Nutrition Product Market: Growing awareness of the importance of healthy eating and a balanced diet to Fuel the Market Growth over the Forecast Period

The Nutrition Product Market size was valued at USD 378.3 Bn in 2022 and is expected to reach USD 622.7 Bn by 2029, at a CAGR of 6.4 % from forecast 2023 to 2029
Nutrition Product Market Overview:
The nutrition products market is a rapidly growing industry that includes a wide range of products designed to promote health and wellness. This market includes products such as vitamins, minerals, supplements, functional foods, sports nutrition products, and weight management products. The leading global market research company has launched a new market research report based on the Nutrition Product market. The report shows descriptive data and pictographs on regional as well as global Nutrition Product market analysis. The report adds to the Nutrition Product market’s objectives. It includes leading competitors and their market value with their current trending skims, strategies, targets, and products. The report put light on the Nutrition Product market’s recent growth as well as its informative past.To know about the Research Methodology :- Request Free Sample Report
Nutrition Product Market Scope and Methodology
Primary research, such as surveys and focus groups, as well as secondary research, such as industry reports and academic journals are carried out by research experts. Segments are based on factors such as age, gender, health concerns, dietary preferences, and distribution channels. This allows for a better understanding of the needs and wants of different groups of consumers and helps in developing targeted marketing strategies. Collected data from various sources, including industry reports, market research studies, government publications, and company websites. The collected data covers various aspects of the market, such as market size, growth trends, competition, and regulatory environment.

The nutrition product market is a vast and diverse industry that includes various types of products such as dietary supplements, functional foods and beverages, and sports nutrition products. The market is driven by increasing consumer awareness and interest in health and wellness, a growing aging population, and a rise in fitness and sports enthusiasts. Gathered data used in various analyses and techniques, such as PESTLE analysis, Porter's Five Forces analysis, SWOT analysis, and market segmentation. This analysis helps in identifying the key drivers and challenges of the market, as well as opportunities for growth and expansion.
Nutrition Products Market Segment Analysis
By Age group: This segmentation includes products for infants, children, teenagers, adults, and elderly individuals. Infant nutrition is a growing segment due to increased demand for the best alternative substitute and formula for breast milk. Children’s Nutrition Products prioritized providing essential nutrients for growth and development. Teenager’s and Adult’s nutrition products cater to a wide range of health concerns, from weight management to overall wellness. Elderly nutrition products focus on providing nutrients for maintaining bone health, cognitive function, and immune function. Each age group has different nutritional requirements, and products are designed accordingly.

By Gender: Some products are specifically designed for men or women, Nutrition products for men focus on sports nutrition and muscle building, while women's nutrition products focus on weight management, pre/post-natal nutrition, beauty supplements, supplements for prostate health, or women's prenatal vitamins.

By Health condition: Products can also be segmented based on digestive health, heart health, immune health, and bone health. Nutrition products for digestive health include probiotics and digestive enzymes, while heart health products focus on omega-3 fatty acids and antioxidants. Immune health products focus on vitamins and minerals that support immune function, and bone health products focus on calcium and vitamin D. Specific health conditions, such as diabetes, high blood pressure, or lactose intolerance.

By Lifestyle: Products can be designed for people with specific dietary requirements or lifestyles, such as vegans, athletes/active lifestyle, or those following a low-carb diet and Busy lifestyle. Nutrition products for active lifestyles focus on sports nutrition and protein supplements. Vegan/vegetarian nutrition products focus on providing essential nutrients that are often lacking in plant-based diets. Nutrition products for busy lifestyles include meal replacements and on-the-go snacks.

By Distribution channels: Products can also be segmented based on the distribution channels, such as supermarkets/hypermarkets, online stores, health food stores, and direct sales.

Supermarkets/hypermarkets are the most common distribution channel for nutrition products, while online stores are gaining popularity due to convenience and competitive pricing. Health food stores cater to the growing demand for natural and organic products. Direct sales channels such as multi-level marketing are also popular for nutrition products.

