Makeup Market: Global Industry Analysis and Forecast (2023-2029)


Makeup Market size was valued at US$ 48.58 Bn. in 2022 and the total revenue is expected to grow at CAGR 5.62% through 2022 to 2029, reaching nearly US$ 75.18 Bn.

Makeup Market Overview:

The term make-up is also known as color cosmetics and refers to cosmetic preparations, such as powder or creams, which are used to enhance the appearance of the body parts, especially the face, eyes, fingernails, and toenails by application. Makeup refers to a wide range of products, such as Lipsticks, concealers, foundations, bronzers, mascaras, eyeliners, and others. Working women and college students are the major end-users of these products as they use cosmetics extensively in their everyday lives to seem respectable and elegant. In 2019, Makeup was the world's 51st most traded product and Makeup trade represented 0.24% of total world production.

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Makeup Market Dynamics:

The increased enrolment of women in the workforce and the growing physical appearance sensitivity among millennial customers across the globe are driving the market growth for the product. Consumer interest in face makeup products has increased as a result of the influence of social media and the rising selfie trend, particularly among the young population. Also, constant product developments from manufacturers, along with aggressive marketing, have aided the market's growth.

The market is mainly driven by the increasing per capita disposable income of the consumers and increasing interest in personal hygiene and consciousness about physical appearance. The growing popularity of makeup among male consumers is likely to grow the makeup market growth during the forecast period. For instance, TOM FORD Company has targeted male customers by creating specialized products for the male gender.

The Makeup product consists of several synthetic chemicals such as preservatives, pigments, and other additives, which cause serious side effects on the body such as allergic reaction, acne, black marks, and others. Rising customer awareness about the adverse effect of makeup products is expected to restrain the makeup market growth during the forecast period.

Makeup Market Segment Analysis:

Based on the Product type, the market is segmented into Foundation, Concealer, Powder, and Primer.

The Foundation segment captured the largest market share, accounting for 42.96 % in 2021. This segment is expected to grow at a CAGR of 5.27% during the forecast period. Foundation comes in a variety of forms, including liquid, cream, cake, and stick, and gives the skin a uniform hue. It also serves as a skin moisturizer and sunblock. The natural skin tone of the customer is sometimes altered by the foundation. Thanks to its various applications, the foundation segment has become more popular across the globe.

The powder segment is expected to grow at a CAGR of 5.91% during the forecast period. The increased use of cosmetics, such as eye shadow pallets, blush, and base, which are available in powder form, is expected to increase the growth of the segment. Powder-type makeup provides a clean and natural appearance, resulting in changing the preference of consumers over other types.

The concealer segment is expected to increase at rapid growth with a CAGR of 5.71% during the forecast period. As it hides dark areas, age spots, tiny blemishes, and other skin imperfections during the highlighting facial characteristics, driving the product demand across the globe. This cosmetics foundation product has grown in prominence in the male grooming market over the last few years. In response to the trend, manufacturers in this industry have been extending their concealer product lines.

Global Makeup Market

Based on Distribution Channel, the market is segmented into Offline and Online. The Offline segment held the largest market share, accounting for 75.99 % in 2022. Supermarkets, hypermarkets, and specialty stores are prominent retail venues in this distribution channel. Many people choose to purchase new cosmetic items such as brick maker and mortar shops because they allow consumers to test out the product before buying.

The Online segment is expected to witness significant growth with the highest CAGR of 11.43% during the forecast period. E-commerce enables people to purchase in any place and any time along with a large variety of items. Ecommerce penetration has increased with slow magnitude in recent years, but the online share is expected to surge to 48% in the United States during the forecast period.

Global Makeup MarketMakeup Market Regional Insights:

Asia Pacific region held the largest market share accounting for 30.5% . in 2022. The makeup market growth in this region has been driven by a growing number of female working professionals along with increasing urbanization and standard of living. Demand for quick-to-apply and time-saving cosmetics, such as makeup foundations, has risen in this region over the last few years.

