Motorhome Market: Industry Analysis and Global Outlook 2027

Motorhome Market size was valued at 9.4 Bn. in 2020. Class C, one of the segments reviewed in our report is dominating the market.
Motorhome Market Overview:
Leisure vehicles are divided into two categories: motorhomes and towables, and are designed to be temporary living quarters for camping, recreational travel, or seasonal use. Motorhomes are commonly utilized for a variety of activities, including festivals, concerts, and multi-day events, in addition to vacation activities. Motorhomes have the extra benefit of saving up to 55% on vacation costs when compared to other traditional vacation activities. The aforementioned advantages have been driving up demand for motorhomes in the market in recent years, and this trend is expected to continue during the projected period.

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2020 is considered as a base year to forecast the Market from 2021 to 2027. 2020’s Market size is estimated on real numbers and outputs of the key players and major players across the globe. Past five years trends are considered while forecasting the Market through 2027. 2020 is a year of exception and analyzed specially with the impact of lockdown by region.
Motorhome Market Dynamics:
RVs, or recreational vehicles, are one of the most convenient modes of transportation and camping. Most motorhomes include modern home conveniences like a kitchen, dining space, and even a bathroom. Motorhomes are the most cost-effective option to put your entire life on wheels. It's also one of the most convenient methods to see the country on your own schedule. Furthermore, the pandemic has vacationers opting for an RV trip instead of boarding packed aircraft and staying in cramped hotels, owing to the recent boom of individuals living in campervans.

Moreover, rising development in travel and tourism industry in recent years and additional benefits provided by manufacturers including mobile kitchens, sleeping pods, bathrooms and portable toilets are the key factors considered to drive the demand for motorhomes across the globe. Besides, increasing family time in COVID outbreak and convertible interior designs are the factors driving the growth of motorhomes.

According to studies by RV Industry Association, The RV sector or motorhomes contributed $114 billion to the US economy, sustaining approximately 600,000 employments, paying over $32 billion in wages, and paying over $12 billion in federal, state, and local taxes. To see the economic impact of the RV industry in your state or congressional district, use the interactive economic contributions map.



When RV campers need space, they can easily socially confiscate themselves. For many pandemic-weary visitors, the ability to set up overnight in wilderness areas and less congested towns is a big bonus. Another significant benefit is the ability to prepare and cook meals while on the go. On the other hand, sales of RVs declined in the pandemic as the manufacturing sector took a huge toll. According to RV Association and Motorhomes Council, only 12% declination is seen in sales and sales are increasing from the 2nd quarter of 2021 with monthly growth of 2.8%.

The majority of these types feature folding furniture that converts to sleeping space and emphasizes pantries, which are similar to residences and house a substantial portion of the significant storage products. The majority of these RVs have side entryways, allowing for easy accessibility. Additionally, manufacturers have included numerous slide-outs to expand the living space, as well as designing a wide range of floor layouts with larger suspension versions. There are numerous options being tested to expand the client base of class C motorhomes, where these mixed-class C+ options are ideal for a family of 4-6 people.

The high production costs of motorhomes, on the other hand, are a stumbling block for the motorhomes market.
Motorhome Market Segment Analysis:
Type C Motorhomes are dominating the sales:
Class C motorhomes are mid-sized recreational vehicles (RVs) that are not based on a current truck or van chassis. These RVs are more fuel-efficient than motorhomes of category A or B. Their length ranges from 20 to 33 feet.

These RVs are less expensive because they are built on existing bodies, and they are preferred by budget-conscious families. They're sometimes referred to as mini-motorhomes because they offer the same facilities as larger motorhomes but at a smaller cost. The cost of these motorhomes ranges from around USD 40,000 to USD 200,000. The type C motorhome is constructed on an automotive van frame with a cab section attached. They have a more powerful chassis than a type B motorhome and, as a result, offer more amenities. In contrast to the bus-like design of Class A, Type C resembles a van cab with an attached camper.

According to RVA, Type C motorhomes comprises more than 58% of motorhomes sold in the year 2020. Moreover, sales of Type C motorhomes are increasing with Y-O-Y growth of 16.3% from the year 2017 since their introduction in the market as convertibles.

On the basis of the End User Segment, the market is segmented into direct owners and fleet owners. The direct owners’ segment is dominating the market with more than 70% sales. Most of the motorhomes are used by show managers, celebration purposes and weekend parties. Moreover, direct owners have the freedom to go whenever and wherever they want which the fleet owners cannot provide. On the other hand, increasing demand for rental motorhomes is driving the demand for fleet owners to a greater extent.


Impact of COVID pandemic on the Motorhome Market:
According to an RVA poll, 20% of respondents are more interested in RV life as a result of COVID-19, and 51% of all respondents planning an RV trip in 2020 mention health concerns as the primary reason for their interest. Despite the coronavirus, one out of every four respondents plans to do something RV-related in the next 12 months, such as go on an RV trip, buy or rent an RV, research RVs online, or visit a dealership.

