Maternity Wear Market was valued nearly US$ 19.90 Bn in 2023. Maternity Wear Market size is estimated to grow at a CAGR of 4.3% & is expected to reach at US$ 26.72 Bn. by 2030.Maternity Wear Market Overview:
The Maternity Wear Market's growth can be attributed to a growing focus on pregnancy fashion as well as a growing population of pregnant working women in developing & emerging countries. Previously, maternity clothing was used to conceal the baby bump, regardless of fit. Women have recently grown more knowing of the significance of clothing fit. Increased fashion awareness among new mothers has resulted in an increase in demand for outerwear in both the casual & business wear categories. The majority of these things feature a spandex layer in the fabric composition. Even during pregnancy, several mothers are self-conscious about their physical appearance. As a result, maternity apparel has become increasingly diverse based on consumer preferences and contexts. Maternity wear is typically created with a loose, appropriate fit that contains elastic, tabs, flexible fabric like elastane, & spandex to provide extra comfort to the consumer during her pregnancy. Many women continue to wear maternity clothes after giving birth until they have lost their pregnancy weight & can fit back into regular clothes. This is one of the key reasons why a mother's desire for such a section remains high even after her maternity leave has ended. Due to increased demand for formal clothing among pregnant working women in major cities in developed and emerging nations like France, India, & Argentina, the outerwear category held a considerable part of the market and is predicted to rise further. T-shirts, camis, jeans, & sweatpants with classic, clean lines are available for women of all sizes at companies like Gap & H&M's maternity clothing area. Demand for maternity items is expected to grow significantly over the forecast period, thanks to the emergence of online shopping sites and the availability of convenient delivery alternatives. Due to convenient payment methods & a surge in digitization across many channels, the internet channel is expected to grow in this category over the forecast period. E-commerce sites like Myntra & Jabong, for example, provide a large choice of maternity wear products, including intimate apparel.To know about the Research Methodology :- Request Free Sample ReportMaternity Wear Market Segment Overview:
Based on the products, the maternity clothing market is divided into three categories: outerwear, innerwear, & nightwear. Due to a wide range of sub-segments like tops, tunics, overalls, jeans, and dresses accessible under numerous brands, the outerwear category held the greatest market share in the year 2023. For example, using social media campaigns across the APAC market, First Cry's maternity sector provides cheap clothes for new mothers. In addition, the maternity section's innerwear segment has grown significantly over the years, as it caters to the demands of pregnant women who go through a variety of bodily changes during & after their pregnancy. Apart from underwear, camisoles are a prominent product in the innerwear area. For example, Marks & Spencer recently unveiled its Spring Collection 2023, which caters to the needs of millennial mothers all around the world. Over the forecast period, the nightwear category is expected to grow at a CAGR of 4.5 %. The increased demand for easy mobility and a comfortable fit, which such clothes with additional elastic fabric provide, is related to the expansion of this market. Spandex is widely utilised in clothing where size adjustment is a concern. New moms & women who are telecommuting after a month or two of delivery have been wearing pyjamas & night shirts from labels like Zara & Mom Store. In countries where women are fashion conscious, like France, the U.S, & Ireland, demand for formal and stylish clothing is bound to rise regardless of the woman's status. Furthermore, the market is expected to increase significantly in the next years in countries like Brazil, India, & Saudi Arabia, where the number of pregnant women is high. Store-based channels like supermarkets & hypermarkets, as well as exclusive specialty stores, accounted for 67 % of all distribution channels in the year 2023. The store-based offers a large range of brands & items, resulting in the majority of purchases being made here. Maternity apparels are a popular sector in North America, with companies such as Seraphine & Thyme Maternity leading the way, boosting the entire market in the region. Froonline businesses & applications like Myntra and Ebay are expected to grow at a CAGR of 4.9 %. The increase in the number of internet users, availability 24 hours a day, discounts & offers, and convenience of access are all important elements pushing market sales through the online channel. For example, Asos offers a variety of fashionable and affordable maternity wear to meet the needs of today's expectant mothers. In addition, boutique labels like Mamalicious & New Look Maternity are available. The goal of this collaboration is to launch its own in-house label with specialty-size collections for both petite and tall expectant mothers.Maternity Wear Market Regional Overview:
In terms of value, North America accounted for 28.6% of the market share in the year 2023 & is expected to rise significantly over the forecast period. The rise can be ascribed to rising celebrity impact on social media platforms like Instagram & Facebook, as well as the emergence of major brands like Seraphine & Thyme Maternity that cater especially to the needs of pregnant women in the region. As a result, an increase in demand for plus sizes in formal wear under the outerwear segment is a primary driver of market growth. Due to the growing popularity of fashionable maternity apparels as a result of Kate Middleton's pregnancy, maternity sales are forecast to increase, particularly in European countries such as the United Kingdom and France. Moreover, many celebrities and bloggers, like Kayla Itsines, are documenting their pregnancies through workout videos & social media posts in order to promote a specific maternity wear brand. APAC is expected to increase significantly throughout the projection period, owing to rising expenditure by new mothers-to-be on their first pregnancy picture shoots, as well as rising purchasing power among women in the region. According to a World Bank analysis published in 2023, the number of births per woman in developing nations such as India, China, & Argentina is higher than in other countries. Over the next few years, this is expected to increase demand for maternity wear in these countries. The rising popularity of designer clothes in Middle Eastern nations like as Dubai & Saudi Arabia, as a result of greater disposable money, is expected to boost demand for maternity wear in this region throughout the forecast period. For example, Noon & Destination Maternity are two well-known companies in the UAE that offer an exclusive maternity apparel selection tailored to the preferences of UAE women. The objective of the report is to present a comprehensive analysis of the Maternity Wear Market to the stakeholders in the Distribution Channel. The past and current status of the Distribution Channel with the forecasted Market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all the aspects of the Distribution Channel with a dedicated study of key players which include Market leaders, followers, and new entrants. PORTER, PESTEL analysis with the potential impact of micro-economic factors of the Market have been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give a clear futuristic view of the Distribution Channel to the decision-makers. The report also helps in understanding the Maternity Wear Market dynamics, structure by analyzing the Market segments and project the Maternity Wear Market size. Clear representation of competitive analysis of key players by Product, price, financial position, Product portfolio, growth strategies, and regional presence in the Maternity Wear Market make the report investor’s guide.Maternity Wear Market Scope: Inquiry Before Buying
Maternity Wear Market Report Coverage Details Base Year: 2023 Forecast Period: 2024-2030 Historical Data: 2018 to 2023 Market Size in 2023: US $ 19.90 Bn. Forecast Period 2024 to 2030 CAGR: 4.3% Market Size in 2030: US $ 26.72 Bn. Segments Covered: by Product Outerwear Innerwear Nightwear by Distribution Channel Online sales Offline Maternity Wear Market, by Region
North America (United States, Canada and Mexico) Europe (UK, France, Germany, Italy, Spain, Sweden, Austria and Rest of Europe) Asia Pacific (China, South Korea, Japan, India, Australia, Indonesia, Malaysia, Vietnam, Taiwan, Bangladesh, Pakistan and Rest of APAC) Middle East and Africa (South Africa, GCC, Egypt, Nigeria and Rest of ME&A) South America (Brazil, Argentina Rest of South America)Maternity Wear Market Key Players
Seraphine Firstcry H&M Asos Mamacouture House of Napius GAP Hotmilk Lingerie Pinkblush Maternity Belabumbum Others Frequently Asked Questions: 1. Which region has the largest share in Global Maternity Wear Market? Ans: North America region held the highest share in 2023. 2. What is the growth rate of Global Maternity Wear Market? Ans: The Global Maternity Wear Market is growing at a CAGR of 4.3% during forecasting period 2024-2030. 3. What is scope of the Global Maternity Wear Market report? Ans: Global Maternity Wear Market report helps with the PESTEL, PORTER, COVID-19 Impact analysis, Recommendations for Investors & Leaders, and market estimation of the forecast period. 4. Who are the key players in Global Maternity Wear Market? Ans: The important key players in the Global Maternity Wear Market are – Seraphine, Firstcry, H&M, Asos, Mamacouture, House of Napius, GAP, Hotmilk Lingerie, Pinkblush Maternity, Belabumbum, and Others 5. What is the study period of this Market? Ans: The Global Maternity Wear Market is studied from 2023 to 2030.