Furthermore, a rising number of middle-class customers in this region, particularly in China and India, has fueled the demand for luxury cosmetics. According to the Economic Survey of Japan, in 2018 the quantity of cosmetics produced has increased and reached 455 thousand tons of units in Japan.

The North America region is expected to witness the highest CAGR of 6.14% during the forecast period and account for 26.2% of total revenue in 2022. Increasing expenditure of the populace, along with increased demand for a premium product drives the regional growth of the product. Consumption of herbal products, especially skin care and hair care, increases in the United States, resulting in a positive impact on the makeup market.

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Global Makeup Market




Report Coverage
Details




Base Year:
2022
Forecast Period:
2023-2029




Historical Data:
2017 to 2021
Market Size in 2022:
US $ 48.58 Bn.




Forecast Period 2023 to 2029 CAGR:
5.62%
Market Size in 2029:
US $ 75.18 Bn.




 Segments Covered:
by Product
• Foundation
• Concealer
• Powder
• Primer




by Distribution Channel
• Online
• Offline




by Application
• Area
• Lips
• Eyes
• Face
• Nails






Makeup Market by Region

• North America
• Europe
• Asia Pacific
• South America
• The Middle East and Africa

Makeup Market Key Players

• L'Oreal
• LVMH Moet Hennessy Louis Vuitton
• Coty Inc.
• Kao Corporation
• Oriflame
• Estée Lauder Inc.
• Unilever
• Revlon, Inc.
• Coty Inc.
• The Procter & Gamble Company
• Avon Products Inc.
• Shiseido Co., Ltd
• Kao Corporation
• Amorepacific Corporation
• Mary Kay Inc.

Frequently Asked Questions:

1] What segments are covered in the Makeup Market report?
Ans. The segments covered in the Makeup Market report are based on Product Type and Distribution Channel.

2] Which region is expected to hold the highest share in the Makeup Market?
Ans. Asia Pacific region is expected to hold the highest share in the Makeup Market.

3] What is the market size of the Makeup Market by 2029?
Ans. The market size of the Makeup Market by 2029 is US$ 75.18 Bn.

4] Who are the top key players in the Makeup Market?
Ans. L'Oreal, LVMH Moet Hennessy Louis Vuitton, Coty Inc., Kao Corporation, Oriflame, Estée Lauder Inc., Unilever, Revlon, Inc., Coty Inc., The Procter & Gamble Company, Avon Products Inc, Shiseido Co., Ltd, Kao Corporation, Amorepacific Corporation, and Mary Kay Inc.

5] What was the market size of the Makeup Market in 2022?
Ans. The market size of the Makeup Market in 2022 was US $ 48.58 Bn. 




1. Makeup Market Introduction
1.1. Study Assumption and Market Definition
1.2. Scope of the Study
1.3. Executive Summary

2. Makeup Market: Dynamics
2.1. Makeup Market Trends by Region
2.1.1. North America Makeup Market Trends
2.1.2. Europe Makeup Market Trends
2.1.3. Asia Pacific Makeup Market Trends
2.1.4. Middle East and Africa Makeup Market Trends
2.1.5. South America Makeup Market Trends
2.2. Makeup Market Dynamics by Region
2.2.1. North America
2.2.1.1. North America Makeup Market Drivers
2.2.1.2. North America Makeup Market Restraints
2.2.1.3. North America Makeup Market Opportunities
2.2.1.4. North America Makeup Market Challenges
2.2.2. Europe
2.2.2.1. Europe Makeup Market Drivers
2.2.2.2. Europe Makeup Market Restraints
2.2.2.3. Europe Makeup Market Opportunities
2.2.2.4. Europe Makeup Market Challenges
2.2.3. Asia Pacific
2.2.3.1. Asia Pacific Makeup Market Drivers
2.2.3.2. Asia Pacific Makeup Market Restraints
2.2.3.3. Asia Pacific Makeup Market Opportunities
2.2.3.4. Asia Pacific Makeup Market Challenges
2.2.4. Middle East and Africa
2.2.4.1. Middle East and Africa Makeup Market Drivers
2.2.4.2. Middle East and Africa Makeup Market Restraints
2.2.4.3. Middle East and Africa Makeup Market Opportunities
2.2.4.4. Middle East and Africa Makeup Market Challenges
2.2.5. South America
2.2.5.1. South America Makeup Market Drivers
2.2.5.2. South America Makeup Market Restraints
2.2.5.3. South America Makeup Market Opportunities
2.2.5.4. South America Makeup Market Challenges
2.3. PORTER’s Five Forces Analysis
2.4. PESTLE Analysis
2.5. Technology Roadmap
2.6. Regulatory Landscape by Region
2.6.1. North America
2.6.2. Europe
2.6.3. Asia Pacific
2.6.4. Middle East and Africa
2.6.5. South America
2.7. Key Opinion Leader Analysis For Makeup Industry
2.8. Analysis of Government Schemes and Initiatives For Makeup Industry
2.9. Makeup Market Trade Analysis
2.10. The Global Pandemic Impact on Makeup Market