The recreational vehicle business is experiencing a renaissance, with the US Travel Association finding that 68% of respondents believe traveling by personal vehicle is safer than flying domestically (March 2020).
Motorhome Market Regional Insights:
North America is dominating the motorhome market owing to the growing number of families owning motorhomes (a majority of which are owned by millennials) and the growing demand for motorhome rentals in the region, America secured a substantial part of more than 50% of the worldwide motorhome industry in 2020. The United States is the world's RV manufacturing center. RV ownership in the United States is fast expanding, according to research commissioned by the Recreation Vehicle Industry Association. According to the RVIA's December 2020 manufacturer survey, the total number of RV shipments in December 2020 is expected to be 40,382 units, up 46.8% from the 27,516 units sold in December 2019. The total number of RVs shipped in December 2020 is 3920 units which are an increase of approximately 30%.

Europe is second dominating market after North America with approximately 28% market share owing to a variety of reasons, including vacation travel, tailgating, traveling with pets, business, and as a preferred method of transportation for outdoor sports and other leisure activities. The rise in the number of campgrounds around the country reflects the growing popularity of motorhome travel for recreational purposes. The market is expected to rise significantly over the forecast period, thanks to an increase in the adoption rate of motorhomes among the younger population in the UK, France, Germany, and Italy, the introduction of motorhomes with technical advancements, and a solid economy. Furthermore, not only on new motorhomes, but also on used motorhomes, vendors are offering profitable discounts and bonuses.

APAC and South America are expected to show significant growth owing to the increasing inclination of young demographics towards tourism and traveling. Moreover, the increasing concentration of governments in the region on the development of heritage sites is driving the demand for the product.

 

The objective of the report is to present a comprehensive analysis of the Motorhome Market to the stakeholders in the industry. The past and current status of the industry with the forecasted Market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all the aspects of the industry with a dedicated study of key players that include Market leaders, followers, and new entrants.

PORTER, PESTEL analysis with the potential impact of micro-economic factors of the Market have been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give a clear futuristic view of the industry to the decision-makers.

The report also helps in understanding the Motorhome Market dynamics, structure by analyzing the Market segments and project the Motorhome Market size. Clear representation of competitive analysis of key players by Type, price, financial position, Type portfolio, growth strategies, and regional presence in the Motorhome Market make the report investor’s guide.
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Global Motorhome Market


Report Coverage
Details


Base Year:
2020
Forecast Period:
2021-2027


Historical Data:
2016 to 2020
Market Size in 2020:
US $ 9.4  Bn.


Forecast Period 2021 to 2027 CAGR:
4.77%
Market Size in 2027:
US $ 13.03 Bn.


 Segments Covered:
by Type
• Class A
• Class B
• Class C


by End User
• Fleet Owners
• Direct Buyers
• Other End Users



Motorhome Market, by region
• North America
• Europe
• Asia Pacific
• Middle East and Africa
• South America
Motorhome Market Key Players
• Thor Industries Inc.
• REV Group Inc.
• Forest River Inc.
• Winnebago Industries Inc.
• Nexus RV LLC
• Tiffin Motorhomes, Inc.
• Triple E Recreational Vehicles
• Dethleffs Motorhomes
• ADRIA MOBIL, d.o.o
• Erwin Hymer Group
• Lunar Caravans
• Northwood Manufacturing
• Nexus RV
• Pilote
• Pleasure-Way Industries Ltd.
• Heartland Recreational Vehicles, LLC
• Hymer GmbH & Co. KG
• Niesmann + Bischoff GmbH
• Forest River, Inc
• Coachmen RV, a Division of Forest River, Inc
• Palomino RV
• Hobby-Wohnwagenwerk Ing. Harald Striewski GmbH
• Tiffin Motorhomes Inc.
• Triple E Recreational Vehicles
• Chausson
• Westfalen Mobil GmbH
• Winnebago Industries, Inc.
FAQ’S:
1) What is the market share of the Global Motorhome Market in 2020?
Answer: The Motorhome Market was valued at 9.4 Bn USD in the year 2020.

2) Which motorhome type is dominating the Motorhome Market?
Answer: Type c motorhomes are dominating the market owing to low cost and more space for recreational purpose in the vehicles.

3) What are the key players in the Motorhome Market?
Answer: The major players operating in the Motorhome Market are Thor Industries Inc., REV Group Inc., Forest River Inc., Winnebago Industries Inc., Nexus RV LLC, Tiffin Motorhomes, Inc., Triple E Recreational Vehicles, Dethleffs Motorhomes, ADRIA MOBIL, d.o.o, Erwin Hymer Group, Lunar Caravans, Northwood Manufacturing, Nexus RV, Pilote, Pleasure-Way Industries Ltd., Heartland Recreational Vehicles, LLC, Hymer GmbH & Co. KG, Niesmann + Bischoff GmbH, Forest River, Inc, Coachmen RV, a Division of Forest River, Inc, and others.

4) Which factor acts as the driving factor for the growth of the Motorhome Market?
Answer: Moreover, rising development in travel and tourism industry in recent years and additional benefits provided by manufacturers including mobile kitchens, sleeping pods, bathrooms and portable toilets are the key factors considered to drive the demand for motorhomes across the globe.

5) What factors are restraining the growth of the Motorhome Market?
Answer: High cost of motorhomes is the key restraining factor hampering the demand for the product across the globe.