Setting Spray Market: Industry Analysis and Forecast (2024-2030)

The Setting Spray Market size was valued at USD 983.41 Million in 2023 and the total Setting Spray revenue is expected to grow at a CAGR of 6.8% from 2024 to 2030, reaching nearly USD 1558.60 Million.

Setting spray is a cosmetic product that is designed to set makeup in place and prevent it from smudging, creasing, or fading throughout the day. They typically come in spray bottles and are applied after the makeup Distribution Channel to help the makeup last longer and look, fresher. They help to control shine and provide a matte or dewy finish, depending on the desired effect. Setting sprays are widely used by makeup artists and enthusiasts to help their makeup look flawless and last longer. They have become a popular product in the beauty industry and are available from a wide range of brands, from high-end luxury options to more affordable drugstore options. As a result, high consumer demand for long-lasting makeup products that withstand busy lifestyles and high humidity, increasing the product demand and driving the setting spray market growth.

In addition, the increasing popularity of makeup among younger generations, the rising demand for vegan and cruelty-free cosmetics, and the growing trend of natural and organic beauty drive demand for innovative and sustainable setting sprays, thereby supporting the setting spray market growth. The Setting Spray industry is also witnessing the emergence of new product categories, such as priming sprays, hydration sprays, and multitasking sprays that offer additional skincare benefits in addition to set makeup. As consumers become increasingly interested in holistic approaches to beauty and wellness, these types of products are likely to continue gaining popularity in the setting spray industry.

However, the availability of alternative products in the market, the potential health effects of certain ingredients found in some setting sprays, and economic downturns are some of the factors that negatively impact consumer spending on non-essential items such as makeup products, which lead to a decrease in demand for setting sprays, thereby restraining the market growth.

To know about the Research Methodology :- Request Free Sample Report
Setting Spray Market Dynamics:
Growing popularity of long-lasting makeup products

The growing popularity of long-lasting makeup products among consumers is expected to be the major growth driver for the setting spray market. Long-lasting and waterproof makeup products are designed to stay in place for extended periods, even in challenging conditions such as heat, humidity, or water exposure. These products are particularly popular among consumers who lead busy lifestyles and do not have time for touch-ups throughout the day. Consumers want long-lasting makeup for several reasons. One of the primary reasons is convenience. Applying makeup, is a time-consuming task, and many people do not have the time or inclination to reapply it throughout the day. Long-lasting makeup products eliminate the need for touch-ups, allowing consumers to enjoy their day without worrying about their makeup smudging, fading, or wearing off.



In addition, a huge number of the population across the world have jobs or lifestyles that require them to be active or work in challenging environments, such as outdoors or in high humidity or heat. Long-lasting makeup products withstand these conditions and still look good, giving consumers the confidence to tackle their day without worrying about their appearance. Long-lasting makeup is also beneficial for special occasions or events, such as weddings or parties. These events be long and require makeup to last for many hours. Besides that, consumers may also want long-lasting makeup because it more cost-effective in the long run. Instead of constantly repurchasing and reapplying makeup throughout the day, long-lasting makeup products provide a more economical and practical solution. As a result, benefits associated with long-lasting makeup increase the product demand, thereby driving the setting spray market growth.

Negative health effects of certain ingredients

Setting sprays are generally considered safe for use on the skin when used as directed. It has some negative health effects of certain ingredients on human health. This factor is expected to limit the setting spray market growth during the forecast period. For instance, Parabens are a type of preservative commonly used in cosmetics, including setting sprays, to prevent the growth of bacteria and fungi. according to analysis, parabens may have endocrine-disrupting properties, that interfere with the body's hormonal balance. Phthalates are a group of chemicals that are often used as plasticizers and solvents in cosmetics, including setting sprays. Some phthalates have been linked to developmental and reproductive toxicity, as well as other health concerns. For this reason, many consumers choose to avoid products that contain phthalates.

In addition, some people may have a sensitivity or allergy to one or more of the ingredients in setting sprays, which lead to skin irritation, redness, itching, or other adverse reactions. When setting sprays are applied, some of the product may be aerosolized into a mist that be inhaled. Inhaling these mists potentially leads to respiratory irritation or other respiratory health concerns. Thus, the risks associated with setting sprays are expected to restrain the global setting spray market growth during the forecast period
Setting Spray Market Segment Analysis:

By end Users, professional segment held the largest share in 2023 for the Setting Spray Market. The setting spray market is greatly influenced by makeup artists, beauty professionals, and the entertainment industry within the professional end-user segment. These sprays are commonly utilized in photo shoots, fashion shows, weddings, and film productions, where it is essential for makeup to last.
Makeup artists who are experts tend to prefer setting sprays that have advanced qualities including being sweat-proof, waterproof, and resistant to humidity. Urban Decay and MAC target this demographic by offering products that deliver lasting results while maintaining high-quality finishes and promoting skin wellness. Professional users also appreciate sprays that provide a natural, glowing appearance while maintaining makeup durability. As makeup artistry continues to evolve, highlighting its importance in the beauty industry.