By Ingredients: Products can also be segmented based on the type of ingredients used, such as organic, or synthetic ingredients, vitamins, minerals, protein, herbal supplements, and others. Vitamins and minerals are the most common ingredients in nutrition products, while protein supplements and herbal supplements are gaining popularity due to the increasing focus on sports nutrition and natural products.

By Price: Products can also be segmented based on their price range, such as premium, mid-range, or economy products. Premium nutrition products cater to the high-end market, while mid-range products cater to the mass market. Economy products are often sold in bulk and cater to price-sensitive consumers.

By Packaging Type: This segment can be further divided into sub-segments such as bottles, resealable pouches, and sachets. Bottles are the most common packaging type for nutrition products, while pouches and sachets are gaining popularity due to their convenience and portability.
Nutrition Product Market Dynamics
Increasing health awareness about nutritional products: As people become more health conscious, they are more likely to seek out products that help them achieve their health goals such as protein supplements, low-carb dietary foods, sugar-free food products, etc. This has led to a growing demand for nutrition products market that offer specific health benefits, such as weight management, immune support, digestive health, etc.

Aging population and nutritional need: With an aging population, there is a greater need for nutrition products that support healthy aging and help prevent age-related health conditions such as osteoporosis, cognitive decline, and cardiovascular disease. As concerns with the age factor, there is a need for nutritional supply to the bone and muscles with the help of vitamins and protein supplements that prevent Osteoarthritis, Rheumatoid Arthritis, and treatment for Arthritis.

Lifestyle changes and ready-to-eat food products: Changes in lifestyle, including increased sedentary behaviour and consumption of processed foods, have contributed to the rise of chronic diseases such as obesity and type 2 diabetes. As a result, people are looking for products that can help them improve their overall health and prevent chronic diseases such as protein bars, shakes, etc.

Innovation in the nutritional food market: The nutrition product market is constantly evolving, with new ingredients, formulations, and delivery systems being developed. Innovation is key to staying competitive in the market and meeting consumer demand for new and effective products.

Sustainability of packed nutrients: Consumers are increasingly concerned about the environmental impact of their purchasing decisions as the ability of the food system to provide sufficient energy and essential nutrients to maintain good health of the population without compromising the ability of future generations to meet their nutritional needs. As a result, there is a growing demand for nutrition products that are sustainably sourced, produced, and packaged.

Personalization and customization in nutritional products: Consumers are looking for nutrition products that are tailored to their individual needs and preferences. This has led to the development of personalized nutrition products that are designed based on an individual's genetics, lifestyle, and health goals, health conditions. Personalized approach to nutritional products and dietary guidance to create behavioral change towards more healthy and tailored diets as well as optimized for the individual.

Growing awareness of the importance of healthy eating and a balanced diet: Consumers are becoming increasingly conscious of their health and well-being, leading to a surge in demand for nutrition products. As well as the growing aging population requires more nutrition supplements to maintain their health, creating a growing market for these products.

Package Innovation and Branding: The nutrition product market constantly evolving, changing components, and focusing on the significant growth of specialized micronutrients as well as experimental designs constitutes a great innovation in nutritional science. Package innovation and advertising have been considered to be critical tools for boosting market demand for products (e.g., Chaney et al., 1991, Nelson, 1974). Thus, it is important to explore if package innovation (e.g., changing bottle caps or package seals to increase package functionality) and advertising moderate the relationship between nutritional quality and firm financial gains.

Increasing demand for plant-based products: With the rise of veganism and vegetarianism, there is a growing demand for plant-based nutrition products. Over the past couple of years, there has been a significant increase in the number of consumers buying plant-based foods, especially protein alternatives found in the meat and dairy sections. The demand for meat alternatives has risen by 60% due to the availability of better-tasting and more accessible products.

Lack of regulation in nutritional supplements: The nutrition supplement industry is largely unregulated, making it difficult for consumers to make informed choices. Dietary supplements are regulated by the FDA as food, not as drugs. However, many dietary supplements contain ingredients that have strong biological effects which perchance conflict with a medicine consumers are taking or a medical condition you may have.

