Maternity Wear Market: Distribution Channel Analysis and Forecast (2021-2027) Trends, Statistics, Dynamics, Segmentation by Product, Distribution Channel and Region

Maternity Wear Market was valued nearly US$ 18.3 Bn in 2021. Maternity Wear Market size is estimated to grow at a CAGR of 4.3 % & is expected to reach at US$ 24.57 Bn. by 2027.

Maternity Wear Market Overview:

The Maternity Wear Market's growth can be attributed to a growing focus on pregnancy fashion as well as a growing population of pregnant working women in developing & emerging countries. Previously, maternity clothing was used to conceal the baby bump, regardless of fit. Women have recently grown more knowing of the significance of clothing fit. Increased fashion awareness among new mothers has resulted in an increase in demand for outerwear in both the casual & business wear categories. The majority of these things feature a spandex layer in the fabric composition. Even during pregnancy, several mothers are self-conscious about their physical appearance. As a result, maternity apparel has become increasingly diverse based on consumer preferences and contexts. Maternity wear is typically created with a loose, appropriate fit that contains elastic, tabs, flexible fabric like elastane, & spandex to provide extra comfort to the consumer during her pregnancy. Many women continue to wear maternity clothes after giving birth until they have lost their pregnancy weight & can fit back into regular clothes. This is one of the key reasons why a mother's desire for such a section remains high even after her maternity leave has ended. Due to increased demand for formal clothing among pregnant working women in major cities in developed and emerging nations like France, India, & Argentina, the outerwear category held a considerable part of the market and is predicted to rise further. T-shirts, camis, jeans, & sweatpants with classic, clean lines are available for women of all sizes at companies like Gap & H&M's maternity clothing area. Demand for maternity items is expected to grow significantly over the forecast period, thanks to the emergence of online shopping sites and the availability of convenient delivery alternatives. Due to convenient payment methods & a surge in digitization across many channels, the internet channel is expected to grow in this category over the forecast period. E-commerce sites like Myntra & Jabong, for example, provide a large choice of maternity wear products, including intimate apparel. Maternity Wear Market To know about the Research Methodology :- Request Free Sample Report

Maternity Wear Market Segment Overview:

Based on the products, the maternity clothing market is divided into three categories: outerwear, innerwear, & nightwear. Due to a wide range of sub-segments like tops, tunics, overalls, jeans, and dresses accessible under numerous brands, the outerwear category held the greatest market share in the year 2021. For example, using social media campaigns across the APAC market, First Cry's maternity sector provides cheap clothes for new mothers. In addition, the maternity section's innerwear segment has grown significantly over the years, as it caters to the demands of pregnant women who go through a variety of bodily changes during & after their pregnancy. Apart from underwear, camisoles are a prominent product in the innerwear area. For example, Marks & Spencer recently unveiled its Spring Collection 2019, which caters to the needs of millennial mothers all around the world. Over the forecast period, the nightwear category is expected to grow at a CAGR of 4.5 %. The increased demand for easy mobility and a comfortable fit, which such clothes with additional elastic fabric provide, is related to the expansion of this market. Spandex is widely utilised in clothing where size adjustment is a concern. New moms & women who are telecommuting after a month or two of delivery have been wearing pyjamas & night shirts from labels like Zara & Mom Store. In countries where women are fashion conscious, like France, the U.S, & Ireland, demand for formal and stylish clothing is bound to rise regardless of the woman's status. Furthermore, the market is expected to increase significantly in the next years in countries like Brazil, India, & Saudi Arabia, where the number of pregnant women is high. Store-based channels like supermarkets & hypermarkets, as well as exclusive specialty stores, accounted for 67 % of all distribution channels in the year 2021. The store-based offers a large range of brands & items, resulting in the majority of purchases being made here. Maternity apparels are a popular sector in North America, with companies such as Seraphine & Thyme Maternity leading the way, boosting the entire market in the region. Froonline businesses & applications like Myntra and Ebay are expected to grow at a CAGR of 4.9 %. The increase in the number of internet users, availability 24 hours a day, discounts & offers, and convenience of access are all important elements pushing market sales through the online channel. For example, Asos offers a variety of fashionable and affordable maternity wear to meet the needs of today's expectant mothers. In addition, boutique labels like Mamalicious & New Look Maternity are available. The goal of this collaboration is to launch its own in-house label with specialty-size collections for both petite and tall expectant mothers.