Setting Spray Market Regional Insight:
North America is one of the largest markets for the setting spray industry, with a high demand for long-lasting makeup products. The region held the largest market share of over 35% in 2023 and is expected to grow at a CAGR of 7.2% during the forecast period. The increasing popularity of makeup among younger generations, the rising demand for natural and organic beauty products, and the growing trend of multitasking beauty products that offer additional skincare benefits in addition to setting makeup are some of the major factors driving the North America setting spray market growth. In addition, social media has a significant influence on the beauty industry, and North America is no exception. Influencers on social media platforms such as Instagram and YouTube promote makeup products, including setting sprays, which has led to an increase in demand for these products in the region, thereby supporting regional growth.



Europe is another significant market for setting spray manufacturers during the forecast period. Growing awareness among consumers about the impact of cosmetics on the environment and animal welfare has led to increasing demand for vegan and cruelty-free cosmetics, including setting sprays. Many European consumers prefer to use products that are not tested on animals and are made from natural and organic ingredients.

In addition, continuous product innovation has led to the development of new and advanced setting sprays that offer a wide range of benefits, such as long-lasting formulas, additional skincare benefits, etc. attracting consumers. Besides that, the growing e-commerce industry in Europe has contributed to the popularity of setting sprays. Many consumers in Europe prefer to shop online, and the e-commerce industry has made it easier for them to access a wide range of makeup products, including setting sprays, from the comfort of their homes. As a result, the increasing demand for vegan and cruelty-free cosmetics, growth of the e-commerce industry, and rising popularity of social media influencers promoting beauty products including setting sprays drive the setting spray market growth.

Setting Spray Market Competitive Landscape:

The setting spray market is highly competitive, with key players driving innovation to cater to evolving consumer demands for long-lasting makeup. Leading brands like L'Oréal, Urban Decay (a subsidiary of L'Oréal), and NYX Cosmetics have gained significant market share with innovative formulations that provide a flawless finish while extending makeup wear. Urban Decay's "All Nighter" setting spray is renowned for its temperature control End-use, ensuring makeup lasts up to 16 hours. Meanwhile, MAC Cosmetics introduced a setting spray with skincare benefits, offering hydration alongside a makeup setting. Additionally, newer players like Morphe and Milani are introducing affordable alternatives with lightweight, non-sticky formulas. Brands are increasingly focusing on incorporating clean and vegan ingredients, addressing the growing consumer demand for eco-friendly and cruelty-free products. This innovation-driven competition is propelling the setting spray Market.
1. In July 2022, L'Oréal partnered with Nasscom, a non-profit association of the Indian IT-BPM industry. The partnership focuses on developing and deploying technologies in L'Oréal's business operations. The partnership would support L'Oréal in consumer evaluations, personalization, product development, etc.
2. In September 2022, French fashion designer Balmain joined The Estée Lauder Companies (ELC). The goal of the partnership is to develop a cosmetics range for Balmain. Furthermore, ELC aspires to transform the luxury and couture industry with its exceptional design and unique craftsmanship.

Setting Spray Market Scope: Inquire before buying



Setting Spray Market


Report Coverage
Details


Base Year:
2023
Forecast Period:
2024-2030


Historical Data:
2018 to 2023
Market Size in 2023:
USD 983.41 Million


Forecast Period 2024 to 2030 CAGR:
6.8 %
Market Size in 2030:
USD 1558.60 Million


 Segments Covered:
by Type
Oil-control
Waterproof
Shimmer
Matte Setting Spray
Others


by End Use
Professional
Personal
Others


by Distribution channel
Online
Offline



Setting Spray Market, by Region
North America (United States, Canada and Mexico)
Europe (UK, France, Germany, Italy, Spain, Sweden, Austria, Turkey, Russia and Rest of Europe)
Asia Pacific (China, India, Japan, South Korea, Australia, ASEAN and Rest of APAC)
Middle East and Africa (South Africa, GCC, Egypt, Nigeria and Rest of ME&A)
South America (Brazil, Argentina, Columbia and Rest of South America)
Setting Spray Market, Key Players are
1.'Oréal - France
2. Estée Lauder Companies - USA
3. Shiseido - Japan
4. Coty - USA
5. Procter & Gamble - USA
6. Unilever - Netherlands
7. LVMH - France
8. Revlon - USA
9. Amorepacific - South Korea
10. Kao Corporation - Japan
11. Puig – Spain

FAQs:
1. What are the growth drivers for the Setting Spray market?
Ans. The increasing popularity of makeup among younger generations, the rising demand for vegan and cruelty-free cosmetics, and the growing trend of natural and organic beauty drive demand for innovative and sustainable setting sprays are expected to be the major drivers for the Setting Spray market.

2. Which region is expected to lead the global Setting Spray market during the forecast period?
Ans. North America is expected to lead the global Setting Spray market during the forecast period.

3. What is the projected market size & growth rate of the Setting Spray Market?
Ans. The Setting Spray Market size was valued at USD 983.41 Million in 2023 and the total Setting Spray revenue is expected to grow at a CAGR of 6.8% from 2024 to 2030, reaching nearly USD 1558.60 Million.

4. What segments are covered in the Setting Spray Market report?
Ans. The segments covered in the Setting Spray market report are Type, End User, and Distribution channel.