposable toothbrushes are usually small and inexpensive and are they are for one-time use. Toothpaste is provided in small quantities that are already attached to the toothbrush. Only water is required to activate the paste and start using it.

A disposable toothbrush is a perfect choice for traveling, camping, military, airlines, and hospitality. Also, for the people who are having braces. The trend toward natural and organic products in oral care will help the disposable toothbrush market to grow. Disposable toothbrush market is expected to grow at a CAGR of 5.5% through the forecast period.

3. Increasing prevalence of oral diseases: Oral diseases which are largely preventable are becoming a burden for many countries. Oral diseases affected nearly 3.5 Bn people in 2022. Tooth caries and tooth decay were the most common problems found. Around 2 Bn people suffered from caries of permanent teeth and 520 Mn children from caries of primary teeth. In India, around 17% of people have the problem of tooth decay.

Around 84.9% of children from 2-17 years of age, 64.0% of adults from 18 to 64 years of age, and 65.6% of adults aged 65 and above have had at least one visit to a dentist. The most common dental procedures during these visits are dental fillings, bonding, root canals, crowns, bridges, periodontal treatments, and oral and maxillofacial procedures. The dental equipment market has reached US$ 6.78 Bn in 2022. It is expected to be at a CAGR of 12.1% through the forecast period.

4. Rising number of innovative products: Increasing product innovation is also driving the manual toothbrush market. Improvements in bristle size and quality of products for different age groups, changes in head shape structure, flexibility, and improvements in angled handles are some of the major changes made by major manufacturers. Most dentists recommend changing the toothbrush every three months as it is less effective at removing plaque from the gums. This ultimately drives demand for the product.

Restraint for Toothbrush Market:

1. High Competition from unorganized players and local market players: The number of unorganized players and local market players is increasing. The major players are having premium prices for their products which are slightly expensive and not affordable for the lower-income people. Various consequences have been reported that the repeated use of these types of products caused the gum injury and it has given rise to the demand for the liquid and powder toothpaste adversely affecting the toothbrush market.

Toothbrush Market Segment Analysis:

Based on Type, the Manual segment dominated the market with 76% share in 2022. People prefer to choose manual toothbrushes because of the lower cost and easy use. Also, manual toothbrushes are convenient as they are easily available across almost all stores which is a strong point for manual toothbrushes compared to electric brushes.

Electric toothbrushes are used to clean the teeth, gums, and tongue by rotating and moving the head sideways. Rotation or lateral movement of the head of the electric toothbrush is effective in removing plaque and reducing gingival inflammation. Electric toothbrushes have advanced features that enhance your brushing experience and improve your brushing habits. The Electric toothbrush market is growing at a CAGR of 7.1% and is expected to reach US$ 5.32 Bn by 2029.

Electric toothbrushes are further classified into soft bristles and nanometer on basis of bristles. The soft bristle segment dominates the market. Nanometer segment is expected to grow at a CAGR of 8.9% through the forecast period.

Based on the Application, the adult segment dominates the market due to the increasing prevalence of some of the common disorders, such as periodontal disease, cavities, and tooth decay, permanent teeth caries.

The cavity is caused by the presence of bacteria in the mouth for a longer period, eating snacks, drinking cold drinks (sugar-containing), and not maintaining dental hygiene. The carbonated cold drink market is valued at US$ 237 Bn in 2021 and is expected to grow at a CAGR of 4.7% through the forecast period.

The children segment is expected to grow at a significant rate through the forecast period due to the high prevalence of dental caries among children. Dental problems in children are caused due to poor oral hygiene and bad dietary habits. The disorder is majorly prevalent among children up to 5 years of age.
Toothbrush Market Regional Insights:
Asia pacific region is dominated the market with a share of 34.36% in 2022. The large population in the Asia Pacific region is driving the market growth. India and China are leaders in this region. The increasing geriatric population is one of the factors for market growth as geriatric people suffer more from oral diseases. Japan, China, and South Korea are the countries with a huge number of geriatric people. Around 29% of Japan was a geriatric population in 2022.

The increased awareness among the people for dental and oral hygiene and increase in disposable income is a driving factors for the market in the Europe region.

North America is expected to grow considerably through the forecast period due to the growing number of distribution channels in the North America region and the easy availability of advanced products is also driving the market growth. The electric toothbrush market in North America is expected to grow at a CAGR of 7.5% through the forecast period. This market growth is driven by the growing cases of oral diseases and increase in disposable income. Oral care market in North America is expected to grow at a CAGR of 3.3% through the forecast period.

The objective of the report is to present a comprehensive analysis of the global Toothbrush Market to the stakeholders in the industry. The past and current status of the industry with the forecasted market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all the aspects of the industry with a dedicated study of key players that include market leaders, followers, and new entrants.

PORTER, PESTEL analysis with the potential impact of micro-economic factors of the market have been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give a clear futuristic view of the industry to the decision-makers.

The reports also help in understanding the Toothbrush Market dynamic, and structure by analyzing the market segments and projecting the Toothbrush Market size. Clear representation of competitive analysis of key players by Product type, price, financial position, product portfolio, growth strategies, and regional presence in the Toothbrush Market make the report investor’s guide.
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Global Toothbrush Market


Report Coverage
Details


Base Year:
2022
Forecast Period:
2023-2029


Historical Data:
2017 to 2022
Market Size in 2022:
US $ 7.01 Bn.


Forecast Period 2023 to 2029 CAGR:
3.4%
Market Size in 2029:
US $ 8.85 Bn.


 Segments Covered:
by Type
Manual
Electric
Head Movement
 Bristle
Soft
Nanometer
End-User


by Application
Adults
Children


by Bristle Type
Soft
Medium
Firm


by Distribution Channel
Hypermarkets/Supermarkets
Specialty Stores
Departmental Stores
Online Channels
Others



Toothbrush Market, by Region
North America (United States, Canada, and Mexico)
Europe (UK, France, Germany, Italy, Spain, Sweden, Austria, and the Rest of Europe)
Asia Pacific (China, South Korea, Japan, India, Australia, Indonesia, Malaysia, Vietnam, Taiwan, Bangladesh, Pakistan, and the Rest of APAC)
Middle East and Africa (South Africa, GCC, Egypt, Nigeria, and the Rest of ME&A)
South America (Brazil, Argentina Rest of South America)
Toothbrush Market, Key Players are
1.Colgate-Palmolive Company
2. GlaxoSmithKline
3.Johnson & Johnson
4. Procter & Gamble
5. Panasonic
6. FOREO
7. JSB Healthcare
8. MornWell
9. SONIC Chic
10. Church & Dwight
11. BrushBaby Ltd
12. Conair Corporation
13. Smilex
14. Bayer AG
15. Advance Tech Corporation
16. Cosmos Eco Friends
17. IM Corporation
18. Merlin Dentifrices Private Limited

Frequently Asked Questions:

1] What segments are covered in the Global Toothbrush Market report?
Ans. The segments covered in the Toothbrush Market report are based on Product Type, Application, Bristle Type, and Distribution Channel

2] Which region is expected to hold the highest share in the Global Toothbrush Market?
Ans. The Asia Pacific region is expected to hold the highest share in the Toothbrush Market.

3] What is the market size of the Global Toothbrush Market by 2029?
Ans. The market size of the Toothbrush Market by 2029 is expected to reach US$ 8.85 Bn.

4] What is the forecast period for the Global Toothbrush Market?
Ans. The forecast period for the Toothbrush Market is 2023-2029.

5] What was the market size of the Global Toothbrush Market in 2022?
Ans. The market size of the Toothbrush Market in 2022 was valued at US$ 7.01 Bn.