Maternity Wear Market: Distribution Channel Analysis and Forecast (2022-2029)

Maternity Wear Market was valued nearly US$ 19.08 Bn in 2022. Maternity Wear Market size is estimated to grow at a CAGR of 4.3% & is expected to reach at US$ 25.62 Bn. by 2029.
Maternity Wear Market Overview:
The Maternity Wear Market's growth can be attributed to a growing focus on pregnancy fashion as well as a growing population of pregnant working women in developing & emerging countries. Previously, maternity clothing was used to conceal the baby bump, regardless of fit. Women have recently grown more knowing of the significance of clothing fit. Increased fashion awareness among new mothers has resulted in an increase in demand for outerwear in both the casual & business wear categories. The majority of these things feature a spandex layer in the fabric composition. Even during pregnancy, several mothers are self-conscious about their physical appearance. As a result, maternity apparel has become increasingly diverse based on consumer preferences and contexts.

Maternity wear is typically created with a loose, appropriate fit that contains elastic, tabs, flexible fabric like elastane, & spandex to provide extra comfort to the consumer during her pregnancy. Many women continue to wear maternity clothes after giving birth until they have lost their pregnancy weight & can fit back into regular clothes. This is one of the key reasons why a mother's desire for such a section remains high even after her maternity leave has ended. Due to increased demand for formal clothing among pregnant working women in major cities in developed and emerging nations like France, India, & Argentina, the outerwear category held a considerable part of the market and is predicted to rise further. T-shirts, camis, jeans, & sweatpants with classic, clean lines are available for women of all sizes at companies like Gap & H&M's maternity clothing area.

Demand for maternity items is expected to grow significantly over the forecast period, thanks to the emergence of online shopping sites and the availability of convenient delivery alternatives. Due to convenient payment methods & a surge in digitization across many channels, the internet channel is expected to grow in this category over the forecast period. E-commerce sites like Myntra & Jabong, for example, provide a large choice of maternity wear products, including intimate apparel.To know about the Research Methodology :- Request Free Sample Report
Maternity Wear Market Segment Overview:
Based on the products, the maternity clothing market is divided into three categories: outerwear, innerwear, & nightwear. Due to a wide range of sub-segments like tops, tunics, overalls, jeans, and dresses accessible under numerous brands, the outerwear category held the greatest market share in the year 2021. For example, using social media campaigns across the APAC market, First Cry's maternity sector provides cheap clothes for new mothers. In addition, the maternity section's innerwear segment has grown significantly over the years, as it caters to the demands of pregnant women who go through a variety of bodily changes during & after their pregnancy. Apart from underwear, camisoles are a prominent product in the innerwear area. For example, Marks & Spencer recently unveiled its Spring Collection 2022, which caters to the needs of millennial mothers all around the world.

Over the forecast period, the nightwear category is expected to grow at a CAGR of 4.5 %. The increased demand for easy mobility and a comfortable fit, which such clothes with additional elastic fabric provide, is related to the expansion of this market. Spandex is widely utilised in clothing where size adjustment is a concern. New moms & women who are telecommuting after a month or two of delivery have been wearing pyjamas & night shirts from labels like Zara & Mom Store.

In countries where women are fashion conscious, like France, the U.S, & Ireland, demand for formal and stylish clothing is bound to rise regardless of the woman's status. Furthermore, the market is expected to increase significantly in the next years in countries like Brazil, India, & Saudi Arabia, where the number of pregnant women is high.

Store-based channels like supermarkets & hypermarkets, as well as exclusive specialty stores, accounted for 67 % of all distribution channels in the year 2021. The store-based offers a large range of brands & items, resulting in the majority of purchases being made here. Maternity apparels are a popular sector in North America, with companies such as Seraphine & Thyme Maternity leading the way, boosting the entire market in the region.