Costly food prices for nutritional products: High-quality nutrition products can be expensive, hence it limits access to a wider audience. Nearly 3 billion people cannot afford a healthy diet due to the high prices of food and drugs of nutritional products. In 2020 the global average daily cost of a healthy diet in current purchasing power parties was $3.54. In low-income countries, the average cost was $3.20, while in high-income countries it was slightly higher at $3.35. The highest cost was observed in upper-middle-income countries, where a healthy diet cost $3.76, while in lower-middle-income countries the average was slightly less at $3.70.

Competitive Landscape for Nutrition Products Market

A competitive analysis of the nutrition product market involves evaluating the key players in the industry, their strengths and weaknesses, and the overall market trends. Researched and identified top companies that manufacture and sell nutrition products. The report includes companies like Nestle, Herbalife, Amway, GNC, and Abbott Laboratories, among others. Analyze their marketing strategies including analyzing their website, social media presence, and advertising campaigns also by distribution channel online sales, and partnerships with other retailers.

Nestle: Some of its recent developments include the launch of Nestle's Wunda plant-based milk in Europe and the launch of Nestle Health Science's OPTIFAST VLCD Cappuccino Flavour Shake in Australia. Nestle also recently acquired Essentia Water, a premium alkaline water brand in the United States. Nestlé and PAI created joint venture for frozen pizza in Europe as well as Nestlé's pizza business spans several countries across Europe, with an annual turnover of around CHF 400 million. Nestlé invested in Ganado solar project in Texas to help expand renewable energy available in the U.S. Herbalife: The Company recently launched its Herbalife SKIN Collagen Beauty Booster, which is designed to support healthy skin, hair, and nails. Herbalife has also entered into a partnership with the Chinese Olympic Committee to provide sports nutrition products and services to Chinese athletes. Herbalife invested USD 1.5 million in Beijing Sports University Education Foundation to assist in the development of winter sports in China. Herbalife Nutrition becomes a nutrition partner of Team India in 2021.

Amway: The Company recently launched XS Sports Nutrition, a line of sports nutrition products that includes pre-workout drinks, protein bars, and energy drinks. Amway also acquired XS Energy, a California-based energy drink company. GNC: The company recently launched its GNC4U personalized nutrition program, which offers customized supplement recommendations based on an individual's DNA and lifestyle factors.

GNC has also entered into a partnership with Harbin Pharmaceutical Group, a $300 Million Strategic Investment and China Joint Venture with a leading Chinese pharmaceutical company, to expand its presence in China. Abbott Laboratories: The company recently launched Pedialyte Electrolyte Water with Immune Support, a new product designed to help support the immune system. Abbott also acquired FitPay, a digital payment platform, to expand its presence in the mobile payment space. Abbott acquired JETi, and Cephea Valve Technologies medical device company developing a less-invasive heart valve replacement Distribution Channel for people with mitral valve disease.
Regional Analysis of the Nutrition Products Market:
North America: North America is the largest shareholder in the Nutrition Products Market. North America is expected to grow at a steady rate due to the increasing demand for functional foods and dietary supplements. The United States and Canada are the major markets in this region, with a high focus on weight management and sports nutrition products. Europe: The nutrition products market in Europe is expected to grow at a moderate rate due to the increasing health consciousness among consumers and the aging population. The major markets in this region are the United Kingdom, Germany, France, and Italy, with a high demand for vitamins, minerals, and dietary supplements. Asia-Pacific: The nutrition products market in the Asia-Pacific region is expected to grow at a rapid rate due to the growing middle class and increasing health consciousness among consumers. China, Japan, and India are the major markets in this region, with a high demand for infant nutrition, sports nutrition, and dietary supplements.