1. Maternity Wear Market Introduction 1.1. Study Assumption and Market Definition 1.2. Scope of the Study 1.3. Executive Summary 2. Maternity Wear Market: Dynamics 2.1. Maternity Wear Market Trends by Region 2.1.1. North America Maternity Wear Market Trends 2.1.2. Europe Maternity Wear Market Trends 2.1.3. Asia Pacific Maternity Wear Market Trends 2.1.4. Middle East and Africa Maternity Wear Market Trends 2.1.5. South America Maternity Wear Market Trends 2.2. Maternity Wear Market Dynamics by Region 2.2.1. North America 2.2.1.1. North America Maternity Wear Market Drivers 2.2.1.2. North America Maternity Wear Market Restraints 2.2.1.3. North America Maternity Wear Market Opportunities 2.2.1.4. North America Maternity Wear Market Challenges 2.2.2. Europe 2.2.2.1. Europe Maternity Wear Market Drivers 2.2.2.2. Europe Maternity Wear Market Restraints 2.2.2.3. Europe Maternity Wear Market Opportunities 2.2.2.4. Europe Maternity Wear Market Challenges 2.2.3. Asia Pacific 2.2.3.1. Asia Pacific Maternity Wear Market Drivers 2.2.3.2. Asia Pacific Maternity Wear Market Restraints 2.2.3.3. Asia Pacific Maternity Wear Market Opportunities 2.2.3.4. Asia Pacific Maternity Wear Market Challenges 2.2.4. Middle East and Africa 2.2.4.1. Middle East and Africa Maternity Wear Market Drivers 2.2.4.2. Middle East and Africa Maternity Wear Market Restraints 2.2.4.3. Middle East and Africa Maternity Wear Market Opportunities 2.2.4.4. Middle East and Africa Maternity Wear Market Challenges 2.2.5. South America 2.2.5.1. South America Maternity Wear Market Drivers 2.2.5.2. South America Maternity Wear Market Restraints 2.2.5.3. South America Maternity Wear Market Opportunities 2.2.5.4. South America Maternity Wear Market Challenges 2.3. PORTER’s Five Forces Analysis 2.4. PESTLE Analysis 2.5. Technology Roadmap 2.6. Regulatory Landscape by Region 2.6.1. North America 2.6.2. Europe 2.6.3. Asia Pacific 2.6.4. Middle East and Africa 2.6.5. South America 2.7. Key Opinion Leader Analysis For Maternity Wear Industry 2.8. Analysis of Government Schemes and Initiatives For Maternity Wear Industry 2.9. Maternity Wear Market Trade Analysis 2.10. The Global Pandemic Impact on Maternity Wear Market 3. Maternity Wear Market: Global Market Size and Forecast by Segmentation by Demand and Supply Side (by Value in USD Million) 2023-2030 3.1. Maternity Wear Market Size and Forecast, by Product (2023-2030) 3.1.1. Outerwear 3.1.2. Innerwear 3.1.3. Nightwear 3.2. Maternity Wear Market Size and Forecast, by Distribution Channel (2023-2030) 3.2.1. Online sales 3.2.2. Offline 3.3. Maternity Wear Market Size and Forecast, by Region (2023-2030) 3.3.1. North America 3.3.2. Europe 3.3.3. Asia Pacific 3.3.4. Middle East and Africa 3.3.5. South America 4. North America Maternity Wear Market Size and Forecast by Segmentation (by Value in USD Million) 2023-2030 4.1. North America Maternity Wear Market Size and Forecast, by Product (2023-2030) 4.1.1. Outerwear 4.1.2. Innerwear 4.1.3. Nightwear 4.2. North America Maternity Wear Market Size and Forecast, by Distribution Channel (2023-2030) 4.2.1. Online sales 4.2.2. Offline 4.3. North America Maternity Wear Market Size and Forecast, by Country (2023-2030) 4.3.1. United States 4.3.1.1. United States Maternity Wear Market Size and Forecast, by Product (2023-2030) 4.3.1.1.1. Outerwear 4.3.1.1.2. Innerwear 4.3.1.1.3. Nightwear 4.3.1.2. United States Maternity Wear Market Size and Forecast, by Distribution Channel (2023-2030) 4.3.1.2.1. Online sales 4.3.1.2.2. Offline 4.3.2. Canada 4.3.2.1. Canada Maternity Wear Market Size and Forecast, by Product (2023-2030) 4.3.2.1.1. Outerwear 4.3.2.1.2. Innerwear 4.3.2.1.3. Nightwear 4.3.2.2. Canada Maternity Wear Market Size and Forecast, by Distribution Channel (2023-2030) 4.3.2.2.1. Online sales 4.3.2.2.2. Offline 4.3.3. Mexico 4.3.3.1. Mexico Maternity Wear Market Size