3. Makeup Market: Global Market Size and Forecast by Segmentation by Demand and Supply Side (by Value in USD Million) 2022-2029
3.1. Makeup Market Size and Forecast, by Product (2022-2029)
3.1.1. Foundation
3.1.2. Concealer
3.1.3. Powder
3.1.4. Primer
3.2. Makeup Market Size and Forecast, by Distribution Channel (2022-2029)
3.2.1. Online
3.2.2. Offline
3.3. Makeup Market Size and Forecast, by Application (2022-2029)
3.3.1. Area
3.3.2. Lips
3.3.3. Eyes
3.3.4. Face
3.3.5. Nails
3.4. Makeup Market Size and Forecast, by Region (2022-2029)
3.4.1. North America
3.4.2. Europe
3.4.3. Asia Pacific
3.4.4. Middle East and Africa
3.4.5. South America

4. North America Makeup Market Size and Forecast by Segmentation (by Value in USD Million) 2022-2029
4.1. North America Makeup Market Size and Forecast, by Product (2022-2029)
4.1.1. Foundation
4.1.2. Concealer
4.1.3. Powder
4.1.4. Primer
4.2. North America Makeup Market Size and Forecast, by Distribution Channel (2022-2029)
4.2.1. Online
4.2.2. Offline
4.3. North America Makeup Market Size and Forecast, by Application (2022-2029)
4.3.1. Area
4.3.2. Lips
4.3.3. Eyes
4.3.4. Face
4.3.5. Nails
4.4. North America Makeup Market Size and Forecast, by Country (2022-2029)
4.4.1. United States
4.4.1.1. United States Makeup Market Size and Forecast, by Product (2022-2029)
4.4.1.1.1. Foundation
4.4.1.1.2. Concealer
4.4.1.1.3. Powder
4.4.1.1.4. Primer
4.4.1.2. United States Makeup Market Size and Forecast, by Distribution Channel (2022-2029)
4.4.1.2.1. Online
4.4.1.2.2. Offline
4.4.1.3. United States Makeup Market Size and Forecast, by Application (2022-2029)
4.4.1.3.1. Area
4.4.1.3.2. Lips
4.4.1.3.3. Eyes
4.4.1.3.4. Face
4.4.1.3.5. Nails
4.4.2. Canada
4.4.2.1. Canada Makeup Market Size and Forecast, by Product (2022-2029)
4.4.2.1.1. Foundation
4.4.2.1.2. Concealer
4.4.2.1.3. Powder
4.4.2.1.4. Primer
4.4.2.2. Canada Makeup Market Size and Forecast, by Distribution Channel (2022-2029)
4.4.2.2.1. Online
4.4.2.2.2. Offline
4.4.2.3. Canada Makeup Market Size and Forecast, by Application (2022-2029)
4.4.2.3.1. Area
4.4.2.3.2. Lips
4.4.2.3.3. Eyes
4.4.2.3.4. Face
4.4.2.3.5. Nails
4.4.3. Mexico
4.4.3.1. Mexico Makeup Market Size and Forecast, by Product (2022-2029)
4.4.3.1.1. Foundation
4.4.3.1.2. Concealer
4.4.3.1.3. Powder
4.4.3.1.4. Primer
4.4.3.2. Mexico Makeup Market Size and Forecast, by Distribution Channel (2022-2029)
4.4.3.2.1. Online
4.4.3.2.2. Offline
4.4.3.3. Mexico Makeup Market Size and Forecast, by Application (2022-2029)
4.4.3.3.1. Area
4.4.3.3.2. Lips
4.4.3.3.3. Eyes
4.4.3.3.4. Face
4.4.3.3.5. Nails