Froonline businesses & applications like Myntra and Ebay are expected to grow at a CAGR of 4.9 %. The increase in the number of internet users, availability 24 hours a day, discounts & offers, and convenience of access are all important elements pushing market sales through the online channel. For example, Asos offers a variety of fashionable and affordable maternity wear to meet the needs of today's expectant mothers. In addition, boutique labels like Mamalicious & New Look Maternity are available. The goal of this collaboration is to launch its own in-house label with specialty-size collections for both petite and tall expectant mothers.
Maternity Wear Market Regional Overview:
In terms of value, North America accounted for 28.6% of the market share in the year 2021 & is expected to rise significantly over the forecast period. The rise can be ascribed to rising celebrity impact on social media platforms like Instagram & Facebook, as well as the emergence of major brands like Seraphine & Thyme Maternity that cater especially to the needs of pregnant women in the region. As a result, an increase in demand for plus sizes in formal wear under the outerwear segment is a primary driver of market growth. Due to the growing popularity of fashionable maternity apparels as a result of Kate Middleton's pregnancy, maternity sales are forecast to increase, particularly in European countries such as the United Kingdom and France. Moreover, many celebrities and bloggers, like Kayla Itsines, are documenting their pregnancies through workout videos & social media posts in order to promote a specific maternity wear brand.

APAC is expected to increase significantly throughout the projection period, owing to rising expenditure by new mothers-to-be on their first pregnancy picture shoots, as well as rising purchasing power among women in the region. According to a World Bank analysis published in 2021, the number of births per woman in developing nations such as India, China, & Argentina is higher than in other countries. Over the next few years, this is expected to increase demand for maternity wear in these countries. The rising popularity of designer clothes in Middle Eastern nations like as Dubai & Saudi Arabia, as a result of greater disposable money, is expected to boost demand for maternity wear in this region throughout the forecast period. For example, Noon & Destination Maternity are two well-known companies in the UAE that offer an exclusive maternity apparel selection tailored to the preferences of UAE women.

The objective of the report is to present a comprehensive analysis of the Maternity Wear Market to the stakeholders in the Distribution Channel. The past and current status of the Distribution Channel with the forecasted Market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all the aspects of the Distribution Channel with a dedicated study of key players which include Market leaders, followers, and new entrants.

PORTER, PESTEL analysis with the potential impact of micro-economic factors of the Market have been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give a clear futuristic view of the Distribution Channel to the decision-makers.

The report also helps in understanding the Maternity Wear Market dynamics, structure by analyzing the Market segments and project the Maternity Wear Market size. Clear representation of competitive analysis of key players by Product, price, financial position, Product portfolio, growth strategies, and regional presence in the Maternity Wear Market make the report investor’s guide.
Maternity Wear Market Scope: Inquiry Before Buying



Maternity Wear Market


Report Coverage
Details


Base Year:
2022
Forecast Period:
2023-2029


Historical Data:
2017 to 2022
Market Size in 2022:
US $ 19.08 Bn.


Forecast Period 2023 to 2029 CAGR:
4.3%
Market Size in 2029:
US $ 25.62 Bn.


 Segments Covered:
by Product
• Outerwear
• Innerwear
• Nightwear


by Distribution Channel
• Online sales
• Offline



Maternity Wear Market, by Region
• North America (United States, Canada and Mexico)
• Europe (UK, France, Germany, Italy, Spain, Sweden, Austria and Rest of Europe)
• Asia Pacific (China, South Korea, Japan, India, Australia, Indonesia, Malaysia, Vietnam, Taiwan, Bangladesh, Pakistan and Rest of APAC)
• Middle East and Africa (South Africa, GCC, Egypt, Nigeria and Rest of ME&A)
• South America (Brazil, Argentina Rest of South America)
Maternity Wear Market Key Players
• Seraphine
• Firstcry
• H&M
• Asos
• Mamacouture
• House of Napius
• GAP
• Hotmilk Lingerie
• Pinkblush Maternity
• Belabumbum
• Others

Frequently Asked Questions:

1. Which region has the largest share in Global Maternity Wear Market?
Ans: North America region held the highest share in 2022.

2. What is the growth rate of Global Maternity Wear Market?
Ans: The Global Maternity Wear Market is growing at a CAGR of 4.3% during forecasting period 2023-2029.

3. What is scope of the Global Maternity Wear Market report?
Ans: Global Maternity Wear Market report helps with the PESTEL, PORTER, COVID-19 Impact analysis, Recommendations for Investors & Leaders, and market estimation of the forecast period.

4. Who are the key players in Global Maternity Wear Market?
Ans: The important key players in the Global Maternity Wear Market are – Seraphine, Firstcry, H&M, Asos, Mamacouture, House of Napius, GAP, Hotmilk Lingerie, Pinkblush Maternity, Belabumbum, and Others

5. What is the study period of this Market?
Ans: The Global Maternity Wear Market is studied from 2022 to 2029.