North America Sports Nutrition Market: The Growing Influence of Fitness and Wellness Trends to Boost the Market Growth

North America Sports Nutrition Market size was valued at USD 21.24 Bn in 2022 and is expected to reach USD 36.64 Bn by 2029, at a CAGR of 8.1%.
North America Sports Nutrition Overview:
Sports Nutrition is the foundation of athletic success. It is a well-designed nutrition plan that allows active adults and athletes to perform at their best. It supplies the right food type, energy, nutrients, and fluids to keep the body well-hydrated and functioning at peak levels. A sports nutrition diet increases due to the specific energy demands of consumers across the region. Rising consumer health consciousness regarding health and fitness and their increasing interest in athletics and sports activities as well as active lifestyle are key drivers for the North America Sports Nutrition Market Growth. The market includes a wide range of products, including sports drinks, protein powders, energy bars, dietary supplements, and meal replacement products.To know about the Research Methodology :- Request Free Sample Report
North America Sports Nutrition Market Dynamics:
Increasing Consumer Demand for Personalized Nutrition Solutions to Drive the Market Growth
North America has a strong culture of sports and fitness due to a large number of individuals actively participating in various sports, gym workouts, and recreational activities. The increasing participation rates in sports and these activities are expected to boost the demand for sports nutrition products. Athletes and fitness enthusiasts are looking toward dietary supplements, energy drinks, and protein-rich foods to improve their performance, and recovery, and achieve their fitness objectives. These are expected to boost the North America Sports Nutrition Market growth potential during the forecast period.

The rise in health and fitness consciousness among individuals of all age groups is another driver for Market growth. There is a growing awareness regarding the importance of regular exercise, active lifestyles, and proper nutrition for overall well-being. This increased consciousness has driven the demand for sports nutrition products for a healthy lifestyle & boost the North America Sports Nutrition Market size.

In 2021, 23.7 % of men daily engaged in sports, exercise, and recreational activities, as compared to only 19.2 % of women. These statistics highlight a notable difference in the daily engagement of different genders in sporting activities. The health and fitness consciousness trend & increased participation in sports and athletic events are key driver for the North America Sports Nutrition Market growth. Other factors influencing this participation include socioeconomic status, age, disability, ethnicity, geography, personal interests, and societal expectations.

The US market of Sports Nutrition is a $4.72 billion market, with $4.32 billion for protein products and $440 million for non-protein products. It is by far the largest and oldest market worldwide. Retail sales grew by 13.1% from 2021 and account for 61% of the global market. This is due to 60% of a group of freshmen athletes believing that Protein is the main source of energy. 70% of consumers believe that water is better than sports drinks. 64% believe that vitamin/mineral supplements increase energy levels.

Online Retail Channel Platform to Boost the Market

The growth of e-commerce is expected to impact the sports nutrition market in North America. Online retail channels provide convenience, a wide variety of product choices, and easy access to information and customer reviews. The ease of purchasing sports nutrition products online has attracted a large consumer base, including those in remote areas and expansion of new products in new areas is driving the market growth.

The most important trend in sports nutrition is the diversification of the customer base. Today’s sports nutrition consumer now may be anyone from a professional athlete to a casual gym-goer buying an isotonic beverage after a brief weekly workout. Consumers are increasingly seeking personalized nutrition solutions that provide for their specific needs, goals, and dietary preferences. This trend is prevalent in the sports nutrition market as well, with individuals looking for products tailored to their specific sport, activity level, or training regime. Manufacturers are gaining popularity through some specialized sports nutrition products, such as vegan protein powders, gluten-free energy bars, and customized meal plans, which is expected to drive the North America Sports Nutrition Market growth.

However, in the U.S., only 15% of people believe that nutrition and performance drinks deliver on their claims. Therefore, there is a need for both greater transparency and claims backed by robust scientific evidence. This presents an excellent opportunity for manufacturers that utilize research-backed branded ingredients to build trust in their products with consumers. If the evidence is there, consumers will respond to it positively. As a result, this is expected to boost the North America Sports Nutrition Market growth during the forecast period.

Availability of Substitutes and Alternative Products to Restrain the Market Growth

The North America Sports Nutrition Market faces competition through substitutes and alternative products that provide similar benefits. On another side, strict rules and regulations regarding the sports industry restrain market growth. For example, according to Food and Drug Administration (FDA) and Health Canada, time-consuming for manufacturers, time-consuming for manufacturers and developing new products due to the strict labeling requirements through the government, health claims regulations, and banned substances lists can also pose challenges for companies operating in the sports nutrition market.

In North America, 79% of all people (frequent exercisers, occasional exercisers, and non-exercisers) are interested in food or drink that improves physical performance, energy, or stamina, but only 28% are actively buying. This statistic points to both the white space and the opportunity for sports nutrition product innovators in the US.
North America Sports Nutrition Market Segment Analysis:
Based on type, the sports supplement dominated the largest North America Sports Nutrition Market share in 2022 and is expected to sustain its position in the global market. The increasing demand for proteins such as whey protein, egg protein, soy, pea, lentil protein and others. Also, the adoption of herbal and vegan protein and supplements have influenced the demand for the product in market growth.