5. Europe Makeup Market Size and Forecast by Segmentation (by Value in USD Million) 2022-2029
5.1. Europe Makeup Market Size and Forecast, by Product (2022-2029)
5.1. Europe Makeup Market Size and Forecast, by Distribution Channel (2022-2029)
5.1. Europe Makeup Market Size and Forecast, by Application (2022-2029)
5.4. Europe Makeup Market Size and Forecast, by Country (2022-2029)
5.4.1. United Kingdom
5.4.1.1. United Kingdom Makeup Market Size and Forecast, by Product (2022-2029)
5.4.1.2. United Kingdom Makeup Market Size and Forecast, by Distribution Channel (2022-2029)
5.4.1.3. United Kingdom Makeup Market Size and Forecast, by Application (2022-2029)
5.4.2. France
5.4.2.1. France Makeup Market Size and Forecast, by Product (2022-2029)
5.4.2.2. France Makeup Market Size and Forecast, by Distribution Channel (2022-2029)
5.4.2.3. France Makeup Market Size and Forecast, by Application (2022-2029)
5.4.3. Germany
5.4.3.1. Germany Makeup Market Size and Forecast, by Product (2022-2029)
5.4.3.2. Germany Makeup Market Size and Forecast, by Distribution Channel (2022-2029)
5.4.3.3. Germany Makeup Market Size and Forecast, by Application (2022-2029)
5.4.4. Italy
5.4.4.1. Italy Makeup Market Size and Forecast, by Product (2022-2029)
5.4.4.2. Italy Makeup Market Size and Forecast, by Distribution Channel (2022-2029)
5.4.4.3. Italy Makeup Market Size and Forecast, by Application (2022-2029)
5.4.5. Spain
5.4.5.1. Spain Makeup Market Size and Forecast, by Product (2022-2029)
5.4.5.2. Spain Makeup Market Size and Forecast, by Distribution Channel (2022-2029)
5.4.5.3. Spain Makeup Market Size and Forecast, by Application (2022-2029)
5.4.6. Sweden
5.4.6.1. Sweden Makeup Market Size and Forecast, by Product (2022-2029)
5.4.6.2. Sweden Makeup Market Size and Forecast, by Distribution Channel (2022-2029)
5.4.6.3. Sweden Makeup Market Size and Forecast, by Application (2022-2029)
5.4.7. Austria
5.4.7.1. Austria Makeup Market Size and Forecast, by Product (2022-2029)
5.4.7.2. Austria Makeup Market Size and Forecast, by Distribution Channel (2022-2029)
5.4.7.3. Austria Makeup Market Size and Forecast, by Application (2022-2029)
5.4.8. Rest of Europe
5.4.8.1. Rest of Europe Makeup Market Size and Forecast, by Product (2022-2029)
5.4.8.2. Rest of Europe Makeup Market Size and Forecast, by Distribution Channel (2022-2029)
5.4.8.3. Rest of Europe Makeup Market Size and Forecast, by Application (2022-2029)