Maternity Wear Market Regional Overview:

In terms of value, North America accounted for 28.6% of the market share in the year 2021 & is expected to rise significantly over the forecast period. The rise can be ascribed to rising celebrity impact on social media platforms like Instagram & Facebook, as well as the emergence of major brands like Seraphine & Thyme Maternity that cater especially to the needs of pregnant women in the region. As a result, an increase in demand for plus sizes in formal wear under the outerwear segment is a primary driver of market growth. Due to the growing popularity of fashionable maternity apparels as a result of Kate Middleton's pregnancy, maternity sales are forecast to increase, particularly in European countries such as the United Kingdom and France. Moreover, many celebrities and bloggers, like Kayla Itsines, are documenting their pregnancies through workout videos & social media posts in order to promote a specific maternity wear brand. APAC is expected to increase significantly throughout the projection period, owing to rising expenditure by new mothers-to-be on their first pregnancy picture shoots, as well as rising purchasing power among women in the region. According to a World Bank analysis published in 2021, the number of births per woman in developing nations such as India, China, & Argentina is higher than in other countries. Over the next few years, this is expected to increase demand for maternity wear in these countries. The rising popularity of designer clothes in Middle Eastern nations like as Dubai & Saudi Arabia, as a result of greater disposable money, is expected to boost demand for maternity wear in this region throughout the forecast period. For example, Noon & Destination Maternity are two well-known companies in the UAE that offer an exclusive maternity apparel selection tailored to the preferences of UAE women. The objective of the report is to present a comprehensive analysis of the Maternity Wear Market to the stakeholders in the Distribution Channel. The past and current status of the Distribution Channel with the forecasted Market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all the aspects of the Distribution Channel with a dedicated study of key players which include Market leaders, followers, and new entrants. PORTER, PESTEL analysis with the potential impact of micro-economic factors of the Market have been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give a clear futuristic view of the Distribution Channel to the decision-makers. The report also helps in understanding the Maternity Wear Market dynamics, structure by analyzing the Market segments and project the Maternity Wear Market size. Clear representation of competitive analysis of key players by Product, price, financial position, Product portfolio, growth strategies, and regional presence in the Maternity Wear Market make the report investor’s guide.

Maternity Wear Market Scope: Inquiry Before Buying

Maternity Wear Market
Report Coverage Details
Base Year: 2021 Forecast Period: 2022-2027
Historical Data: 2017 to 2021 Market Size in 2021: US $ 18.3 Bn.
Forecast Period 2022 to 2027 CAGR: 4.3% Market Size in 2027: US $ 24.57 Bn.
Segments Covered: by Product • Outerwear • Innerwear • Nightwear
by Distribution Channel • Online sales • Offline

Maternity Wear Market, by Region

• North America • Europe • Asia-Pacific • MEA &Africa • South America

Maternity Wear Market Major Players:

