Moisturizing Cream Market: Global Industry Analysis and Forecasts(2025-2032)

The Moisturizing Cream Market size was valued at USD 19.63 Billion in 2024 and the total Moisturizing Cream revenue is expected to grow at a CAGR of 4.05% from 2025 to 2032, reaching nearly USD 26.98 Billion.
Moisturizing Cream Market Overview:
A moisturiser is a personal care product that is applied to the skin to moisturise it and give it a healthy appearance and sheen. This personal care product comes in two varieties: creams and lotions. Ceramides, humectants, emollients, and occlusives are known to be found in moisturising creams and lotions, and they tend to seal water in the skin's outer layer. Also, moisturising creams offer a wide range of uses, including skin care, tissue repair, anti-aging, and more.

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Moisturizing Cream Market Dynamics:
The global market for moisturising cream as a possible skin care product is being driven by rising skin concerns among consumers and the developing beauty and personal care industry. Various brands in the industry are concentrating their research and development efforts in order to launch new and creative moisturisers for a variety of skin issues. This encourages more people to invest in items that assist them maintain their skin's health. Growth in demand for creative products is also being driven by changing trends in the burgeoning beauty industry. As a result of these reasons, the moisturising cream market is likely to rise at a faster rate over the forecast period.

On the other hand, the availability of low-cost and counterfeit moisturising creams and lotions is expected to hinder the industry growth. In the forecast period of 2025-2032, strict government regulations on the use of certain components are expected to pose a challenge to the moisturising cream market.
Moisturizing Cream Market Segmentation:
The Moisturizing Cream market is segmented into Product Type, Distribution Channel, and Consumer Group.

Based on the Product Type segment: The Moisturizing Cream market is further sub-segmented into Emollients, ceramides, occlusive, humectants, and others. Among these, the emollients section has the largest revenue share in the global market than other segments, and it is expected to grow at the fastest rate throughout the forecast period (2025-2032). Thanks to the increase in the demand for Emollients from soap and other personal care industries. Also, Emollient manufacturers are developing integrated solutions that use emollients for multifunctional qualities, which are expected to drive significant growth in the emollient industry.

In terms of the Consumer Group segment: The Moisturizing Cream market is further sub-segmented into adults and children. In 2022, the adult sector had the largest revenue share, and it is expected to be the fastest-growing revenue category over the forecast period.

On the basis of the Distribution Channel segment: The moisturizing cream market is divided into store-based and non-store-based segments. Currently, the store-based category has the largest revenue share, but the non-store-based segment is expected to grow at the fastest rate over the forecast period. This is mainly because people seek non-stored-based shopping options to escape crowds due to the COVID-19 Pandemic.
Regional Insights:
North America is expected to account for the largest revenue share of the global market throughout the forecast period (2025-2032). Because of the increasing beauty and personal care sector, which is leading to an increase in the purchasing of moisturising cream in North America.

Due to rising skin concerns and consumer demand for such products, the market in Asia-Pacific is expected to grow at the fastest rate during the forecast period. Moreover, the region's moisturising cream business is benefiting from the introduction of an innovative variety of moisturising creams for several purposes and interests.

The objective of the report is to present a comprehensive analysis of the global Moisturizing Cream to the stakeholders in the industry. The past and current status of the industry with the forecasted market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all the aspects of the industry with a dedicated study of key players that include market leaders, followers, and new entrants.

PORTER, PESTEL analysis with the potential impact of micro-economic factors of the market has been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give a clear futuristic view of the industry to the decision-makers.

The report also helps in understanding the Moisturizing Cream dynamics, structure by analyzing the market segments and project the Moisturizing Cream size. Clear representation of competitive analysis of key players by product, price, financial position, product portfolio, growth strategies, and regional presence in the global Moisturizing Cream make the report investor’s guide.
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Global Moisturizing Cream Market


Report Coverage
Details


Base Year:
2024
Forecast Period:
2025-2032


Historical Data:
2019 to 2024
Market Size in 2024:
USD 19.63 Bn.


Forecast Period 2025 to 2032 CAGR:
4.05%
Market Size in 2032:
USD 26.98 Bn.


 Segments Covered:
by Product
Emollients
Ceramides
Occlusive
Humectants
Others


by Distribution Channel
Store-Based
Non-Store Based


by Consumer Group
Adults
Children



Moisturizing Cream Market, by Region
North America (United States, Canada and Mexico)
Europe (UK, France, Germany, Italy, Spain, Sweden, Austria and Rest of Europe)
Asia Pacific (China, South Korea, Japan, India, Australia, Indonesia, Malaysia, Vietnam, Taiwan, Bangladesh, Pakistan and Rest of APAC)
Middle East and Africa (South Africa, GCC, Egypt, Nigeria and Rest of ME&A)
South America (Brazil, Argentina Rest of South America)
Moisturizing Cream Market, Key Players:
1. Procter & Gamble
2. Shiseido Company, Limited
3. LVMH
4. L'Oréal
5. Coty Inc.
6. Unilever
7. Estée Lauder Companies
8. New Avon Company
9. CHANEL
10. Revlon
11. Giorgio Armani S.p.A.
12. Amway Corp.
13. Johnson & Johnson Services, Inc.
14. Kao Corporation
15. Henkel AG & Co. KGaA
16. L Brands
17. Natura
18. Oriflame Cosmetics AG
19. Babor
20. Lotus Herbals
21. Mary Kay Inc.
22. Nature Republic USA,
23. Clarins
24. Other

Frequently Asked Questions:

1. Which region has the largest share in Moisturizing Cream Market?
Ans: North America held the largest share in 2024.

2. What was the Global Moisturizing Cream Market size in 2024?
Ans: The Global Moisturizing Cream Market size was USD 19.63 Billion in 2024.

3. What segments are covered in Moisturizing Cream market?
Ans: Moisturizing Cream Market is segmented into Product Type, Distribution Channel, Consumer Group, and Region.

4. Who are the key players in Moisturizing Cream market?
Ans: The important key players in the Moisturizing Cream Market are - Procter & Gamble, Shiseido Company, Limited, LVMH, L'Oréal, Coty Inc., Unilever, Estée Lauder Companies, New Avon Company, CHANEL, Revlon.

5. What is the study period of this market?
Ans: The Moisturizing Cream Market is studied from 2024 to 2032.