6. Asia Pacific Makeup Market Size and Forecast by Segmentation (by Value in USD Million) 2022-2029
6.1. Asia Pacific Makeup Market Size and Forecast, by Product (2022-2029)
6.2. Asia Pacific Makeup Market Size and Forecast, by Distribution Channel (2022-2029)
6.3. Asia Pacific Makeup Market Size and Forecast, by Application (2022-2029)
6.4. Asia Pacific Makeup Market Size and Forecast, by Country (2022-2029)
6.4.1. China
6.4.1.1. China Makeup Market Size and Forecast, by Product (2022-2029)
6.4.1.2. China Makeup Market Size and Forecast, by Distribution Channel (2022-2029)
6.4.1.3. China Makeup Market Size and Forecast, by Application (2022-2029)
6.4.2. S Korea
6.4.2.1. S Korea Makeup Market Size and Forecast, by Product (2022-2029)
6.4.2.2. S Korea Makeup Market Size and Forecast, by Distribution Channel (2022-2029)
6.4.2.3. S Korea Makeup Market Size and Forecast, by Application (2022-2029)
6.4.3. Japan
6.4.3.1. Japan Makeup Market Size and Forecast, by Product (2022-2029)
6.4.3.2. Japan Makeup Market Size and Forecast, by Distribution Channel (2022-2029)
6.4.3.3. Japan Makeup Market Size and Forecast, by Application (2022-2029)
6.4.4. India
6.4.4.1. India Makeup Market Size and Forecast, by Product (2022-2029)
6.4.4.2. India Makeup Market Size and Forecast, by Distribution Channel (2022-2029)
6.4.4.3. India Makeup Market Size and Forecast, by Application (2022-2029)
6.4.5. Australia
6.4.5.1. Australia Makeup Market Size and Forecast, by Product (2022-2029)
6.4.5.2. Australia Makeup Market Size and Forecast, by Distribution Channel (2022-2029)
6.4.5.3. Australia Makeup Market Size and Forecast, by Application (2022-2029)
6.4.6. Indonesia
6.4.6.1. Indonesia Makeup Market Size and Forecast, by Product (2022-2029)
6.4.6.2. Indonesia Makeup Market Size and Forecast, by Distribution Channel (2022-2029)
6.4.6.3. Indonesia Makeup Market Size and Forecast, by Application (2022-2029)
6.4.7. Malaysia
6.4.7.1. Malaysia Makeup Market Size and Forecast, by Product (2022-2029)
6.4.7.2. Malaysia Makeup Market Size and Forecast, by Distribution Channel (2022-2029)
6.4.7.3. Malaysia Makeup Market Size and Forecast, by Application (2022-2029)
6.4.8. Vietnam
6.4.8.1. Vietnam Makeup Market Size and Forecast, by Product (2022-2029)
6.4.8.2. Vietnam Makeup Market Size and Forecast, by Distribution Channel (2022-2029)
6.4.8.3. Vietnam Makeup Market Size and Forecast, by Application (2022-2029)
6.4.9. Taiwan
6.4.9.1. Taiwan Makeup Market Size and Forecast, by Product (2022-2029)
6.4.9.2. Taiwan Makeup Market Size and Forecast, by Distribution Channel (2022-2029)
6.4.9.3. Taiwan Makeup Market Size and Forecast, by Application (2022-2029)
6.4.10. Rest of Asia Pacific
6.4.10.1. Rest of Asia Pacific Makeup Market Size and Forecast, by Product (2022-2029)
6.4.10.2. Rest of Asia Pacific Makeup Market Size and Forecast, by Distribution Channel (2022-2029)
6.4.10.3. Rest of Asia Pacific Makeup Market Size and Forecast, by Application (2022-2029)