• Seraphine • Firstcry • H&M • Asos • Mamacouture • House of Napius • GAP • Hotmilk Lingerie • Pinkblush Maternity • Belabumbum • Others FAQ’S: 1) What is the share of the Global Maternity Wear Market in 2021? Answer: The Global Maternity Wear Market was accounted for 18.3 Bn in the year 2021. 2) Which Product segment is dominating the Global Maternity Wear Market? Answer: Outerwear segment is the dominating Distribution Channel segment in the market. 3) What are the key players in the Global Maternity Wear Market? Answer: Seraphine, Firstcry, H&M, Asos, Mamacouture, House of Napius, GAP, Hotmilk Lingerie, Pinkblush Maternity, Belabumbum, Others. 4) Which region has the largest share in Global Maternity Wear Market?? Answer: Europe region holds the highest share in 2021.
1. Global Maternity Wear Market: Research Methodology 2. Global Maternity Wear Market: Executive Summary 2.1. Market Overview and Definitions 2.1.1. Introduction to Global Maternity Wear Market 2.2. Summary 2.2.1. Key Findings 2.2.2. Recommendations for Investors 2.2.3. Recommendations for Market Leaders 2.2.4. Recommendations for New Market Entry 3. Global Maternity Wear Market: Competitive Analysis 3.1. MMR Competition Matrix 3.1.1. Market Structure by region 3.1.2. Competitive Benchmarking of Key Players 3.2. Consolidation in the Market 3.2.1 M&A by region 3.3. Key Developments by Companies 3.4. Market Drivers 3.5. Market Restraints 3.6. Market Opportunities 3.7. Market Challenges 3.8. Market Dynamics 3.9. PORTERS Five Forces Analysis 3.10. PESTLE 3.11. Regulatory Landscape by region • North America • Europe • Asia Pacific • The Middle East and Africa • South America 3.12. COVID-19 Impact 4. Global Maternity Wear Market Segmentation 4.1. Global Maternity Wear Market, by Product (2021-2027) • Outerwear • Innerwear • Nightwear 4.2. Global Maternity Wear Market, by Distribution Channel (2021-2027) • Online sales • Offline 5. North America Maternity Wear Market(2021-2027) 5.1. North America Maternity Wear Market, by Product (2021-2027) • Outerwear • Innerwear • Nightwear 5.2. North America Maternity Wear Market, by Distribution Channel (2021-2027) • Online sales • Offline 5.3. North America Maternity Wear Market, by Country (2021-2027) • United States • Canada • Mexico 6. European Maternity Wear Market (2021-2027) 6.1. European Maternity Wear Market, by Product (2021-2027) 6.2. European Maternity Wear Market, by Distribution Channel (2021-2027) 6.3. European Maternity Wear Market, by Country (2021-2027) • UK • France • Germany • Italy • Spain • Sweden • Austria • Rest Of Europe 7. Asia Pacific Maternity Wear Market (2021-2027) 7.1. Asia Pacific Maternity Wear Market, by Product (2021-2027) 7.2. Asia-Pacific Maternity Wear Market, by Distribution Channel (2021-2027) 7.3. Asia Pacific Maternity Wear Market, by Country (2021-2027) • China • India • Japan • South Korea • Australia • ASEAN • Rest Of APAC 8. Middle East and Africa Maternity Wear Market (2021-2027) 8.1. Middle East and Africa Maternity Wear Market, by Product (2021-2027) 8.2. Middle East and Africa Maternity Wear Market, by Distribution Channel (2021-2027) 8.3. Middle East and Africa Maternity Wear Market, by Country (2021-2027) • South Africa • GCC • Egypt • Nigeria • Rest Of ME&A 9. South America Maternity Wear Market (2021-2027) 9.1. South America Maternity Wear Market, by Product (2021-2027) 9.2. South America Maternity Wear Market, by Distribution Channel (2021-2027) 9.3. South America Maternity Wear Market, by Country (2021-2027) • Brazil • Argentina • Rest Of South America 10. Company Profile: Key players 10.1. Seraphine. 10.1.1. Company Overview 10.1.2. Financial Overview 10.1.3. Global Presence 10.1.4. Capacity Portfolio 10.1.5. Business Strategy 10.1.6. Recent Developments 10.2. Firstcry 10.3. H&M 10.4. Asos 10.5. Mamacouture 10.6. House of Napius 10.7. GAP 10.8. Hotmilk Lingerie 10.9. Pinkblush Maternity 10.10. Belabumbum 10.11. Others.

About This Report

Report ID 145717
Category Consumer Goods & Services
Published Date May 2022
Updated Date
Contact Us