The U.S. Food and Drug Administration (FDA) regulates dietary supplements for exercise and athletic performance differently from prescription or over-the-counter drugs. As with other dietary supplements, the FDA does not test or approve performance supplements before they are sold. Manufacturers are responsible for making sure that their supplements are safe and that the claims on the product labels are truthful and not misleading.Based on Distribution Channel, the supermarket/hypermarket segment held the largest North America Sports Nutrition Market share in 2022. This segment includes dedicated sports nutrition stores and specialty retailers that provide a wide range of sports nutrition products to consumers. Also, Sports nutrition products are available in larger retail chains, providing convenience and accessibility to a broader consumer base. However, the online retail platform is expected to grow at a CAGR during the forecast period. The penetration of e-commerce platforms and services is a key driver for this online segment’s growth in the market growth.

Based on formulation, the powder segment dominated the largest North America Sports Nutrition Market share with 42 % in 2022. The consumption of protein powder by athletes and gym goers is a main driving factor for the segment’s growth. Also, athletes consumers use multivitamins tablets and powder to increase athletic performance or vitamin water to gain strength and power.
North America Sports Nutrition Market Country Analysis:
United States dominated the Sports Nutrition Market share in 2022 and is expected to grow at a CAGR over the forecast period. The health consciousness trend, busy lifestyle and growing consumer awareness regarding the health benefits of sports nutrition are expected to key drive the demand for nutritional products in the United States. Also, the country has a large population of fitness-conscious individuals, professional athletes, and sports enthusiasts.
Factors such as the increase of gym culture, the popularity of competitive sports, and the influence of social media on fitness trends are expected to be responsible factors for the demand for sports nutrition products. The U.S. market is analyzed by various products, including protein powders, energy bars, and dietary supplements. The presence of major sports nutrition companies, extensive retail distribution channels, and a robust e-commerce infrastructure are expected boost to the market growth. For example, one U.S. survey indicated that 54.1% of Americans who work out at least once a month are interested in buying an at-home fitness system, but key concerns include lack of space for the equipment (35%) and the high cost (24%).

Canada is another important market for sports nutrition in North America. The market is influenced by factors such as the popularity of hockey, a strong emphasis on outdoor activities, and a health-conscious consumer base. Canadian consumers seek sports nutrition products to support their athletic performance, support recovery, and promote overall well-being. However, in Mexico, the market is expected to grow at a significant CAGR over the forecast period. Mexican consumers are increasingly seeking products that enhance performance, aid in recovery, and support weight management. The market is characterized by the presence of both domestic and international brands, with a focus on product innovation and targeted marketing strategies.
Competitive Landscape
The Sports Nutrition Market in North America is highly competitive with both established and emerging players. These companies have differentiated themselves through product innovation, quality, brand recognition, strategic partnerships, and extensive distribution networks. Marketing campaigns, sponsorships, and personalized approaches are also utilized to gain a competitive edge. The ability to meet evolving consumer demands, maintain product quality, and effectively navigate the dynamic market landscape will be crucial for success in this highly competitive industry.
North America Sports Nutrition Market Scope: Inquiry Before Buying



North America Sports Nutrition Market


Report Coverage
Details


Base Year:
2022
Forecast Period:
2023-2029


Historical Data:
2018 to 2022
Market Size in 2022:
US $ 21.24 Bn.


Forecast Period 2023 to 2029 CAGR:
8.1%
Market Size in 2029:
US $ 36.64 Bn.


 Segments Covered:
by Type
Sports Foods
Sports Drinks
Sports Supplements
Meal Replacing Product
Weight Loss Product
Others


by Formulation
Tablets
Capsules
Powder
Liquid
Gummies
Softgel


by Distribution Channel
Hypermarket/Supermarket
Specialty Stores
Fitness Centers
Online Channels


by Consumer Group
Adult
Geriatric
Children


by End-user
Athletes
Bodybuilders
Lifestyle Users



North America Sports Nutrition Key Player:
1. Abbott Laboratories (EAS brand)
2. PepsiCo Inc. (Owner of Gatorade brand)
3. The Coca-Cola Company (Owner of Powerade brand)
4. GNC Holdings Inc.
5. Post Holdings Inc. (Premier Protein brand)
6. Clif Bar & Company
7. MusclePharm Corporation
8. Herbalife Nutrition Ltd.
9. Isagenix International LLC
10. Quest Nutrition LLC
11. Vega (Danone)
12. Cellucor (Nutrabolt)
13. MuscleTech (Iovate Health Sciences)
14. NOW Foods
FAQs:
1. What are the growth drivers for the North America Sports Nutrition Market?
Ans. Growing sports and health fitness trend and active lifestyle in North America is expected to be the major driver for the market growth.

2. What is the major restraint for the North America Sports Nutrition Market growth?
Ans. Availability of substitutes and alternatives to restrain the North America Sports Nutrition Market.

3. Which country is expected to lead the global North America Sports Nutrition Market during the forecast period?
Ans. US is expected to lead the North America Sports Nutrition Market during the forecast period.

4. What is the projected market size & growth rate of the North America Sports Nutrition Market?
Ans. The North America Sports Nutrition Market size was valued at USD 21.24 Billion in 2022 and the total North America Sports Nutrition Market revenue is expected to grow at a CAGR of 8.1 % from 2022 to 2029, reaching nearly USD 36.64 Billion.

5. What segments are covered in the North America Sports Nutrition Market report?
Ans. The segments covered in the North America Sports Nutrition Market report are Type, formulation, distribution channel, end-user, consumer group and Region.