Toilet Tissue Market: Global Toilet Tissue Market Analysis and Forecast (2023 -2029) Trends, Statistics, Dynamics, Segmentation by Product Type, Ply Count, End Use, and Region

Toilet Tissue Market size was valued at USD 16.23 Bn. in 2022 and the total Toilet Tissue revenue is expected to grow by 5.2 % from 2023 to 2029, reaching nearly USD 23.14 Bn.
Toilet Tissue Market Overview:
The Toilet tissue is soft paper, used to wipe urine or feces after using the toilet, It is mostly manufactured by Chemical Pulp but it all comes from paper. Recycled paper, virgin tree pulp, as well as hemp plants are the forms of paper used in the production of tissue paper.

Toilet tissue is commonly used for various cleaning purposes, such as wiping surfaces, dusting, or cleaning up small spills. Efficient use of raw materials and advancements in tissue manufacturing technology would improve the design of tissue products. People require personal hygiene and sanitation products leading to increased demand for toilet tissue products. Manufacturing of toilet tissue is large across the world. For Instance, Procter & Gamble is a leading manufacturer company of tissue and hygiene products and is known for brands like paper towels, laundry detergent, toothpaste, and shampoo.
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Toilet Tissue Market Dynamics
Increasing hygiene awareness among people drives the market growth

The growth of the population is increasing the demand for Toilet Tissue Market. Hygiene awareness amongst people has a tremendous impact on the Toilet Tissue market. Consumers prioritize cleanliness and hygiene in their day-to-day lives. The two markets in the hygiene paper business are consumer toilet tissue and commercial toilet tissue helps to prevent the spread of dirt, germs, and disease. Market players continually introduce new features and variations in toilet tissue products to meet the requirements of consumers. Attributes like enhanced softness, eco-friendly materials, fragrance, and strength in various formats are included.

The COVID-19 pandemic increased the attention to hygiene practices, including the use of toilet tissue. Responsible factors for a rapid rise in demand during the COVID-19 pandemic were that individuals demanded more toilet paper and the demand for consumer toilet tissue was high.

Restraints

Rising cost of raw materials restrains the Toilet Tissue Market growth

Toilet tissue production requires cutting down trees and pulping them. This process has a drastic environmental impact, including habitat loss, water pollution, and deforestation. The cost of wood pulp, which is a key part of toilet paper or bathroom tissue has spiked, as price increases in raw materials of toilet tissue with companies paying more charges for shipping.

The rising cost of fuel is another factor that affects the Toilet Tissue Market. The price of toilet tissue has already increased during the pandemic and it will see another rise. The tissue producers claim that for every tree cut down, another one is regrown. Though, not only does it take a human lifetime or longer for the forest to regain its same value for the climate, but across much of the forest, the trees aren’t regrowing at all. The increasing cost of paper pulp, raw materials, shipping charges, etc affecting negatively impacts the Toilet Tissue Market.
Opportunity

Growing environmental concern creates lucrative growth opportunities

Recycled materials are consumed more by people and have minimal impact on the environment. Increasing environmental concerns have led to a rise in demand for sustainable and eco-friendly toilet tissue products. For example, Bamboo toilet tissue is part of a tree and is actually made from a combination of sugarcane and bamboo.

This helps to decrease environmental issues, deforestation, and global warming. There is demand for Toilet Tissue Market across the world with import and export opportunities. Exporting toilet tissue to other countries to sell them for a good profit margin. The key concept in this business is to expand the market opportunities and keep the good product quality. Commercial and Residential spaces like homes, offices, hotels, hospitals and shopping malls have made tissue napkins a preferred choice as it is safer to use. 5-star hotels and hospitals to increase the demand for tissue paper. The availability of fancy designs and colors, and the branding help to create an impression on users. As a result, the demand for the Toilet Tissue Market is expected to grow during the forecast period.
Toilet Tissue Market Segment Analysis:
By Product Type,

Recycled tissue has dominated the year 2022 and is expected to dominate during the forecast period. The recycled pulp comes from existing paper products, in fact, the recycled pulp potentially has been used many times prior to becoming toilet tissue. The increasing awareness of the environment is more likely to result in the production of eco-friendly products. Products made from recycled paper sound like the best option to cut waste. According to the MMR studies, it shows that recycling toilet tissue saves trees, uses less water in production, and reduces energy consumption by 28%-70% increasing the demand for Toilet Tissue Market compared to virgin tissue. It helps to prevent air pollutants during the production of recycled pulp. Followed by virgin pulp, which comes directly from a tree specifically to make toilet tissue. The creation of virgin pulp toilet tissue impacts nature.