and Forecast, by Product (2023-2030) 4.3.3.1.1. Outerwear 4.3.3.1.2. Innerwear 4.3.3.1.3. Nightwear 4.3.3.2. Mexico Maternity Wear Market Size and Forecast, by Distribution Channel (2023-2030) 4.3.3.2.1. Online sales 4.3.3.2.2. Offline 5. Europe Maternity Wear Market Size and Forecast by Segmentation (by Value in USD Million) 2023-2030 5.1. Europe Maternity Wear Market Size and Forecast, by Product (2023-2030) 5.2. Europe Maternity Wear Market Size and Forecast, by Distribution Channel (2023-2030) 5.3. Europe Maternity Wear Market Size and Forecast, by Country (2023-2030) 5.3.1. United Kingdom 5.3.1.1. United Kingdom Maternity Wear Market Size and Forecast, by Product (2023-2030) 5.3.1.2. United Kingdom Maternity Wear Market Size and Forecast, by Distribution Channel (2023-2030) 5.3.2. France 5.3.2.1. France Maternity Wear Market Size and Forecast, by Product (2023-2030) 5.3.2.2. France Maternity Wear Market Size and Forecast, by Distribution Channel (2023-2030) 5.3.3. Germany 5.3.3.1. Germany Maternity Wear Market Size and Forecast, by Product (2023-2030) 5.3.3.2. Germany Maternity Wear Market Size and Forecast, by Distribution Channel (2023-2030) 5.3.4. Italy 5.3.4.1. Italy Maternity Wear Market Size and Forecast, by Product (2023-2030) 5.3.4.2. Italy Maternity Wear Market Size and Forecast, by Distribution Channel (2023-2030) 5.3.5. Spain 5.3.5.1. Spain Maternity Wear Market Size and Forecast, by Product (2023-2030) 5.3.5.2. Spain Maternity Wear Market Size and Forecast, by Distribution Channel (2023-2030) 5.3.6. Sweden 5.3.6.1. Sweden Maternity Wear Market Size and Forecast, by Product (2023-2030) 5.3.6.2. Sweden Maternity Wear Market Size and Forecast, by Distribution Channel (2023-2030) 5.3.7. Austria 5.3.7.1. Austria Maternity Wear Market Size and Forecast, by Product (2023-2030) 5.3.7.2. Austria Maternity Wear Market Size and Forecast, by Distribution Channel (2023-2030) 5.3.8. Rest of Europe 5.3.8.1. Rest of Europe Maternity Wear Market Size and Forecast, by Product (2023-2030) 5.3.8.2. Rest of Europe Maternity Wear Market Size and Forecast, by Distribution Channel (2023-2030) 6. Asia Pacific Maternity Wear Market Size and Forecast by Segmentation (by Value in USD Million) 2023-2030 6.1. Asia Pacific Maternity Wear Market Size and Forecast, by Product (2023-2030) 6.2. Asia Pacific Maternity Wear Market Size and Forecast, by Distribution Channel (2023-2030) 6.3. Asia Pacific Maternity Wear Market Size and Forecast, by Country (2023-2030) 6.3.1. China 6.3.1.1. China Maternity Wear Market Size and Forecast, by Product (2023-2030) 6.3.1.2. China Maternity Wear Market Size and Forecast, by Distribution Channel (2023-2030) 6.3.2. S Korea 6.3.2.1. S Korea Maternity Wear Market Size and Forecast, by Product (2023-2030) 6.3.2.2. S Korea Maternity Wear Market Size and Forecast, by Distribution Channel (2023-2030) 6.3.3. Japan 6.3.3.1. Japan Maternity Wear Market Size and Forecast, by Product (2023-2030) 6.3.3.2. Japan Maternity Wear Market Size and Forecast, by Distribution Channel (2023-2030) 6.3.4. India 6.3.4.1. India Maternity Wear Market Size and Forecast, by Product (2023-2030) 6.3.4.2. India Maternity Wear Market Size and Forecast, by Distribution Channel (2023-2030) 6.3.5. Australia 6.3.5.1. Australia Maternity Wear Market Size and Forecast, by Product (2023-2030) 6.3.5.2. Australia Maternity Wear Market Size and Forecast, by Distribution Channel (2023-2030) 6.3.6. Indonesia 6.3.6.1. Indonesia Maternity Wear Market Size and Forecast, by Product (2023-2030) 6.3.6.2. Indonesia Maternity Wear Market Size and Forecast, by Distribution Channel (2023-2030) 6.3.7. Malaysia 6.3.7.1. Malaysia Maternity Wear Market Size and Forecast, by Product (2023-2030) 6.3.7.2. Malaysia Maternity Wear Market Size and Forecast, by Distribution Channel (2023-2030) 6.3.8. Vietnam 6.3.8.1. Vietnam Maternity Wear