Latin America: The nutrition products market in Latin America is expected to grow at a steady rate due to the increasing focus on health and wellness among consumers. Brazil and Mexico are the major markets in this region, with a high demand for weight management products, vitamins, and dietary supplements. Middle East and Africa: The nutrition products market in the Middle East and Africa is expected to grow at a moderate rate due to the increasing health awareness among consumers. South Africa and Saudi Arabia are the major markets in this region, with a high demand for functional foods and dietary supplements.
Nutrition Products Market Scope: Inquire before buying



 Nutrition Products Market


Report Coverage
Details


Base Year:
2022
Forecast Period:
2023-2029


Historical Data:
2017 to 2022
Market Size in 2022:
USD 378.3 Bn


Forecast Period 2023 to 2029 CAGR:
6.4 %
Market Size in 2029:
USD 622.7 Bn


 Segments Covered:
by Age Group
1. Infants
2. Children
3. Teenagers
4. Adults
5. Elderly Individuals


by Gender
1. Women
2. Men


by Health Condition
1. Digestive Health
1.1. Probiotics
1.2. Digestive Enzyme
2. Heart Health
2.1.Omega-3 Fatty Acids
2.2.Antioxidants
3. Immune Health
3.1. Vitamins
3.2. Minerals
4. Bone Health
4.1.Calcium
4.2.Vitamins D
5. Specific Health Conditions
5.1.Diabetes
5.2.High Blood-Pressure
5.3.Lactose Intolerance
6. Vegans/Vegetarians
6.1.Plant-based Diets
7.Active Lifestyle
7.1.Sports Nutrition
7.2.Protein Supplements
8. Busy Lifestyle
8.1.On-the-go snacks
8.2.Ready-to-cook foods


by Lifestyle
1. Vegans/Vegetarians
1.1. Plant-based Diets
2. Active Lifestyle
2.1.Sports Nutrition
2.2.Protein Supplements
3. Busy Lifestyle
3.1.On-the-go snacks
3.2.Ready-to-cook foods


by Distribution Channel
1. Supermarkets/hypermarkets
2. Online stores
3. Health food stores
4. Direct sales


by Ingredients
1. Organic
2. synthetic
3. herbal supplements
4. others


by Price
1. Premium
2.Mid-range
3. Economy Products


by Packaging Type
1. Bottles
2. Resealable pouches
3. Sachets



Nutrition Products Market, by Region
North America (United States, Canada and Mexico)
Europe (UK, France, Germany, Italy, Spain, Sweden, Austria, Turkey, Russia and Rest of Europe)
Asia Pacific (China, India, Japan, South Korea, Australia, ASEAN and Rest of APAC)
Middle East and Africa (South Africa, GCC, Egypt, Nigeria and Rest of ME&A)
South America (Brazil, Argentina, Columbia and Rest of South America)
 Nutrition Products Market, Key Players are
1. Herbalife International
2. Omega Protein Corporation
3. Archer Daniels Midland
4. Evonik Industries AG
5. Amway
6. The Nature's Bounty Co
7. Blackmores
8. United Naturals Food, Inc.
9. Nutraceutical International Corporation
10. Naturex SA
11. Nestle
12. Mead Johnson＆Company，LLC
13. Abbott
14. Feihe
15. Yili
16. Mengniu
17. Biostime
18. Beingmate
19. Synutra International Inc
20. Wondersun
21. Wissun
22. Shijiazhuang Junlebao Dairy Co., Ltd.
23. Brightdairy Dairy Co., Ltd
24. Sanyuan Group
25. Yinqiao Group
26. Longdan Dairy

Frequently Asked Questions

1. What is the market size of the nutrition product market?
Ans: The global nutritional supplements market size was estimated at USD 358.8 billion in 2021 and is expected to reach USD 381.5 billion in 2022.

2. What are the segments of the nutrition market?
Ans: Dietary supplements & nutraceuticals, functional food & beverages, sports nutrigenomics, and digitalized DNA.

3. What are the five food groups in nutrition?
Ans: Fruits, Vegetables, Grains, Protein Foods, and Dairy, these food groups conclude in nutrition.

4. What is the nutrition industry?
Ans: The nutrition industry is the section of the health and wellness sector focused on studying the way foods impact the body and teaching people how to improve their diets for optimal health.

5. Who is the target audience of healthy food?
Ans: People of any age can be health-conscious, but the majority of your audience will be in the 18-34 category.