Based on the Ply Count,

2-ply acquired a large amount of market revenue share and is expected to dominate during the forecast period. This toilet tissue is considered a step above 1-ply paper as it’s made with two sheets of paper. 2-ply paper is common and preferable. It has an additional layer which makes it softer, thicker as two layers of cushioning and a stronger one. The 2-ply paper is highly absorbent. It is pierced which makes it easy to tear to desired lengths. Strength of tissue increases as the number of plies increases. There are other numbers of plies 3-ply and 4-ply. It has higher strength than the 2-ply and the cost is also higher. Hence, the 2-ply segment is expected to dominate Toilet Tissue Market during the forecast period.
Regional Insights:
North America has dominated the market in the year 2022 and is expected to dominate during the forecast period. North American countries like Canada, U.S., and Mexico, show the biggest consumption rates, market dynamic varies by region and is influenced by cultural practices, availability, pricing, and other factors specific to each market, driving the demand for Toilet Tissue Market. It takes more than 30 million trees each year to supply the US with toilet paper.

Asia-Pacific has one of the biggest and leading manufacturers of tissue paper industries and it is projected to get larger over time both in demand and production. Asia-Pacific is the emerging market for toilet tissue, factors that increase the demand are urbanization, hygiene awareness, and the immense growth of the population. The manufacturers are integrating with the pulp companies to lower costs and increase long-term growth potential. Whereas China is the only country that uses toilet paper more than 4 billion miles in a single year. European countries like France, Germany, UK, have more usage of toilet tissue especially in the UK.
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Toilet Tissue Market


Report Coverage
Details


Base Year:
2022
Forecast Period:
2023-2029


Historical Data:
2017 to 2022
Market Size in 2022:
US$ 16.23 Bn.


Forecast Period 2023 to 2029 CAGR:
5.2%
Market Size in 2029:
US$ 23.14 Bn.


 Segments Covered:
by Product Type
Virgin Pulp
Recycled Pulp


by Ply Count
1 Ply
2 Ply
Others


by End Use
Commercial
Residential


by Distribution
Online
Offline



Toilet Tissue Market by Region
North America (United States, Canada, and Mexico)
Europe (UK, France, Germany, Italy, Spain, Sweden, Austria, and the Rest of Europe)
Asia Pacific (China, South Korea, Japan, India, Australia, Indonesia, Malaysia, Vietnam, Taiwan, Bangladesh, Pakistan, and the Rest of APAC)
Middle East and Africa (South Africa, GCC, Egypt, Nigeria, and the Rest of ME&A)
South America (Brazil, Argentina Rest of South America)
Key Players
1. Procter & Gamble
2. Kimberly-Clark
3. Georgia-Pacific Nestlé
4. Cascades
5. Seventh Generation
6. Angel Soft
7. Reckitt Benckiser
8. Caprice Green Toilet Paper
9. Essity
10. Kruger Products
11. SCA (Svenska Cellulosa Aktiebolaget)
12. Absormex CMPC Tissue
13. Suzano
14. Wepa
15. SOFIDEL
16. Naturelle Consumer Products LTD
17. Orchids Tissue Paper Products
18. Traidcraft
19. Unilever
20. Velvet CARE.

Frequently Asked Questions:

1] What segments are covered in the Global Toilet Tissue Market report?
Ans. The segments covered in the Toilet Tissue Market report are based on Product Type, Ply Count, End Use, Distribution Channel, and Regions.

2] Which region is expected to hold the highest share in the Global Toilet Tissue Market?
Ans. The North American region is expected to hold the highest share of the Toilet Tissue Market.

3] What is the market size of the Global Toilet Tissue Market by 2029?
Ans. The market size of the Toilet Tissue Market by 2029 is expected to reach US$ 23.14 Bn.

4] What is the forecast period for the Global Toilet Tissue Market?
Ans. The forecast period for the Market is 2023-2029.

5] What was the market size of the Global Toilet Tissue Market in 2022?
Ans. The market size of the Toilet Tissue Market in 2022 was valued at US$ 16.23 Bn.