Market Size and Forecast, by Product (2023-2030) 6.3.8.2. Vietnam Maternity Wear Market Size and Forecast, by Distribution Channel (2023-2030) 6.3.9. Taiwan 6.3.9.1. Taiwan Maternity Wear Market Size and Forecast, by Product (2023-2030) 6.3.9.2. Taiwan Maternity Wear Market Size and Forecast, by Distribution Channel (2023-2030) 6.3.10. Rest of Asia Pacific 6.3.10.1. Rest of Asia Pacific Maternity Wear Market Size and Forecast, by Product (2023-2030) 6.3.10.2. Rest of Asia Pacific Maternity Wear Market Size and Forecast, by Distribution Channel (2023-2030) 7. Middle East and Africa Maternity Wear Market Size and Forecast by Segmentation (by Value in USD Million) 2023-2030 7.1. Middle East and Africa Maternity Wear Market Size and Forecast, by Product (2023-2030) 7.2. Middle East and Africa Maternity Wear Market Size and Forecast, by Distribution Channel (2023-2030) 7.3. Middle East and Africa Maternity Wear Market Size and Forecast, by Country (2023-2030) 7.3.1. South Africa 7.3.1.1. South Africa Maternity Wear Market Size and Forecast, by Product (2023-2030) 7.3.1.2. South Africa Maternity Wear Market Size and Forecast, by Distribution Channel (2023-2030) 7.3.2. GCC 7.3.2.1. GCC Maternity Wear Market Size and Forecast, by Product (2023-2030) 7.3.2.2. GCC Maternity Wear Market Size and Forecast, by Distribution Channel (2023-2030) 7.3.3. Nigeria 7.3.3.1. Nigeria Maternity Wear Market Size and Forecast, by Product (2023-2030) 7.3.3.2. Nigeria Maternity Wear Market Size and Forecast, by Distribution Channel (2023-2030) 7.3.4. Rest of ME&A 7.3.4.1. Rest of ME&A Maternity Wear Market Size and Forecast, by Product (2023-2030) 7.3.4.2. Rest of ME&A Maternity Wear Market Size and Forecast, by Distribution Channel (2023-2030) 8. South America Maternity Wear Market Size and Forecast by Segmentation (by Value in USD Million) 2023-2030 8.1. South America Maternity Wear Market Size and Forecast, by Product (2023-2030) 8.2. South America Maternity Wear Market Size and Forecast, by Distribution Channel (2023-2030) 8.3. South America Maternity Wear Market Size and Forecast, by Country (2023-2030) 8.3.1. Brazil 8.3.1.1. Brazil Maternity Wear Market Size and Forecast, by Product (2023-2030) 8.3.1.2. Brazil Maternity Wear Market Size and Forecast, by Distribution Channel (2023-2030) 8.3.2. Argentina 8.3.2.1. Argentina Maternity Wear Market Size and Forecast, by Product (2023-2030) 8.3.2.2. Argentina Maternity Wear Market Size and Forecast, by Distribution Channel (2023-2030) 8.3.3. Rest Of South America 8.3.3.1. Rest Of South America Maternity Wear Market Size and Forecast, by Product (2023-2030) 8.3.3.2. Rest Of South America Maternity Wear Market Size and Forecast, by Distribution Channel (2023-2030) 9. Global Maternity Wear Market: Competitive Landscape 9.1. MMR Competition Matrix 9.2. Competitive Landscape 9.3. Key Players Benchmarking 9.3.1. Company Name 9.3.2. Business Segment 9.3.3. End-user Segment 9.3.4. Revenue (2022) 9.3.5. Company Locations 9.4. Leading Maternity Wear Market Companies, by market capitalization 9.5. Market Structure 9.5.1. Market Leaders 9.5.2. Market Followers 9.5.3. Emerging Players 9.6. Mergers and Acquisitions Details 10. Company Profile: Key Players 10.1. Seraphine 10.1.1. Company Overview 10.1.2. Business Portfolio 10.1.3. Financial Overview 10.1.4. SWOT Analysis 10.1.5. Strategic Analysis 10.1.6. Scale of Operation (small, medium, and large) 10.1.7. Details on Partnership 10.1.8. Regulatory Accreditations and Certifications Received by Them 10.1.9. Awards Received by the Firm 10.1.10. Recent Developments 10.2. Firstcry 10.3. H&M 10.4. Asos 10.5. Mamacouture 10.6. House of Napius 10.7. GAP 10.8. Hotmilk Lingerie 10.9. Pinkblush Maternity 10.10. Belabumbum 10.11. Others 11. Key Findings 12. Industry Recommendations 13. Maternity Wear Market: Research Methodology 14. Terms and Glossary