7. Middle East and Africa Makeup Market Size and Forecast by Segmentation (by Value in USD Million) 2022-2029
7.1. Middle East and Africa Makeup Market Size and Forecast, by Product (2022-2029)
7.2. Middle East and Africa Makeup Market Size and Forecast, by Distribution Channel (2022-2029)
7.3. Middle East and Africa Makeup Market Size and Forecast, by Application (2022-2029)
7.4. Middle East and Africa Makeup Market Size and Forecast, by Country (2022-2029)
7.4.1. South Africa
7.4.1.1. South Africa Makeup Market Size and Forecast, by Product (2022-2029)
7.4.1.2. South Africa Makeup Market Size and Forecast, by Distribution Channel (2022-2029)
7.4.1.3. South Africa Makeup Market Size and Forecast, by Application (2022-2029)
7.4.2. GCC
7.4.2.1. GCC Makeup Market Size and Forecast, by Product (2022-2029)
7.4.2.2. GCC Makeup Market Size and Forecast, by Distribution Channel (2022-2029)
7.4.2.3. GCC Makeup Market Size and Forecast, by Application (2022-2029)
7.4.3. Nigeria
7.4.3.1. Nigeria Makeup Market Size and Forecast, by Product (2022-2029)
7.4.3.2. Nigeria Makeup Market Size and Forecast, by Distribution Channel (2022-2029)
7.4.3.3. Nigeria Makeup Market Size and Forecast, by Application (2022-2029)
7.4.4. Rest of ME&A
7.4.4.1. Rest of ME&A Makeup Market Size and Forecast, by Product (2022-2029)
7.4.4.2. Rest of ME&A Makeup Market Size and Forecast, by Distribution Channel (2022-2029)
7.4.4.3. Rest of ME&A Makeup Market Size and Forecast, by Application (2022-2029)

8. South America Makeup Market Size and Forecast by Segmentation (by Value in USD Million) 2022-2029
8.1. South America Makeup Market Size and Forecast, by Product (2022-2029)
8.2. South America Makeup Market Size and Forecast, by Distribution Channel (2022-2029)
8.3. South America Makeup Market Size and Forecast, by Application(2022-2029)
8.4. South America Makeup Market Size and Forecast, by Country (2022-2029)
8.4.1. Brazil
8.4.1.1. Brazil Makeup Market Size and Forecast, by Product (2022-2029)
8.4.1.2. Brazil Makeup Market Size and Forecast, by Distribution Channel (2022-2029)
8.4.1.3. Brazil Makeup Market Size and Forecast, by Application (2022-2029)
8.4.2. Argentina
8.4.2.1. Argentina Makeup Market Size and Forecast, by Product (2022-2029)
8.4.2.2. Argentina Makeup Market Size and Forecast, by Distribution Channel (2022-2029)
8.4.2.3. Argentina Makeup Market Size and Forecast, by Application (2022-2029)
8.4.3. Rest Of South America
8.4.3.1. Rest Of South America Makeup Market Size and Forecast, by Product (2022-2029)
8.4.3.2. Rest Of South America Makeup Market Size and Forecast, by Distribution Channel (2022-2029)
8.4.3.3. Rest Of South America Makeup Market Size and Forecast, by Application (2022-2029)

9. Global Makeup Market: Competitive Landscape
9.1. MMR Competition Matrix
9.2. Competitive Landscape
9.3. Key Players Benchmarking
9.3.1. Company Name
9.3.2. Business Segment
9.3.3. End-user Segment
9.3.4. Revenue (2022)
9.3.5. Company Locations
9.4. Leading Makeup Market Companies, by market capitalization
9.5. Market Structure
9.5.1. Market Leaders
9.5.2. Market Followers
9.5.3. Emerging Players
9.6. Mergers and Acquisitions Details

10. Company Profile: Key Players
10.1. L'Oreal
10.1.1. Company Overview
10.1.2. Business Portfolio
10.1.3. Financial Overview
10.1.4. SWOT Analysis
10.1.5. Strategic Analysis
10.1.6. Scale of Operation (small, medium, and large)
10.1.7. Details on Partnership
10.1.8. Regulatory Accreditations and Certifications Received by Them
10.1.9. Awards Received by the Firm
10.1.10. Recent Developments
10.2. LVMH Moet Hennessy Louis Vuitton
10.3. Coty Inc.
10.4. Kao Corporation
10.5. Oriflame
10.6. Estée Lauder Inc.
10.7. Unilever
10.8. Revlon, Inc.
10.9. Coty Inc.
10.10. The Procter & Gamble Company
10.11. Avon Products Inc.
10.12. Shiseido Co., Ltd
10.13. Kao Corporation
10.14. Amorepacific Corporation
10.15. Mary Kay Inc.

11. Key Findings

12. Industry Recommendations

13. Makeup Market: Research Methodology

14. Terms and Glossary
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